Search Ads: General

  • How to test (and perfect) nearly everything in PPC

    … is an important part of our job as digital marketers. And I’m not just talking about perfecting your ad copy. At SMX London earlier this year, I gave a talk on how we design and implement tests at Crealytics for both Text and Shopping ads. Carrying on from that, this post will cover three methods you can use for successful testing, two types of testing…

    Search Engine Landin Affiliate Paid Search SEO How To's- 11 readers -
  • Beginners’ guide to Bing Ads management

    … You’re in business to reach as many people in your target market as you can, right? That means you should explore a variety of marketing channels. One of those channels is Bing Ads. Bing often gets a bad rap because it’s viewed as “the other search engine.” That doesn’t mean that it doesn’t have any users, though. Currently, Bing takes about…

    John E Lincoln/ Search Engine Landin Paid Search SEO- 17 readers -
  • Don’t be tardy! Back-to-school searching starts in July — plan campaigns now

    … Training at Microsoft. Named by PPC Hero as the most influential PPC expert of 2016, Purna specializes in SEM, SEO and Voice Search. With over a decade in search, she is a regular keynote speaker at conferences across the globe such as MozCon and SMX Advanced and is a popular industry columnist. An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji. …

    Purna Virji/ Search Engine Landin SEO- 19 readers -
  • 5 strategies to improve your ad copy

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! http ...

    Mona Elesseily/ Search Engine Landin SEO- 13 readers -
  • The anatomy of ad copy relevance: The new Google standard

    … for extremely granular ad copy relevance, your generic ad copy will no longer work. So, what does a high-quality search ad look like? The anatomy of a highly relevant search ad Just as the human body can be dissected and understood, so can your search ads. Here we will evaluate the different “organs” that make up a search ad and how they can be altered…

    Search Engine Landin SEO Google- 17 readers -
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