Search Engine Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click listings.
Posts about Search Engine Marketing
    • Online Presence of Your Restaurant – Are You Doing it Right?

      Earned Media, Search Engine Marketing For restaurants, an active online presence is one of the essential pieces of marketing strategy. A significant part of a restaurant’s online presence includes actively managing its online reputation via third-party review sites and social media platforms. Regardless of whether the review was positive, negative, or neutral, it presents r ...

      Relevancein Social EMail- 22 readers -
    • 5 remarketing strategies to prep for Q4

      Remarketing is always one of the most powerful tools in an ecommerce marketer’s belt, but it takes on added importance in Q4. With the holidays fast approaching, you can do a good amount of prep work now to put yourself in a great position to capitalize on the holiday rush. I’ve outlined my five favorite remarketing strategies below. 1.

      Search Engine Watch- 16 readers -
    • Do Customers Understand Your Brand? 7 Ways to Make Sure of that

      Earned Media, Search Engine Marketing What is your brand like? Why does it exist? You might intuitively grasp these dimensions of your business, but if forced to articulate them, you may struggle. This is because brand characteristics are often subjective and almost ethereal in nature. Accordingly, these qualities may elude your target audience—the very customers your bran ...

      Larry Alton/ Relevance- 19 readers -
  • What is SEM?

    … for (Search Engine Marketing, in case you were wondering) but also what they actually mean. The first one is pretty easy. You now know what SEM means in its most basic form – “search engine marketing”. However, the issue is that even those in the SEM industry will disagree on what the component parts of search engine marketing are or what the main…

    Search Engine Watchin Paid Search- 11 readers -
  • 10 Metrics Every Business Should Track in Google Analytics

    … will usually be organic search, direct, social, and referral. Keeping track of these sources will give you a clear idea of where your marketing efforts are paying off. For instance, a high organic search percentage means that a large percentage of your traffic is due to an effective SEO strategy. 2. Bounce Rate Found Under: Acquisition > Channels…

    Relevancein Paid Search- 11 readers -
  • Best Strategy to Write Kick-Ass Content for Your Mobile App

    … and on building adaptive websites. While this is important, there are other things that also matter a lot. Yes, We are talking about content now. As you know, content is the king of modern marketing and a crucial part of every marketing strategy. At the same time, many marketers still develop their strategies without taking new tendencies…

    Relevance- 9 readers -
  • How to Partner with Key Influencers to Sell eBooks Online

    … Like any marketing strategy, partnering with key influencers to sell ebooks online requires an investment of time to create content and manage relationships, as well as monitor your successes and failures. The good news is if you get it right, your sales will increase exponentially, thanks to the passion and engagement of your partnering…

    Relevancein How To's- 16 readers -
  • Creative Content and Marvelous Mobile App, Secret Quotient for Business Success

    … Content Strategy, Search Engine Marketing Mobile apps have transformed business in a fling. Well, well, well, mobile apps set their intuitive steps in the business as a fling but have now secured a position as an integral chunk. With an increase in the volume of type (tablets, phones, and wearables) and the number of devices and expanding IOT…

    Relevancein Content- 16 readers -
  • 7 Questions for Every Digital Marketing Effort

    … Search Engine Marketing, SEO Over the last decade, I’ve continued to see the dramatic rise and fall of marketing technologies that over-promised and eventually proved to be too good to be true. I’m not as anxious as I had been years before in pushing clients, or even our own budget, into new strategies. Because I’m a technologist, I try…

    Relevancein SEO- 14 readers -
  • 5 Modern Lead Generation Tips to Escalate Conversions

    … Search Engine Marketing, Technology 09The most important part of any marketing or sales campaign is gathering leads. No matter how many customers you already have, if you are not generating new customers, you are not growing. If you are not growing, then you are dying. Check out these 5 tips to generate new leads so fast that you won’t know…

    Relevancein EMail Content- 14 readers -
  • 6 Digital Marketing Tips Your Dental Office Can Implement Now

    …. Many dentists often fear video marketing because they are afraid to be in front of the camera; however, it is the one technique you can use when attempting to increase your clientele or to give your current clientele a glimpse of a new procedure. Link-building Opportunities Linkbuilding is how a Search Engine Optimization specialist works…

    Relevancein SEO- 28 readers -
  • Real Benefits of Using AMP in SEO

    … Search Engine Marketing, SEO The world has become digital and making your online presence stronger has become the need of the hour. While putting resources into mobile streamlining for your site is a great idea; it is not sufficient enough to remain at the top. In such case, any leading SEO company in Los Angeles can help you with AMP, also…

    Relevancein SEO- 25 readers -
  • How can Dentists Stay on Top during Rapid Changes in SEO?

    … Content Promotion, Search Engine Marketing Keeping the dental practice floating high on the search engine platform has become one of the key objectives for modern, smart dentists. This enables them to highlight their existence before people who looking for dental services. However, if dentists do not update themselves with regular changes…

    Relevance- 12 readers -
  • Marketing 101: What is pogo sticking?

    … Pogo sticking is, sadly, not all fun and games. In fact, for marketers it’s one of the most annoying scourges of the search engine marketing world. Essentially, pogo sticking is when a user searches, clicks on a result, and almost immediately (within five seconds) clicks back to the search result page. The implication of this is obvious…

    MarketingSherpa Blogin SEO- 18 readers -
  • 7 Deadly Sins of Search Engine Marketing (SEM): Refine Your Strategy

    … There’s a lot of advice out there about what good search engine marketing (SEM) looks like. But even if you’re doing a lot of things right, you may be making some major SEM faux pas as well. Here are 7 things to avoid when tackling SEM for your local business. 1. Lacking Focus One of [...] Read More... The post 7 Deadly Sins of Search Engine Marketing (SEM): Refine Your Strategy appeared first on Dex Media. …

    Dex Mediain Paid Search- 16 readers -
  • What Is SEO and Why Does It Matter?

    … Wondering what SEO means and how it can help your business? Worried you don’t have the skills or budget needed to get started? SEO is affordable and effective, allowing you to reach new customers and increase sales. Let’s dig deeper into SEO and how it can benefit your business. What is SEO? SEO, or Search Engine Optimization, means setting up…

    Miranda Paquet/ Constant Contactin Paid Search SEO- 17 readers -
  • Adwords Optimization – The Ultimate Guide

    … Paid Media, Search Engine Marketing If you’ve ever run a Google adwords campaign, you’ll think that it’s either the best form of advertising money can buy or it’s the biggest waste of money you’ve ever spent. Depending on who you speak to they will tell you that Adwords was either the single best or single worst thing they’ve implemented…

    Relevancein Paid Search- 17 readers -
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