Search Ads: General

    • Bing Ads releases Expanded Text Ads globally

      After running expanded text ads in beta beginning in late August, Bing Ads rolled out expanded text ads to all markets on Tuesday. Advertisers can now set up and launch the longer text ad format in the web UI, Bing Ads Editor or via the Bing Ads API. It’s also possible to import expanded text ads from Google AdWords in the Bing Ads web interface or Bing Ads Editor.

      Ginny Marvin/ Search Engine Landin SEO- 9 readers -
  • Dear Google, how about OS targeting? Programmatic search?

    … Hey, Google — thanks for giving us bid modifiers for tablets and smartphones (mobile devices with full browsers). It’s great that we can once again set bids intelligently based on the data around the relative value of the searcher and the relative relevance of our offer to the searcher. Make no mistake: returning this measure of control to us…

    Search Engine Landin SEO Google How To's- 7 readers -
  • Bing Ads opens pilot for device bidding

    … Bing Ads is testing changes to device bidding in the wake of Google’s move to revert back to distinct device bidding (though the bid adjustment structure remains) for desktop, tablet and mobile introduced in 2013 with Enhanced Campaigns. Even through the Enhanced Campaigns period, Bing Ads had always offered more control with a tablet bid…

    Ginny Marvin/ Search Engine Landin SEO- 11 readers -
  • Bidding on the competition: Is it really worth it?

    … These days, bidding on your competitors’ branded terms has become a common practice for paid search advertisers. To be honest, the logic behind this trend seems sound. After all, if someone is typing in a competitor’s business name, they are interested in what your competitor has to offer… which means they are probably interested in what you…

    Search Engine Landin SEO- 22 readers -
  • The biggest Google ad updates are also the quietest

    … updates are impacting brands and to come up with best practices in light of the results. Analyzing the paid search landscape, however, I find that it’s often the silent, unannounced updates that have the largest impact on performance. Of course, all paid search managers would love to think that the success or failure of their programs hinges…

    Andy Taylor/ Search Engine Landin SEO Google- 12 readers -
  • Search takes to the cloud as users engage with new actions

    … structured data into their websites and ads, the engines can more easily surface information in new ad formats. This enables the engines to front-load the SERPs with business profile information such as business hours, click-to-call, sitelinks and deep linking into apps. As searchers do more and more of their searching on the go, engines…

    Search Engine Landin SEO Google- 11 readers -
  • The unexpected impact of Google automated ad extensions

    … for consumer ratings. Here is a list of all types of Google automated ad extensions: Consumer ratings. Shown in the image above, consumer ratings are industry-specific ratings that appear below your search ad. These ratings are based on survey data collected by Google and its trusted partners, and they usually highlight specific aspects of the business…

    Search Engine Landin Google- 10 readers -
  • The dust has settled on AdWords expanded text ads. What now?

    … and get better! Expanded text ads for the win Once you’ve proven that ETAs will improve your SEM results and developed your creative approach, you will be the hero of your organization. We believe ETAs are an effort from Google to improve the results for SEMs worldwide and funnel more search traffic into paid acquisition. Stick with it, and good luck…

    Search Engine Landin Google- 7 readers -
  • 3 things every PPC beginner needs to try

    … is a lack of strong keyword targeting. If you’re bringing in the wrong traffic, it simply doesn’t matter how much time you put into your ad copy, landing pages and offers. The Search terms report shows search queries that triggered one of your ads, along with data about clicks, impressions and cost. You can use this data to refine and inform your…

    Search Engine Landin Paid Search SEO Google- 9 readers -
  • Bing Ads opens pilot for Expanded Text Ads

    … in addition to manage Expanded Text Ads using Bing Ads Web UI and Bing Ads Editor and Bing Ads API,” explains Jamie Chung, Bing Ads program manager, in the pilot announcement. About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display…

    Ginny Marvin/ Search Engine Landin SEO- 7 readers -
  • Getting to the bottom of Google expanded text ad CTR and CPC

    … is coming from ads at the bottom of the page compared to the top. Long term, we do expect ETAs to produce a better CTR than standard text ads, if for no other reason than Google has rarely (never?) rolled out text ad updates which ultimately hurt the likelihood of searchers clicking ads. At the very least, we should expect the CTR of ETAs…

    Andy Taylor/ Search Engine Landin Google- 5 readers -
  • Bing Ads rolls out Upgraded URLs globally

    … Soon after Google introduced Upgraded URLs — the URL format that allows users to change tracking parameters in existing ads without affecting the ad’s history or serving by separating the landing page information from the tracking parameters — Bing Ads announced it would adopt them as well. Users have been able to import ads with Upgraded URLs…

    Ginny Marvin/ Search Engine Land- 7 readers -
Get the top posts daily into your mailbox!