Search Engine Optimisation

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Posts about Search Engine Optimisation
    • 7 Useful SEO Tips to Improve Organic Performance

      Getting started with SEO can be tough, equally so can building on an existing campaign that has been on worked to great lengths. In my latest post, I’ve gathered a number of tried and tested SEO tips that’ll help to give you that competitive edge in search, helping to improve the overall organic performance of your website.

      State of Digitalin SEO- 12 readers -
  • Google SEO Tutorial : I Rank On Page 1 For Many Keywords Do you?

    … online world is built on trust and being upfront, minus the bullshit! So, I first want to show you my ranking for the keyword “affiliate marketing starter guide” , for this keyword I am ranking on page 1 of Google in position number 4 and as you can see if you search this term I rank above big sites like Quicksprout and Affilorama. Another example I…

    ShoeMoneyin SEO Google- 8 readers -
  • Mobile First Index and 7 Things You Need to Stop Doing Immediately

    Mobile First Index – Why is Google changing their index after so many years? Google’s “desktop first” index has been around since the very beginning of this search engine. Why is it now getting abandoned and pushed aside as a backup? What is mobile first index and will the other search engines follow? The fact that mobile searches have topped the number of searches from deskto ...

    Pete Campbell/ State of Digital- 6 readers -
  • How a hoax Daft Punk website earned 300 links in 10 days

    … Daft Punk are a music duo who know how to build up mystery around their news. For instance, they only went on tour twice, in 1997 and 2007. Following the pattern, after another 10 years would make sense for them to hit the road again. Meanwhile, in 2013, the french guys released the worldwide hit Random Access Memories and took almost five months…

    State of Digital- 1 readers -
  • Growing your SEO Knowledge

    …’ perspectives on key topics. This will develop into building a trusted network of peers who can support you in really growing your digital career to be whatever you want it to be. Digital Marketing, and SEO specifically, may seem overwhelming at first. With a tonne of things to learn and jargon flying about, it may feel like you’ll never understand…

    State of Digitalin SEO- 13 readers -
  • When will my SEO be done?

    … a short-term goal and finite contract length. There are many different factors that mean your website will never be 100% including those mentioned below: External Factors As SEOs, we work in the backyard of the search engines, and therefore we need to conform to their rules. Though we don’t need to worry about running down the hallway or putting…

    Daniel Bianchini/ State of Digitalin SEO- 10 readers -
  • How to Conduct a Quickfire Technical SEO Audit

    … less than the number of pages you would like them to. A robots.txt file gives instructions to web robots about the pages you don’t wish search engines to access. For example, many sites block access to their admin folders, downloads etc. – only allowing access to pages, images and code that search engines need to be able to access. You can check…

    State of Digitalin SEO How To's- 10 readers -
  • The Long and Short of Long Tail Keywords

    …, looking to convert. Make sure when developing a long tail keyword targeting strategy, you’re going through every core step to enable effective targeting: Identify Refine Understand Target Just like all keyword research, this is an ongoing process. Once you’ve done this, that’s not it. SEO changes, search engines change and user search…

    State of Digitalin SEO- 12 readers -
  • 7 SEO Audit Steps for Bloggers Using Free Tools

    … too many pages to search engines. 5.2 Site Sometimes developers and non-developers block search engines to visit a page or a certain area of a website. Do you want to know which pages of your website Googlebot can find? Just visit Google and type site Try checking your own blog. It’s possible that you will get surprised about…

    State of Digitalin SEO- 9 readers -
  • SEO is like Personal Training – the Ultimate SEO Analogy?

    … be hugely beneficial when you’re talking about SEO to a layperson: such as a prospective client. I think things are getting easier/better when communicating with laypeople, as people are slightly more self-educated on the subject compared to 5-10 years ago, but I still have the occasional conversation with a prospect who think SEO should be easy, cheap…

    State of Digitalin SEO- 10 readers -
  • Want to be an awesome SEO? Back your fixes up with real numbers

    … and trust flow that simply do not reflect metrics used in the business world. For SEO to be taken seriously we need to get out of reporting in our own metrics and convert it to real world figures. Takeaways This article has been about one particular example that happened to me in my early years in digital marketing. I am aware that there are at least…

    State of Digitalin SEO- 6 readers -
  • Improve Social Proof By Generating More Reviews

    … its guidelines when it comes to reviews and in turn Trustpilot and Feefo has now increased the amount of reviews needed from 30 to 150 reviews, a fivefold increase, for stars to show in the search results page. Why is this important? As well as on site social proof, seeing reviews and star ratings in the search pages will often give a big increase…

    State of Digitalin Paid Search- 11 readers -
  • How to Clean Up After Botched Site Migration

    … majority of crawl issues post-launch will be related to the following items: Robots.txt – The “classic error”, “Disavow: /“ has been left in, or some important scripts are still being blocked. Google and other search engines will simply stop crawling the website. Meta Robots – A nofollow/noindex rule is still in place, which leads…

    Chris Green/ State of Digitalin SEO How To's- 11 readers -
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