Search Advertising

  • Six lessons advertisers can learn from local SEO

    … Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings was the revelation that mobile advertisers are missing out on hyperlocal opportunities in a big way. As our Editor in Chief Graham Charlton observed in the article linked, “With the near…

    Search Engine Watchin SEO Mobile- 41 readers -
  • Could there be a new generator in the electric world of search?

    … for instance. AOL and Yahoo searches are also powered by Bing. Gumtree and Ecosia in Europe have recently joined the bandwagon… This approach is shifting the perspective from which advertisers informed their marketing investments: it is less about unique web users and more and more about ecosystems of devices and services. As Carat Head of Media…

    State of Digitalin Paid Search- 20 readers -
  • Bing Ads Refines Local Targeting Features

    … Today, Bing Ads released new interface updates and features for location targeting. Radius targeting is now more granular and available in kilometers as well as miles. You can set radius targeting in 1 mile or 1 kilometer increments, up to 500 miles or 800 kilometers. Previously targeting was limited to 5 or 10 miles and then went up in 10 mile…

    Ginny Marvin/ Search Engine Landin SEO- 9 readers -
  • 5 ways to maximize your paid search advertising campaign

    Fleishman-Hillard reports that 89 percent of consumers turn to search engines before making a purchase. Paid search ads allow businesses that currently do not rank highly for target keywords to bid for top positions, giving brands first-page visibility and an advantage over competitors. This article was originally published on FierceCMO.

    ZOG Digital Blog- 23 readers -
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