Search Engine Algorithms

    • How Google’s Search Results Work: Crawling, Indexing and Ranking

      Adapted from The Art of SEO 3rd Edition, Eric Enge lead co-author Do you know how search engines like Google find, crawl, and rank the trillions of web pages out there in order to serve up the results you see when you type in a query? While the details of the process are actually quite complex, knowing the (non-technical) basics of crawling, indexing and ranking can put you well on your way t.

      Eric Enge/ Stone Temple Consultingin How To's- 14 readers -
  • Google Penguin 4.0: Living With A Kinder, Gentler Penguin

    … thing, old Penguin evaluated the link profile of sites as a whole, and if too many bad links were found, the entire site got a ranking penalty. For that reason, getting hit with Penguin almost always used to mean a huge traffic hit. To make matters worse for site owners hit by Penguin, updates were very infrequent, and only at the time of an update…

    Eric Enge/ Stone Temple Consultingin SEO Google- 8 readers -
  • Google Indexing of Twitter Appears to Be Declining

    … accounts, across a wide range of follower counts and social authority. The other three studies we’ve published can be found here: Twitter indexing as of July 2014 Twitter indexing as of January 2015 Twitter indexing as of July 2015 (right after Google’s use of the Twitter firehose was launched) Overall Indexation Over Time The following chart…

    Eric Enge/ Stone Temple Consultingin Social Google- 15 readers -
  • What Was the Impact of Google’s Second Mobile Update?

    … makes it noteworthy. The reason is that Google tests many different types of algorithms, and many of these are retired as not being effective. When Google has gained confidence in an algorithm, they take steps to tweak and enhance that algorithm, often many times. Google's continuation of mobile ranking updates shows mobile matters to Google.Click…

    Eric Enge/ Stone Temple Consulting- 16 readers -
  • SEO Tags Virtual Keynote with Gary Illyes and Eric Enge

    … On May 5th, 2016 I had the opportunity to do a live video event with Google’s Gary Illyes and we focused on strategies for controlling page indexing, Google’s crawl, and overall site quality. Mark Traphagen then took us through a Q&A session in which we took questions from the audience. Some key areas that brought out key gems include…

    Eric Enge/ Stone Temple Consultingin SEO- 11 readers -
  • Google’s Featured Snippets: Machine Driven Continuous Improvement

    … for the featured snippet than it did in July 2015. 55% of Google Featured Snippets are new or have new URL since 2015.Click To Tweet This seems to indicate that Google is using a deliberate machine driven process to optimize their use of featured snippets. They test different featured snippets on a rapid basis in order to find the best possible result…

    Eric Enge/ Stone Temple Consulting- 17 readers -
  • Why Google Uses RankBrain – Here’s Why #65

    … In October 2015 Google stunned the search world with a rare announcement of a major addition to their search algorithms, called RankBrain. Since that announcement there has been a lot of speculation (some of it, frankly, pretty wild) about what RankBrain does and doesn’t do. In this episode of Here’s Why, Mark Traphagen asks Eric Enge to share…

    Mark Traphagen/ Stone Temple Consultingin Google- 11 readers -
  • RankBrain Myth Busting

    … algorithms to match that intent and deliver a search result. As part of better understanding a user query, Google may choose different ranking algorithms to apply to the query, but RankBrain doesn’t change the ranking algos themselves. Example: if previously Google didn’t understand a query as a news oriented query, but after RankBrain it does understand…

    Eric Enge/ Stone Temple Consulting- 21 readers -
  • RankBrain: A Study to Measure Its Impact

    … algorithm to handle? At Stone Temple Consulting, we maintain a database of 1.4M query results as a result of the studies we have done on Google’s rich answers. As part of this, we keep a full snapshot of the results. As luck would have it, we took a snapshot in late June/early July just as Google began to roll out RankBrain (the “Baseline Set…

    Eric Enge/ Stone Temple Consulting- 17 readers -
  • Google’s Gary Illyes on Emerging Search Trends

    …? Yeah, it’s easier. So we’ll settle for that too. So, JG is taking over. And I know you can’t really say too much about him at this point, but one of the things that’s interesting is that he, evidently, led the role of RankBrain and has been integral to machine learning at Google over the past few years. Does that mean that we’re going to see…

    Eric Enge/ Stone Temple Consultingin Social SEO- 12 readers -
  • Why Machine Learning Is Revolutionizing Search

    … to the search algorithm. In this episode of #HeresWhyMonday, Stone Temple CEO Eric Enge and Sr. Director of Marketing Mark Traphagen explain what machine learning is, and why it is changing everything about search and SEO. If the video helps you understand this topic better, please use the share buttons to let others know about it. Thanks! Don’t…

    Mark Traphagen/ Stone Temple Consultingin SEO- 20 readers -
  • The Future of Digital Marketing and SEO

    …. Ask what are their related needs. Ask what are their ancillary needs. Search engines are probably beginning to measure some form of CEO. Design your web experiences to meet those needs. 5. Deep Learning: Humans and machines think differently. Google’s DeepMind project is teaching machines to read, view and comprehend what humans read…

    Mark Traphagen/ Stone Temple Consultingin Social SEO- 23 readers -
  • Do E-Commerce Sites Completely Mess Up Their SEO?

    … In this study we set out to see just how well some of the world’s top e-commerce sites use SEO tags and robots.txt to manage their faceted navigation. The results I am reporting here today will show you how often these sites get it right, and in some cases, just how horribly wrong they get it. TL;DR I’ll give it to you straight out – it’s bad out…

    Eric Enge/ Stone Temple Consultingin SEO- 17 readers -
  • The Definitive Guide to Google’s Rich Answers

    … this can benefit you. TL;DR The data for the study we published in February was pulled in December of 2014, while the data for this update was pulled in July. The total queries used was 855,243 queries, and both studies used the exact same set of queries. As a result, we have a strict apples to apples comparison. Here is the top line of the results…

    Eric Enge/ Stone Temple Consultingin SEO- 26 readers -