• The Unexpected Ways Chat Bots Could Change Marketing

    … and lapsed buyers) is key to growing a brand. So rather than seeing chat bots as a way to service existing customers cheaper, we should be asking how chat bots can reach new buyers for the brand. For example, is anything more boring than weather? Conversations about weather have become a symbol of milquetoast human interaction. A chat bot named…

    AllFacebookin Social Facebook- 28 readers -
  • Grubhub Has Made Its Biggest Move Since the Seamless Merger

    … In the most important move since its merger with Seamless, Grubhub has acquired two delivery companies in an effort to build its own delivery network. The move marks a transition in the company’s strategy from a focus on moving an existing delivery market online to using the web to expand the delivery market as a whole. During an earnings call…

    Steven Jacobs/ Street Fight- 23 readers -
  • How College Ambassadors Can Revamp Your Brand

    … bestseller list after it had already been out for a year. Seamless used brand ambassadors to increase monthly sales on campuses by 320 percent. And Nestlé reps helped increase applications for their engineering and business programs by 64 percent. “You’ve got the sweet spot of all things,” Corradino said. “You’ve got the 18-plus demographic, you’ve got some disposable income, and you’ve got a receptive audience. If you reach these people early on, you can create brand loyalty. It’s a no-brainer.” …

    Jillian Richardson/ The Content Strategistin Content Google How To's YouTube- 18 readers -
Get the top posts daily into your mailbox!