Search Ads: Behavioral Targeting

  • SMX Advanced: A paid search roundup

    … campaigns and improve performance. Several of the largest international Ecommerce retailers are using camato to manage Google Shopping in more than 100 markets across the globe, generating over $3B in revenues per year. camato has been shortlisted for numerous awards in 2016 including European Performance Marketing and Drum Search. …

    Search Engine Landin Paid Search SEO- 16 readers -
  • The eerie future of AdWords targeting

    … to target people’s interests in specific media much more effectively than Google. That is, until Google starts tapping into Chromecast data gathered. You can identify which shows some users like and put them into interest targeting groups for search and display ads. I’d also be interested in serving ads on mobile to people using their Chromecast…

    Search Engine Landin Paid Search SEO Google- 13 readers -
  • What Google’s recent RLSA updates mean for advertisers

    … At the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search updates that should roll out in the near to immediate future. Among them, two in particular stand to expand the footprint of Remarketing Lists for Search Ads (RLSA). Here are the changes you need to know about, starting with the most…

    Andy Taylor/ Search Engine Landin SEO Google- 20 readers -
  • New insights on the customer decision journey

    … For years, paid search has centered around clicks. Getting the most clicks. Getting the highest click-through rate. Marketers have obsessed at delivering the most clicks for the lowest cost. But who is behind all of those clicks? And what are they really looking for? New research at Bing Ads now allows us to better understand the customers…

    John Cosley/ Search Engine Land- 17 readers -
  • How to conjure big PPC profits with a few hundred dollars

    …. This will let you build the audiences you need to drive cheap RLSA campaigns through search. The end of horrific ROI Some marketers do Google Display Network advertising exclusively using remarketing. Why? Because the ROI for remarketing-targeted ads is so much higher than interest- and demographic-based targeting alone. So all I’m suggesting…

    Larry Kim/ Search Engine Landin Social- 22 readers -
  • The right way to get dynamic with Google AdWords

    … the same email addressed to them by name. Similar to DKIs, dynamic location insertion and the other customizer options let you customize, update and tailor your search and display ad text to each target audience group. Unlike DKIs, however, customizer ads are more flexible and much easier to control. After learning from Google support how to structure…

    Search Engine Landin Google- 17 readers -
  • In case you missed it…

    … Network delivers. Your business goals are our priority, and your needs shape our vision for the future of search. As a critical part of your complete advertising solution, we back your creative ideas with a robust network that reaches people unlike those you’ll find anywhere else. It brings you to the forefront when your customer is on the verge…

    Search Engine Landin SEO- 20 readers -
    Earlier about the same topic:
  • Decision trees for SEM segmentation

    … One of the most common and difficult choices you’ll make when managing an SEM account is deciding when to segment keywords. Any search manager worth his or her salt knows that segmentation is key to PPC optimization, but what’s the best rule for how granular you should get? There are a few different camps on this. There are the long-time…

    Search Engine Landin Paid Search SEO Google- 22 readers -
  • Searching for searchers: Audiences are the new keywords

    … Search as we know it is changing, with keywords and match types giving way to a more audience-powered approach. It’s a transition that has been slowly coming, but now that remarketing and remarketing lists for search ads (RLSA) are available on Bing and Google, search marketers can no longer afford to ignore audience-based buying. In the new…

    Search Engine Landin SEO- 11 readers -
  • Dynamic remarketing: not just for retailers anymore

    … better results in any channel, which is why dynamic remarketing, in particular, is so valuable. For the last few years, dynamic remarketing has become a vital part of any online retailer’s marketing strategy, serving users ads dynamically populated with products that they’ve previously viewed. At my employer (Periscopix, a Merkle Company) we often see…

    Search Engine Landin Google- 11 readers -
  • Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life

    If you’re like most online marketers, you know that it can be hard to strike a good work-life balance. Sometimes, that can put a strain on your romantic situation (especially at the beginning of the year when expectations are particularly high). With Valentine’s Day just around the corner, you’re probably stuck between making sure your campaigns are running effectively and p ...

    Search Engine Land- 16 readers -
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