Search Ads

  • 5 reasons advertisers should NOT ignore Bing Ads

    … be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Michelle Cruz is a Senior Paid Search Specialist at SmartSearch Marketing with over 14 years experience in the digital marketing industry. Her expertise includes PPC advertising, lead generation ad programs, mobile and local campaigns, retargeting, display, branding and direct marketing solutions. …

    Search Engine Landin Paid Search SEO- 7 readers -
  • Here’s an AdWords script to fill empty ad groups

    As you’ve probably noticed, Christmas is coming. It’s a busy time of year for many of us. But busy means both that it’s easy to make mistakes and that it’s important not to let them slide. That’s why it’s important to automate what you can: when it gets busy, mistakes can be caught — and even corrected — without taking up your valuable time.

    Daniel Gilbert/ Search Engine Land- 7 readers -
  • How do our biases impact PPC performance?

    … into different ad groups within a campaign, why don’t you try separating them into campaigns for a quarter, and then don’t separate them at all in the next quarter? Shake things up! Make your own decisions! Very subtle, Google. One thing I have learned from attending search marketing conferences is that there is always someone out there who knows…

    Search Engine Landin Paid Search SEO Google How To's- 16 readers -
  • Carousels of Google Shopping ads spotted on YouTube

    … Google began integrating Shopping Campaign ads into YouTube a couple in May 2015 — first for brands and retailers to show their own ads alongside their videos with TrueView for Shopping, and then opening up to all advertisers as part of the Search Partners network with Shopping Ads on YouTube nearly a year ago. Now, it appears Google is testing…

    Ginny Marvin/ Search Engine Landin Social SEO Google- 17 readers -
  • Expanded text ads that kick butt

    … are effective. Don’t forget to build up fan base and recommendations on social to corroborate what you’re saying in other online channels (including ads). Remember: You have until January 31, 2017, to incorporate expanded text ads into your Google AdWords accounts. Good luck! Some opinions expressed in this article may be those of a guest author…

    Mona Elesseily/ Search Engine Landin SEO Google- 10 readers -
  • 5 ingredients for writing the perfect expanded text ad

    … beneficial. What is the length of the perfect expanded text ad? Now that we have more characters, should we use all of them? Jon Diorio, a Google Group Product Manager for AdWords, said during his keynote at HeroConf London that merely filling the extra space with useless text, like by appending a dash and the name of the company to a headline, usually…

    Frederick Vallaeys/ Search Engine Landin Google- 13 readers -
  • Why all search ads seem the same (and what you can do about it)

    … there. Your paid search ad strategy goes way beyond the 140 text characters allotted to you. It starts with that, sure, but the entire architecture of your ad from the text to the extensions should all support a strategic message about your brand, its products or services. So in this post, we’ll look at some of the steps you can take before you type…

    Pauline Jakober/ Search Engine Landin SEO- 14 readers -
  • Pull live inventory data from your product database and place it in your search ad copy

    … are listed here. About The Author Jason Puckett is the CEO & Founder of AdBasis. Ad creative optimization is the name of Jason's game. AdBasis is an A/B and Multivariate testing platform for search, social, display, remarketing & mobile ads. Jason is a digital marketing strategist, ad optimization expert and conversion rate enthusiast. AdBasis has helped over 1,000 companies improve their paid media through creative testing. …

    Search Engine Landin SEO Google- 11 readers -
  • Bing Ads releases Expanded Text Ads globally

    … After running expanded text ads in beta beginning in late August, Bing Ads rolled out expanded text ads to all markets on Tuesday. Advertisers can now set up and launch the longer text ad format in the web UI, Bing Ads Editor or via the Bing Ads API. It’s also possible to import expanded text ads from Google AdWords in the Bing Ads web…

    Ginny Marvin/ Search Engine Landin SEO- 13 readers -
  • The eerie future of AdWords targeting

    … “OK Google, tell me how creepy things are going to get.” How would your 2006 selves respond to our advertising toolbox of today? Much of what we internet users and advertisers deem as normal would have been considered creepy or just plain impossible 10 years ago. With demographic targeting for search, cross-device attribution and much more…

    Search Engine Landin Paid Search SEO Google- 10 readers -
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