Search Ads: Product Ads

  • Carousels of Google Shopping ads spotted on YouTube

    …, though, and I’d expect to see the test expand. In May, Google officially rolled out product listing ads in image search results. About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land…

    Ginny Marvin/ Search Engine Landin Social SEO Google- 21 readers -
  • Shopping campaigns: Play like every day is a holiday

    … Google Thanks to Windows 10, Bing Shopping ads share is growing (21% US, 9% UK). With Google Shopping winning by volume, Bing nearly always shows lower CPCs. In terms of conversion and ROAS efficiency, results vary heavily by vertical. Bottom line: if you target the US or UK, give Bing a try to see how effective it could be for you. Area #2: Social…

    Search Engine Landin Google- 14 readers -
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