Search Engine Optimisation

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Posts about Search Engine Optimisation
    • Is Google AMP Worth It? Three Real-World Case Studies

      Google’s Accelerated Mobile Pages project remains a hot topic among web developers and SEOs alike, with fierce debates about whether or not to adopt this new standard for mobile webpages. There are many arguments both for and against adopting AMP, ranging from usability issues, lack of tracking script support (for better or worse), diverting resources away from optimising regul ...

      Barry Adams/ State of Digitalin Google- 15 readers -
    • Selling SEO

      Over the years there’s been a huge increase in the number of agencies and the competition for SEO work. Sometimes it feels like brands just switch between a series of 4 or 5 agencies, so if you want to break into that market then you need to know how to sell yourself. Here I’ll talk through the typical sales process we see and top tips for improving your success rate if you’re ...

      State of Digitalin SEO- 13 readers -
  • What is Rank Tracking and Do We Recognise it Anymore?

    … The following blog is heavily based on a recent talk I gave at Search London, I’ve embedded the slides below for those who want the ‘quick’ version, for everyone else – read on! I love rank tracking – in fact SEO’s like me are addicted to it. It’s an industry where the fixation on tools & software is expected, if not essential…

    Chris Green/ State of Digital- 10 readers -
  • Optimising Videos for YouTube and Google Search

    … YouTube is the second largest search engine in the world behind Google and the second most visited website on the planet as of December 2016. YouTube’s reach is further expanded by its direct inclusion in Google search. This search volume and traffic presents a huge opportunity for brands looking to increase their visibility by ranking videos…

    State of Digitalin Social SEO Google- 18 readers -
  • Google Just Changed The Rules: Here Are 5 Things You Must Do Now

    … If you’re concerned about search engine optimization, chances are that you keep a close eye on what the big search engines are up to – especially Google. Anyone following the search engines will tell you that they’re always up to something. New changes are introduced regularly and keeping up with these changes is vital for improving your search…

    Jeffbullas's Blogin SEO Google- 24 readers -
  • 7 Things Google PageSpeed Insights Doesn’t Tell You

    … allows you to conduct a site speed audit in a much smarter fashion. For example, avoiding situations like telling your development team for the 5th time they should use Image Sprites despite your server actually being on HTTP/2 which theoretically makes their existence redundant. The aim of this post is to run you through 7 common speed tactics…

    Pete Campbell/ State of Digitalin SEO Google- 24 readers -
  • Ready to go global? Check your hreflang tags

    …. Broken hreflang link If your hreflang link points to a URL that returns a 4xx or 5xx HTTP status code, it certainly will be disregarded by search engines. Relative links Absolute URLs are your safety net, when it comes to indicating the correct path for crawlers. Relative URLs can be misinterpreted by Googlebot, and not get indexed…

    State of Digital- 12 readers -
  • 7 Insider Tips to Get More Traffic From Search Engines

    … Let’s face it – generating traffic from search engines is hard work. It is much easier to buy traffic. But we all know that organic traffic converts better so this is usually the primary goal for online marketers. So how do you actually go about getting more organic traffic from search engines? I’ve put together 7 helpful tips to do exactly…

    Jeffbullas's Blog- 19 readers -
  • SEO Health Check – Can we future-proof our sites?

    … been lots of big changes to how search engines work. So the first step is to ensure you’re covering the basics with your site. If you’re already sick, you’ll never survive once the Zombies attack. Technical Integrity – The starting point of all site performance is related to the technical integrity of the site. A crawl of your site can give you…

    State of Digitalin SEO- 16 readers -
    Earlier about the same topic:
  • Search London celebrates sixth birthday

    … This month sees the sixth birthday of Meetup group Search London, so we caught up with organiser and State of Digital Editor Jo Turnbull to find out more about the event. How long has Search London been going? I have been running Search London since October 2010. I had the first official Search London meetup in January 2011. Time has flown…

    Laura Crimmons/ State of Digitalin Paid Search- 28 readers -
  • How to Research and Target Informational Search Queries

    … search results: Direct answers are driven by Google’s knowledge graph, however publishers also have the opportunity to try and improve visibility in Google search by optimising for Google’s quick answers: For informational search queries, our definition of search engine optimisation expands beyond the traditional 10 blue links, and into any…

    State of Digitalin SEO Content How To's- 17 readers -
  • Stop and step away from the migration!

    …. It is easy to jump to conclusions as to what has or hasn’t happened. Silent whispers of they should have done this or that, but sometimes you are in the hands of the search engines. In the remainder of this post I talk about a three stream approach to website migrations, and those key areas that I feel are often missed. Three main streams…

    Daniel Bianchini/ State of Digital- 34 readers -
  • New AI Based Yandex Search Algorithm Palekh

    … Yandex recently announced its new search algorithm Palekh, which improves how Yandex understands the meaning behind every search query by using its deep neural networks as a ranking factor among others. Ultimately, the new algorithm helps Yandex improve its search results across the board but especially for long-tail search queries. As most…

    State of Digitalin SEO- 22 readers -
  • 3 Marketing Predictions of Christmas Past That Turned Out To Be Wrong

    … This is certainly an interesting one and arguably contains some half truths. For 2010 this article suggests that people need to give blogging a rest for the following reasons: “If you’re writing a blog to help with search engine rankings or to inform existing customers, you should continue to test or invest. If you’re blogging in an attempt to attract new…

    State of Digitalin Social Content- 17 readers -
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