Search Engine Optimisation

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Posts about Search Engine Optimisation
    • Google Just Changed The Rules: Here Are 5 Things You Must Do Now

      If you’re concerned about search engine optimization, chances are that you keep a close eye on what the big search engines are up to – especially Google. Anyone following the search engines will tell you that they’re always up to something. New changes are introduced regularly and keeping up with these changes is vital for improving your search rankings. You can’t really blame Google either.

      Jeffbullas's Blogin SEO Google- 22 readers -
    • 7 Things Google PageSpeed Insights Doesn’t Tell You

      Google PageSpeed Insights is a fantastic free resource for being able to understand how your website is optimised for speed. However, the biggest flaw with the tool and others like it face, they don’t take context in consideration. As an ex-front end developer myself, I can understand the rationale behind why certain decisions are made around the utilisation of HTML, CSS or Ja ...

      Pete Campbell/ State of Digitalin SEO Google- 21 readers -
    • 5 Tips to Crack Google’s Algorithm and Drive Quality Traffic To Your Site

      Let’s face it… With over 200+ Google ranking factors making sure the law of the land prevails, and over 1 billion websites fighting for spots in search engines – if you ignore SEO, your online sales are likely to go south, especially if you are unlucky enough to get struck with a Google penalty. If you do not want to fall victim to a Google penalty, ensure that whenever the ...

      Jeffbullas's Blogin SEO Google- 13 readers -
  • Optimising Videos for YouTube and Google Search

    … page are informational in nature, and I would strongly recommend reading up on how to research these types of keywords as part of your video marketing strategy. Once you’ve picked a topic that has the potential to rank in Google, it’s time to consider how to optimise your video specifically for YouTube as this will in turn improve the videos…

    State of Digitalin Social SEO Google- 13 readers -
  • Ready to go global? Check your hreflang tags

    … It is a truth universally acknowledged, that a business in possession of a capacity to go global must be in a need of a comprehensive multi-lingual website. However, as it turned out, having a website is one thing and making it actually work in your favour is a completely different story. Companies, especially those operating exclusively…

    State of Digital- 10 readers -
  • SEO Health Check – Can we future-proof our sites?

    … been lots of big changes to how search engines work. So the first step is to ensure you’re covering the basics with your site. If you’re already sick, you’ll never survive once the Zombies attack. Technical Integrity – The starting point of all site performance is related to the technical integrity of the site. A crawl of your site can give you…

    State of Digitalin SEO- 16 readers -
    Earlier about the same topic:
  • Search London celebrates sixth birthday

    This month sees the sixth birthday of Meetup group Search London, so we caught up with organiser and State of Digital Editor Jo Turnbull to find out more about the event. How long has Search London been going? I have been running Search London since October 2010. I had the first official Search London meetup in January 2011. Time has flown by.

    Laura Crimmons/ State of Digital- 27 readers -
  • How to Research and Target Informational Search Queries

    … search results: Direct answers are driven by Google’s knowledge graph, however publishers also have the opportunity to try and improve visibility in Google search by optimising for Google’s quick answers: For informational search queries, our definition of search engine optimisation expands beyond the traditional 10 blue links, and into any…

    State of Digitalin SEO Content How To's- 17 readers -
  • Stop and step away from the migration!

    …. It is easy to jump to conclusions as to what has or hasn’t happened. Silent whispers of they should have done this or that, but sometimes you are in the hands of the search engines. In the remainder of this post I talk about a three stream approach to website migrations, and those key areas that I feel are often missed. Three main streams…

    Daniel Bianchini/ State of Digital- 31 readers -
  • New AI Based Yandex Search Algorithm Palekh

    … State of Digital readers know, long-tail search queries are categorized by searches that the search engine very rarely processes. There is a correlation between the rarity of a query and the length of it. Typically, the shorter the query the more common it is and the longer it is the more rare it is. Such queries are often conversational and describe…

    State of Digitalin SEO- 21 readers -
  • 3 Marketing Predictions of Christmas Past That Turned Out To Be Wrong

    … This is certainly an interesting one and arguably contains some half truths. For 2010 this article suggests that people need to give blogging a rest for the following reasons: “If you’re writing a blog to help with search engine rankings or to inform existing customers, you should continue to test or invest. If you’re blogging in an attempt to attract new…

    State of Digitalin Social Content- 16 readers -
  • 6 Distractions Which are Making your SEO Less Effective

    … To start off with a simple statement, SEO has gotten harder. Some will agree with me, others not – this will ultimately show when/how you got introduced to it and your own path within the industry. Regardless of which direction you come at this, there is much to distract you from running an efficient & successful SEO campaign. You’ve got…

    Chris Green/ State of Digitalin SEO- 12 readers -
  • Google SEO Tutorial : I Rank On Page 1 For Many Keywords Do you?

    … online world is built on trust and being upfront, minus the bullshit! So, I first want to show you my ranking for the keyword “affiliate marketing starter guide” , for this keyword I am ranking on page 1 of Google in position number 4 and as you can see if you search this term I rank above big sites like Quicksprout and Affilorama. Another example I…

    ShoeMoneyin SEO Google- 12 readers -
  • 7 Useful SEO Tips to Improve Organic Performance

    … Getting started with SEO can be tough, equally so can building on an existing campaign that has been on worked to great lengths. In my latest post, I’ve gathered a number of tried and tested SEO tips that’ll help to give you that competitive edge in search, helping to improve the overall organic performance of your website. Long Tail Keyword…

    State of Digitalin SEO- 15 readers -
  • Mobile First Index and 7 Things You Need to Stop Doing Immediately

    …Mobile First Index – Why is Google changing their index after so many years? Google’s “desktop first” index has been around since the very beginning of this search engine. Why is it now getting abandoned and pushed aside as a backup? What is mobile first index and will the other search engines follow? The fact that mobile searches have topped…

    Pete Campbell/ State of Digitalin SEO- 8 readers -
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