Search Ads: Product Ads

  • Is holiday paid search more competitive in 2017 than 2016?

    …Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year's holiday paid search landscape. The post Is holiday paid search more competitive in 2017 than 2016? appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Andy Taylor/ Search Engine Land- 13 readers -
  • 7 Google tips to supercharge your Shopping ads

    …Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns. The post 7 Google tips to supercharge your Shopping ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Matt Lawson/ Search Engine Landin SEO Google- 6 readers -
  • 2017 growth hacks: Increase CTR by monitoring competitive offers

    …, the percentage of ads with offers is under 15 percent. Do you think there is opportunity here? Top 5 offers overall (across all categories): Just for fun, here are the most visible offers across all categories determined by reach. Paid search ads There are two common places where offers usually appear in paid search ads: within the ad copy (headline…

    Search Engine Landin SEO Google- 12 readers -
  • How important is Google Shopping for retailers?

    … to the United States, it’s representative of the type of growth also observed in Europe. This rise has been the key driver in the growth of the total share of all site orders coming from non-brand paid search, which includes both text ads and PLAs. As such, advertisers now rely heavily on Google Shopping to drive searchers to their products…

    Andy Taylor/ Search Engine Landin SEO Google How To's- 29 readers -
  • SEM growth hack #4: Grow ROI with cross-channel optimization

    This article addresses the importance of optimizing your SEM (search engine marketing), SEO (search engine optimization) and PLA (product listing ads) channels together to gain monster ROI growth in the search channel. Optimization of search advertising often occurs in a vacuum where SEM, SEO and PLA efforts are optimized separately.

    Search Engine Land- 19 readers -
  • Why ‘good’ isn’t good enough in Google Shopping

    … from and what retailers can do to grow their accounts beyond it. Natural Shopping growth The huge growth in clicks on Google Shopping can largely be attributed to the amount of effort Google has put into Shopping ads. First off, the sheer number of ads Google shows on a search results page has increased. And product listing ads, in particular, have…

    Search Engine Landin SEO Google- 27 readers -
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