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  • The lowdown on driving app downloads with Universal App campaigns

    …Google’s Universal App campaigns use machine learning to automate app promotion. Columnist and Googler Matt Lawson goes under the hood to help you understand and master these campaigns. The post The lowdown on driving app downloads with Universal App campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Matt Lawson/ Search Engine Land- 12 readers -
  • Google home service ads come to the East Coast & open up to more service categories

    … of listings displaying farther down the page. About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. …

    Ginny Marvin/ Search Engine Landin Google- 25 readers -
  • Part 2 of 2: How Google learns to guide purchasing decisions

    … Land. Staff authors are listed here. About The Author Dave Davies founded Beanstalk Internet Marketing, Inc. in 2004 after working in the industry for 3 years and is its active CEO. He is a well-published author and has spoken on the subject of organic SEO at a number of conferences, including a favorite, SMX Advanced. Dave writes regularly on Beanstalk's blog and is a monthly contributor here on Search Engine Land. …

    Dave Davies/ Search Engine Landin SEO Google How To's- 29 readers -
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