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  • Ad copy hack for your AdWords pathways

    … authors are listed here. About The Author Jason Puckett is the CEO & Founder of AdBasis. Ad creative optimization is the name of Jason's game. AdBasis is an A/B and Multivariate testing platform for search, social, display, remarketing & mobile ads. Jason is a digital marketing strategist, ad optimization expert and conversion rate enthusiast. AdBasis has helped over 1,000 companies improve their paid media through creative testing. …

    Search Engine Landin Paid Search SEO Google- 19 readers -
  • Are your paid search ads making the right impression?

    … is a clear winner like this one, that’s not a big deal, but if that keyword is barely profitable at the CPC it’s currently at, increasing the CPC to improve impression share might not be the best idea. Search Lost IS (budget) Low-ranking ads aren’t the only way you lose impression share. Remember, if you’re paying for the wrong impressions and clicks…

    Search Engine Landin Paid Search SEO- 12 readers -
  • Should you create device-specific PPC campaigns?

    … and cons noted above and figure if device-specific campaigns can help to benefit their accounts. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Aaron has been in the industry for the better part of a decade, leading paid media…

    Search Engine Landin Paid Search SEO Google- 12 readers -
  • Edit Expanded Text Ads in Bing Ads apps

    … Attend Our Conferences March 21-23, 2017: SMX West June 2017: SMX Advanced October 24-26, 2017: SMX East See all the dates and locations. Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: May 9-11, 2017: San Francisco October 2-4…

    Ginny Marvin/ Search Engine Landin SEO- 7 readers -
  • Ad extensions for the entire decision journey

    … extended sitelinks. Using ETAs (expanded text ads) with extended sitelinks is an awesome one-two punch. Extended sitelinks combined with one or two additional ad extensions performed well for us in our testing. Video extensions (Bing Ads only) Many people watch videos before buying a product or service. For example, many folks who do DIY home…

    Mona Elesseily/ Search Engine Landin SEO Google- 10 readers -
  • 5 reasons advertisers should NOT ignore Bing Ads

    … Gone are the days when Bing took years to catch up to the new and innovative applications Google had launched within AdWords. In recent months, Bing Ads has been able to quickly implement comparable tools and features — indeed, they even have some unique features that AdWords does not offer. Unfortunately, Bing is still often seen…

    Search Engine Landin Paid Search SEO- 12 readers -
  • Here’s an AdWords script to fill empty ad groups

    …. So you want to make sure you didn’t pause your Black Friday ads with no active ads to show in their place. You want to be sure you don’t have an ad group where all the ads are disapproved. And you want to be sure that you did create ads in those brand-new ad groups filled with new, seasonal keywords for new, seasonal products. I’ve already shared…

    Daniel Gilbert/ Search Engine Landin Paid Search SEO Google- 9 readers -
  • How do our biases impact PPC performance?

    … own management habits and how you may have sped up the process over the years. Spare the Bing, spoil the Google I personally have been guilty of neglecting Bing Ads. I let Bing Ads move in but made it live in the closet under the stairs (and, much as you would expect, it became a wizard). Now, part of this was because Bing’s universal event…

    Search Engine Landin Paid Search SEO Google How To's- 18 readers -
  • Ad customizers just got a whole lot more powerful

    … show even more relevant ads than before. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Frederick (“Fred”) Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how…

    Frederick Vallaeys/ Search Engine Landin SEO- 26 readers -
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