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  • Bing Ads Announces End of Standard Text Ads

    … will continue to serve in search results, however edits to existing ads will require to update the ad to the EXTA format. As many advertisers and Boost customers saw after the Google AdWords deadline passed on January 31st earlier this year, expecting your expanded text ads to outperform STAs is not a guarantee. Beginning the testing and transition…

    BoostBlog- 12 readers -
  • Bing Ads Releases New Audience Features

    … how Bing’s algorithm determines who is in market and what audience triggers it uses to create these lists and if they will be as sophisticated as Google’s. However, this new effort has a leg up over Google in that the audiences can be applied to Search campaigns, whereas In-Market audiences in Google only are only an option on the Display Network…

    PPC Heroin Social- 13 readers -
  • Connecting more Americans with jobs

    … with crucial information. At I/O, we announced Google for Jobs, a company-wide initiative focused on helping both job seekers and employers, through deep collaboration with the job matching industry. This effort includes the Cloud Jobs API, announced last year, which provides access to Google’s machine learning capabilities to power smarter job search…

    The Official Google Blog- 22 readers -
  • Achieving escape velocity: The content discovery challenge

    … By Mark Schaefer My Marketing Companion co-host Tom Webster told me that within a few weeks, three of his clients all came to him with the same question: How do we get our content discovered? The answer you typically hear in our space is “create quality content and it will rise to the top” but that does not work any more. Perhaps it never has…

    {grow}in Content- 12 readers -
  • Brush up on Gboard’s latest tips and tricks

    … Today Gboard for Android is getting an upgrade. In addition to our continued efforts to improve typing quality with machine intelligence, this update brings new ways to get creative and cut down text time. In the emoji search box, you can now tap the emoji handwriting icon to draw emoji directly onto the screen. Your drawing…

    The Official Google Blog- 21 readers -
  • 3 Tips To Improve ROI For Paid Search

    … benefits. These include but aren’t limited to: Better control when it comes to search queries matching to keywords and the ad copy being displayed to users. The use of embedded negatives to direct keywords to the appropriate ad group. The ability to control budgets and adjust based on performance at the campaign level. While this may be beneficial…

    PPC Hero- 13 readers -
  • Chatbot Therapists, and 4 Other Stories We Loved in May

    … Here’s what you missed in marketing, media, and tech while you were figuring out what Autocorrect does to the word “coverage”… Bloomberg: Mom-and-Pop Joints Are Trouncing America’s Big Restaurant Chains Selected by Dillon Baker, tech editor I love secret tech stories. What seems like a dry business report on the decline of big restaurant chains…

    The Content Strategist- 19 readers -
  • The High Five: trending searches this week

    … The tragic attack in Manchester was top of mind for many searchers this week. Here's a look at what people wanted to know, and four other trending topics from the week of May 21. Attack in Manchester This week, a terrorist attack in Manchester, England claimed the lives of 22 people attending an Ariana Grande concert. People turned to Google…

    The Official Google Blog- 16 readers -
  • Time Saving Automation: Search Query Edition

    June 1, 2017 Search Query Reports (SQRs) – you either love them or hate them. While you probably pull these semi-regularly (or maybe you don’t do them at all), are you getting the most out of them? With a little bit of work on the front end, you can save time by automating these reports. Once you get it all set up, simply check in on the Google Sheets workbook every month (o ...

    Rachael Law/ PPC Hero- 21 readers -
  • Searching for art just got better. Where will you start?

    … While some are drawn to the strong brushstrokes of Van Gogh’s The Starry Night, others prefer gazing at the gilded glory of Klimt’s The Kiss, but one thing is certain: people love art. In fact, each month, there are more than 500 million art-related searches on Google. Now whether you’re a casual fan or a true culture vulture, Google can help…

    The Official Google Blog- 13 readers -
  • Use These Competitor Tools To Improve Results Through Competitor Insights

    … to overlook the usefulness and how much information we actually do get regarding real insights to how often it’s searched, are there ads out there for this term, how much does it cost and is there seasonality to it? By adjusting the initial parameters, we can get insights for either Google or Google and Search Partners, adjust our location targeting…

    PPC Heroin Display- 13 readers -
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