Search Ads: Video

  • TrueView For Shopping: Making YouTube The Next Big Shopping Destination

    Shopping campaigns, or Product Listing Ads (PLAs), as they were once known, have proved revolutionary for AdWords e-commerce. They combine a visually engaging experience on the search results page with the ability to instantly compare prices across retailers. In fact, these ads have been such a success that Google has continued to invest in them, and as a result, we’ve seen ...

    Search Engine Land- 12 readers -
  • Yahoo Is Testing Giant Brand Video Ads In Search Results

    … Yahoo is testing giant takeover video ads in search results pages. The video ads, seen on a search for “Lands’ End”, expand to take over most of the screen and autoplay on mute. The ads only appear to be running on desktop and not smartphones. The video does not collapse after ending, which means the user has to scroll down to click…

    Ginny Marvin/ Search Engine Landin SEO- 8 readers -