Search Ads: Video

    • The YouTube Ads perk you didn’t know existed

      It should be no surprise to anyone that online video consumption has exploded in the last five years. YouTube is the second most trafficked site globally, according to Alexa rankings (behind Google Search, of course), and it has over 1 billion active users on the platform. That’s roughly one-third of all internet users around the world.

      Search Engine Landin Social SEO Google- 14 readers -
  • Yahoo Is Testing Giant Brand Video Ads In Search Results

    … Yahoo is testing giant takeover video ads in search results pages. The video ads, seen on a search for “Lands’ End”, expand to take over most of the screen and autoplay on mute. The ads only appear to be running on desktop and not smartphones. The video does not collapse after ending, which means the user has to scroll down to click…

    Ginny Marvin/ Search Engine Landin SEO- 18 readers -
  • Why Video Ads In Google’s Search Results Are Closer Than Ever

    In April of this year, we learned that Google’s TrueView ads (on YouTube) were to blame for Google making less money per ad; the popularity of the video ads was rising amongst users, but the clicks were at a low cost, and that was hindering Google’s ability to monetize them well. (See my column from last month on the opportunity these video ads present.

    Pauline Jakober/ Search Engine Land- 24 readers -