Search Ads: Product Ads

  • Shopping campaigns: Play like every day is a holiday

    … sites use peer-to-peer influence around different verticals (Fashion, Beauty, Jewellery, Home & Garden, etc.). Communities create content that inspires to buy. Merchants either directly offer their products or push these using paid features like sponsored promotions. Area #3: Products and price buttons in display ads Google starts using…

    Search Engine Landin Google- 11 readers -
  • Can you manage your inventory with Google Shopping?

    … Shopping is the ideal means to proactively manage inventory and stock levels. However, behind this approach is the assumption that there is a direct relationship between what consumers search for and what they end up buying. So let’s take a closer look at the data to see how consumers actually behave. Do consumers always buy what they search…

    Search Engine Landin Google- 18 readers -
  • Move over, text ads: How data feeds are driving new search experiences

    … feeds in search focus primarily on shopping, enabling merchants to structure their product catalogs into standardized file formats. Search engines are then able to access them, correctly understand their context and display them in visually appealing ad formats for consumers. Bing Product Ads, Google Product Listing Ads and Amazon Marketplace have all…

    Search Engine Landin SEO How To's- 11 readers -
  • Better in-store attribution is here

    …, but it’s available to advertisers who sell to the US. As this improves, I hope we’ll be able to get super-granular and optimize conversion events in specific stores. 2. Google Now in-store cards Google Now can display a special in-store card that “appears when a shopper is near a store, displaying useful information such as sales, closing hours…

    Mona Elesseily/ Search Engine Landin SEO Google- 7 readers -
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