Search Engine Optimisation

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Posts about Search Engine Optimisation
    • Voice search and snippets and rankings, oh my!

      I’m a voice search evangelist – odd for someone who would literally rather die than speak to my phone in public. Yet, I am, I see the future of search as one completely integrated with our lives in the way I first saw in the early 90’s on Star Trek – which reveals two more things about me than I would like.

      State of Digitalin Paid Search Display EMail- 18 readers -
    • The Check List for Launching a Site that Most People Forget

      Everyone has seen Mobile First come and go and now it is HTTPs. Maybe you built your site a long time ago, like me and you now want to give it a revamp. What ever the reason for a site relaunch, I cannot stress the importance enough of a checklist. I would suggest you layout the plan in the following ways Many people think when they are building a website that they think ab ...

      Jo Turnbull/ State of Digital- 12 readers -
    • Screenless Search Marketing Essentials – Your Practical Guide

      The screen-less search marketing opportunity is likely to be bigger than you think. With a market size expected to reach into the billions over the next couple of years, now is the right time to start investing resource into screen-less search marketing. If you are thinking that screen-less search marketing is another name for voice search optimisation (or VSO), there is act ...

      State of Digitalin Social- 12 readers -
  • How to Decide – Robots.txt Or Meta Robots?

    …. Nightmare! The problem? Many people I’ve worked with never truly understood what the problem you really need to solve was, therefore couldn’t selected the correct solution. But it can be done really, really easily. Crawl or Index Issue? When deciding how to block/limit Google (or other search engines) from your site, this is really the most…

    Chris Green/ State of Digitalin SEO How To's- 21 readers -
  • Rand Fishkin’s SEO landscape for 2017 after 6 months

    … During the last SMX Munich in March I had the pleasure to hear Rand Fishkin introducing a keynote on the changing Search Landscape in 2017. Almost six months later all the trends he highlighted stand steady. He started giving some detailed numbers of the incredible amount of searches performed in Google (more than 2 trillion per year…

    State of Digitalin Paid Search SEO Google- 15 readers -
  • Make it faster: reduce image size by 85% and improve your page speed

    … Have you ever been stuck in traffic? Heavy images are like staying stuck in a traffic jam on the way home. You slowly move a few meters at the time and sometimes feel it’s never going to end, or at best you’ll get home very late – Just to jump on that same traffic again the next day. Optimising images are like driving that same road on a Sunday…

    State of Digitalin SEO- 15 readers -
  • SEO Trends 2017 – A MidSummer Review

    … When someone asks me what SEO is, I usually say that SEO is not a discipline for the poor in spirit. The evolution of Google (and of the others search engines) is constant and, as it happened in the last 18 months, even a frenzy. Therefore, if you are someone, who has problems in discussing your own certainties, if you don’t have…

    Gianluca Fiorelli/ State of Digitalin SEO- 19 readers -
  • Brand Newsroom 153: Just what is the state of SEO in 2017?

    … Search Engine Optimisation: Is it the magic sauce we need to add to our content to help us reach our audience? Or is it an old-fashioned dark art we no longer need to worry about? To discuss the state of SEO in 2017, the BNR team is joined by someone who really knows his stuff, Lush’s Zubin Fitter. Here are some key take-outs: SEO is still…

    Lush Digitalin Social SEO Content- 16 readers -
  • Content King SEO tool review: tracking on-page changes

    … We’ve tons of SEO tools out there. For backlinks, content, technical audits, crawl, keywords. Countless features to make your life better and rock the SERPs. Content King is a new one on the list, and this post is for those considering adding it to your arsenal of tools. Content King is a SaaS presenting themselves as “a real-time SEO auditing…

    State of Digitalin SEO Content- 24 readers -
  • Have You Adapted to Mobile Search?

    … Optimizing for mobile search is an unavoidavle task. It may not be fun, but it’s a must. Google is already rolling out its Mobile-first index, and you should be at the forefront of this development. If you cannot follow your users’ online behavior patterns, then you should simply trust what Google does, because they do know a thing or two about…

    State of Digital- 17 readers -
  • How to Run Live ‘Site Reviews’ at Events (and Why You Should)

    … Site review at Cardiff SEO Meet I’ve been running a quarterly SEO meetup (Cardiff SEO Meet) since May 2016. Early on, I had the idea of running live ‘site reviews’ alongside talks, where we (the audience) would audit a website together, live on the night. We ran our first one at our second event (August 2016), which I was fortunate enough…

    State of Digitalin SEO How To's- 20 readers -
  • Which SEO trends are here to stay?

    … Just five months ago, I wrote a piece for State of Digital discussing the question ‘Can we future-proof our sites?’ I spoke about staying on top of your technical integrity and how you need to be aware of the latest trends to be ahead of the curve. If you took my advice, it’s likely you’re now overwhelmed from the exciting advancements taking…

    State of Digitalin SEO- 22 readers -
  • Functional SEO Requirements For a New Website

    … from organic search, which could in turn help boost your rankings. Editable, Search Engine Friendly URL Structure A descriptive URL provides both humans and search engines with an indication of what a page will be about. An example of a search engine friendly URL can be seen below: In contrast…

    State of Digitalin SEO- 19 readers -
  • From in-house to agency SEO: tree learnings from my first month

    … (at least most people are a few meters away), in the agency side things are different. You have a client who invested money and needs to trust on what you’re doing. It’s your job now to translate the SEO world for them, how search engines are evolving and prove that you really know what you’re recommending. During the first week, I had difficulties…

    State of Digitalin SEO- 12 readers -
  • What is Rank Tracking and Do We Recognise it Anymore?

    … The following blog is heavily based on a recent talk I gave at Search London, I’ve embedded the slides below for those who want the ‘quick’ version, for everyone else – read on! I love rank tracking – in fact SEO’s like me are addicted to it. It’s an industry where the fixation on tools & software is expected, if not essential…

    Chris Green/ State of Digital- 19 readers -
  • Is Google AMP Worth It? Three Real-World Case Studies

    … Google’s Accelerated Mobile Pages project remains a hot topic among web developers and SEOs alike, with fierce debates about whether or not to adopt this new standard for mobile webpages. There are many arguments both for and against adopting AMP, ranging from usability issues, lack of tracking script support (for better or worse), diverting…

    Barry Adams/ State of Digitalin Google- 20 readers -
  • Selling SEO

    … Over the years there’s been a huge increase in the number of agencies and the competition for SEO work. Sometimes it feels like brands just switch between a series of 4 or 5 agencies, so if you want to break into that market then you need to know how to sell yourself. Here I’ll talk through the typical sales process we see and top tips…

    State of Digitalin SEO- 13 readers -
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