Search Ads: Product Ads

  • 2017 growth hacks: Increase CTR by monitoring competitive offers

    …, the percentage of ads with offers is under 15 percent. Do you think there is opportunity here? Top 5 offers overall (across all categories): Just for fun, here are the most visible offers across all categories determined by reach. Paid search ads There are two common places where offers usually appear in paid search ads: within the ad copy (headline…

    Search Engine Landin SEO Google- 11 readers -
  • How important is Google Shopping for retailers?

    … With the recent decision by the European Commission (EC) to levy a massive $2.7B fine on Google for unfair practices, a light was shined on the comparison shopping engines that have lost out over the past few years as searchers have increasingly used Google alone for product browsing. The EC determined that Google’s placement of Shopping Ads…

    Andy Taylor/ Search Engine Landin SEO Google How To's- 29 readers -
  • SEM growth hack #4: Grow ROI with cross-channel optimization

    … This article addresses the importance of optimizing your SEM (search engine marketing), SEO (search engine optimization) and PLA (product listing ads) channels together to gain monster ROI growth in the search channel. Optimization of search advertising often occurs in a vacuum where SEM, SEO and PLA efforts are optimized separately…

    Search Engine Landin Paid Search SEO- 19 readers -
  • Why ‘good’ isn’t good enough in Google Shopping

    … Growing revenue in Google Shopping by 80 percent YoY sounds pretty good, doesn’t it? But what if I told you that, based on that growth percentage, you were actually losing ground to your competition? Well, that is exactly the situation retailers using Google Shopping find themselves in today. As an online retailer (especially if you operate…

    Search Engine Landin SEO Google- 27 readers -
  • Let’s get visual: Shopping from within images

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! http ...

    Search Engine Landin SEO- 15 readers -
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