Search Engine Optimization

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Posts about Search Engine Optimization
    • 6 Trends In Digital Marketing To Watch Out For In 2018

      As 2017 is coming to an end, companies are busy planning their digital marketing strategy for the new year coming up. The next year will be crucial for the digital marketing sector as most of the popular marketing strategies will be on their way out and they’ll be replaced by many emerging technologies and platforms.

      Rise to the Topin EMail- 20 readers -
    • What You Need to Know about rel=”noreferrer” Attribute

      A link is a strong selectable connection that allows you to jump to a new location with just a click. In that way, rel attribute can be added to any website to specify a strong relationship between the current webpage and the linked webpage. The proper usage of these tags can help you to inform the search engines in case of any duplicate content.

      Rise to the Topin SEO How To's- 15 readers -
  • How to Generate Leads through Content Marketing

    … Generating leads was always the key to success in business. Before the Internet changed the way we think about business, leads were generated by cold calling, purchase lists, and meeting new people. Today, thanks to the technology advancements, leads are acquired through social media, search engine optimization, and content marketing…

    Relevancein Content How To's- 9 readers -
  • 15 SEO Statistics for 2018 and What You Can Learn From Them

    … SEO is constantly changing and marketers often have trouble keeping up with the latest updates, but one thing that isn't changing is the value of your buyer persona finding you through organic search. Google updates its algorithm hundreds of times per year. It can feel overwhelming to keep up with all of these changes - and to know what to put the majority of your focus on. Luckily, we’ve pulled some of the most important stats to help you make digital marketing decisions in 2018. …

    The IMPACT Blog- 9 readers -
  • Are There Any Search Optimization Strategies That Are Illegal?

    …, at least temporarily, barring it from search engine results entirely. It's possible to recover even from these extreme cases, but the process is usually slow and arduous. But what about the worst of the worst? Are there any SEO strategies that are actually illegal? The Gray Area SEO is a strategy meant to take advantage of the offerings…

    Search Engine Guidein SEO- 8 readers -
  • Why I Started Ignoring Google so My Business Could Become a Success

    … Google still has the biggest slice of the search engine pie. But there’s actually a fair bit of pie left over. In fact, current research suggests that Google takes up about 77% of the search engine market share. But that means there’s another 23% of search engine traffic out there from sources on which it is much easier to rank. So I started…

    Growmapin Social Google- 16 readers -
  • 16 FAQs Help You Better Understand SEO [Infographic]

    … Where do you land in Google’s Search Results? Hate to break it to you, but if you’re not on page one, you’re probably not getting found by your prospects and customers -- especially, since Google’s top 5 results get 75% of user clicks. …

    The IMPACT Blogin SEO- 16 readers -
  • Organic Keywords: Tips to Target the Modern Consumer

    … to grow their traffic and ensure strong SEO health. But first, a brief history of the importance of keywords: In the beginning, search engines were simple and the webpage with the most keywords ranked the highest. This strategy, called keyword stuffing (among other terms), was eventually phased out (for the most part). Over the years, search…

    Rise to the Top- 12 readers -
  • How to Use SEO to Market a Property

    … to sell or fill your property fast--and for the best possible price. Traditional marketing methods include direct advertising, which can be effective, but costly. Instead of relying exclusively on these marketing methods, consider adding in search engine optimization (SEO). After all, the more diversified and targeted your overall property…

    Search Engine Guidein SEO- 20 readers -
  • The 7 Biggest Time Losses in SEO (and How to Fix Them)

    … are reluctant to approach SEO, and even experienced search optimizers lament having to spend hours of time on things like keyword research and ranking analysis on a regular basis. Fortunately, there are some ways to mitigate this time loss, and improve the total ROI of your SEO campaign. Major Sources of Time Loss These are the areas most…

    Search Engine Guidein SEO- 6 readers -
  • Maximizing GMB’s Newest Features for Your Business

    … average for “best” searches (US only) (Feb-March 2017) Google rolls out 3-pack ads. (March 2017) Google rolls out moderation on desktop to Level 5 Local Guides. A few weeks later it rolled out to everyone. (April 2017) Google adds menu field to GMB. (April 2017) Google adds bulk insights. To say that it is important to stay on top of all…

    Rise to the Top- 12 readers -
  • Website Development: Why Your Site Needs To Be Responsive

    … and therefore you need to ensure that the design is responsive. What is a responsive website design you ask? It’s a website that adapts itself to fit any screen, making viewership seamless between various mediums. Meaning, your website will morph to fit the screen in which it is being viewed from. It negates the need to pinch or scroll horizontally…

    ROI Factor Blog- 16 readers -
  • What Is Keyword Mapping? (The Comprehensive Guide to Keyword Targeting in 2017)

    … typing in keywords about tooth removal and then go deeper and deeper until you build a nice, big list of phrases that have the highest search volume. Am I right? I used to do it the same way until I started to step back and really look at it from the view of my audience. When I started doing this, I received awesome results. With the rise of voice…

    Rise to the Top- 31 readers -
  • How Your Hosting Can Affect Your SEO

    … Yes, your hosting can have an impact on your SEO. Surprised? So are most people when they learn that their hosting plan can impact their potential for reaching high SERPs. But why? And how? Turns out, your hosting plan affects three major areas which all affect your rankings: Security, Location, and Speed. We’ll give you a thorough breakdown…

    Douglas Karr/ Marketing Technology Blogin SEO How To's- 17 readers -
  • 7 Optimization Strategies to Use on Every Product Page

    … If you have an online store or a website with purchasing opportunities for your visitors, you probably have a host of different product pages at your disposal. These product pages are some of your greatest opportunities to turn site visitors into paying customers, and they're perfect fodder for search engine optimization--if you know what you're…

    Search Engine Guidein SEO- 16 readers -
  • Is Your Site Ready for Mobile-First Indexing?

    … the years, including Google’s Panda and Penguin algorithms, the biggest change has been the mobile revolution. Mobile-First Indexing At present, Google has only one index for desktop sites. The search engine will crawl a mobile site but won’t create a new index. So, when a mobile user searches Google, the algorithm checks for the desktop index created…

    Rise to the Topin SEO- 26 readers -
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