Search Ads: Behavioral Targeting

  • Developing YOUR audience targeting strategy

    … they are looking for. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author ​Christi Olson is a Search Evangelist at Microsoft in Seattle, Washington. For over a decade Christi has been a student and practitioner of SEM. Prior to joining the Bing Ads…

    Search Engine Landin SEO Google- 15 readers -
  • How to bring your potential customers back with retargeting

    Retargeting is a pretty big deal these days. In fact, AdRoll reports that over 80 percent of marketers ran retargeting ads last year. And really, that’s no surprise. As a business, there’s nothing quite so frustrating as a potential customer who comes to your site, pokes around a bit… and leaves.

    Search Engine Land- 14 readers -
  • SMX Advanced: A paid search roundup

    … One of my favorite aspects of SMX Advanced is the guarantee of emerging with a list of new tests to try out, along with pointers given by the industry’s top experts. SMX Advanced 2017 was no exception! Maximizing Performance With AdWords Campaign Drafts And Experiments Michael Elkins’ session, “Maximizing Performance With AdWords Campaign Drafts…

    Search Engine Landin Paid Search SEO- 17 readers -
  • The eerie future of AdWords targeting

    … ads for more gear to keep them going or downloadable content for training plans! Evil example: Tempt people with tasty local food ads after they’re done working out. Segment audiences based on their resting heart rate. Did someone say segmenting by users with a pacemaker? I did. I’m not proud. 5. Chromecast behavioral targeting Facebook is able…

    Search Engine Landin Paid Search SEO Google- 13 readers -
  • What Google’s recent RLSA updates mean for advertisers

    … At the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search updates that should roll out in the near to immediate future. Among them, two in particular stand to expand the footprint of Remarketing Lists for Search Ads (RLSA). Here are the changes you need to know about, starting with the most…

    Andy Taylor/ Search Engine Landin SEO Google- 20 readers -
  • New insights on the customer decision journey

    … For years, paid search has centered around clicks. Getting the most clicks. Getting the highest click-through rate. Marketers have obsessed at delivering the most clicks for the lowest cost. But who is behind all of those clicks? And what are they really looking for? New research at Bing Ads now allows us to better understand the customers…

    John Cosley/ Search Engine Land- 19 readers -
  • How to conjure big PPC profits with a few hundred dollars

    …. This will let you build the audiences you need to drive cheap RLSA campaigns through search. The end of horrific ROI Some marketers do Google Display Network advertising exclusively using remarketing. Why? Because the ROI for remarketing-targeted ads is so much higher than interest- and demographic-based targeting alone. So all I’m suggesting…

    Larry Kim/ Search Engine Landin Social- 22 readers -
  • The right way to get dynamic with Google AdWords

    … the same email addressed to them by name. Similar to DKIs, dynamic location insertion and the other customizer options let you customize, update and tailor your search and display ad text to each target audience group. Unlike DKIs, however, customizer ads are more flexible and much easier to control. After learning from Google support how to structure…

    Search Engine Landin Google- 17 readers -
  • In case you missed it…

    … Network delivers. Your business goals are our priority, and your needs shape our vision for the future of search. As a critical part of your complete advertising solution, we back your creative ideas with a robust network that reaches people unlike those you’ll find anywhere else. It brings you to the forefront when your customer is on the verge…

    Search Engine Landin SEO- 21 readers -
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  • Decision trees for SEM segmentation

    … One of the most common and difficult choices you’ll make when managing an SEM account is deciding when to segment keywords. Any search manager worth his or her salt knows that segmentation is key to PPC optimization, but what’s the best rule for how granular you should get? There are a few different camps on this. There are the long-time…

    Search Engine Landin Paid Search SEO Google- 22 readers -
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