Search Engine Optimization

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Posts about Search Engine Optimization
    • Google’s Job Search Tool

      Hunting for the perfect job is never an easy task, however, it’s getting easier as more tools are available online like LinkedIn, Indeed, Monster, WayUp, DirectEmployers, CareerBuilder, Facebook and others. On June 20th, the search giant Google announced it was throwing its hat in the job seeking ring.

      Rise to the Top- 29 readers -
    • Marketing 101: What is pogo sticking?

      Pogo sticking is, sadly, not all fun and games. In fact, for marketers it’s one of the most annoying scourges of the search engine marketing world. Essentially, pogo sticking is when a user searches, clicks on a result, and almost immediately (within five seconds) clicks back to the search result page.

      MarketingSherpa Blogin SEO- 13 readers -
    • Brand Newsroom 153: Just what is the state of SEO in 2017?

      Search Engine Optimisation: Is it the magic sauce we need to add to our content to help us reach our audience? Or is it an old-fashioned dark art we no longer need to worry about? To discuss the state of SEO in 2017, the BNR team is joined by someone who really knows his stuff, Lush’s Zubin Fitter. Here are some key take-outs: SEO is still important.

      Lush Digitalin Social SEO Content- 12 readers -
  • The Simple List of Essential Content Marketing Tools

    … content marketing in-house instead of outsourcing it to digital marketing firms. It is also helpful if you employ freelancers. Essentially, it is a web-based platform that allows you to keep track of who is working on different projects—for that reason, it is great for many office tasks as well. Each person is assigned a task and then they upload…

    ppc.orgin Paid Search SEO Content- 14 readers -
  • Can Your SEO Campaign Be Effective in Other Countries?

    … of your site to reflect that new language. This will allow search engines to detect what language you're using in what sections of your site, and index your site accordingly.Understand your new population. Remember, much of search engine optimization depends on how you write for the people reading your content, rather than the machines scanning…

    Search Engine Guidein SEO- 10 readers -
  • How Stronger SEO Helps Your Website Convert Better

    … The purpose of search engine optimization is to help your website rank highly in organic search, with the ultimate goal of gaining qualified traffic from search queries related to your business. It’s about improving visibility and attracting visitors, all without having to pay for clicks. Most people think that’s all SEO can do, but actually…

    ROI Factor Blogin SEO How To's- 20 readers -
  • Does Google Read Text in Images? NEW Evidence Says Yes!

    … search Google Images for my colleague Nick Monardo, you will find this image in the results! When Nick showed me this, I was very surprised! To test this theory further, I decided to Google the other unique piece of text in the image: “Check out this really cool SEO tip!” Lo and behold this image also ranked! So there you have it. No Alt Text…

    Steve Toth/ Rise to the Topin Google- 15 readers -
  • Comprehensive Guide to Image Link Building

    … Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. Images can help you to earn links naturally or through outreach. You have to understand the value of creating your own images…

    Rise to the Top- 25 readers -
  • How to Write a Killer Outreach Email

    … At TechWyse, we receive a large influx of guest blog inquiries. Off-page SEO relies on a strong backlink strategy. But, thanks to Google’s Panda algorithm, black-hat tricks for guest blogging won’t get you anywhere. So, what do you do? You need to reach out to dozens of publishers, likely every day, with valuable content. And sending email…

    Rise to the Topin EMail- 14 readers -
  • How to Get Your Website to Show Up on Google

    …? Write content that directly addresses the problems, interests, and questions of your customers. Make sure to use the right keywords that are relevant to your audience. Keywords are the same words people are typing into search engines. You can use tools like Google Keyword Planner or Moz’s Keyword Explorer to see the search volume and competition…

    Miranda Paquet/ Constant Contactin Google How To's- 14 readers -
  • 5 Efficient Ways to Optimize Your Link Building

    … Link building is a process that is very time consuming in planning and execution depending on what methods you use. It takes a considerable amount of time in its first step of finding link opportunities before it even gets to the outreaching stage, but there are ways to simplify it and save you the manual workload. Here are 5 time-saving…

    Rise to the Topin SEO- 21 readers -
  • Out With The HTTP, In With the HTTPS, in 2017

    … or credit cards will be marked as non-secure to ensure web security. Today, Chrome users receive a warning message every time they access an HTTP site. The Mozcast says that Google Search Engine prefers sites that are HTTPS, if they are equal in all other respects. Chrome will indicate all HTTP-only sites with a “neutral indicator”, including a mild…

    Rise to the Top- 22 readers -
  • What Is SEO and Why Does It Matter?

    … Wondering what SEO means and how it can help your business? Worried you don’t have the skills or budget needed to get started? SEO is affordable and effective, allowing you to reach new customers and increase sales. Let’s dig deeper into SEO and how it can benefit your business. What is SEO? SEO, or Search Engine Optimization, means setting up…

    Miranda Paquet/ Constant Contactin Paid Search SEO- 17 readers -
  • Multiple Benefits of Blending SEO And UX Strategy Together

    … website. As a business owner, you need to be sharp to understand their needs and wants. Some of the confirmed signs of quality content search engines look for include machine learning, engagement metrics, and linking patterns from your website. That’s why it becomes really vital to perfectly blend User Experience (UX) and Search Engine Optimization…

    ppc.orgin Paid Search SEO- 18 readers -
  • Marketing with intent: The combined power of SEO and content

    … help marketers learn a lot about their intent. Searches typically fall into one of three types: Navigational: The user knows a brand and uses Google or another search engines to find that specific website (e.g., “Microsoft”). Informational: The user wants to learn something about a company, product, or service (e.g., “how much does Microsoft Word…

    Jim Yu/ Search Engine Watchin SEO Content- 27 readers -
  • 10 Proven Ways to Generate More Google Reviews For Your Business

    … conversions from search traffic. Here’s the reality: the majority of your potential customers look to family and friends for recommendations on new products or services they are considering. Heck, they even trust the reviews and feedback of strangers to validate taking an action online — whether that be making a purchase or filling out a form. Online…

    Rise to the Topin Google- 32 readers -
Get the top posts daily into your mailbox!
More from around the web