Search Engine Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click listings.
Posts about Search Engine Marketing
  • 6 Ways to Optimize for Searches Other Than Google

    … When people think about search engine optimization, they usually want to know how to make their site rank higher in Google. Every business has a website and Google is responsible for two-thirds of all searches online... so if you're going to rank for one search engine, it should be Google. But Google isn't the only search engine that people use…

    Search Engine Guidein Google- 7 readers -
  • The Undeniable Power Of Search Engine Marketing

    … This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. If you could choose just ONE form of digital marketing, what would it be? I get asked this question from big brands all over the world, and my answer is always the same… Search engine marketing. It often shocks people, because social media…

    Jeff Bullas/ Jeffbullas's Blog- 18 readers -
  • Do you have enough pages in the search index?

    … appearances. Mike's previous appearances include ClickZ Live, RKG Summit, Ticket Summit, Webdagene, the CiTE conference, and the Forrester Marketing Conference. Mike also founded and writes for Biznology, is the co-author of the best-selling Search Engine Marketing, Inc., and sole author of Do It Wrong Quickly, named by the Miami Herald as one of the 11 best business books of 2007. …

    Search Engine Guide- 8 readers -
  • The Future of Search Engine Advertising and Why You Need to Innovate

    … This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. Effective search engine advertising is about delivering the right message, to the right person at exactly the right moment. It’s answering people’s questions, whenever they have them, in the most personalized and accurate way you can. As advertising…

    Jeff Bullas/ Jeffbullas's Blog- 14 readers -
  • 8 Must-Know Trends For SEO In 2016

    … Google cares about quality… In the past few years, the biggest search engine in the world has released numerous updates aimed to increase the overall quality of their search results. This has made it much harder for SEOs around the world to rank sites today in contrast to previous years. As an SEO consultant, I try to spend some time analyzing…

    Jeffbullas's Blogin SEO- 18 readers -
  • Presidential candidates, here’s how to win (at search marketing)

    … that Hillary Clinton’s marketing team is tapping into our nation’s steadfast loyalty to Google in the hopes of earning some of that allegiance for herself. Somewhere in the Hillary campaign office sits a search marketer, likely the graduate of a behemoth ad agency, who took her training on the zero moment of truth and made it work for Hillary…

    Search Engine Watchin How To's- 18 readers -
  • 8 Things To Know When Diving Into SEO In 2016

    … SEO is a three letter word that everyone wished they dominated… but very few do. After hearing about the success of others who have used SEO, millions of users flood the online world to get a piece of the Search Engine pie. They figure they can write a few blogs, sit back, and watch the traffic roll in. The dream is to throw a few affiliate…

    Luke Guy/ Jeffbullas's Blogin SEO Content- 18 readers -
  • Kelvin Newman on the major search trends of 2016 [podcast]

    … trends Kelvin is really excited about in 2016 and why. SEM in 2016 Kelvin believes there are two main areas that will influence search marketing in 2016. The first being the technology that search engines use and how we as search marketers need to respond to it. In particular machine learning. Machine learning is used to find patterns and trends…

    Christopher Ratcliff/ Search Engine Watch- 9 readers -
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