Search Advertising

  • Six lessons advertisers can learn from local SEO

    … is not present when near me moments of need occur, you might as well not exist.” So how should businesses be stepping up their efforts to target consumers locally and be present at the top of search when it is most important? Here are six lessons that advertisers can learn from local SEO to make the most of these hyperlocal opportunities. Be mobile…

    Search Engine Watchin SEO Mobile- 33 readers -
  • Could there be a new generator in the electric world of search?

    … the delivery of the right information to online user is perceived as rolling thunder in economic spheres. During the recent financial report reflecting on its second financial quarter for 2016, Microsoft announced that its search advertising revenues excluding traffic acquisition costs grew 21% year-over-year, citing Windows 10 as one of the catalysts…

    State of Digitalin Paid Search- 18 readers -
  • Bing Ads Refines Local Targeting Features

    … Today, Bing Ads released new interface updates and features for location targeting. Radius targeting is now more granular and available in kilometers as well as miles. You can set radius targeting in 1 mile or 1 kilometer increments, up to 500 miles or 800 kilometers. Previously targeting was limited to 5 or 10 miles and then went up in 10 mile…

    Ginny Marvin/ Search Engine Landin SEO- 8 readers -
  • 5 ways to maximize your paid search advertising campaign

    … audiences in ways that are not possible with traditional marketing,” said Kim Giroux, VP of paid advertising at ZOG Digital. “An optimized paid search advertising strategy has the ability to supplement search engine optimization, increase awareness and drive sales.” If your business is harder than it should be to find in search, Giroux shared a few…

    ZOG Digital Blogin Paid Search- 19 readers -
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