Search-Engine Marketing

  • Why B2B Advertisers Need Facebook

    … Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates…

    AllFacebookin Social Facebook Retargeting- 34 readers -
  • Why Social Media Is the Perfect PR Channel

    …, and if we’re being honest, this was mostly done in the interest of appearing collaborative to the clients’ eye. Marketers didn’t understand what PR professionals did and vice versa, so everyone agreed that it was best if our work stayed separate. In 2006, the interactive landscape started to change and social media was born. MySpace was huge…

    AllTwitterin Social Facebook- 22 readers -