Search Ads: Mobile Search

  • Bing Ads releases Expanded Text Ads globally

    … After running expanded text ads in beta beginning in late August, Bing Ads rolled out expanded text ads to all markets on Tuesday. Advertisers can now set up and launch the longer text ad format in the web UI, Bing Ads Editor or via the Bing Ads API. It’s also possible to import expanded text ads from Google AdWords in the Bing Ads web…

    Ginny Marvin/ Search Engine Landin SEO- 13 readers -
  • Google AdWords click-to-text message extension is coming out of beta

    … globally over the next few weeks. About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. …

    Ginny Marvin/ Search Engine Landin Paid Search SEO Google- 28 readers -
  • Google’s Year Of Change Hits Mobile Retail

    … Pack, Google made a shift in its placement. Now, for most mobile searches, the Local Pack is placed above all organic results, generally positioned between the Paid Search Ads and the organic listings. Much like the reformatted paid sitelinks, this simple switch of position between two elements has had a profound impact on organic search sessions…

    Search Engine Landin SEO Google- 24 readers -
  • Does Google Really Know Where You Are?

    … on the Spanish island of Ibiza being confidently located by Google in Rome and another in Pakistan being located a few thousand miles away in the United Arab Emirates. The Implications For Search Marketers So what are the implications of this for advertisers? For one, we have to reconsider the geo-targeting options that Google is giving us…

    Search Engine Landin SEO Google- 15 readers -
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