Search-Engine Marketing

  • Why B2B Advertisers Need Facebook

    … on user’s job title, industry, education, age and location; so why not capitalize on the platform with larger scale and reach domestically and globally? No barrier to entry: Facebook gives advertisers large and small access to its entire suite of products and capabilities. With LinkedIn, higher-end products such as dynamic ads and account-based…

    AllFacebookin Social Facebook Retargeting- 29 readers -
  • Why Social Media Is the Perfect PR Channel

    …, and if we’re being honest, this was mostly done in the interest of appearing collaborative to the clients’ eye. Marketers didn’t understand what PR professionals did and vice versa, so everyone agreed that it was best if our work stayed separate. In 2006, the interactive landscape started to change and social media was born. MySpace was huge…

    AllTwitterin Social Facebook- 21 readers -