Search

    • Improving Search and discovery on Google

      Search is not just about answering your questions—it’s also about discovery. We search to explore new topics of interest, to find new angles to ideas or things we think we already know, or even to uncover information that we didn’t even think to ask about. Over the years, we've developed many features to help you discover more on your journeys through the web, starting wit ...

      The Official Google Blog- 11 readers -
    • The Year in Search: the questions we asked in 2017

      As 2017 draws to a close, it’s time to look back on the year that was with our annual Year in Search. As we do every year, we analyzed Google Trends data to see what the world was searching for. 2017 was the year we asked “how…?” How do wildfires start? How to calm a dog during a storm? How to make a protest sign? In fact, all of the “how” searches you see in the video wer ...

      The Official Google Blog- 17 readers -
  • Why Search Is Like The Housing Market

    … For as long as I’ve been in paid search, there’s always been debate and much banter (argument?!) about whether my chosen discipline is better than it’s sibling, SEO. What I hope to do in this article is give you a way to explain the pros and cons of both channels to your clients while hopefully persuading you that both are important when…

    Arianne Donoghue/ State of Digitalin Paid Search SEO- 11 readers -
  • Your Search questions, answered selfie-style on Google

    … Search, and they’re coming directly from the source. When you search for your favorite personalities, whether they’re rising stars or well-known celebs, their answers will appear in the form of selfie-style videos with a uniquely personal, authentic and delightful touch. We’re piloting this feature on mobile with answers from Priyanka Chopra…

    The Official Google Blogin Google- 9 readers -
  • How to Generate Content Topics for Guest Blogging

    … Guest blogging is certainly one of the most popular link building strategies for the past decade – and is still so. But it is also one of the most undervalued marketing practices, as many marketers only see it as a tool for mainly improving a website’s organic search rankings. Many tend to miss out on […] The post How to Generate Content Topics for Guest Blogging appeared first on Kaiserthesage. …

    Jason Acidre/ Kaiserthesage- 10 readers -
  • The High Five: what people searched for this week

    … Amidst allegations against prominent men in media, people were abuzz about a royal engagement and feeling generous on Giving Tuesday. Here are a few of the top search trends this week: Matt Lauer and Garrison Keillor People are searching for media personalities Matt Lauer and Garrison Keillor this week, following their firings due…

    The Official Google Blog- 13 readers -
  • Searching for new ways to give this season

    … people’s generosity throughout 2017, especially in times of crisis and need. And earlier this year, we made a commitment to continue to bring the best of our people, products, and philanthropy to make an impact and help create opportunity for everyone. We pledged $1 billion in Google.org grants over five years to nonprofits around the world, and 1…

    The Official Google Blog- 13 readers -
  • Stay on top of finance information on Google

    … Global Search interest in finance and stocks has more than doubled in the last five years. That’s why we’re introducing an expanded finance experience directly inside Google Search on desktop and the mobile web. Now under a new search navigation tab called “Finance,” you’ll have easier access to finance information based on your interests…

    The Official Google Blogin Google- 8 readers -
  • Let’s talk turkey: Thanksgiving food trends

    … Set the table and pour yourself a glass. It’s time to talk about your top Thanksgiving recipes and questions according to Google Search. Though it might not be as subject to debate as some conversations you have at your family table, there’s plenty of variety when it comes to our national menus this holiday. Whet your appetite. Everyone has…

    The Official Google Blog- 17 readers -
  • Competitor RLSA: Stay Top of Mind for Site Visitors

    … showing a more tailored or promotional ad to get them to come back? What if we could do this on competitors? The answer is we can by bidding higher (or differently) on those who have taken a specified action on our site. To do this, create a new competitor search campaign that uses target and bid on the following options (but are not limited…

    PPC Hero- 7 readers -
  • A merry mobile holiday with Google Shopping

    In those spare moments between basting the turkey, assembling gingerbread houses, and planning your ugly-sweater party, you might find yourself reaching for your phone to research holiday gifts you still need to buy. You’re not alone: With information readily available at the swipe of a finger, holiday shoppers are doing more research before buying than ever before.

    The Official Google Blog- 21 readers -
  • The High Five: our searches go on, and on

    … Turkey, “Titanic” and the pope’s new ride were on our minds this week. Here are a few of the week’s top search trends, with data from the Google News Lab. Almost time for turkey As people in the U.S. prepare to gather around the table for Thanksgiving next week, our Thanksgiving insights page has all the trends. Pumpkin pie dominates searches…

    The Official Google Blog- 14 readers -
  • New tools to make your job search simpler

    … To help the millions of people who turn to Google to start their job search, we worked with leaders across the industry to introduce a new experience earlier this year. Since then, we’ve seen more than 60 percent of employers showing jobs in Search and connected tens of millions of people to new job opportunities. Now, based on feedback from…

    The Official Google Blog- 20 readers -
  • 5 Geocentric Tips to Invigorate Your Local PPC Ads

    … November 13, 2017 I’ve been working with local business clients for years, and I can’t say that the challenges of geotargeting PPC ads haven’t evolved over time. It isn’t as easy as the classic David’s Pizza TV Commercial, though we all wish it could be that fun (with great dance moves included.) As Google changed from “Google Places…

    PPC Heroin Paid Search- 9 readers -
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