Search-Engine Marketing

  • Why B2B Advertisers Need Facebook

    … advertisers to upload customer-relationship-management data in order to match customer information to Facebook users. LinkedIn doesn’t offer this yet. Secondly, advertisers have the ability to retarget site visitors on Facebook given proper pixel placement, but not on LinkedIn. On Facebook, advertisers can create custom audiences based on engagement (e.g…

    AllFacebookin Social Facebook Retargeting- 47 readers -
  • Why Social Media Is the Perfect PR Channel

    … I’ve worked in digital since the dark days when we still called it “interactive.” Things were simpler. There was no Facebook or LinkedIn. An integrated campaign (which was a new term) meant one that included search-engine marketing, e-mails and banner ads. These resources were mostly given as added value on a print buy or an occasional…

    AllTwitterin Social Facebook- 26 readers -
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