Search Engine Optimization

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Posts about Search Engine Optimization
  • The 7 Biggest Time Losses in SEO (and How to Fix Them)

    … are reluctant to approach SEO, and even experienced search optimizers lament having to spend hours of time on things like keyword research and ranking analysis on a regular basis. Fortunately, there are some ways to mitigate this time loss, and improve the total ROI of your SEO campaign. Major Sources of Time Loss These are the areas most…

    Search Engine Guidein SEO- 6 readers -
  • How Your Hosting Can Affect Your SEO

    … results in German search results if your hosting has a eurozone (or better, German) physical location. This rule of thumb generally holds true at the country level all over the world. Unfortunately, most hosting companies only have data centers at a few specific cities. Are they in the countries or broad global zones of your target audiences…

    Douglas Karr/ Marketing Technology Blogin SEO How To's- 17 readers -
  • 7 Optimization Strategies to Use on Every Product Page

    … doing. Why Product Pages Are So Important So what is it about product pages that make them so crucial for a search optimization and conversion optimization strategy? Online real estate. Unless you have only one specialty item, it's likely that you have multiple product pages to work with. Each new product page is another piece of online real…

    Search Engine Guidein SEO- 16 readers -
  • Is Your Site Ready for Mobile-First Indexing?

    … the years, including Google’s Panda and Penguin algorithms, the biggest change has been the mobile revolution. Mobile-First Indexing At present, Google has only one index for desktop sites. The search engine will crawl a mobile site but won’t create a new index. So, when a mobile user searches Google, the algorithm checks for the desktop index created…

    Rise to the Topin SEO- 26 readers -
  • The Simple List of Essential Content Marketing Tools

    … Search Engine Optimization (SEO) is synonymous with digital marketing these days. If you or your marketing team are not employing it, then you are definitely in the Stone Age. That said, there is such a huge variety of different tools out there that figuring out which one to use can be nearly impossible. Fortunately for you, we have made…

    ppc.orgin Paid Search SEO Content- 23 readers -
  • Brand Newsroom 153: Just what is the state of SEO in 2017?

    … Search Engine Optimisation: Is it the magic sauce we need to add to our content to help us reach our audience? Or is it an old-fashioned dark art we no longer need to worry about? To discuss the state of SEO in 2017, the BNR team is joined by someone who really knows his stuff, Lush’s Zubin Fitter. Here are some key take-outs: SEO is still…

    Lush Digitalin Social SEO Content- 16 readers -
  • Google’s Job Search Tool

    … feature was launched in US search engines and pulls job postings from job sites like CareerBuilder, Glassdoor and LinkedIn. It is presently accessible in English. All you have to do is enter a search query like “jobs near me” and the SERP will give you a chance to explore an expansive scope of employment opportunities. You can refine your queries…

    Rise to the Top- 32 readers -
  • Marketing 101: What is pogo sticking?

    … prior to joining MECLABS Institute. Twitter | LinkedIn | Courtney's Posts | Send a Letter to the Editor Categories: Search Marketing Tags: pogo sticking, search engine marketing, search engine optimization, SEM, SEO …

    MarketingSherpa Blogin SEO- 19 readers -
  • Can Your SEO Campaign Be Effective in Other Countries?

    … optimizing your website for another country? Advantages of International SEO The idea is simple: get your business listed in search engines beyond the ones in your home country. For example, you might optimize your site to show up in searches in Singapore, in addition to the United States. Why would you want to do this? Broaden your demographics. If your…

    Search Engine Guidein SEO- 11 readers -
  • How Stronger SEO Helps Your Website Convert Better

    … The purpose of search engine optimization is to help your website rank highly in organic search, with the ultimate goal of gaining qualified traffic from search queries related to your business. It’s about improving visibility and attracting visitors, all without having to pay for clicks. Most people think that’s all SEO can do, but actually…

    ROI Factor Blogin SEO How To's- 23 readers -
  • Does Google Read Text in Images? NEW Evidence Says Yes!

    … search Google Images for my colleague Nick Monardo, you will find this image in the results! When Nick showed me this, I was very surprised! To test this theory further, I decided to Google the other unique piece of text in the image: “Check out this really cool SEO tip!” Lo and behold this image also ranked! So there you have it. No Alt Text…

    Steve Toth/ Rise to the Topin Google- 15 readers -
  • Comprehensive Guide to Image Link Building

    … Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. Images can help you to earn links naturally or through outreach. You have to understand the value of creating your own images…

    Rise to the Top- 28 readers -
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