Search Engine Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click listings.
Posts about Search Engine Marketing
  • The Undeniable Power Of Search Engine Marketing

    … This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. If you could choose just ONE form of digital marketing, what would it be? I get asked this question from big brands all over the world, and my answer is always the same… Search engine marketing. It often shocks people, because social media…

    Jeff Bullas/ Jeffbullas's Blog- 16 readers -
  • Do you have enough pages in the search index?

    … that are probably Bad, like, zero would be bad. How do you determine how many pages you have in the search index, and if your number is enough? First off, you need to understand that there is no single search index-each search engine has its own search index. Google has its own, Bing has its own, and so do many other search engines. So, you need to know which…

    Search Engine Guide- 8 readers -
  • The Future of Search Engine Advertising and Why You Need to Innovate

    … This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. Effective search engine advertising is about delivering the right message, to the right person at exactly the right moment. It’s answering people’s questions, whenever they have them, in the most personalized and accurate way you can. As advertising…

    Jeff Bullas/ Jeffbullas's Blog- 10 readers -
  • 8 Must-Know Trends For SEO In 2016

    … Google cares about quality… In the past few years, the biggest search engine in the world has released numerous updates aimed to increase the overall quality of their search results. This has made it much harder for SEOs around the world to rank sites today in contrast to previous years. As an SEO consultant, I try to spend some time analyzing…

    Jeffbullas's Blogin SEO- 15 readers -
  • Presidential candidates, here’s how to win (at search marketing)

    … that Hillary Clinton’s marketing team is tapping into our nation’s steadfast loyalty to Google in the hopes of earning some of that allegiance for herself. Somewhere in the Hillary campaign office sits a search marketer, likely the graduate of a behemoth ad agency, who took her training on the zero moment of truth and made it work for Hillary…

    Search Engine Watchin How To's- 13 readers -
  • Kelvin Newman on the major search trends of 2016 [podcast]

    … trends Kelvin is really excited about in 2016 and why. SEM in 2016 Kelvin believes there are two main areas that will influence search marketing in 2016. The first being the technology that search engines use and how we as search marketers need to respond to it. In particular machine learning. Machine learning is used to find patterns and trends…

    Christopher Ratcliff/ Search Engine Watch- 9 readers -
  • Why enterprise digital marketing can't be completely in house

    … Seems like a generalization right? Let me explain. I've worked with quite a few large companies over the years, and my experience is that those companies can't ever bring their digital marketing completely in house. I know that my opinion might be suspicious, because I am a senior strategist at Converseon, a digital agency, so you might expect…

    Search Engine Guidein Social- 10 readers -
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