Search Engine Marketing (Sem)

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click listings.
Posts about Search Engine Marketing (Sem)
  • SEO vs. PPC: What’s Best for Your Local Business?

    SEO vs. PPC: What’s Best for Your Local Business? January 5, 2015 - Posted by Jeff B. Copeland to SEM & PPC/ SEO And what the heck’s the difference anyway? Search engine optimization (SEO) is all the things you do to make the search engines happy so they’ll place your website high up on their pages.

    Jeff B. Copeland/ Dex Media- 8 readers -
  • Think Cross-Channel For Your Holiday Paid Search Campaign

    …, consider taking the next step and start thinking cross-channel: cross-media and cross-organization. Thinking outside the scope of search engine marketing (SEM) can allow you to recognize emerging opportunities faster, improve your forecast, give an extra boost to your performance, and make your holiday ride smoother. Why Think Cross-Channel? Due…

    Kohki Yamaguchi/ Marketing Landin Paid Search- 10 readers -
  • Search Marketing Important to Higher-Spending SMBs

    Search Marketing Important to Higher-Spending SMBs November 13, 2014 - Posted by Michelle Johnson to News According to a recent study by BIAKelsey, a research company specializing in the local advertising marketplace, a large majority of higher-spending small and medium-sized businesses are making search marketing a top priority.

    Michelle Johnson/ Dex Media- 2 readers -
  • Local Search Marketing 101

    Local Search Marketing 101 October 27, 2014 - Posted by Jonathan Jeter to Business Websites/ Local Marketing There is no doubt that people are searching online before making local purchases in real life. According to a study by Google, consumers search for local business information throughout the purchase process.

    Jonathan Jeter/ Dex Media- 8 readers -
  • The Case For Two CMOs

    Thomas Young lived from 1773 to 1829. To say he was a scholar is an understatement, since during his lifetime he “made notable scientific contributions to the fields of vision, light, solid mechanics, energy, physiology, language, musical harmony, and Egyptology.” Young’s knowledge was so vast, in fact, that he is often referred to as “the last man who knew everything.

    David Rodnitzky/ Marketing Land- 13 readers -
  • An SEM Christmas Carol: Q4 Past, Present & Yet To Come

    At its inception — and for years afterward — paid search could exist in a vacuum. You could send clicks and drive profitable return, staying inside your AdWords and other UIs, analyzing your keywords and executing your optimizations. Over time, to remain competitive, it became more important to collaborate with other teams in order to ensure search engine marketing (SEM) success.

    Susan Waldes/ Search Engine Land- 17 readers -
  • Why PPC Advertising Is the ROI Rock Star of Search Engine Marketing

    …, which let people take their entire music collection anywhere, fewer people are tuning in to the traditional stations that constantly interrupt the music with ads and public service announcements. Though both print and broadcast media can still be viable options for advertising, neither can hold a candle to pay-per-click (PPC) advertising. PPC…

    MarketingProfs- 3 readers -
  • Banner Advertising is Not Dead

    … Many media and account planners were quick to dismiss display advertising as inefficient and not worth the creative investment to create them. However, with technology and innovation such as rich media and retargeting, banners are poised to rise once again. Leading media investments are projected to surpass search engine marketing (SEM) spending…

    Roberto Renteria/ Starmarkin Display- 6 readers -
  • The Top Women in CRO (Who Should’ve Made Our List)

    …, ecommerce, copy, email, social, product, analytics and usability since 2002. Tiffany Da Silva CRO at Shopify @bellastone Tiffany has worked in all facets of online marketing including email marketing, search engine optimization (SEO), search engine marketing (SEM), and social media. She does regular speaking engagements and intelligent blog posts…

    Jamie Newton/ PPC Heroin Social Paid Search SEO EMail- 4 readers -
  • Product Listing Ads: The Power of Segmentation

    … method in mind to avoid overlapping bids. Structure provides control over the bids, which will give you the ability to affect your positioning and profitability in the long run. James Kelly, author of this blog post, is an Ecommerce Channel Manager and Senior SEM Analyst for National Positions, an industry leading internet marketing company…

    MixRankin Google- 1 readers -
Get the top posts daily into your mailbox!