Search Advertising

  • PPC 101: Eight tips to get started

    … PPC can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started. How can you use it to increase ROI? PPC (Pay-Per-Click) marketing, or paid search marketing, offers a great opportunity for every business to promote its services and extend its reach. Whether you’re targeting an existing…

    Search Engine Watchin Paid Search- 9 readers -
  • The evolution of search through a modern consumer journey

    … journey they begin to hone in on their purchase and more specific searches occur Brand searches: Include a specific brand or product name. Nike is the brand and product searches could include Nike Pegasus or Nike Running shoes. Brand terms are often the best performing keywords helping drive the most transactions Search drives awareness…

    State of Digital- 19 readers -
  • Six lessons advertisers can learn from local SEO

    … Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings was the revelation that mobile advertisers are missing out on hyperlocal opportunities in a big way. As our Editor in Chief Graham Charlton observed in the article linked, “With the near…

    Search Engine Watchin SEO Mobile- 51 readers -
  • Could there be a new generator in the electric world of search?

    … the delivery of the right information to online user is perceived as rolling thunder in economic spheres. During the recent financial report reflecting on its second financial quarter for 2016, Microsoft announced that its search advertising revenues excluding traffic acquisition costs grew 21% year-over-year, citing Windows 10 as one of the catalysts…

    State of Digitalin Paid Search- 21 readers -
  • Bing Ads Refines Local Targeting Features

    … Today, Bing Ads released new interface updates and features for location targeting. Radius targeting is now more granular and available in kilometers as well as miles. You can set radius targeting in 1 mile or 1 kilometer increments, up to 500 miles or 800 kilometers. Previously targeting was limited to 5 or 10 miles and then went up in 10 mile…

    Ginny Marvin/ Search Engine Landin SEO- 10 readers -
  • 5 ways to maximize your paid search advertising campaign

    … consumers are looking, but also to have visibility there. Paid search advertising can be one of the best ways to do that, given its ability to target precisely the people looking for what you have to offer. “Paid search advertising has the ability to dramatically impact the bottom line for businesses because of its ability to target specific consumer…

    ZOG Digital Blogin Paid Search- 23 readers -
Get the top posts daily into your mailbox!
More from around the web