Search Ads: Mobile Search

  • Bing Ads releases Expanded Text Ads globally

    … After running expanded text ads in beta beginning in late August, Bing Ads rolled out expanded text ads to all markets on Tuesday. Advertisers can now set up and launch the longer text ad format in the web UI, Bing Ads Editor or via the Bing Ads API. It’s also possible to import expanded text ads from Google AdWords in the Bing Ads web…

    Ginny Marvin/ Search Engine Landin SEO- 21 readers -
  • Google AdWords click-to-text message extension is coming out of beta

    … globally over the next few weeks. About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. …

    Ginny Marvin/ Search Engine Landin Paid Search SEO Google- 36 readers -
  • Google’s Year Of Change Hits Mobile Retail

    … It has been a year of change at Google. A barrage of updates to the format of mobile search result pages have thrown the organic search performance for many retailers into chaos. Many of these changes are related to increases in what we call “rich answers.” These changes primarily take two forms: increased frequency of rich answers…

    Search Engine Landin SEO Google- 26 readers -
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