Search Engine Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click listings.
Posts about Search Engine Marketing
  • The Key to Better Mobile Search Marketing Results: 10 Quick Tips

    When any business starts this adventure we call “marketing”, they have to cover the basics before doing anything else. They need to define: Who is my target audience? What is their pain? How do I solve that pain? But once you’ve established who your audience is and how you can help, you then need to determine how to effectively deliver your messaging to that target audience.

    Jeffbullas's Blog- 22 readers -
  • Google Just Changed The Rules: Here Are 5 Things You Must Do Now

    … important to include your business name, phone and address in your content. Don’t wait It is still too early to say how these changes will affect search engine rankings and digital marketing. Judging from changes that Google has made in the past, it is safe to say that many businesses will suffer if they don’t make necessary changes early. Don’t wait…

    Jeffbullas's Blogin SEO Google- 27 readers -
  • 6 Ways to Optimize for Searches Other Than Google

    … as possible, so you'll be viewed as a relevant entry. From there, your best bet is to garner lots of validations. For example, you'll want to amass inbound links that point to your product, and you'll require lots of positive reviews from users to earn higher rankings. 2. eBay. This site works much the same way Amazon does, so it's an excellent target…

    Search Engine Guidein Google- 10 readers -
  • The Undeniable Power Of Search Engine Marketing

    … This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. If you could choose just ONE form of digital marketing, what would it be? I get asked this question from big brands all over the world, and my answer is always the same… Search engine marketing. It often shocks people, because social media…

    Jeff Bullas/ Jeffbullas's Blog- 22 readers -
  • Do you have enough pages in the search index?

    … appearances. Mike's previous appearances include ClickZ Live, RKG Summit, Ticket Summit, Webdagene, the CiTE conference, and the Forrester Marketing Conference. Mike also founded and writes for Biznology, is the co-author of the best-selling Search Engine Marketing, Inc., and sole author of Do It Wrong Quickly, named by the Miami Herald as one of the 11 best business books of 2007. …

    Search Engine Guide- 8 readers -
  • The Future of Search Engine Advertising and Why You Need to Innovate

    … This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. Effective search engine advertising is about delivering the right message, to the right person at exactly the right moment. It’s answering people’s questions, whenever they have them, in the most personalized and accurate way you can. As advertising…

    Jeff Bullas/ Jeffbullas's Blog- 22 readers -
  • 8 Must-Know Trends For SEO In 2016

    … Google cares about quality… In the past few years, the biggest search engine in the world has released numerous updates aimed to increase the overall quality of their search results. This has made it much harder for SEOs around the world to rank sites today in contrast to previous years. As an SEO consultant, I try to spend some time analyzing…

    Jeffbullas's Blogin SEO- 25 readers -
  • Presidential candidates, here’s how to win (at search marketing)

    …. Step 2: Focus on the searcher’s intent Starting the ad with, ‘Find your voting location’, prioritizes the true intent of the search, leaving the ‘Hillary’ branding for the tail end. Step 3: Provide an experience that is simple to use (and mobile friendly!) Upon clicking the ad, you immediately get a handy piece of information: the date of your…

    Search Engine Watchin How To's- 25 readers -
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