Search Ads: Behavioral Targeting

  • Audiences to employ for extra online marketing bang!

    These days, there are so many audience possibilities that it can be confusing to figure out where to begin. Not all audiences are created equal, though — so in this article, I’ll discuss several that we like to use to amplify our marketing efforts. Specifically, I’ll cover similar audiences, Google Analytics smart lists, Google Analytics custom audiences and “AdWords optimized” audiences.

    Mona Elesseily/ Search Engine Land- 14 readers -
  • Developing YOUR audience targeting strategy

    … they are looking for. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author ​Christi Olson is a Search Evangelist at Microsoft in Seattle, Washington. For over a decade Christi has been a student and practitioner of SEM. Prior to joining the Bing Ads…

    Search Engine Landin SEO Google- 15 readers -
  • How to bring your potential customers back with retargeting

    … Retargeting is a pretty big deal these days. In fact, AdRoll reports that over 80 percent of marketers ran retargeting ads last year. And really, that’s no surprise. As a business, there’s nothing quite so frustrating as a potential customer who comes to your site, pokes around a bit… and leaves. So, it’s natural that we would want to get our…

    Search Engine Landin SEO How To's Retargeting- 14 readers -
  • SMX Advanced: A paid search roundup

    … for Google Display Network. GDN is one of the most valuable channels due to its expansive reach, versatility in ad format and numerous targeting capabilities. Check out his slides to find his tips for each targeting capability: I was particularly intrigued by the presentation by Andy Taylor, Merkle’s associate director of research, about a new(ish…

    Search Engine Landin Paid Search SEO- 17 readers -
  • The eerie future of AdWords targeting

    … to target people’s interests in specific media much more effectively than Google. That is, until Google starts tapping into Chromecast data gathered. You can identify which shows some users like and put them into interest targeting groups for search and display ads. I’d also be interested in serving ads on mobile to people using their Chromecast…

    Search Engine Landin Paid Search SEO Google- 13 readers -
  • What Google’s recent RLSA updates mean for advertisers

    … At the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search updates that should roll out in the near to immediate future. Among them, two in particular stand to expand the footprint of Remarketing Lists for Search Ads (RLSA). Here are the changes you need to know about, starting with the most…

    Andy Taylor/ Search Engine Landin SEO Google- 21 readers -
  • New insights on the customer decision journey

    … For years, paid search has centered around clicks. Getting the most clicks. Getting the highest click-through rate. Marketers have obsessed at delivering the most clicks for the lowest cost. But who is behind all of those clicks? And what are they really looking for? New research at Bing Ads now allows us to better understand the customers…

    John Cosley/ Search Engine Land- 21 readers -
  • How to conjure big PPC profits with a few hundred dollars

    …. Marketing is all about finding and exploiting a ridiculously unfair advantage. With the ridiculously awesome new way forward I’ve laid out in this article, RLSA will be like printing money! Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Larry Kim is founder and CTO of WordStream, provider of the AdWords Grader and 20 Minute PPC Work Week. …

    Larry Kim/ Search Engine Landin Social- 23 readers -
  • The right way to get dynamic with Google AdWords

    … the same email addressed to them by name. Similar to DKIs, dynamic location insertion and the other customizer options let you customize, update and tailor your search and display ad text to each target audience group. Unlike DKIs, however, customizer ads are more flexible and much easier to control. After learning from Google support how to structure…

    Search Engine Landin Google- 17 readers -
  • In case you missed it…

    … Network delivers. Your business goals are our priority, and your needs shape our vision for the future of search. As a critical part of your complete advertising solution, we back your creative ideas with a robust network that reaches people unlike those you’ll find anywhere else. It brings you to the forefront when your customer is on the verge…

    Search Engine Landin SEO- 21 readers -
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