Search

    • Why Brand Ad Campaigns Are Important

      October 16, 2017 On occasions, clients ask if it is worth bidding on Brand when they show up in the #1 spot in Organic search. It is a great question, after all, it could potentially save money and allow for more budget to go to generic campaigns instead. My response, without hesitation, is yes. In fact, you should be bidding on your brand name in all engines for several reasons.

      PPC Heroin Paid Search SEO- 12 readers -
    • The High Five: top search trends this week

      Here are a few of the week’s most searched trends, with data from the Google News Lab. California wildfires On Sunday night, devastating wildfires began in Sonoma and other parts of California, causing tens of thousands of people to evacuate and killing at least 30. While emergency responders are still working to contain the fires, people searched for more information: “Whe ...

      The Official Google Blog- 18 readers -
  • Siempre Selena

    … Selena’s legacy with a Google Doodle. Set to her iconic song (and my roadtrip favorite jam) “Bidi Bidi Bom Bom,” today’s Doodle follows Selena’s early life through the milestones that solidify her legacy as “The Queen of Tejano” and one of the most successful and iconic Mexican-American entertainers of all time. × She released “Selena,” her…

    The Official Google Blog- 10 readers -
  • Supporting those affected by the California fires

    … Information On Monday, the Crisis Response team launched an SOS Alert—a set of features in Google Search and Maps that helps you quickly understand what’s going on and decide what to do during a crisis. After launching the Alert, the Crisis Response team created a Crisis Map with shelter locations, vacancy status, pet accommodations and shelter…

    The Official Google Blog- 15 readers -
  • The High Five: what people are searching this week

    … the Las Vegas shooting last?” and “How many people died in the Las Vegas shooting?” After the shooting occurred, search interest in “gun control” went up more than 3000 percent, compared to the previous week. Saying goodbye to a legend Iconic guitarist Tom Petty passed away this week. When the news broke, people searched “Is Tom Petty really dead…

    The Official Google Blog- 13 readers -
  • Creative Ways To Manage Multiple Brands In Auction

    … October 3, 2017 It is easy to bid against your competitors in the paid search auction. You can implement an automated bid strategy, like outrank or top of page. You can bid on competitor terms or target audiences that show an interest in your competitors’ brand. All can help to ensure that your brand is winning for the top spot against your…

    PPC Hero- 10 readers -
  • The Impending HTTPstrophe — And What it Means for Local Businesses

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! Mike: We are in the “wilds…

    Street Fightin Google- 11 readers -
  • The High Five: insights on the top search trends of the week

    … with the aftermath of Hurricane Maria, which left many without power and desperate for food, electricity and communication services. People in the U.S. continue to search for “hurricane donation” (interest went up 185% this week), as well as “How powerful was Hurricane Maria?” “How to donate to Puerto Rico” and “What is the Jones Act?” (A law…

    The Official Google Blog- 16 readers -
  • Providing support to those affected by Hurricane Maria

    …, emergency information contacts, the damage to the Guajataca dam, and crisis maps in both English and Spanish. Those outside of the region can also find the latest news and information, as well as an easy way to donate to relief efforts, directly through Search. As the 2017 hurricane season has pummeled the U.S. and the Caribbean, Google.org, Google…

    The Official Google Blog- 14 readers -
  • The High Five: Searching to help Mexico City and other top trends this week

    … match between Billie Jean King and Bobby Riggs, and starting today, Emma Stone and Steve Carell portray them on the big screen. The release caused a racket in Search: Interest in “women’s tennis” spiked 140 percent higher than “men’s tennis.” (Game.) Billie Jean King was searched 230 percent more than Bobby Riggs. (Set.) And interest in Emma Stone…

    The Official Google Blog- 16 readers -
  • Search and discover with the Google app for iOS

    Not all journeys have a destination. Whether browsing the web or looking for answers, the latest update to the Google app on iOS helps you keep exploring. Starting today, while you’re reading a webpage on the Google app for iOS, you’ll see suggestions for related content when you pull up the bottom of the page—no need to type anything into the search box to learn more.

    The Official Google Blog- 21 readers -
  • Demystifying Average Position in AdWords

    … in position 1 or 6. Analyzing Average Position To analyze your average position in AdWords, select a single day, navigate to the ever so favorite Dimensions Tab, and segment by “Hour of the Day”. I think it’s also important to pull in “Search Impression Share” and “Search Lost IS (rank)”. Pulling in this data will allow you to see what average position…

    PPC Heroin Affiliate Paid Search- 13 readers -
  • The High Five: Hurricane Irma, DACA and the Pope—search trends from this week

    … for how to prepare—top searches in Florida include “how to board up windows” and “how to install hurricane shutters.” Floridians are also searching for where they can stock up on supplies like sandbags and water. Across the U.S., top queries include, “Where has Hurricane Irma hit?” “How wide is the eye of Hurricane Irma?” and “How to volunteer…

    The Official Google Blog- 10 readers -
  • Benefit From PPC And SEO Working Together

    …. Where To Start We believe in a holistic approach to digital marketing, paying particular attention to the combination of Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC). SEO is the process to increase a search engine’s ranking of your site, with the use of targeted keywords and high-quality content. The core components…

    PPC Heroin Paid Search SEO- 14 readers -
  • The High Five: Hurricane Irma, DACA and the Pope—search trends from this week

    … for how to prepare—top searches in Florida include “how to board up windows” and “how to install hurricane shutters.” Floridians are also searching for where they can stock up on supplies like sandbags and water. Across the U.S., top queries include, “Where has Hurricane Irma hit?” “How wide is the eye of Hurricane Irma?” and “How to volunteer…

    The Official Google Blog- 19 readers -
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