Search Ads

  • How to capture urgent leads with call-only ad extensions

    …Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch. The post How to capture urgent leads with call-only ad extensions appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Landin SEO How To's- 16 readers -
  • 2017 growth hacks: Increase CTR by monitoring competitive offers

    …, the percentage of ads with offers is under 15 percent. Do you think there is opportunity here? Top 5 offers overall (across all categories): Just for fun, here are the most visible offers across all categories determined by reach. Paid search ads There are two common places where offers usually appear in paid search ads: within the ad copy (headline…

    Search Engine Landin SEO Google- 11 readers -
  • Account-level ad extensions now available in Bing Ads

    … Bing Ads announced Tuesday that it is rolling out account-level ad extensions globally over the next few weeks. Via the Bing Ads UI, Google Import, Bing Ads API and Bulk Upload tools, advertisers can set extensions at the account level rather than having to repeatedly assign the same extensions at the campaign or ad group levels…

    Ginny Marvin/ Search Engine Landin SEO- 15 readers -
  • Google kills test of second description in search ads

    … A little over six months ago, Google began a small test allowing advertisers to add a second description line to expanded text ads in AdWords. The extra line of copy would add up to 80 more characters to ads. That test is now winding down and will not be rolled out. Advertisers included in the test have begun seeing a notification in AdWords…

    Ginny Marvin/ Search Engine Landin Google- 17 readers -
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