Search Advertising

  • Six lessons advertisers can learn from local SEO

    … Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings was the revelation that mobile advertisers are missing out on hyperlocal opportunities in a big way. As our Editor in Chief Graham Charlton observed in the article linked, “With the near…

    Search Engine Watchin SEO Mobile- 34 readers -
  • Could there be a new generator in the electric world of search?

    … deliver additional volume and scale. There are currently 200 million devices running Windows 10 today, and growing. Partnerships and syndication: Microsoft has been partnering with market leading brands to provide unique search experiences. Many ignore for instance that Bing is the search engine serving web results for Siri on iOS and Amazon’s Echo…

    State of Digitalin Paid Search- 18 readers -
  • Bing Ads Refines Local Targeting Features

    … Today, Bing Ads released new interface updates and features for location targeting. Radius targeting is now more granular and available in kilometers as well as miles. You can set radius targeting in 1 mile or 1 kilometer increments, up to 500 miles or 800 kilometers. Previously targeting was limited to 5 or 10 miles and then went up in 10…

    Ginny Marvin/ Search Engine Landin SEO- 8 readers -
  • 5 ways to maximize your paid search advertising campaign

    … consumers are looking, but also to have visibility there. Paid search advertising can be one of the best ways to do that, given its ability to target precisely the people looking for what you have to offer. “Paid search advertising has the ability to dramatically impact the bottom line for businesses because of its ability to target specific consumer…

    ZOG Digital Blogin Paid Search- 20 readers -
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