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  • 2017 SEM growth hacks: Monster growth from brand protection

    Today’s article presents one of the more powerful search growth attack strategies for 2017: PPC (pay per click) brand protection. This article is the first in my eight-part series presenting SEM marketers with the most effective growth hacks for 2017. As CEO of the ad monitoring company, The Search Monitor, I see the ads, campaign strategies and performance results from age ...

    Search Engine Land- 13 readers -
  • Part 2 of 2: How Google learns to guide purchasing decisions

    … Land. Staff authors are listed here. About The Author Dave Davies founded Beanstalk Internet Marketing, Inc. in 2004 after working in the industry for 3 years and is its active CEO. He is a well-published author and has spoken on the subject of organic SEO at a number of conferences, including a favorite, SMX Advanced. Dave writes regularly on Beanstalk's blog and is a monthly contributor here on Search Engine Land. …

    Dave Davies/ Search Engine Landin SEO Google How To's- 13 readers -
  • Listen to your mother: Win Mother’s Day with humor and timing

    … This Mother’s Day, the moms we celebrate are as diverse as our American families. So why stick to the same old marketing tactics you’ve always used? Let’s make this year even more special (and successful) with some lesser-known tips and advice based on research compiled by my data scientist colleagues at Bing Ads. Did you know that 87 percent…

    Purna Virji/ Search Engine Landin SEO- 14 readers -
  • Getting the most bang for your buck: 11 CRO opportunities

    … mobile-friendliness. Establish credibility and develop trust. One of the best lessons I’ve ever learned was from a paid search client. They said, “We don’t include the word ‘trust’ in our ads because we don’t believe that we can simply tell someone to trust us.” While I won’t make a case one way or the other for using the word in your ad copy…

    Amy Bishop/ Search Engine Landin SEO- 17 readers -
  • Study: PPC cannot accurately identify winning organic titles

    …, but the eventual winner of the live SEO test did best of all. SERP Turkey pages — basically mockups of search engine results pages (SERPs) that you build yourself — do not include any paid ads above the results, and my hypothesis is the users who might have clicked on those ads are instead clicking on the organic results (particularly the ones…

    Search Engine Landin Paid Search SEO- 17 readers -
  • 3 free AdWords testing tools to adopt today

    … on the customer’s entire buying journey, from first interaction to purchase. But it is so much more than knowing which ad the user saw and whether or not they bought after clicking. We now have answers to questions: What device were they using? Where in the world were they? What terms did they search to trigger your ads? What browser were they using? What…

    Search Engine Landin Paid Search SEO Google- 17 readers -
  • Driving local marketing change with Uber, Lyft and self-driving cars

    …, ride services and self-driving cars are about to open up an entire world of local marketing opportunities. The question is, will you be ready for it? Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Brian Smith is the director…

    Search Engine Landin SEO- 14 readers -
  • Should you bother rewriting your ads?

    … for emotional reasons. In fact, 90 percent of the decision-making process happens subconsciously. So, if you want people to respond to your ads, your ads need to resonate with or evoke an emotion in your target audience. The good news is, people search online and see your ads because they have a problem they need solved. Problems make us feel…

    Search Engine Landin Paid Search SEO- 16 readers -
  • Google’s location tracking is better now than ever before

    … average household income (HHI) targeting has existed for several years now, and it allows advertisers to target ads and adjust bids based on the average income of the ZIP code a user is searching from using income percentile bundles. In this way, advertisers can target, for example, all of the US searchers which Google can identify as searching from…

    Andy Taylor/ Search Engine Landin SEO Google- 18 readers -
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