Search Engine Optimisation

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Posts about Search Engine Optimisation
  • 7 SEO Audit Steps for Bloggers Using Free Tools

    … too many pages to search engines. 5.2 Site Sometimes developers and non-developers block search engines to visit a page or a certain area of a website. Do you want to know which pages of your website Googlebot can find? Just visit Google and type site Try checking your own blog. It’s possible that you will get surprised about…

    State of Digitalin SEO- 7 readers -
  • SEO is like Personal Training – the Ultimate SEO Analogy?

    … 18 October 2016 BY Steve Morgan Analogies have a funny ol’ reputation in the SEO industry. Over the years I’ve seen SEO analogy posts get slated by fellow digital marketers. Thumbs-downs don’t exist on Moz/YouMoz anymore (they do against comments, but not against posts), but I remember this post – SEO Is Like Buying A Home – getting a ton…

    State of Digitalin SEO- 7 readers -
  • Improve Social Proof By Generating More Reviews

    … its guidelines when it comes to reviews and in turn Trustpilot and Feefo has now increased the amount of reviews needed from 30 to 150 reviews, a fivefold increase, for stars to show in the search results page. Why is this important? As well as on site social proof, seeing reviews and star ratings in the search pages will often give a big increase…

    State of Digitalin Paid Search- 11 readers -
  • How to Clean Up After Botched Site Migration

    … majority of crawl issues post-launch will be related to the following items: Robots.txt – The “classic error”, “Disavow: /“ has been left in, or some important scripts are still being blocked. Google and other search engines will simply stop crawling the website. Meta Robots – A nofollow/noindex rule is still in place, which leads…

    Chris Green/ State of Digitalin SEO How To's- 8 readers -
  • Why Google celebrates its 18th birthday, not on its birthday

    … they decided to “attach” their birthday to a big announcement. That of the new index. And not just any index. In a blog post on the Google blog, Software Engineer Anna Patterson announced: “For our seventh birthday, we are giving you a newly expanded web search index that is 1,000 times the size of our original index.” Interestingly enough, the size…

    Bas Van Den Beld/ State of Digitalin Google- 7 readers -
  • 6 Essential Tips to Create More Valuable Content

    …? To find the answer, do exactly what I did. Search by topic, keyword, or stalk the most popular sites in your niche. Look for what’s missing. What parallels or suppositions are not being made? Make a list of potential topics, and then brainstorm KILLER titles. Knowing what your audience wants and crafting great titles are your content cornerstones…

    Jeffbullas's Blogin SEO Content Blogging- 9 readers -
  • Let’s Talk Voice Search

    … Search is evolving, matching the ever changing behaviour of its user and the next chapter of the search engine story looks to be reserved for voice search. With the advent of the mainstream voice-search-enabled personal assistants, we’re seeing an evident growth in voice search usage. With the likes of Siri, Alexa, Cortana and Google Now…

    State of Digitalin SEO- 11 readers -
  • HREFbuilder: Making HREFlang sitemaps a little bit easier

    … I’m no rocket scientist, I do have some measure of confidence in my capabilities as an SEO. Yet when I first used it, this tool made me feel like an idiot. It took me several attempts and, in fact, some hands-on help from the lovely Bill Hunt from Back Azimuth, to wrap my head around exactly what the tool needed from me to generate the correct XML…

    Barry Adams/ State of Digitalin SEO- 10 readers -
  • HTTPS Migration – What You Need To Know & How We Did It

    … TLDR: If you want to migrate your site to HTTPS, you will find this checklist useful. From an SEO point of view, you may get a boost to your site’s organic performance, you may not, but it won’t do any harm to make the switch either. You should also migrate if you want to make the web a better, safer place to be. After a discussion with Dave…

    State of Digitalin SEO How To's- 10 readers -
  • Of Moz and the State of Industry

    … Moz, but the state of the Search industry SAAS companies as perceived by a subscriber to many of the tools these companies sell. The purpose of this post is not to criticise any company, but to open a debate, which I strongly ask you to participate in, while not attacking anyone or any of cited companies, being always respectful. August…

    Gianluca Fiorelli/ State of Digital- 12 readers -
  • 4 Ways to Use Screaming Frog’s Custom Feature

    … Crawling a website is an extremely valuable part of any SEO’s armoury, and it’s great that we have so many tools available to make the job easier. Tools such as DeepCrawl, and Screaming Frog are constantly innovating to bring us more advanced data, allowing us to make informed, data-led decisions. Due to these innovations and constant…

    Daniel Bianchini/ State of Digitalin SEO- 8 readers -
  • 6 SEO Copywriting Mistakes That Are Destroying Your Credibility

    … results in whatever you’ve written sounding like a load of gibberish – which will just make any visitors hightail it out of there! If you want to get better at search engine optimization, it might help you to do some research on the topic, for example by looking for professional literature at Kohl’s. What you should do: The quality of your content…

    Jeffbullas's Blogin SEO- 6 readers -
  • The 10 commandments of local SEO landing pages

    … for ranking and gaining traffic. Whilst they have to fight for attention below the Ads and Snack Pack, not all keyword searches return ads and/or the Local Snack Pack:< A local intent search “blocked drain cambridge” In example above, you can see a local-intent search for ‘Blocked Drain Cambridge’. What’s surprising this often typical example…

    State of Digitalin Paid Search SEO- 7 readers -
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