Search Engine Algorithms

    • Google Indexing of Twitter Appears to Be Declining

      At Stone Temple, we’ve been actively tracking Google’s indexation of Twitter since July of 2014. Today, I’m publishing our fourth update, and it offers up some fascinating insights. At the end of this post you’ll find a handy slide deck summary of the whole study. To start, here are two of the more interesting conclusions of this report: Google’s indexation of Twitter has peaked.

      Eric Enge/ Stone Temple Consultingin Social Google- 12 readers -
  • What Was the Impact of Google’s Second Mobile Update?

    … normal churn in the search results were big enough during the same timeline that the impact of this new ranking’s boost wasn’t easily perceived. I’ll detail more about this below. In addition, there are other reasons why this update is very significant, and I’ll dig into those more as well. Study: 2nd Google Mobile Update has little impact…

    Eric Enge/ Stone Temple Consulting- 16 readers -
  • SEO Tags Virtual Keynote with Gary Illyes and Eric Enge

    … on a site and you don’t want to have that indexed anymore, then you can suggest search engines with the rel=canonical to actually pick up another page instead of that one and they will pass on pretty much all signals, all relevant signals. Eric: And for the most part, so that the page with the rel=canonical on it doesn’t end up in the index, it still…

    Eric Enge/ Stone Temple Consultingin SEO- 9 readers -
  • Why Google Uses RankBrain – Here’s Why #65

    … In October 2015 Google stunned the search world with a rare announcement of a major addition to their search algorithms, called RankBrain. Since that announcement there has been a lot of speculation (some of it, frankly, pretty wild) about what RankBrain does and doesn’t do. In this episode of Here’s Why, Mark Traphagen asks Eric Enge to share…

    Mark Traphagen/ Stone Temple Consultingin Google- 9 readers -
  • RankBrain Myth Busting

    … algorithms to match that intent and deliver a search result. As part of better understanding a user query, Google may choose different ranking algorithms to apply to the query, but RankBrain doesn’t change the ranking algos themselves. Example: if previously Google didn’t understand a query as a news oriented query, but after RankBrain it does understand…

    Eric Enge/ Stone Temple Consulting- 21 readers -
  • RankBrain: A Study to Measure Its Impact

    … language of most users will always make sense, whether or not search engines exist. If you haven’t already (hopefully you have!), you can increase your emphasis on using truly natural language on your web pages. The real impacts of RankBrain are: An increase in overall search quality. An increase in Google’s confidence that they can use machine-learning algorithms within the core search algo, which has already likely led to more such projects being launched. …

    Eric Enge/ Stone Temple Consulting- 15 readers -
  • Google’s Gary Illyes on Emerging Search Trends

    … create websites that are both user and search-engine-friendly. When he’s not looking for ways to improve web search, Gary can be found helping webmasters on social media, such as Google Plus and Twitter, and at conferences, doing all kinds of stuff. So, you also told me you’re pretty instrumental now on the webmaster PR side of things, so that’s…

    Eric Enge/ Stone Temple Consultingin Social SEO- 11 readers -
  • Why Machine Learning Is Revolutionizing Search

    … to the search algorithm. In this episode of #HeresWhyMonday, Stone Temple CEO Eric Enge and Sr. Director of Marketing Mark Traphagen explain what machine learning is, and why it is changing everything about search and SEO. If the video helps you understand this topic better, please use the share buttons to let others know about it. Thanks! Don’t…

    Mark Traphagen/ Stone Temple Consultingin SEO- 19 readers -
  • The Future of Digital Marketing and SEO

    …. Ask what are their related needs. Ask what are their ancillary needs. Search engines are probably beginning to measure some form of CEO. Design your web experiences to meet those needs. 5. Deep Learning: Humans and machines think differently. Google’s DeepMind project is teaching machines to read, view and comprehend what humans read…

    Mark Traphagen/ Stone Temple Consultingin Social SEO- 23 readers -
  • Do E-Commerce Sites Completely Mess Up Their SEO?

    … they get split across 10 pages. The reason we want to use SEO tags on these pages is that they can easily be seen by search engines as thin, poor quality, or duplicate content. The correct SEO tagging strategy will instruct search engines on how to view the various facets, and reduce the chances of that becoming a problem. Best Use of SEO Tags…

    Eric Enge/ Stone Temple Consultingin SEO- 15 readers -
  • The Definitive Guide to Google’s Rich Answers

    …Rich Answers Are on The Rise! Google’s Rich Answers: What They Are, How They Work, How to Make Them Work for You Back in February of this year, we published a study showing how often Google responds to search queries with rich answers. So we decided to take a fresh look and see how much Google has expanded their use of these types of enhanced…

    Eric Enge/ Stone Temple Consultingin SEO- 23 readers -
  • Google Still Loves Wikipedia (More Than It’s Own Properties)

    … at it another way, Wikipedia shows up in the top 10 of the search results more than 50% of the time. In fact, it seemed to show up in commercial queries (7.33% of all URLs) more often than it did for the informational queries (6.29% in the STC data from the week of August 24th). The bulk of the Wikipedia traffic loss appears to be driven by rankings…

    Eric Enge/ Stone Temple Consultingin Google- 21 readers -
  • Does Google Treat URL Mentions Like Links?

    … results): Summary As summarized above, we saw no indication that Google is using URL mentions as a ranking factor. We can’t treat this data as conclusive, however, as it’s still possible that it is factored into the algorithm, but as a relatively weak signal. Thanks to the IMEC board: Rand Fishkin, Mark Traphagen, Cyrus Shepard, and David Minchala, and the entire group of IMEC participants! And, for completeness, here is my Twitter Handle. …

    Eric Enge/ Stone Temple Consultingin Google- 19 readers -