Search-Engine Marketing

  • Why B2B Advertisers Need Facebook

    …. Here are four reasons why: Scale: Facebook is substantially larger than LinkedIn–1.79 billion monthly active users versus 106 million. Facebook has the greatest share of business decision makers—60 percent versus 22 percent for LinkedIn at last count–and it’s the social platform that they spend the most time on. Both platforms allow targeting based…

    AllFacebookin Social Facebook Retargeting- 27 readers -
  • Why Social Media Is the Perfect PR Channel

    … I’ve worked in digital since the dark days when we still called it “interactive.” Things were simpler. There was no Facebook or LinkedIn. An integrated campaign (which was a new term) meant one that included search-engine marketing, e-mails and banner ads. These resources were mostly given as added value on a print buy or an occasional…

    AllTwitterin Social Facebook- 21 readers -
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