Search Ads

  • The eerie future of AdWords targeting

    … “OK Google, tell me how creepy things are going to get.” How would your 2006 selves respond to our advertising toolbox of today? Much of what we internet users and advertisers deem as normal would have been considered creepy or just plain impossible 10 years ago. With demographic targeting for search, cross-device attribution and much more…

    Search Engine Landin Paid Search SEO Google- 6 readers -
  • Dear Google, how about OS targeting? Programmatic search?

    … with location, time-of-day and audience, you’ll have a lot of control over who sees your ads in their SERPs. Of course, not all surfers and searchers are equally important. As a marketer, all you need to do is know where to look for the data, and you can confirm that fact. Your business intelligence data will likely tell you that you have a “Pareto…

    Search Engine Landin SEO Google How To's- 7 readers -
  • Bing Ads opens pilot for device bidding

    … Bing Ads is testing changes to device bidding in the wake of Google’s move to revert back to distinct device bidding (though the bid adjustment structure remains) for desktop, tablet and mobile introduced in 2013 with Enhanced Campaigns. Even through the Enhanced Campaigns period, Bing Ads had always offered more control with a tablet bid…

    Ginny Marvin/ Search Engine Landin SEO- 11 readers -
  • Bidding on the competition: Is it really worth it?

    … These days, bidding on your competitors’ branded terms has become a common practice for paid search advertisers. To be honest, the logic behind this trend seems sound. After all, if someone is typing in a competitor’s business name, they are interested in what your competitor has to offer… which means they are probably interested in what you…

    Search Engine Landin SEO- 22 readers -
  • The biggest Google ad updates are also the quietest

    … updates are impacting brands and to come up with best practices in light of the results. Analyzing the paid search landscape, however, I find that it’s often the silent, unannounced updates that have the largest impact on performance. Of course, all paid search managers would love to think that the success or failure of their programs hinges…

    Andy Taylor/ Search Engine Landin SEO Google- 12 readers -
  • Search takes to the cloud as users engage with new actions

    … listings and allows searchers to catch an Uber ride directly to a business. The link will auto-populate a searcher’s location and destination, then signal Uber for a ride. (Disclosure: Microsoft Bing is my employer.) This is a great example of how a business’s structured data from their location extensions allows for creative ad formatting within…

    Search Engine Landin SEO Google- 11 readers -
  • The unexpected impact of Google automated ad extensions

    … extensions if they are not improving your digital marketing results. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Michelle Cruz is a Senior Paid Search Specialist at SmartSearch Marketing with over 14 years experience…

    Search Engine Landin Google- 10 readers -
  • The dust has settled on AdWords expanded text ads. What now?

    … and get better! Expanded text ads for the win Once you’ve proven that ETAs will improve your SEM results and developed your creative approach, you will be the hero of your organization. We believe ETAs are an effort from Google to improve the results for SEMs worldwide and funnel more search traffic into paid acquisition. Stick with it, and good luck…

    Search Engine Landin Google- 7 readers -
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