Search Engine Marketing (Sem)

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click listings.
Posts about Search Engine Marketing (Sem)
  • SEO vs. PPC: What’s Best for Your Local Business?

    … a well organized, well written website and getting your business listed on internet directory sites. SEO is free—well, not counting all the work you put into it. On the other hand, search engines will sell you good placement on the tops and sides of their pages (and even on other websites). That’s pay-per-click (PPC) advertising, also known as search…

    Jeff B. Copeland/ Dex Mediain Paid Search SEO- 9 readers -
  • Think Cross-Channel For Your Holiday Paid Search Campaign

    … in paid search is driven not by product-specific queries, but more general category- or topic-level queries. However, key factors that affect SEM performance such as pricing or promotion are specified at the product level. This means that in order to link the external drivers of performance and SEM execution, you need to understand how a promotion…

    Kohki Yamaguchi/ Marketing Landin Paid Search- 10 readers -
  • Search Marketing Important to Higher-Spending SMBs

    Search Marketing Important to Higher-Spending SMBs November 13, 2014 - Posted by Michelle Johnson to News According to a recent study by BIAKelsey, a research company specializing in the local advertising marketplace, a large majority of higher-spending small and medium-sized businesses are making search marketing a top priority.

    Michelle Johnson/ Dex Media- 2 readers -
  • Local Search Marketing 101

    Local Search Marketing 101 October 27, 2014 - Posted by Jonathan Jeter to Business Websites/ Local Marketing There is no doubt that people are searching online before making local purchases in real life. According to a study by Google, consumers search for local business information throughout the purchase process.

    Jonathan Jeter/ Dex Media- 9 readers -
  • The Case For Two CMOs

    … it impossible to claim that any one person could know everything. Indeed, even if we limit the scope of inquiry to just marketing, it is no longer possible to “know everything” about marketing. It may even be a stretch to say that one person knows everything about search engine marketing (SEM), or even just Google AdWords! And yet, companies hire a Chief…

    David Rodnitzky/ Marketing Landin Paid Search EMail Google- 14 readers -
  • An SEM Christmas Carol: Q4 Past, Present & Yet To Come

    At its inception — and for years afterward — paid search could exist in a vacuum. You could send clicks and drive profitable return, staying inside your AdWords and other UIs, analyzing your keywords and executing your optimizations. Over time, to remain competitive, it became more important to collaborate with other teams in order to ensure search engine marketing (SEM) success.

    Susan Waldes/ Search Engine Land- 18 readers -
  • Why PPC Advertising Is the ROI Rock Star of Search Engine Marketing

    … Before the days of search engine marketing (SEM), advertising your business to potential customers was a lot like throwing darts while blindfolded. Assuming you faced the dartboard when the blindfold went on, you had a pretty good idea of where to toss your darts—but you had no real way to know whether you hit the mark. For example, during…

    MarketingProfs- 3 readers -
  • Banner Advertising is Not Dead

    … Many media and account planners were quick to dismiss display advertising as inefficient and not worth the creative investment to create them. However, with technology and innovation such as rich media and retargeting, banners are poised to rise once again. Leading media investments are projected to surpass search engine marketing (SEM…

    Roberto Renteria/ Starmarkin Display- 6 readers -
  • The Top Women in CRO (Who Should’ve Made Our List)

    …, ecommerce, copy, email, social, product, analytics and usability since 2002. Tiffany Da Silva CRO at Shopify @bellastone Tiffany has worked in all facets of online marketing including email marketing, search engine optimization (SEO), search engine marketing (SEM), and social media. She does regular speaking engagements and intelligent blog posts…

    Jamie Newton/ PPC Heroin Social Paid Search SEO EMail- 4 readers -
  • Product Listing Ads: The Power of Segmentation

    … method in mind to avoid overlapping bids. Structure provides control over the bids, which will give you the ability to affect your positioning and profitability in the long run. James Kelly, author of this blog post, is an Ecommerce Channel Manager and Senior SEM Analyst for National Positions, an industry leading internet marketing company…

    MixRankin Google- 1 readers -
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