Search Engine Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click listings.
Posts about Search Engine Marketing
    • Google Just Changed The Rules: Here Are 5 Things You Must Do Now

      If you’re concerned about search engine optimization, chances are that you keep a close eye on what the big search engines are up to – especially Google. Anyone following the search engines will tell you that they’re always up to something. New changes are introduced regularly and keeping up with these changes is vital for improving your search rankings. You can’t really blame Google either.

      Jeffbullas's Blogin SEO Google- 22 readers -
  • 6 Ways to Optimize for Searches Other Than Google

    … When people think about search engine optimization, they usually want to know how to make their site rank higher in Google. Every business has a website and Google is responsible for two-thirds of all searches online... so if you're going to rank for one search engine, it should be Google. But Google isn't the only search engine that people use…

    Search Engine Guidein Google- 8 readers -
  • The Undeniable Power Of Search Engine Marketing

    … This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. If you could choose just ONE form of digital marketing, what would it be? I get asked this question from big brands all over the world, and my answer is always the same… Search engine marketing. It often shocks people, because social media…

    Jeff Bullas/ Jeffbullas's Blog- 21 readers -
  • Do you have enough pages in the search index?

    … that are probably Bad, like, zero would be bad. How do you determine how many pages you have in the search index, and if your number is enough? First off, you need to understand that there is no single search index-each search engine has its own search index. Google has its own, Bing has its own, and so do many other search engines. So, you need to know which…

    Search Engine Guide- 8 readers -
  • The Future of Search Engine Advertising and Why You Need to Innovate

    … This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. Effective search engine advertising is about delivering the right message, to the right person at exactly the right moment. It’s answering people’s questions, whenever they have them, in the most personalized and accurate way you can. As advertising…

    Jeff Bullas/ Jeffbullas's Blog- 19 readers -
  • Enterprise marketers must tightly choose the focus of their website

    … do any of this, either-and you won't know which marketing efforts are working and which aren't.You want to know the conversions from these pages. You also want to measure (and improve) the conversions from these pages. Every page needs to be doing some work to move visitors closer to a sale. Most of us don't have e-commerce sites, but we all have…

    Search Engine Guide- 6 readers -
  • 8 Must-Know Trends For SEO In 2016

    … Google cares about quality… In the past few years, the biggest search engine in the world has released numerous updates aimed to increase the overall quality of their search results. This has made it much harder for SEOs around the world to rank sites today in contrast to previous years. As an SEO consultant, I try to spend some time analyzing…

    Jeffbullas's Blogin SEO- 22 readers -
  • Presidential candidates, here’s how to win (at search marketing)

    … It’s the season of primaries, which means there’s a mad scramble by the American people to find answers to the following queries… If they’re registered to vote Where the nearest polling place is What time the polling place is open There’s nothing like a heated presidential election to spur some patriotic search behavior. It appears…

    Search Engine Watchin How To's- 21 readers -
  • 8 Things To Know When Diving Into SEO In 2016

    … SEO is a three letter word that everyone wished they dominated… but very few do. After hearing about the success of others who have used SEO, millions of users flood the online world to get a piece of the Search Engine pie. They figure they can write a few blogs, sit back, and watch the traffic roll in. The dream is to throw a few affiliate…

    Luke Guy/ Jeffbullas's Blogin SEO Content- 20 readers -
  • Kelvin Newman on the major search trends of 2016 [podcast]

    … trends Kelvin is really excited about in 2016 and why. SEM in 2016 Kelvin believes there are two main areas that will influence search marketing in 2016. The first being the technology that search engines use and how we as search marketers need to respond to it. In particular machine learning. Machine learning is used to find patterns and trends…

    Christopher Ratcliff/ Search Engine Watch- 9 readers -
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