Search Engine Marketing (Sem)

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click listings.
Posts about Search Engine Marketing (Sem)
  • SEO vs. PPC: What’s Best for Your Local Business?

    … a well organized, well written website and getting your business listed on internet directory sites. SEO is free—well, not counting all the work you put into it. On the other hand, search engines will sell you good placement on the tops and sides of their pages (and even on other websites). That’s pay-per-click (PPC) advertising, also known as search…

    Jeff B. Copeland/ Dex Mediain Paid Search SEO- 10 readers -
  • Think Cross-Channel For Your Holiday Paid Search Campaign

    …, consider taking the next step and start thinking cross-channel: cross-media and cross-organization. Thinking outside the scope of search engine marketing (SEM) can allow you to recognize emerging opportunities faster, improve your forecast, give an extra boost to your performance, and make your holiday ride smoother. Why Think Cross-Channel? Due…

    Kohki Yamaguchi/ Marketing Landin Paid Search- 10 readers -
  • Search Marketing Important to Higher-Spending SMBs

    … as SMB Plus Spenders, this group spends at least $25k annually on advertising and marketing efforts. Additionally and in the context of this survey, search marketing includes search engine marketing (SEM), search engine optimization (SEO) and pay-per-click advertising. Of the 246 Plus Spenders polled, 60 percent agreed that search marketing…

    Michelle Johnson/ Dex Mediain SEO- 3 readers -
  • Local Search Marketing 101

    … search marketing strategy. Information In the information stage, your potential customers may not even be aware of your business or how your business can help them solve their problems. Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are crucial to get you in front of potential customers who are in the information-gathering stage…

    Jonathan Jeter/ Dex Mediain SEO EMail Google- 20 readers -
  • The Case For Two CMOs

    … it impossible to claim that any one person could know everything. Indeed, even if we limit the scope of inquiry to just marketing, it is no longer possible to “know everything” about marketing. It may even be a stretch to say that one person knows everything about search engine marketing (SEM), or even just Google AdWords! And yet, companies hire a Chief…

    David Rodnitzky/ Marketing Landin Paid Search EMail Google- 18 readers -
  • Why PPC Advertising Is the ROI Rock Star of Search Engine Marketing

    …, which let people take their entire music collection anywhere, fewer people are tuning in to the traditional stations that constantly interrupt the music with ads and public service announcements. Though both print and broadcast media can still be viable options for advertising, neither can hold a candle to pay-per-click (PPC) advertising. PPC…

    MarketingProfs- 4 readers -
  • Banner Advertising is Not Dead

    Many media and account planners were quick to dismiss display advertising as inefficient and not worth the creative investment to create them. However, with technology and innovation such as rich media and retargeting, banners are poised to rise once again. Leading media investments are projected to surpass search engine marketing (SEM) spending by 2016. Are these banner ...

    Roberto Renteria/ Starmark- 6 readers -
  • The Top Women in CRO (Who Should’ve Made Our List)

    …, ecommerce, copy, email, social, product, analytics and usability since 2002. Tiffany Da Silva CRO at Shopify @bellastone Tiffany has worked in all facets of online marketing including email marketing, search engine optimization (SEO), search engine marketing (SEM), and social media. She does regular speaking engagements and intelligent blog posts…

    Jamie Newton/ PPC Heroin Social Paid Search SEO EMail- 6 readers -
  • Product Listing Ads: The Power of Segmentation

    … is how to maximize exposure and profitability for your ecommerce marketing campaign. Feed and bid optimization is the first place that many people look. Both of these are of critical importance, but I find that advertisers spend so much time worrying about these issues that the actual campaign structure is often ignored. The decision on how…

    MixRankin Google- 1 readers -
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