Search Ads: General

  • 15 PPC pro tips for writing text ads

    …Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad copy. The post 15 PPC pro tips for writing text ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Pauline Jakober/ Search Engine Landin Paid Search SEO- 10 readers -
  • Understanding AdWords keyword match types for manufacturers

    …With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help. The post Understanding AdWords keyword match types for... Please visit Search Engine Land for the full article. …

    Search Engine Land- 8 readers -
  • How to reverse-engineer your online advertising strategy

    …In PPC, we often talk about eye-catching ad copy -- but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer's eye, advertisers should start by looking at what customers are already responding to. The post How to reverse-engineer your online... Please visit Search Engine Land for the full article. …

    Search Engine Landin Paid Search SEO How To's- 13 readers -
  • Bing Ads now supports call conversion imports

    …Call-tracking system integrations enable advertisers to attribute and optimize campaigns based on call performance. The post Bing Ads now supports call conversion imports appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Ginny Marvin/ Search Engine Landin SEO- 12 readers -
  • Is holiday paid search more competitive in 2017 than 2016?

    …Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year's holiday paid search landscape. The post Is holiday paid search more competitive in 2017 than 2016? appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Andy Taylor/ Search Engine Land- 13 readers -
  • The importance of targeting branded searches

    …Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it's crucial to invest in a branded search strategy. The post The importance of targeting branded searches appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Land- 11 readers -
  • 5 surprising paid-search insights to help you win the holidays

    …The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance. The post 5 surprising paid-search insights to help you win the holidays appeared first on Search Engine... Please visit Search Engine Land for the full article. …

    Search Engine Landin Paid Search SEO- 7 readers -
  • Creating a B2B and B2C overlap strategy

    …How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an 'overlap strategy.' The post Creating a B2B and B2C overlap strategy appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Justin Freid/ Search Engine Landin Paid Search SEO- 7 readers -
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