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Where is the biggest opportunity in marketing at the moment? According to Sophie Moule, Head of Marketing at Pi Datametrics, it’s the sheer amount of customer data that we can get from search. With 3.5 billion searches per day being carried out by Google, not to mention on vertical-specific websites like Amazon, YouTube and Pinterest, there is a huge sea of data available on ...
… Travel PPC: 3 Ways to Inspire Family Travel Planners to Buy Your Vacation February 21, 2017 at 6:09 am PST By John Lee Leave a Comment The holiday season has passed. The first major holiday of the year (Valentine’s Day) is in the rear-view mirror. PPC advertisers can finally catch a break. Well, that is unless you’re in the travel industry…
… Halloween in the digital age involves a significant amount of searching until the right costume is picked. So what can we learn from this year’s searches? Online search is the most popular way to discover a Halloween costume nowadays, as according to National Retail Federation, 35% of adults rely on searching to find their costumes. Bing…
Search data has always been powerful, but it becomes even more significant when we’re able to understand what people search for in relation to the 2016 US elections and how this may affect the final outcome. Every search query reflects a voter’s question regarding the candidates or specific topics and this could eventually affect the sentiment (and the preference) towards the elections.