Search Engine Optimisation

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Posts about Search Engine Optimisation
  • Five Analogies to Help Explain SEO to Your Clients

    …. Fast food, airplanes, same day delivery. I could go on here. Speed makes a huge difference. A slow website can really hurt your business. To build up in your analogy: if your client underperforms against competitors, use the visual loading comparison from WebPagetest. That’s the quickest way to show how slow a page is! 404 pages Isn’t…

    State of Digitalin SEO- 7 readers -
  • Why SEO “sticking plasters” aren’t the enemy, perfection is

    … the utopia it might seem, there are a few caveats with using Javascript-based (like those mentioned above) efforts for SEO: Javascript isn’t great for indexing (Barry Adams wrote a very compelling case for this here) Whilst Googlebot’s WRS works on Chrome 41, none of the other Search engines give an real assurances they will too Javascript can…

    Chris Green/ State of Digitalin SEO- 7 readers -
  • Google AMP for Publishers: what SEOs need to know

    … advantages for businesses. Being one of the early adopters, Condé Nast have been very open about their journey: for Vanity Fair, the traffic and search rank results were very positive: click through rate (CTR) from Google search went from 5.9% (regular) to 10.3% (AMP), and average search position went from 5.9 (regular) to 1.7 (AMP). Today, AMP accounts…

    State of Digitalin Social SEO Google- 16 readers -
  • Screenless Search Marketing Essentials – Your Practical Guide

    … The screen-less search marketing opportunity is likely to be bigger than you think. With a market size expected to reach into the billions over the next couple of years, now is the right time to start investing resource into screen-less search marketing. If you are thinking that screen-less search marketing is another name for voice search…

    State of Digitalin Social- 13 readers -
  • The Check List for Launching a Site that Most People Forget

    … they are building a website that they think about the after, but actually it is whole process bigger than that and should start in the “before stage” 1) Before Ask yourself why you want to build/redesign the website. Is it because you want it to look nicer, you want to make it mobile friendly? Or do you want to make it secure (HTTPs). Back in January on Search…

    Jo Turnbull/ State of Digital- 12 readers -
  • Voice search and snippets and rankings, oh my!

    … I’m a voice search evangelist – odd for someone who would literally rather die than speak to my phone in public. Yet, I am, I see the future of search as one completely integrated with our lives in the way I first saw in the early 90’s on Star Trek – which reveals two more things about me than I would like. The reason I believe this is that I…

    State of Digitalin Paid Search Display EMail- 19 readers -
  • How to Decide – Robots.txt Or Meta Robots?

    …. Nightmare! The problem? Many people I’ve worked with never truly understood what the problem you really need to solve was, therefore couldn’t selected the correct solution. But it can be done really, really easily. Crawl or Index Issue? When deciding how to block/limit Google (or other search engines) from your site, this is really the most…

    Chris Green/ State of Digitalin SEO How To's- 22 readers -
  • Rand Fishkin’s SEO landscape for 2017 after 6 months

    … During the last SMX Munich in March I had the pleasure to hear Rand Fishkin introducing a keynote on the changing Search Landscape in 2017. Almost six months later all the trends he highlighted stand steady. He started giving some detailed numbers of the incredible amount of searches performed in Google (more than 2 trillion per year…

    State of Digitalin Paid Search SEO Google- 15 readers -
  • Make it faster: reduce image size by 85% and improve your page speed

    … with Imagify (Ultra Optimisation) For each image format (original, manually resized and TinyJpged), I uploaded the images and checked how much Imagify could compress automatically. The goal was to find out if I would have a gain doing the manual work or the plugin would do all the work for me. Conclusions In both cases, each step decreased the image size…

    State of Digitalin SEO- 16 readers -
  • SEO Trends 2017 – A MidSummer Review

    … When someone asks me what SEO is, I usually say that SEO is not a discipline for the poor in spirit. The evolution of Google (and of the others search engines) is constant and, as it happened in the last 18 months, even a frenzy. Therefore, if you are someone, who has problems in discussing your own certainties, if you don’t have…

    Gianluca Fiorelli/ State of Digitalin SEO- 19 readers -
  • Content King SEO tool review: tracking on-page changes

    … We’ve tons of SEO tools out there. For backlinks, content, technical audits, crawl, keywords. Countless features to make your life better and rock the SERPs. Content King is a new one on the list, and this post is for those considering adding it to your arsenal of tools. Content King is a SaaS presenting themselves as “a real-time SEO auditing…

    State of Digitalin SEO Content- 24 readers -
  • Have You Adapted to Mobile Search?

    … Optimizing for mobile search is an unavoidavle task. It may not be fun, but it’s a must. Google is already rolling out its Mobile-first index, and you should be at the forefront of this development. If you cannot follow your users’ online behavior patterns, then you should simply trust what Google does, because they do know a thing or two about…

    State of Digital- 17 readers -
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