Search Engine Algorithms

  • Google Penguin 4.0: Living With A Kinder, Gentler Penguin

    … thing, old Penguin evaluated the link profile of sites as a whole, and if too many bad links were found, the entire site got a ranking penalty. For that reason, getting hit with Penguin almost always used to mean a huge traffic hit. To make matters worse for site owners hit by Penguin, updates were very infrequent, and only at the time of an update…

    Eric Enge/ Stone Temple Consultingin SEO Google- 9 readers -
  • Google Indexing of Twitter Appears to Be Declining

    … accounts, across a wide range of follower counts and social authority. The other three studies we’ve published can be found here: Twitter indexing as of July 2014 Twitter indexing as of January 2015 Twitter indexing as of July 2015 (right after Google’s use of the Twitter firehose was launched) Overall Indexation Over Time The following chart…

    Eric Enge/ Stone Temple Consultingin Social Google- 16 readers -
  • What Was the Impact of Google’s Second Mobile Update?

    … On May 11, 2016, Google “finished” rolling out its second mobile rankings update. Today we’re publishing the results of our study to measure the impact of this new algo update. Google’s first mobile update was a big one, was this one as significant? To find out, we took a baseline measurement of over 18,000 mobile queries between April 27th…

    Eric Enge/ Stone Temple Consulting- 17 readers -
  • SEO Tags Virtual Keynote with Gary Illyes and Eric Enge

    … On May 5th, 2016 I had the opportunity to do a live video event with Google’s Gary Illyes and we focused on strategies for controlling page indexing, Google’s crawl, and overall site quality. Mark Traphagen then took us through a Q&A session in which we took questions from the audience. Some key areas that brought out key gems include: How…

    Eric Enge/ Stone Temple Consultingin SEO- 11 readers -
  • Why Google Uses RankBrain – Here’s Why #65

    … In October 2015 Google stunned the search world with a rare announcement of a major addition to their search algorithms, called RankBrain. Since that announcement there has been a lot of speculation (some of it, frankly, pretty wild) about what RankBrain does and doesn’t do. In this episode of Here’s Why, Mark Traphagen asks Eric Enge to share…

    Mark Traphagen/ Stone Temple Consultingin Google- 11 readers -
  • RankBrain Myth Busting

    …. For clarity, I will quote Googlers where I can, and you should treat the rest of this post as my “educated interpretation” of the statements I publish. If you’re interested in a background in machine learning overall, you can get that by reading this post of mine on the Moz Blog: The Machine Learning Revolution: How it Works and its Impact on SEO…

    Eric Enge/ Stone Temple Consulting- 22 readers -
  • RankBrain: A Study to Measure Its Impact

    … algorithm to handle? At Stone Temple Consulting, we maintain a database of 1.4M query results as a result of the studies we have done on Google’s rich answers. As part of this, we keep a full snapshot of the results. As luck would have it, we took a snapshot in late June/early July just as Google began to roll out RankBrain (the “Baseline Set…

    Eric Enge/ Stone Temple Consulting- 17 readers -
  • Google’s Gary Illyes on Emerging Search Trends

    … create websites that are both user and search-engine-friendly. When he’s not looking for ways to improve web search, Gary can be found helping webmasters on social media, such as Google Plus and Twitter, and at conferences, doing all kinds of stuff. So, you also told me you’re pretty instrumental now on the webmaster PR side of things, so that’s…

    Eric Enge/ Stone Temple Consultingin Social SEO- 12 readers -
  • Why Machine Learning Is Revolutionizing Search

    …Here’s Why Monday Episode 57 Machine learning is the next great computer revolution, one that is already here. We don’t have to wait for the future; Google has been using machine learning to solve many complex search-related problems for years, and the applications keep growing, including last year’s announcement of the addition of RankBrain…

    Mark Traphagen/ Stone Temple Consultingin SEO- 20 readers -
  • The Future of Digital Marketing and SEO

    …: Google Authorship was a hugely visible experiment in search to reward authors who were willing to be identified with their content. Yet, in mid-2014, Eric and I broke the news that Google was shutting down the project. You might think that was the end of author authority in search, but then to everyone’s surprise, at SMX East in October 2015…

    Mark Traphagen/ Stone Temple Consultingin Social SEO- 24 readers -
  • Do E-Commerce Sites Completely Mess Up Their SEO?

    … In this study we set out to see just how well some of the world’s top e-commerce sites use SEO tags and robots.txt to manage their faceted navigation. The results I am reporting here today will show you how often these sites get it right, and in some cases, just how horribly wrong they get it. TL;DR I’ll give it to you straight out – it’s bad out…

    Eric Enge/ Stone Temple Consultingin SEO- 18 readers -
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