Search Ads: Video

  • Yahoo Is Testing Giant Brand Video Ads In Search Results

    … Yahoo is testing giant takeover video ads in search results pages. The video ads, seen on a search for “Lands’ End”, expand to take over most of the screen and autoplay on mute. The ads only appear to be running on desktop and not smartphones. The video does not collapse after ending, which means the user has to scroll down to click…

    Ginny Marvin/ Search Engine Landin SEO- 16 readers -
  • Why Video Ads In Google’s Search Results Are Closer Than Ever

    In April of this year, we learned that Google’s TrueView ads (on YouTube) were to blame for Google making less money per ad; the popularity of the video ads was rising amongst users, but the clicks were at a low cost, and that was hindering Google’s ability to monetize them well. (See my column from last month on the opportunity these video ads present.

    Pauline Jakober/ Search Engine Land- 24 readers -
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