Search Ads

  • 3 free AdWords testing tools to adopt today

    … on the customer’s entire buying journey, from first interaction to purchase. But it is so much more than knowing which ad the user saw and whether or not they bought after clicking. We now have answers to questions: What device were they using? Where in the world were they? What terms did they search to trigger your ads? What browser were they using? What…

    Search Engine Landin Paid Search SEO Google- 15 readers -
  • Driving local marketing change with Uber, Lyft and self-driving cars

    … integrates with more traditional search methods and competes in the PPC realm. And look out when they do. I suspect that the conversion rates for these types of ads will be significantly higher than the more traditional PPC approaches for local. After all, once a customer selects your ad and orders an Uber, backing out of a purchase will cost…

    Search Engine Landin SEO- 13 readers -
  • Should you bother rewriting your ads?

    … When it comes to paid search, there is a lot to optimize. Amidst all of the keywords, bidding and landing page refinements you have to do on a regular basis, it can be easy to wonder, “Does my ad copy actually make a difference?” To make matters worse, there’s nothing exciting about tweaking ad copy. Redesigning a landing page is like creating…

    Search Engine Landin Paid Search SEO- 12 readers -
  • Google’s location tracking is better now than ever before

    … average household income (HHI) targeting has existed for several years now, and it allows advertisers to target ads and adjust bids based on the average income of the ZIP code a user is searching from using income percentile bundles. In this way, advertisers can target, for example, all of the US searchers which Google can identify as searching from…

    Andy Taylor/ Search Engine Landin SEO Google- 17 readers -
  • How to write PPC text ads in 2017’s sophisticated environment

    … that you are considering the components that will determine if you see better CTRs and conversion rates. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Matt Umbro is a Senior Account Manager in charge of Community at Hanapin Marketing. He specializes in eCommerce PPC and client relations, and he also oversees content production for PPC Hero. …

    Matt Umbro/ Search Engine Landin Paid Search SEO Google How To's- 21 readers -
  • How to use psychological principles to improve ad copy

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Land- 23 readers -
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