Search Ads: General

    • Google kills test of second description in search ads

      A little over six months ago, Google began a small test allowing advertisers to add a second description line to expanded text ads in AdWords. The extra line of copy would add up to 80 more characters to ads. That test is now winding down and will not be rolled out. Advertisers included in the test have begun seeing a notification in AdWords alerting them, “Starting this Sep ...

      Ginny Marvin/ Search Engine Landin Google- 11 readers -
    • The limitations of Google AdWords demographic targeting

      Many advertisers are well aware that Google has targeting options available in AdWords that give brands the ability to adjust bids, ad copy and landing pages for demographic groups based on age, gender and average household income. These levers can be useful for targeting search campaigns only to the most relevant groups, as well as for improving the performance of particula ...

      Andy Taylor/ Search Engine Landin Paid Search SEO Google- 10 readers -
  • A search marketer’s view of Facebook’s advertising platform

    … I’ve been doing some work recently for a non-profit working on hurricane relief in Texas, TeamRubiconUSA. I consider myself mostly a paid search guy, but amidst a pretty chaotic week, I’ve found myself helping out running paid social campaigns on a variety of platforms, including Facebook Ads. As the old saying goes, “When the enemy comes over…

    Search Engine Landin Social SEO Facebook- 11 readers -
  • Site optimization or traffic optimization: Which delivers better results?

    …) for almost a decade, I’m also a very practical sort of guy. CRO is a great idea, but sometimes you have to pick your priorities as an online marketer — especially if you’re in charge of marketing a smaller business with limited resources. For marketers in this sort of situation, choosing where to spend your time is just as important as choosing…

    Search Engine Landin SEO- 12 readers -
  • 2017 growth hacks: Use affiliates to improve PPC reach

    … if affiliates are not following your rules. How will you know if this strategy is working? Below are signs that your plan is working: Your traffic increases from the paid search channel. Your reach increases — your ads appear on more search results. You see fewer competitors on your brand terms. Your CPC (cost per click) decreases — our clients expect…

    Search Engine Landin Affiliate Paid Search SEO- 22 readers -
  • How to test (and perfect) nearly everything in PPC

    … that it is happening. This article was adapted from a keynote talk I gave at SMX London. You can see the slides from that presentation here. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Andreas Reiffen is an entrepreneur, marketing technologist…

    Search Engine Landin Affiliate Paid Search SEO How To's- 19 readers -
  • Got amazing content but no leads? 5 ways to rethink your paid strategy

    … converts well for you in organic search, target it with paid, even if the search volume is low. The more focused your content, the better able you’ll be to alleviate your audience’s pain point(s) and convert them into customers. Strategy 2: Build an audience with Gmail Ads Gmail boasts over 1 billion active monthly users. With that stat in mind…

    Search Engine Landin SEO- 18 readers -
  • Eight insider tips for exceptional price extensions

    … in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Matt Lawson is the Director of Performance Ads Marketing for Google, responsible for a broad portfolio of ads products including search, shopping, display, and analytics. …

    Matt Lawson/ Search Engine Landin SEO Google- 15 readers -
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