Search Ads: Product Ads

  • SEM growth hack #4: Grow ROI with cross-channel optimization

    … This article addresses the importance of optimizing your SEM (search engine marketing), SEO (search engine optimization) and PLA (product listing ads) channels together to gain monster ROI growth in the search channel. Optimization of search advertising often occurs in a vacuum where SEM, SEO and PLA efforts are optimized separately…

    Search Engine Landin Paid Search SEO- 19 readers -
  • Why ‘good’ isn’t good enough in Google Shopping

    … from and what retailers can do to grow their accounts beyond it. Natural Shopping growth The huge growth in clicks on Google Shopping can largely be attributed to the amount of effort Google has put into Shopping ads. First off, the sheer number of ads Google shows on a search results page has increased. And product listing ads, in particular, have…

    Search Engine Landin SEO Google- 21 readers -
  • Let’s get visual: Shopping from within images

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! http ...

    Search Engine Landin SEO- 15 readers -
  • Carousels of Google Shopping ads spotted on YouTube

    …, though, and I’d expect to see the test expand. In May, Google officially rolled out product listing ads in image search results. About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land…

    Ginny Marvin/ Search Engine Landin Social SEO Google- 25 readers -
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