Search Advertising

  • PPC 101: Eight tips to get started

    … PPC can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started. How can you use it to increase ROI? PPC (Pay-Per-Click) marketing, or paid search marketing, offers a great opportunity for every business to promote its services and extend its reach. Whether you’re targeting an existing…

    Search Engine Watchin Paid Search- 9 readers -
  • The evolution of search through a modern consumer journey

    … are similar to category searches in that they usually get searched on before a transaction Competitor brand searches: Include your competitors’ brands or products. This is an opportunity for your brand to appear through conquest advertising. For Nike, these terms could include Under Armour, Adidas, etc. As consumers get further along their decision…

    State of Digital- 23 readers -
  • Six lessons advertisers can learn from local SEO

    … Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings was the revelation that mobile advertisers are missing out on hyperlocal opportunities in a big way. As our Editor in Chief Graham Charlton observed in the article linked, “With the near…

    Search Engine Watchin SEO Mobile- 55 readers -
  • Could there be a new generator in the electric world of search?

    … for instance. AOL and Yahoo searches are also powered by Bing. Gumtree and Ecosia in Europe have recently joined the bandwagon… This approach is shifting the perspective from which advertisers informed their marketing investments: it is less about unique web users and more and more about ecosystems of devices and services. As Carat Head of Media…

    State of Digitalin Paid Search- 21 readers -
  • Bing Ads Refines Local Targeting Features

    … Today, Bing Ads released new interface updates and features for location targeting. Radius targeting is now more granular and available in kilometers as well as miles. You can set radius targeting in 1 mile or 1 kilometer increments, up to 500 miles or 800 kilometers. Previously targeting was limited to 5 or 10 miles and then went up in 10 mile…

    Ginny Marvin/ Search Engine Landin SEO- 12 readers -
  • 5 ways to maximize your paid search advertising campaign

    … consumers are looking, but also to have visibility there. Paid search advertising can be one of the best ways to do that, given its ability to target precisely the people looking for what you have to offer. “Paid search advertising has the ability to dramatically impact the bottom line for businesses because of its ability to target specific consumer…

    ZOG Digital Blogin Paid Search- 23 readers -
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