• The Unexpected Ways Chat Bots Could Change Marketing

    … can now run reach-optimized Facebook News Feed ads that drive directly to your chat bot. The world is still waiting on the first great idea for using chat bots for reaching new buyers–your brand should be working on that. How can chat bots turn soul-deadening automated emails into personalized and fun proactive communication from the brand…

    AllFacebookin Social Facebook- 19 readers -
  • Grubhub Has Made Its Biggest Move Since the Seamless Merger

    … In the most important move since its merger with Seamless, Grubhub has acquired two delivery companies in an effort to build its own delivery network. The move marks a transition in the company’s strategy from a focus on moving an existing delivery market online to using the web to expand the delivery market as a whole. During an earnings call…

    Steven Jacobs/ Street Fight- 14 readers -
  • How College Ambassadors Can Revamp Your Brand

    … bestseller list after it had already been out for a year. Seamless used brand ambassadors to increase monthly sales on campuses by 320 percent. And Nestlé reps helped increase applications for their engineering and business programs by 64 percent. “You’ve got the sweet spot of all things,” Corradino said. “You’ve got the 18-plus demographic, you’ve got some disposable income, and you’ve got a receptive audience. If you reach these people early on, you can create brand loyalty. It’s a no-brainer.” …

    Jillian Richardson/ The Content Strategistin Content Google How To's YouTube- 14 readers -
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