Search Engine Optimisation

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Posts about Search Engine Optimisation
    • Stop and step away from the migration!

      Migrations! Migrations! Migrations! Everywhere you look there seems to be one that is happening. But website migrations are not easy! There are many good migrations being conducted on a regular basis, but you never hear about them. You only hear about those that have not gone as well as expected, sometimes through no fault of those involved.

      Daniel Bianchini/ State of Digital- 26 readers -
    • New AI Based Yandex Search Algorithm Palekh

      Yandex recently announced its new search algorithm Palekh, which improves how Yandex understands the meaning behind every search query by using its deep neural networks as a ranking factor among others. Ultimately, the new algorithm helps Yandex improve its search results across the board but especially for long-tail search queries.

      State of Digitalin SEO- 15 readers -
  • 3 Marketing Predictions of Christmas Past That Turned Out To Be Wrong

    … This is certainly an interesting one and arguably contains some half truths. For 2010 this article suggests that people need to give blogging a rest for the following reasons: “If you’re writing a blog to help with search engine rankings or to inform existing customers, you should continue to test or invest. If you’re blogging in an attempt to attract new…

    State of Digitalin Social Content- 14 readers -
  • 6 Distractions Which are Making your SEO Less Effective

    To start off with a simple statement, SEO has gotten harder. Some will agree with me, others not – this will ultimately show when/how you got introduced to it and your own path within the industry. Regardless of which direction you come at this, there is much to distract you from running an efficient & successful SEO campaign.

    Chris Green/ State of Digital- 11 readers -
  • Google SEO Tutorial : I Rank On Page 1 For Many Keywords Do you?

    … online world is built on trust and being upfront, minus the bullshit! So, I first want to show you my ranking for the keyword “affiliate marketing starter guide” , for this keyword I am ranking on page 1 of Google in position number 4 and as you can see if you search this term I rank above big sites like Quicksprout and Affilorama. Another example I…

    ShoeMoneyin SEO Google- 8 readers -
  • 7 Useful SEO Tips to Improve Organic Performance

    … Getting started with SEO can be tough, equally so can building on an existing campaign that has been on worked to great lengths. In my latest post, I’ve gathered a number of tried and tested SEO tips that’ll help to give you that competitive edge in search, helping to improve the overall organic performance of your website. Long Tail Keyword…

    State of Digitalin SEO- 13 readers -
  • Mobile First Index and 7 Things You Need to Stop Doing Immediately

    …Mobile First Index – Why is Google changing their index after so many years? Google’s “desktop first” index has been around since the very beginning of this search engine. Why is it now getting abandoned and pushed aside as a backup? What is mobile first index and will the other search engines follow? The fact that mobile searches have topped…

    Pete Campbell/ State of Digitalin SEO- 7 readers -
  • How a hoax Daft Punk website earned 300 links in 10 days

    … Daft Punk are a music duo who know how to build up mystery around their news. For instance, they only went on tour twice, in 1997 and 2007. Following the pattern, after another 10 years would make sense for them to hit the road again. Meanwhile, in 2013, the french guys released the worldwide hit Random Access Memories and took almost five months…

    State of Digital- 1 readers -
  • Growing your SEO Knowledge

    … and the impact it has had is important, but sometimes it’s good to get the information directly for yourself too. We all know that Google, and other search engines, aren’t exactly open about their algorithm or the elements it recommends. Often, advice is conflicting and at times this can be overwhelming when you’re first trying to find your footing…

    State of Digitalin SEO- 13 readers -
  • When will my SEO be done?

    … a short-term goal and finite contract length. There are many different factors that mean your website will never be 100% including those mentioned below: External Factors As SEOs, we work in the backyard of the search engines, and therefore we need to conform to their rules. Though we don’t need to worry about running down the hallway or putting…

    Daniel Bianchini/ State of Digitalin SEO- 10 readers -
  • How to Conduct a Quickfire Technical SEO Audit

    … less than the number of pages you would like them to. A robots.txt file gives instructions to web robots about the pages you don’t wish search engines to access. For example, many sites block access to their admin folders, downloads etc. – only allowing access to pages, images and code that search engines need to be able to access. You can check…

    State of Digitalin SEO How To's- 13 readers -
  • The Long and Short of Long Tail Keywords

    … the good stuff. We understand the usefulness of long tail keywords, so now we’ve got to start collecting the data and start establishing what keywords we’re going to target. There’s a range of tools that I use when undertaking my long tail keyword research, but whilst going through this process, I always ensure I’m measuring each term against…

    State of Digitalin SEO- 12 readers -
  • 7 SEO Audit Steps for Bloggers Using Free Tools

    … too many pages to search engines. 5.2 Site Sometimes developers and non-developers block search engines to visit a page or a certain area of a website. Do you want to know which pages of your website Googlebot can find? Just visit Google and type site site:domain.com. Try checking your own blog. It’s possible that you will get surprised about…

    State of Digitalin SEO- 10 readers -
  • SEO is like Personal Training – the Ultimate SEO Analogy?

    … market their business – even run their business – that will complement their SEO efforts in kind. This is where the personal training analogy works really well. While you can outsource some aspects of SEO, ultimately it’s on you – as a business – to put the effort in. You can’t outsource your health – you can’t pay someone to exercise for you…

    State of Digitalin SEO- 11 readers -
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