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How many times have you made a purchase either online or in a store and found that you either received recommendations or coupons after your purchase that seemed to be exactly what you were looking for? That experience is one example of how companies are using big data to create a better experience and more effectively target buyers based on previous behaviors.
… to create stand out content yielding marketing qualified leads and sales. (Miller’s team member Sean Callahan blogged about MarketingProfs B2B forum!) Actionable Marketing Tip: Assess your category to find a unique content niche. Don’t skip this essential step. It’s at the heart of differentiating your content. At a minimum, check what the competition…