Search Engine Algorithms

    • Rating the Smarts of the Digital Personal Assistants

      On March 8, 2017, I published the results of our study to see which was smarter, the Google Assistant on Google Home or Alexa on the Amazon Echo. As it happens, we tested Bing’s Cortana, and Apple’s Siri all at the same time. We also tested Google search for reference purposes, since it’s historically been the leading place to get direct answers for questions via Knowledge Pan ...

      Eric Enge/ Stone Temple Consulting- 22 readers -
  • Why Google Is a Modern Marvel – Here’s Why #107

    … that. The index is the database where search engines like Google store data, and then retrieve that data when a user types a query into the search engine. Before it decides which pages to show from the index, and in which order, search engines apply these algorithms to help rank the webpages. Step 3: Ranking Pages Mark: And there’s that word “rank.” Now, talk…

    Eric Enge/ Stone Temple Consultingin Google- 20 readers -
  • Google Penguin 4.0: Living With A Kinder, Gentler Penguin

    … factor. Anything that threatens that assumption can negatively impact the value of Google’s search results for users. Penguin was designed as an algorithm that would allow Google to detect and penalize sites that appeared to be engaging in manipulative link schemes at a much larger scale than ever before. As such, it needed to be updated and improved…

    Eric Enge/ Stone Temple Consultingin SEO Google- 17 readers -
  • Google Indexing of Twitter Appears to Be Declining

    … for their overall search results, and they’ve scaled it back a bit. New study shows Google indexing of Tweets has declined over time.Click To Tweet What most people don’t realize is that Google’s indexation of Twitter is often a bit slow. We’ve shown that consistently through our four studies in the topic. Look at how many tweets are indexed…

    Eric Enge/ Stone Temple Consultingin Social Google- 19 readers -
  • What Was the Impact of Google’s Second Mobile Update?

    … normal churn in the search results were big enough during the same timeline that the impact of this new ranking’s boost wasn’t easily perceived. I’ll detail more about this below. In addition, there are other reasons why this update is very significant, and I’ll dig into those more as well. Study: 2nd Google Mobile Update has little impact…

    Eric Enge/ Stone Temple Consulting- 23 readers -
  • SEO Tags Virtual Keynote with Gary Illyes and Eric Enge

    … to do? Gary: No. Thank you for having me. Eric: Awesome. Today we’re going to take on many topics related to robot control, indexation control, SEO tags, and managing overall site quality. We’re not going to spend any time on how to implement these specific tags, because you can just use Google and search and learn how to do that. Instead we’re…

    Eric Enge/ Stone Temple Consultingin SEO- 21 readers -
  • Google’s Featured Snippets: Machine Driven Continuous Improvement

    … for the featured snippet than it did in July 2015. 55% of Google Featured Snippets are new or have new URL since 2015.Click To Tweet This seems to indicate that Google is using a deliberate machine driven process to optimize their use of featured snippets. They test different featured snippets on a rapid basis in order to find the best possible result…

    Eric Enge/ Stone Temple Consulting- 23 readers -
  • Why Google Uses RankBrain – Here’s Why #65

    … In October 2015 Google stunned the search world with a rare announcement of a major addition to their search algorithms, called RankBrain. Since that announcement there has been a lot of speculation (some of it, frankly, pretty wild) about what RankBrain does and doesn’t do. In this episode of Here’s Why, Mark Traphagen asks Eric Enge to share…

    Mark Traphagen/ Stone Temple Consultingin Google- 18 readers -
  • RankBrain Myth Busting

    … algorithms to match that intent and deliver a search result. As part of better understanding a user query, Google may choose different ranking algorithms to apply to the query, but RankBrain doesn’t change the ranking algos themselves. Example: if previously Google didn’t understand a query as a news oriented query, but after RankBrain it does understand…

    Eric Enge/ Stone Temple Consulting- 34 readers -
  • RankBrain: A Study to Measure Its Impact

    … language of most users will always make sense, whether or not search engines exist. If you haven’t already (hopefully you have!), you can increase your emphasis on using truly natural language on your web pages. The real impacts of RankBrain are: An increase in overall search quality. An increase in Google’s confidence that they can use machine-learning algorithms within the core search algo, which has already likely led to more such projects being launched. …

    Eric Enge/ Stone Temple Consulting- 22 readers -
  • Google’s Gary Illyes on Emerging Search Trends

    …? Yeah, it’s easier. So we’ll settle for that too. So, JG is taking over. And I know you can’t really say too much about him at this point, but one of the things that’s interesting is that he, evidently, led the role of RankBrain and has been integral to machine learning at Google over the past few years. Does that mean that we’re going to see…

    Eric Enge/ Stone Temple Consultingin Social SEO- 17 readers -
  • Why Machine Learning Is Revolutionizing Search

    …Here’s Why Monday Episode 57 Machine learning is the next great computer revolution, one that is already here. We don’t have to wait for the future; Google has been using machine learning to solve many complex search-related problems for years, and the applications keep growing, including last year’s announcement of the addition of RankBrain…

    Mark Traphagen/ Stone Temple Consultingin SEO- 28 readers -
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