Search Ads: General

  • Refreshing competitive search strategies in 2017

    … pertinent keywords from this report, create ad copy that differentiates your brand/products and start bidding. Emerging trends: SEO and paid search keyword changes As search marketers, we can get tunnel vision with a core set of keywords and an ongoing performance optimization intent. There’s nothing wrong with this, but it should be balanced…

    Search Engine Landin SEO- 12 readers -
  • What’s love got to do with Valentine’s Day?

    … audiences marketers can focus on to boost Valentine’s Day sales and provide marketing tips to help you come out swinging with your Valentine’s Day advertising. Data in this article is from two Bing Ads presentations: “Search Bing for Love: Valentine’s Day 2017 Insights for Digital Marketers” and “Valentine’s Day Insights to Woo Digital Marketers…

    Mona Elesseily/ Search Engine Landin SEO- 20 readers -
  • Ad copy hack for your AdWords pathways

    … authors are listed here. About The Author Jason Puckett is the CEO & Founder of AdBasis. Ad creative optimization is the name of Jason's game. AdBasis is an A/B and Multivariate testing platform for search, social, display, remarketing & mobile ads. Jason is a digital marketing strategist, ad optimization expert and conversion rate enthusiast. AdBasis has helped over 1,000 companies improve their paid media through creative testing. …

    Search Engine Landin Paid Search SEO Google- 22 readers -
  • Are your paid search ads making the right impression?

    … Impression share is an interesting paid search metric. On the surface, you could argue that impression share is a fairly useless metric. In fact, I’ll admit that I’ve argued for years that impressions really aren’t an important measure of paid search success. However, while I still strongly believe that ROI — not impressions, clicks…

    Search Engine Landin Paid Search SEO- 15 readers -
  • Should you create device-specific PPC campaigns?

    … Should you split your device campaigns apart? On February 6, 2013, Google announced Enhanced Campaigns, coupling devices together to encourage (nod nod wink wink) the development of mobile-first campaigns. Bing, of course, followed suit soon after. The PPC world at large was not pleased. I think I speak for many of my peers when I say we’re…

    Search Engine Landin Paid Search SEO Google- 14 readers -
  • 5 reasons advertisers should NOT ignore Bing Ads

    … as the secondary choice when launching a paid search campaign. Marketers underestimate the true value of this ad platform and its unique audience. I have had great success with Bing campaigns; in some instances, the results far surpass outcomes obtained via the highly competitive Google platform. The last couple of years have been exciting for Bing Ads…

    Search Engine Landin Paid Search SEO- 14 readers -
  • Here’s an AdWords script to fill empty ad groups

    As you’ve probably noticed, Christmas is coming. It’s a busy time of year for many of us. But busy means both that it’s easy to make mistakes and that it’s important not to let them slide. That’s why it’s important to automate what you can: when it gets busy, mistakes can be caught — and even corrected — without taking up your valuable time.

    Daniel Gilbert/ Search Engine Land- 12 readers -
  • How do our biases impact PPC performance?

    … own management habits and how you may have sped up the process over the years. Spare the Bing, spoil the Google I personally have been guilty of neglecting Bing Ads. I let Bing Ads move in but made it live in the closet under the stairs (and, much as you would expect, it became a wizard). Now, part of this was because Bing’s universal event…

    Search Engine Landin Paid Search SEO Google How To's- 19 readers -
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