Search Data

  • Bing Ads reveal the most searched Halloween costumes

    … Halloween in the digital age involves a significant amount of searching until the right costume is picked. So what can we learn from this year’s searches? Online search is the most popular way to discover a Halloween costume nowadays, as according to National Retail Federation, 35% of adults rely on searching to find their costumes. Bing…

    Search Engine Watch- 12 readers -
  • How organic search might influence the 2016 US election

    … Search data has always been powerful, but it becomes even more significant when we’re able to understand what people search for in relation to the 2016 US elections and how this may affect the final outcome. Every search query reflects a voter’s question regarding the candidates or specific topics and this could eventually affect the sentiment…

    Search Engine Watchin EMail How To's- 10 readers -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … for such users, or should they fall back into the prospecting pool? When Site Retargeting Gets Better With Search Data As noted above, search retargeting is not a form of site retargeting. But site retargeting can still make use of search data. An advanced site retargeting campaign, known as programmatic site retargeting, looks at dozens…

    Dax Hamman/ Marketing Landin Display- 14 readers -