Search Engine Algorithms

  • Here’s Why Metadata Matters for SEO – Here’s Why #124

    … to be notified via email each time a new video is published. Subscribe to Here’s Why Resources The Value of Meta Information for SEO (And How to Use It) See all of our Here’s Why Videos | Subscribe to our YouTube Channel Transcript Mark: Eric, we’re talking about metadata today. So let’s start with the definition. What is metadata? Eric…

    Eric Enge/ Stone Temple Consultingin SEO- 26 readers -
  • Featured Snippets: New Insights, New Opportunities

    … Research reveals new insights into how featured snippets work This new study documents a never before made connection between featured snippets and regular snippets in the search results, as well as a new way to recognize when your site is competing for a featured snippet. I’m also going to detail an advanced process for obtaining featured…

    Eric Enge/ Stone Temple Consulting- 21 readers -
  • Rating the Smarts of the Digital Personal Assistants

    … On March 8, 2017, I published the results of our study to see which was smarter, the Google Assistant on Google Home or Alexa on the Amazon Echo. As it happens, we tested Bing’s Cortana, and Apple’s Siri all at the same time. We also tested Google search for reference purposes, since it’s historically been the leading place to get direct answers…

    Eric Enge/ Stone Temple Consulting- 37 readers -
  • Why Google Is a Modern Marvel – Here’s Why #107

    … that. The index is the database where search engines like Google store data, and then retrieve that data when a user types a query into the search engine. Before it decides which pages to show from the index, and in which order, search engines apply these algorithms to help rank the webpages. Step 3: Ranking Pages Mark: And there’s that word “rank.” Now, talk…

    Eric Enge/ Stone Temple Consultingin Google- 21 readers -
  • Google Penguin 4.0: Living With A Kinder, Gentler Penguin

    … factor. Anything that threatens that assumption can negatively impact the value of Google’s search results for users. Penguin was designed as an algorithm that would allow Google to detect and penalize sites that appeared to be engaging in manipulative link schemes at a much larger scale than ever before. As such, it needed to be updated and improved…

    Eric Enge/ Stone Temple Consultingin SEO Google- 21 readers -
  • Google Indexing of Twitter Appears to Be Declining

    … for their overall search results, and they’ve scaled it back a bit. New study shows Google indexing of Tweets has declined over time.Click To Tweet What most people don’t realize is that Google’s indexation of Twitter is often a bit slow. We’ve shown that consistently through our four studies in the topic. Look at how many tweets are indexed…

    Eric Enge/ Stone Temple Consultingin Social Google- 24 readers -
  • What Was the Impact of Google’s Second Mobile Update?

    … makes it noteworthy. The reason is that Google tests many different types of algorithms, and many of these are retired as not being effective. When Google has gained confidence in an algorithm, they take steps to tweak and enhance that algorithm, often many times. Google's continuation of mobile ranking updates shows mobile matters to Google.Click…

    Eric Enge/ Stone Temple Consulting- 28 readers -
  • SEO Tags Virtual Keynote with Gary Illyes and Eric Enge

    … on a site and you don’t want to have that indexed anymore, then you can suggest search engines with the rel=canonical to actually pick up another page instead of that one and they will pass on pretty much all signals, all relevant signals. Eric: And for the most part, so that the page with the rel=canonical on it doesn’t end up in the index, it still…

    Eric Enge/ Stone Temple Consultingin SEO- 28 readers -
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