Search-Engine Optimization

  • How to Infuse SEO Into Your Social Presence

    … can employ to create a cohesive brand presence. Social is already a leading touch-point for consumers when it comes to searching for products and services. In this way, SEO has not become irrelevant, but it’s purpose is now more complex than before. Creating vanity URLs on Facebook or claiming business pages on Yelp and Google+ helps to create…

    AllFacebookin Social SEO Facebook How To's- 34 readers -
  • When It Comes to Facebook Posts, Size Matters

    … A proven tenet of online publishing, it’s been shown time and time again that long-form content drives more value than short-form content. Search-engine-optimization results are better. Conversion rates can be better, as can social engagement rates. Interestingly, one channel where the length of content hasn’t seemed to matter is Facebook…

    AllFacebookin Social SEO Facebook- 28 readers -
  • A Social Media Manager’s View on SEO

    … important than driving high-quality traffic. Here is a snapshot from our Google Search Console (used to be called Webmaster Tools), which should be part of your Google Analytics: While the “dollar a day” tactic is something that I happen to think is important, it’s not in the top 50 things that people are searching for where we show up in Google. So…

    Dennis Yu/ AllFacebookin Social SEO Google Facebook- 16 readers -
  • What Makes a Great Influencer Post?

    … headline: Influencers get to know their audiences and the content they want. They also learn over time what words resonate and get the most click-throughs. No, we’re not talking about clickbait. We would never prescribe for that. We are talking about keywords that not only drive search-engine optimization, but also push the reader’s happy buttons…

    AllTwitterin Social SEO Google- 21 readers -
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