Search Ads: Contextual

  • Part 2 of 2: How Google learns to guide purchasing decisions

    … Land. Staff authors are listed here. About The Author Dave Davies founded Beanstalk Internet Marketing, Inc. in 2004 after working in the industry for 3 years and is its active CEO. He is a well-published author and has spoken on the subject of organic SEO at a number of conferences, including a favorite, SMX Advanced. Dave writes regularly on Beanstalk's blog and is a monthly contributor here on Search Engine Land. …

    Dave Davies/ Search Engine Landin SEO Google How To's- 18 readers -
  • Ad extensions for the entire decision journey

    … in general is that they are so visually engaging. Below are a couple of ways image extensions can appear in Bing: If your product feed isn’t up to snuff, image ads are certainly an alternative way to get eyeballs. 3. When searches want to see products in person/offline Ad extensions are also effective at directing people to offline locations. Naturally…

    Mona Elesseily/ Search Engine Landin SEO Google- 15 readers -
  • The eerie future of AdWords targeting

    … “OK Google, tell me how creepy things are going to get.” How would your 2006 selves respond to our advertising toolbox of today? Much of what we internet users and advertisers deem as normal would have been considered creepy or just plain impossible 10 years ago. With demographic targeting for search, cross-device attribution and much more…

    Search Engine Landin Paid Search SEO Google- 13 readers -
  • The right way to get dynamic with Google AdWords

    … the same email addressed to them by name. Similar to DKIs, dynamic location insertion and the other customizer options let you customize, update and tailor your search and display ad text to each target audience group. Unlike DKIs, however, customizer ads are more flexible and much easier to control. After learning from Google support how to structure…

    Search Engine Landin Google- 17 readers -
  • The Election: More searchers, more opportunities

    In December 2015, Bing rolled out an Election 2016 experience, with data powered by Bing Predicts. You’ll know Bing Predicts as the crew that’s responsible for tearing it up at the Oscars, the NBA playoffs and the Scottish independence referendum (among others) with strikingly accurate predictions.

    John Cosley/ Search Engine Land- 20 readers -
  • Connecting Demographics To Search Queries

    Advertising in search is often difficult to conceptualize for many brands because of how different the live auction and targeting methodology is compared with traditional media planning and buying. Media strategies are built on market research, which always includes target demographics or personas.

    Search Engine Land- 14 readers -
  • Are You Digging Deeply Enough Into Geographic Optimizations?

    … are not actually within your geotargets through the geographies in which they have shown interest. You will not see the performance of their physical location. You can, however, add the location type column. The User Location Report (AdWords): The user location report shows the performance of the actually geographies your searchers are physically…

    Amy Bishop/ Search Engine Landin SEO- 21 readers -
  • Using Paid Search To Bring Customers In-Store

    …. Remarketing Lists for Search Ads (RLSA) are great for bidding up consumers who are near the store and likely to purchase. Consider how likely a recent site visitor, previous purchaser, or loyalist might be to visit the store in comparison to someone who hasn’t engaged with the brand. If you were using display remarketing, you wouldn’t want…

    Amy Bishop/ Search Engine Landin Paid Search SEO- 18 readers -
  • Five Ways To Revolutionize Your Ad Text With Google’s New Location Ad Customizers

    … have joined the ranks of the must-test, along with countdown ads. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Matt Lawson is the Director of Performance Ads Marketing for Google, responsible for a broad portfolio of ads products including search, shopping, display, and analytics. (Some images used under license from Shutterstock.com.)…

    Matt Lawson/ Search Engine Landin SEO Google- 22 readers -
  • Five Ways To Revolutionize Your Ad Text With Google’s New Location Ad Customizers

    … the ranks of the must-test, along with countdown ads. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Matt Lawson is the Director of Performance Ads Marketing for Google, responsible for a broad portfolio of ads products including search, shopping, display, and analytics. (Some images used under license from Shutterstock.com.)…

    Matt Lawson/ Search Engine Landin SEO Google- 32 readers -
  • Does Google Really Know Where You Are?

    … Earlier this year, I was trading anecdotes with a couple of fellow marketing professionals who were struggling to make sense of the geolocation settings within Google AdWords. Underlying everything we assume about geo-targeting is Google’s ability to correctly locate the user. If we are looking to serve ads to people in New York City…

    Search Engine Landin SEO Google- 16 readers -
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