Search Engine Optimisation

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Posts about Search Engine Optimisation
    • SEO Health Check – Can we future-proof our sites?

      In the digital industry, there are constant scare tactics used that make us feel what we are doing just simply isn’t good enough. With the ‘death of SEO‘ and ‘Mobilegeddon’ it starts to feel like every latest update will be the start of the digital apocalypse. So how do we make sure we will survive? The Initial Check As we all know, there have been lots of big changes to how ...

      State of Digitalin SEO- 16 readers -
      Earlier about the same topic:
    • 7 Insider Tips to Get More Traffic From Search Engines

      Let’s face it – generating traffic from search engines is hard work. It is much easier to buy traffic. But we all know that organic traffic converts better so this is usually the primary goal for online marketers. So how do you actually go about getting more organic traffic from search engines? I’ve put together 7 helpful tips to do exactly that, let’s take a look at them one by one. 1.

      Jeffbullas's Blog- 14 readers -
  • Search London celebrates sixth birthday

    … This month sees the sixth birthday of Meetup group Search London, so we caught up with organiser and State of Digital Editor Jo Turnbull to find out more about the event. How long has Search London been going? I have been running Search London since October 2010. I had the first official Search London meetup in January 2011. Time has flown…

    Laura Crimmons/ State of Digitalin Paid Search- 27 readers -
  • How to Research and Target Informational Search Queries

    … of product category pages you are able to create, and the services you offer will always limit the number of service pages you’re able to promote. Thus, in order to increase a websites reach in the search engine results pages, it’s important to focus time on researching and expanding the amount of informational content on a website. It has been…

    State of Digitalin SEO Content How To's- 17 readers -
  • Stop and step away from the migration!

    …. It is easy to jump to conclusions as to what has or hasn’t happened. Silent whispers of they should have done this or that, but sometimes you are in the hands of the search engines. In the remainder of this post I talk about a three stream approach to website migrations, and those key areas that I feel are often missed. Three main streams…

    Daniel Bianchini/ State of Digital- 30 readers -
  • New AI Based Yandex Search Algorithm Palekh

    … State of Digital readers know, long-tail search queries are categorized by searches that the search engine very rarely processes. There is a correlation between the rarity of a query and the length of it. Typically, the shorter the query the more common it is and the longer it is the more rare it is. Such queries are often conversational and describe…

    State of Digitalin SEO- 19 readers -
  • 3 Marketing Predictions of Christmas Past That Turned Out To Be Wrong

    … This is certainly an interesting one and arguably contains some half truths. For 2010 this article suggests that people need to give blogging a rest for the following reasons: “If you’re writing a blog to help with search engine rankings or to inform existing customers, you should continue to test or invest. If you’re blogging in an attempt to attract new…

    State of Digitalin Social Content- 16 readers -
  • 6 Distractions Which are Making your SEO Less Effective

    … To start off with a simple statement, SEO has gotten harder. Some will agree with me, others not – this will ultimately show when/how you got introduced to it and your own path within the industry. Regardless of which direction you come at this, there is much to distract you from running an efficient & successful SEO campaign. You’ve got…

    Chris Green/ State of Digitalin SEO- 12 readers -
  • Google SEO Tutorial : I Rank On Page 1 For Many Keywords Do you?

    … online world is built on trust and being upfront, minus the bullshit! So, I first want to show you my ranking for the keyword “affiliate marketing starter guide” , for this keyword I am ranking on page 1 of Google in position number 4 and as you can see if you search this term I rank above big sites like Quicksprout and Affilorama. Another example I…

    ShoeMoneyin SEO Google- 9 readers -
  • 7 Useful SEO Tips to Improve Organic Performance

    … Getting started with SEO can be tough, equally so can building on an existing campaign that has been on worked to great lengths. In my latest post, I’ve gathered a number of tried and tested SEO tips that’ll help to give you that competitive edge in search, helping to improve the overall organic performance of your website. Long Tail Keyword…

    State of Digitalin SEO- 14 readers -
  • Mobile First Index and 7 Things You Need to Stop Doing Immediately

    …Mobile First Index – Why is Google changing their index after so many years? Google’s “desktop first” index has been around since the very beginning of this search engine. Why is it now getting abandoned and pushed aside as a backup? What is mobile first index and will the other search engines follow? The fact that mobile searches have topped…

    Pete Campbell/ State of Digitalin SEO- 8 readers -
  • How a hoax Daft Punk website earned 300 links in 10 days

    … Daft Punk are a music duo who know how to build up mystery around their news. For instance, they only went on tour twice, in 1997 and 2007. Following the pattern, after another 10 years would make sense for them to hit the road again. Meanwhile, in 2013, the french guys released the worldwide hit Random Access Memories and took almost five months…

    State of Digital- 1 readers -
  • Growing your SEO Knowledge

    …’ perspectives on key topics. This will develop into building a trusted network of peers who can support you in really growing your digital career to be whatever you want it to be. Digital Marketing, and SEO specifically, may seem overwhelming at first. With a tonne of things to learn and jargon flying about, it may feel like you’ll never understand…

    State of Digitalin SEO- 14 readers -
  • When will my SEO be done?

    … a short-term goal and finite contract length. There are many different factors that mean your website will never be 100% including those mentioned below: External Factors As SEOs, we work in the backyard of the search engines, and therefore we need to conform to their rules. Though we don’t need to worry about running down the hallway or putting…

    Daniel Bianchini/ State of Digitalin SEO- 11 readers -
  • How to Conduct a Quickfire Technical SEO Audit

    … less than the number of pages you would like them to. A robots.txt file gives instructions to web robots about the pages you don’t wish search engines to access. For example, many sites block access to their admin folders, downloads etc. – only allowing access to pages, images and code that search engines need to be able to access. You can check…

    State of Digitalin SEO How To's- 14 readers -
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