Search Advertising

    • Why Search Is Like The Housing Market

      For as long as I’ve been in paid search, there’s always been debate and much banter (argument?!) about whether my chosen discipline is better than it’s sibling, SEO. What I hope to do in this article is give you a way to explain the pros and cons of both channels to your clients while hopefully persuading you that both are important when it comes to deciding your marketing strategy.

      Arianne Donoghue/ State of Digitalin Paid Search SEO- 11 readers -
  • PPC 101: Eight tips to get started

    … PPC can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started. How can you use it to increase ROI? PPC (Pay-Per-Click) marketing, or paid search marketing, offers a great opportunity for every business to promote its services and extend its reach. Whether you’re targeting an existing…

    Search Engine Watchin Paid Search- 9 readers -
  • The evolution of search through a modern consumer journey

    … journey they begin to hone in on their purchase and more specific searches occur Brand searches: Include a specific brand or product name. Nike is the brand and product searches could include Nike Pegasus or Nike Running shoes. Brand terms are often the best performing keywords helping drive the most transactions Search drives awareness…

    State of Digital- 23 readers -
  • Will Search Engines Fall To AI?

    … technologies will render search obsolete, passed over for the convenience and joy of an always-available digital world. I think they are wrong. The search engine addiction Instead of looking at a search engine as an advertising platform, we need to remember what it actually does for people. We tell search engines things that we don’t dare to tell our…

    State of Digital- 12 readers -
  • Six lessons advertisers can learn from local SEO

    … Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings was the revelation that mobile advertisers are missing out on hyperlocal opportunities in a big way. As our Editor in Chief Graham Charlton observed in the article linked, “With the near…

    Search Engine Watchin SEO Mobile- 57 readers -
  • Could there be a new generator in the electric world of search?

    … Futures, Dan Calladine, pointed out in his “Top 10 trends for 2016” presentation, mobile search is creating a more level playing field, and new mobile search experiences like personal assistants such as Cortana or Siri are likely to accelerate that disruption. In 2015, Bing for instance has already seen a +63% click through rate growth year over year…

    State of Digitalin Paid Search- 22 readers -
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