Search Engine Algorithms

  • Featured Snippets: New Insights, New Opportunities

    … Research reveals new insights into how featured snippets work This new study documents a never before made connection between featured snippets and regular snippets in the search results, as well as a new way to recognize when your site is competing for a featured snippet. I’m also going to detail an advanced process for obtaining featured…

    Eric Enge/ Stone Temple Consulting- 18 readers -
  • Rating the Smarts of the Digital Personal Assistants

    … On March 8, 2017, I published the results of our study to see which was smarter, the Google Assistant on Google Home or Alexa on the Amazon Echo. As it happens, we tested Bing’s Cortana, and Apple’s Siri all at the same time. We also tested Google search for reference purposes, since it’s historically been the leading place to get direct answers…

    Eric Enge/ Stone Temple Consulting- 31 readers -
  • Why Google Is a Modern Marvel – Here’s Why #107

    … works. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources How Google’s Search Results Work: Crawling, Indexing and Ranking All of our Here’s Why Videos Transcript So, Eric, just how big is Google…

    Eric Enge/ Stone Temple Consultingin Google- 20 readers -
  • Google Penguin 4.0: Living With A Kinder, Gentler Penguin

    … factor. Anything that threatens that assumption can negatively impact the value of Google’s search results for users. Penguin was designed as an algorithm that would allow Google to detect and penalize sites that appeared to be engaging in manipulative link schemes at a much larger scale than ever before. As such, it needed to be updated and improved…

    Eric Enge/ Stone Temple Consultingin SEO Google- 19 readers -
  • Google Indexing of Twitter Appears to Be Declining

    … for their overall search results, and they’ve scaled it back a bit. New study shows Google indexing of Tweets has declined over time.Click To Tweet What most people don’t realize is that Google’s indexation of Twitter is often a bit slow. We’ve shown that consistently through our four studies in the topic. Look at how many tweets are indexed…

    Eric Enge/ Stone Temple Consultingin Social Google- 21 readers -
  • What Was the Impact of Google’s Second Mobile Update?

    … normal churn in the search results were big enough during the same timeline that the impact of this new ranking’s boost wasn’t easily perceived. I’ll detail more about this below. In addition, there are other reasons why this update is very significant, and I’ll dig into those more as well. Study: 2nd Google Mobile Update has little impact…

    Eric Enge/ Stone Temple Consulting- 24 readers -
  • SEO Tags Virtual Keynote with Gary Illyes and Eric Enge

    … On May 5th, 2016 I had the opportunity to do a live video event with Google’s Gary Illyes and we focused on strategies for controlling page indexing, Google’s crawl, and overall site quality. Mark Traphagen then took us through a Q&A session in which we took questions from the audience. Some key areas that brought out key gems include: How…

    Eric Enge/ Stone Temple Consultingin SEO- 24 readers -
  • Google’s Featured Snippets: Machine Driven Continuous Improvement

    … for the featured snippet than it did in July 2015. 55% of Google Featured Snippets are new or have new URL since 2015.Click To Tweet This seems to indicate that Google is using a deliberate machine driven process to optimize their use of featured snippets. They test different featured snippets on a rapid basis in order to find the best possible result…

    Eric Enge/ Stone Temple Consulting- 24 readers -
  • Why Google Uses RankBrain – Here’s Why #65

    … In October 2015 Google stunned the search world with a rare announcement of a major addition to their search algorithms, called RankBrain. Since that announcement there has been a lot of speculation (some of it, frankly, pretty wild) about what RankBrain does and doesn’t do. In this episode of Here’s Why, Mark Traphagen asks Eric Enge to share…

    Mark Traphagen/ Stone Temple Consultingin Google- 22 readers -
  • RankBrain Myth Busting

    … algorithms to match that intent and deliver a search result. As part of better understanding a user query, Google may choose different ranking algorithms to apply to the query, but RankBrain doesn’t change the ranking algos themselves. Example: if previously Google didn’t understand a query as a news oriented query, but after RankBrain it does understand…

    Eric Enge/ Stone Temple Consulting- 35 readers -
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