Search Advertising

  • Six lessons advertisers can learn from local SEO

    … multi-device site. You have to create a totally different experience in mobile.” Don’t neglect your Google My Business listing Paid ads aren’t the only way to be present at the top of search. The ‘map pack’ of local search results which appears near or at the top when users make a local search is composed of Google My Business listings, which…

    Search Engine Watchin SEO Mobile- 28 readers -
  • Could there be a new generator in the electric world of search?

    … the delivery of the right information to online user is perceived as rolling thunder in economic spheres. During the recent financial report reflecting on its second financial quarter for 2016, Microsoft announced that its search advertising revenues excluding traffic acquisition costs grew 21% year-over-year, citing Windows 10 as one of the catalysts…

    State of Digitalin Paid Search- 18 readers -
  • Bing Ads Refines Local Targeting Features

    … Today, Bing Ads released new interface updates and features for location targeting. Radius targeting is now more granular and available in kilometers as well as miles. You can set radius targeting in 1 mile or 1 kilometer increments, up to 500 miles or 800 kilometers. Previously targeting was limited to 5 or 10 miles and then went up in 10 mile…

    Ginny Marvin/ Search Engine Landin SEO- 8 readers -
  • 5 ways to maximize your paid search advertising campaign

    … consumers are looking, but also to have visibility there. Paid search advertising can be one of the best ways to do that, given its ability to target precisely the people looking for what you have to offer. “Paid search advertising has the ability to dramatically impact the bottom line for businesses because of its ability to target specific consumer…

    ZOG Digital Blogin Paid Search- 19 readers -
Get the top posts daily into your mailbox!
More from around the web