Search Ads

    • Why ‘good’ isn’t good enough in Google Shopping

      Growing revenue in Google Shopping by 80 percent YoY sounds pretty good, doesn’t it? But what if I told you that, based on that growth percentage, you were actually losing ground to your competition? Well, that is exactly the situation retailers using Google Shopping find themselves in today. As an online retailer (especially if you operate in the US market), if clicks and ...

      Search Engine Landin SEO Google- 18 readers -
    • Beginners’ guide to Bing Ads management

      You’re in business to reach as many people in your target market as you can, right? That means you should explore a variety of marketing channels. One of those channels is Bing Ads. Bing often gets a bad rap because it’s viewed as “the other search engine.” That doesn’t mean that it doesn’t have any users, though.

      John E Lincoln/ Search Engine Landin Paid Search SEO- 17 readers -
  • Bing Ads piloting in-market & custom audience targeting

    … account team can contact them to learn about participating in these pilots. More features in the works: Sirich readily acknowledged Bing Ads’ market position as a “fast follower” to Google AdWords, as parity with AdWords makes life easier for search marketers working in both platforms. Other new features currently in testing are dynamic search…

    Ginny Marvin/ Search Engine Landin Social SEO- 14 readers -
  • 5 strategies to improve your ad copy

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Mona Elesseily/ Search Engine Landin SEO- 13 readers -
  • The anatomy of ad copy relevance: The new Google standard

    … Recently, enterprise-focused Google representatives have been encouraging a metric called “Relevance,” which is believed to be one of the three main factors that make up Quality Score. Relevance is a metric which evaluates how pertinent your ad creative is to your account structure and keywords. At AdBasis, we have spent Q1 speaking…

    Search Engine Landin SEO Google- 14 readers -
  • Let’s get visual: Shopping from within images

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO- 14 readers -
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