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  • Understanding AdWords keyword match types for manufacturers

    …With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help. The post Understanding AdWords keyword match types for... Please visit Search Engine Land for the full article. …

    Search Engine Land- 8 readers -
  • Bing Ads now supports call conversion imports

    …Call-tracking system integrations enable advertisers to attribute and optimize campaigns based on call performance. The post Bing Ads now supports call conversion imports appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Ginny Marvin/ Search Engine Landin SEO- 12 readers -
  • Google’s new custom intent audiences and you

    …Columnist Allen Finn shares his thoughts on Google's new custom intent audiences before diving into how you can add them to your Display campaigns. The post Google’s new custom intent audiences and you appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Landin SEO- 10 readers -
  • The lowdown on driving app downloads with Universal App campaigns

    …Google’s Universal App campaigns use machine learning to automate app promotion. Columnist and Googler Matt Lawson goes under the hood to help you understand and master these campaigns. The post The lowdown on driving app downloads with Universal App campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full…

    Matt Lawson/ Search Engine Land- 12 readers -
  • Is holiday paid search more competitive in 2017 than 2016?

    …Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year's holiday paid search landscape. The post Is holiday paid search more competitive in 2017 than 2016? appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Andy Taylor/ Search Engine Land- 13 readers -
  • The importance of targeting branded searches

    …Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it's crucial to invest in a branded search strategy. The post The importance of targeting branded searches appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Land- 11 readers -
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