Search-Engine Marketing

  • Why B2B Advertisers Need Facebook

    … Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates…

    AllFacebookin Social Facebook Retargeting- 47 readers -
  • Why Social Media Is the Perfect PR Channel

    … microsite. Over the course of my career, I’ve watched as social media emerged from digital, creating two distinctly separate disciplines. In the early years, the partnerships between interactive agencies, media buyers and advertising agencies were clear and the swim-lanes were fixed. Rarely, the public-relations teams would be brought into the mix…

    AllTwitterin Social Facebook- 26 readers -
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