Search Ads: Behavioral Targeting

  • Google’s new custom intent audiences and you

    …Columnist Allen Finn shares his thoughts on Google's new custom intent audiences before diving into how you can add them to your Display campaigns. The post Google’s new custom intent audiences and you appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Landin SEO- 10 readers -
  • Creating a B2B and B2C overlap strategy

    …How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an 'overlap strategy.' The post Creating a B2B and B2C overlap strategy appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Justin Freid/ Search Engine Landin Paid Search SEO- 7 readers -
  • Developing YOUR audience targeting strategy

    … could and should be an RLSA campaign. So, what is the most important audience of online searchers? Yours. 2017 has been a year of growth for what is possible with remarketing, as both Google and Bing have released innovative features to help you create a custom audience that speaks to your exact business needs. Creative features such as exclusions…

    Search Engine Landin SEO Google- 15 readers -
  • How to bring your potential customers back with retargeting

    … author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Jacob is passionate entrepreneur on a mission to grow businesses using PPC & CRO. As the Founder & CEO of Disruptive Advertising, Jacob has developed an award-winning and world-class organization that has now helped over 2,000 businesses grow their online revenue. Connect with him on Twitter. …

    Search Engine Landin SEO How To's Retargeting- 14 readers -
  • SMX Advanced: A paid search roundup

    … One of my favorite aspects of SMX Advanced is the guarantee of emerging with a list of new tests to try out, along with pointers given by the industry’s top experts. SMX Advanced 2017 was no exception! Maximizing Performance With AdWords Campaign Drafts And Experiments Michael Elkins’ session, “Maximizing Performance With AdWords Campaign Drafts…

    Search Engine Landin Paid Search SEO- 17 readers -
  • The eerie future of AdWords targeting

    … “OK Google, tell me how creepy things are going to get.” How would your 2006 selves respond to our advertising toolbox of today? Much of what we internet users and advertisers deem as normal would have been considered creepy or just plain impossible 10 years ago. With demographic targeting for search, cross-device attribution and much more…

    Search Engine Landin Paid Search SEO Google- 13 readers -
  • What Google’s recent RLSA updates mean for advertisers

    … At the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search updates that should roll out in the near to immediate future. Among them, two in particular stand to expand the footprint of Remarketing Lists for Search Ads (RLSA). Here are the changes you need to know about, starting with the most…

    Andy Taylor/ Search Engine Landin SEO Google- 21 readers -
  • New insights on the customer decision journey

    … For years, paid search has centered around clicks. Getting the most clicks. Getting the highest click-through rate. Marketers have obsessed at delivering the most clicks for the lowest cost. But who is behind all of those clicks? And what are they really looking for? New research at Bing Ads now allows us to better understand the customers…

    John Cosley/ Search Engine Land- 23 readers -
  • How to conjure big PPC profits with a few hundred dollars

    …, the average cost per action (CPA) is $59.18 on the search network. But if you’re in an industry where it takes multiple clicks before someone purchases, you easily could be burning through hundreds or thousands of dollars on paid search advertising. And conversion rates? Those haven’t changed much in 15 years. The average conversion rate is about…

    Larry Kim/ Search Engine Landin Social- 23 readers -