Search Advertising

  • PPC 101: Eight tips to get started

    … PPC can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started. How can you use it to increase ROI? PPC (Pay-Per-Click) marketing, or paid search marketing, offers a great opportunity for every business to promote its services and extend its reach. Whether you’re targeting an existing…

    Search Engine Watchin Paid Search- 9 readers -
  • The evolution of search through a modern consumer journey

    … journey they begin to hone in on their purchase and more specific searches occur Brand searches: Include a specific brand or product name. Nike is the brand and product searches could include Nike Pegasus or Nike Running shoes. Brand terms are often the best performing keywords helping drive the most transactions Search drives awareness…

    State of Digital- 23 readers -
  • Will Search Engines Fall To AI?

    … Estimated reading time: 3 minutes, 58 seconds Lately there’s been a rumble pretty much everywhere about artificial intelligence, digital personal assistants, the Internet of Things, wearables and apps for everything. I’ve even written myself about what the rise of digital assistants mean to search. There are some who claim that these new…

    State of Digital- 12 readers -
  • Six lessons advertisers can learn from local SEO

    … Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings was the revelation that mobile advertisers are missing out on hyperlocal opportunities in a big way. As our Editor in Chief Graham Charlton observed in the article linked, “With the near…

    Search Engine Watchin SEO Mobile- 57 readers -
  • Could there be a new generator in the electric world of search?

    … Estimated reading time: 3 minutes, 48 seconds Search is like electricity: it is all around us; we don’t see it, it just lights everything up. Search has now become so pervasive that most users are not aware of their search habits. They may not be consciously searching nor aware that search is offering a service without being asked. In modern…

    State of Digitalin Paid Search- 22 readers -
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