Search Ads: Contextual

  • SEM growth hack #4: Grow ROI with cross-channel optimization

    … at the top of the SERP. Data you need Once you have defined which section comes first for each keyword, next you will need to score your own appearance in those sections — at the keyword level. You will need to measure and obtain the following data: Avg./Top Rank: Average rank for paid search listings (Text & PLA ads), and top rank for SEO listings…

    Search Engine Landin Paid Search SEO- 19 readers -
  • Ad extensions for the entire decision journey

    … be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Mona Elesseily writes extensively and speaks internationally on search & online marketing. She is the Vice President of Online Marketing Strategy at Page Zero Media, where she focuses on search engine marketing strategy, landing page optimization (LPO) and conversion rate optimization (CRO). …

    Mona Elesseily/ Search Engine Landin SEO Google- 16 readers -
  • The eerie future of AdWords targeting

    … fun. Based on Google’s current products and acquisitions, here are five good and five evil targeting techniques that could one day be coming to an AdWords dashboard near you. 1. Google’s Nest smart home devices Google acquired home automation device company Nest Labs for $3.2 billion in January 2014. That’s twice YouTube’s price tag! Currently…

    Search Engine Landin Paid Search SEO Google- 13 readers -
  • The right way to get dynamic with Google AdWords

    … and reporting — but they hadn’t made all these options easier to use or more efficient to set up. It all just took more time, more manual work and more stress — that is, until Google began launching its line of dynamic feature sets to AdWords in 2013. At first, like some of the other PPC pros here at Search Engine Land, I hated the initial versions…

    Search Engine Landin Google- 17 readers -
  • The Election: More searchers, more opportunities

    … your election audience a moving, but predictable, target. Acting on the research From the four key observations above, we can see some clear opportunities for paid search marketers who want access to the increased audience size that election queries give us. We can break these opportunities into the following areas: Obvious matches between…

    John Cosley/ Search Engine Landin Paid Search SEO- 20 readers -
  • Connecting Demographics To Search Queries

    … Land. Staff authors are listed here. About The Author Andrew Ruegger is a Partner and the Group Director of Innovation & Analytics at GroupM Search & Social - Catalyst. He is a digital veteran with over 7 years of experience in advertising. He currently is responsible for running the data and insights practice for search and social marketing. (Some images used under license from Shutterstock.com.)…

    Search Engine Landin SEO Google- 14 readers -
  • Are You Digging Deeply Enough Into Geographic Optimizations?

    … are not actually within your geotargets through the geographies in which they have shown interest. You will not see the performance of their physical location. You can, however, add the location type column. The User Location Report (AdWords): The user location report shows the performance of the actually geographies your searchers are physically…

    Amy Bishop/ Search Engine Landin SEO- 22 readers -
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