Search Engine Optimisation

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Posts about Search Engine Optimisation
    • Which SEO trends are here to stay?

      Just five months ago, I wrote a piece for State of Digital discussing the question ‘Can we future-proof our sites?’ I spoke about staying on top of your technical integrity and how you need to be aware of the latest trends to be ahead of the curve. If you took my advice, it’s likely you’re now overwhelmed from the exciting advancements taking place in SEO (and digital marketing as a whole).

      State of Digitalin SEO- 18 readers -
    • How to Run Live ‘Site Reviews’ at Events (and Why You Should)

      Site review at Cardiff SEO Meet I’ve been running a quarterly SEO meetup (Cardiff SEO Meet) since May 2016. Early on, I had the idea of running live ‘site reviews’ alongside talks, where we (the audience) would audit a website together, live on the night. We ran our first one at our second event (August 2016), which I was fortunate enough to Periscope with the permission of ...

      State of Digitalin SEO How To's- 15 readers -
    • Have You Adapted to Mobile Search?

      Optimizing for mobile search is an unavoidavle task. It may not be fun, but it’s a must. Google is already rolling out its Mobile-first index, and you should be at the forefront of this development. If you cannot follow your users’ online behavior patterns, then you should simply trust what Google does, because they do know a thing or two about digital folks! Why Optimize for ...

      State of Digital- 10 readers -
  • Functional SEO Requirements For a New Website

    … from organic search, which could in turn help boost your rankings. Editable, Search Engine Friendly URL Structure A descriptive URL provides both humans and search engines with an indication of what a page will be about. An example of a search engine friendly URL can be seen below: www.example.com/mountain-bikes/red-bikes In contrast…

    State of Digitalin SEO- 16 readers -
  • From in-house to agency SEO: tree learnings from my first month

    … (at least most people are a few meters away), in the agency side things are different. You have a client who invested money and needs to trust on what you’re doing. It’s your job now to translate the SEO world for them, how search engines are evolving and prove that you really know what you’re recommending. During the first week, I had difficulties…

    State of Digitalin SEO- 12 readers -
  • What is Rank Tracking and Do We Recognise it Anymore?

    … The following blog is heavily based on a recent talk I gave at Search London, I’ve embedded the slides below for those who want the ‘quick’ version, for everyone else – read on! I love rank tracking – in fact SEO’s like me are addicted to it. It’s an industry where the fixation on tools & software is expected, if not essential…

    Chris Green/ State of Digital- 18 readers -
  • Is Google AMP Worth It? Three Real-World Case Studies

    … resources away from optimising regular webpages, and so on. In this article I want to offer a purely commercial perspective on the debate. I want to show what the potential impact of implementing AMP can be on your business, and I will do this by showing case studies for three different types of website: a news site, a lead-gen website…

    Barry Adams/ State of Digitalin Google- 19 readers -
  • Selling SEO

    … Over the years there’s been a huge increase in the number of agencies and the competition for SEO work. Sometimes it feels like brands just switch between a series of 4 or 5 agencies, so if you want to break into that market then you need to know how to sell yourself. Here I’ll talk through the typical sales process we see and top tips…

    State of Digitalin SEO- 13 readers -
  • Player Piano, or How Digital Marketers Can Survive the Advent of AI

    This post is the written version of the talk I presented at The Inbounder World Tour Madrid on March 17. Others future The Inbounder events will be in London on May 2nd and New York on May 22nd Who knows me or simply follows me on social networks, knows that I am a science fiction geek, which is not surprising in a man who in his childhood saw “Star Wars” in the movie theater ...

    Gianluca Fiorelli/ State of Digital- 26 readers -
  • Optimising Videos for YouTube and Google Search

    … YouTube is the second largest search engine in the world behind Google and the second most visited website on the planet as of December 2016. YouTube’s reach is further expanded by its direct inclusion in Google search. This search volume and traffic presents a huge opportunity for brands looking to increase their visibility by ranking videos…

    State of Digitalin Social SEO Google- 21 readers -
  • Google Just Changed The Rules: Here Are 5 Things You Must Do Now

    … important to include your business name, phone and address in your content. Don’t wait It is still too early to say how these changes will affect search engine rankings and digital marketing. Judging from changes that Google has made in the past, it is safe to say that many businesses will suffer if they don’t make necessary changes early. Don’t wait…

    Jeffbullas's Blogin SEO Google- 32 readers -
  • 7 Things Google PageSpeed Insights Doesn’t Tell You

    … allows you to conduct a site speed audit in a much smarter fashion. For example, avoiding situations like telling your development team for the 5th time they should use Image Sprites despite your server actually being on HTTP/2 which theoretically makes their existence redundant. The aim of this post is to run you through 7 common speed tactics…

    Pete Campbell/ State of Digitalin SEO Google- 30 readers -
  • Ready to go global? Check your hreflang tags

    … to the latest SEMrush research, 75% of the websites that use hreflang tags get them all wrong. Which essentially means that those local pages of their websites are not getting indexed by Google and despite a great deal of effort on the SEO side, they simply don’t appear in search results. What are hreflangs? To understand why this is bad news for 75…

    State of Digital- 14 readers -
  • SEO Health Check – Can we future-proof our sites?

    … been lots of big changes to how search engines work. So the first step is to ensure you’re covering the basics with your site. If you’re already sick, you’ll never survive once the Zombies attack. Technical Integrity – The starting point of all site performance is related to the technical integrity of the site. A crawl of your site can give you…

    State of Digitalin SEO- 16 readers -
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