Search Ads: Product Ads

  • Carousels of Google Shopping ads spotted on YouTube

    … Google began integrating Shopping Campaign ads into YouTube a couple in May 2015 — first for brands and retailers to show their own ads alongside their videos with TrueView for Shopping, and then opening up to all advertisers as part of the Search Partners network with Shopping Ads on YouTube nearly a year ago. Now, it appears Google is testing…

    Ginny Marvin/ Search Engine Landin Social SEO Google- 17 readers -
  • Shopping campaigns: Play like every day is a holiday

    … Google Thanks to Windows 10, Bing Shopping ads share is growing (21% US, 9% UK). With Google Shopping winning by volume, Bing nearly always shows lower CPCs. In terms of conversion and ROAS efficiency, results vary heavily by vertical. Bottom line: if you target the US or UK, give Bing a try to see how effective it could be for you. Area #2: Social…

    Search Engine Landin Google- 12 readers -
  • Can you manage your inventory with Google Shopping?

    … We are often asked by our clients if we can use Google Shopping or paid search to push particular products or product groups. There are a number of reasons why they might want to do this. They might have high stock levels of a particular product; some ranges might be out of date, and they wish to sell off remaining stock; or perhaps a product…

    Search Engine Landin Google- 19 readers -
  • Move over, text ads: How data feeds are driving new search experiences

    … feeds in search focus primarily on shopping, enabling merchants to structure their product catalogs into standardized file formats. Search engines are then able to access them, correctly understand their context and display them in visually appealing ad formats for consumers. Bing Product Ads, Google Product Listing Ads and Amazon Marketplace have all…

    Search Engine Landin SEO How To's- 13 readers -
Get the top posts daily into your mailbox!