Search Advertising

  • Six lessons advertisers can learn from local SEO

    … Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings was the revelation that mobile advertisers are missing out on hyperlocal opportunities in a big way. As our Editor in Chief Graham Charlton observed in the article linked, “With the near…

    Search Engine Watchin SEO Mobile- 25 readers -
  • Could there be a new generator in the electric world of search?

    … the delivery of the right information to online user is perceived as rolling thunder in economic spheres. During the recent financial report reflecting on its second financial quarter for 2016, Microsoft announced that its search advertising revenues excluding traffic acquisition costs grew 21% year-over-year, citing Windows 10 as one of the catalysts…

    State of Digitalin Paid Search- 14 readers -
  • Bing Ads Refines Local Targeting Features

    … mile increments. Another change is that you can now use location targeting (a city, say) and radius targeting in the same ad group or campaign instead of having to choose one or the other. When selecting and opting-out of geographic locations, the visual map now displays both included and excluded areas. It's also possible to control geo-targeting from the map control window. All of these updates are available in the latest version of Bing Ads Editor and the V9 API. …

    Ginny Marvin/ Search Engine Landin SEO- 8 readers -
  • 5 ways to maximize your paid search advertising campaign

    … Fleishman-Hillard reports that 89 percent of consumers turn to search engines before making a purchase. Paid search ads allow businesses that currently do not rank highly for target keywords to bid for top positions, giving brands first-page visibility and an advantage over competitors. This article was originally published on FierceCMO…

    ZOG Digital Blogin Paid Search- 18 readers -
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