Search Ads

  • How to capture urgent leads with call-only ad extensions

    …Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch. The post How to capture urgent leads with call-only ad extensions appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Landin SEO How To's- 16 readers -
  • 2017 growth hacks: Increase CTR by monitoring competitive offers

    …, the percentage of ads with offers is under 15 percent. Do you think there is opportunity here? Top 5 offers overall (across all categories): Just for fun, here are the most visible offers across all categories determined by reach. Paid search ads There are two common places where offers usually appear in paid search ads: within the ad copy (headline…

    Search Engine Landin SEO Google- 11 readers -
  • Account-level ad extensions now available in Bing Ads

    … Bing Ads announced Tuesday that it is rolling out account-level ad extensions globally over the next few weeks. Via the Bing Ads UI, Google Import, Bing Ads API and Bulk Upload tools, advertisers can set extensions at the account level rather than having to repeatedly assign the same extensions at the campaign or ad group levels…

    Ginny Marvin/ Search Engine Landin SEO- 15 readers -
  • Google kills test of second description in search ads

    … A little over six months ago, Google began a small test allowing advertisers to add a second description line to expanded text ads in AdWords. The extra line of copy would add up to 80 more characters to ads. That test is now winding down and will not be rolled out. Advertisers included in the test have begun seeing a notification in AdWords…

    Ginny Marvin/ Search Engine Landin Google- 17 readers -
Get the top posts daily into your mailbox!
Topics
See more
A Post To Marketing Land A Post To Martech Today All Things Seo Column Aol Apple Bing Bing Ads Bing Seo Bing User Interface Channel: Industry Channel: Local Channel: Retail Channel: Search Marketing Channel: Sem Channel: Seo Channel: Social Consumer Behavior Events Facebook Google Google Ads Google Adwords Google Shopping Google Shopping Ads Google: Acquisitions Google: Adwords Google: Adwords: Adwords Scripts Google: Adwords: Product Listing Ads Google: Analytics Google: Antitrust Google: App Indexing Google: Business Issues Google: Gmail Google: Google Now Google: Google Shopping Google: Maps & Local Google: Mobile Google: Patents Google: Seo Google: User Interface Google: Web Search Google: Youtube & Video How To How To: Ppc Legal Legal: Copyright Legal: Trademarks Local Search Column Mobile Marketing Online Retail Paid Search Column Pinterest Ppc Ppc Behaviour Product Ads Retail Advertising Retail Buyer Behaviour Retail Ppc Search Ads: Behavioral Targeting Search Ads: Contextual Search Ads: General Search Ads: Mobile Search Search Ads: Pay Per Call Search Ads: Product Ads Search Ads: Video Search Advertising Search Engine Land Awards Search Engines: Shopping Search Engines Search Engines: Social Search Engines Search Features Search Features: Cars Search Features: Natural Language Search Features: Search By Voice Search Marketing Search Marketing: Branding Search Marketing: General Search Marketing: Landing Pages Search Marketing: Local Search Marketing Search Marketing: Search Term Research Sem Industry Sem Industry: Awards Sem Industry: Conferences Sem Tools: Ppc Seo & Sem Tools Seo Search Engine Optimization Seo: Content & Writing Seo: General Seo: Image Search Seo: Structured Data & Schema.Org Seo: Titles & Descriptions Sitelink Extensions Sitelinks Social Media Marketing Stats Stats: Search Behavior Stats: Spend Projections Super Bowl Us Presidential Election