Search Engine Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click listings.
Posts about Search Engine Marketing
    • What Is SEO and Why Does It Matter?

      Wondering what SEO means and how it can help your business? Worried you don’t have the skills or budget needed to get started? SEO is affordable and effective, allowing you to reach new customers and increase sales. Let’s dig deeper into SEO and how it can benefit your business. What is SEO? SEO, or Search Engine Optimization, means setting up your website and content to sho ...

      Miranda Paquet/ Constant Contactin Paid Search SEO- 16 readers -
    • When A SEO-Focused Marketing Strategy Is A Good Idea – and When It’s Not

      Search Engine Marketing, SEO You may have heard that, without SEO, your business is not going to survive the ever-growing, ever-competitive Web. According to a 2016 HubSpot report, 57% of B2B marketers says that SEO is way more effective at generating leads than other marketing activities, and SEO and marketing blogs everywhere encourage companies to optimize their online ...

      Relevancein Paid Search SEO- 18 readers -
    • Marketing 101: What is pogo sticking?

      Pogo sticking is, sadly, not all fun and games. In fact, for marketers it’s one of the most annoying scourges of the search engine marketing world. Essentially, pogo sticking is when a user searches, clicks on a result, and almost immediately (within five seconds) clicks back to the search result page.

      MarketingSherpa Blogin SEO- 13 readers -
  • How can Dentists Stay on Top during Rapid Changes in SEO?

    … Content Promotion, Search Engine Marketing Keeping the dental practice floating high on the search engine platform has become one of the key objectives for modern, smart dentists. This enables them to highlight their existence before people who looking for dental services. However, if dentists do not update themselves with regular changes…

    Relevance- 10 readers -
  • 7 Deadly Sins of Search Engine Marketing (SEM): Refine Your Strategy

    … There’s a lot of advice out there about what good search engine marketing (SEM) looks like. But even if you’re doing a lot of things right, you may be making some major SEM faux pas as well. Here are 7 things to avoid when tackling SEM for your local business. 1. Lacking Focus One of [...] Read More... The post 7 Deadly Sins of Search Engine Marketing (SEM): Refine Your Strategy appeared first on Dex Media. …

    Dex Mediain Paid Search- 10 readers -
  • Adwords Optimization – The Ultimate Guide

    … Paid Media, Search Engine Marketing If you’ve ever run a Google adwords campaign, you’ll think that it’s either the best form of advertising money can buy or it’s the biggest waste of money you’ve ever spent. Depending on who you speak to they will tell you that Adwords was either the single best or single worst thing they’ve implemented…

    Relevancein Paid Search- 15 readers -
  • The Key to Better Mobile Search Marketing Results: 10 Quick Tips

    … of them, but they quickly bounce off your site after a single page view. What’s going on here? Despite the fact that the number of mobile searches has surpassed desktop searches these days, it can be difficult to win the mobile search marketing game if it’s not done with the utmost of care. I’ll tackle some of the obstacles marketers face…

    Jeffbullas's Blogin Mobile- 27 readers -
  • Google Just Changed The Rules: Here Are 5 Things You Must Do Now

    … important to include your business name, phone and address in your content. Don’t wait It is still too early to say how these changes will affect search engine rankings and digital marketing. Judging from changes that Google has made in the past, it is safe to say that many businesses will suffer if they don’t make necessary changes early. Don’t wait…

    Jeffbullas's Blogin SEO Google- 34 readers -
  • 6 Ways to Optimize for Searches Other Than Google

    … When people think about search engine optimization, they usually want to know how to make their site rank higher in Google. Every business has a website and Google is responsible for two-thirds of all searches online... so if you're going to rank for one search engine, it should be Google. But Google isn't the only search engine that people use…

    Search Engine Guidein Google- 12 readers -
  • The Undeniable Power Of Search Engine Marketing

    … This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. If you could choose just ONE form of digital marketing, what would it be? I get asked this question from big brands all over the world, and my answer is always the same… Search engine marketing. It often shocks people, because social media…

    Jeff Bullas/ Jeffbullas's Blog- 23 readers -
  • Do you have enough pages in the search index?

    … appearances. Mike's previous appearances include ClickZ Live, RKG Summit, Ticket Summit, Webdagene, the CiTE conference, and the Forrester Marketing Conference. Mike also founded and writes for Biznology, is the co-author of the best-selling Search Engine Marketing, Inc., and sole author of Do It Wrong Quickly, named by the Miami Herald as one of the 11 best business books of 2007. …

    Search Engine Guide- 8 readers -
  • The Future of Search Engine Advertising and Why You Need to Innovate

    … This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. Effective search engine advertising is about delivering the right message, to the right person at exactly the right moment. It’s answering people’s questions, whenever they have them, in the most personalized and accurate way you can. As advertising…

    Jeff Bullas/ Jeffbullas's Blog- 23 readers -
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