Search-Engine Optimization

  • How to Infuse SEO Into Your Social Presence

    … Regardless of the size of your brand or your business, there are many methods to capture social media views. There is a lot of advice out there for marketers, much of which relates to shifting focus rather than getting started. A report from search-engine-optimization firm Higher Visibility explores some of the SEO-based fundamentals your brand…

    AllFacebookin Social SEO Facebook How To's- 30 readers -
  • When It Comes to Facebook Posts, Size Matters

    … A proven tenet of online publishing, it’s been shown time and time again that long-form content drives more value than short-form content. Search-engine-optimization results are better. Conversion rates can be better, as can social engagement rates. Interestingly, one channel where the length of content hasn’t seemed to matter is Facebook…

    AllFacebookin Social SEO Facebook- 25 readers -
  • A Social Media Manager’s View on SEO

    … important than driving high-quality traffic. Here is a snapshot from our Google Search Console (used to be called Webmaster Tools), which should be part of your Google Analytics: While the “dollar a day” tactic is something that I happen to think is important, it’s not in the top 50 things that people are searching for where we show up in Google. So…

    Dennis Yu/ AllFacebookin Social SEO Google Facebook- 15 readers -
  • What Makes a Great Influencer Post?

    …. Words like “easy, simple, lessons I learned, tips and family favorites” come to mind. And don’t push the influencer to shove the campaign title or brand name into the headline. Remember: You’re trying to leverage an influencer’s authenticity, not turn them into a blatant shill for your brand. Brand names, trademarks and naming conventions aren’t…

    AllTwitterin Social SEO Google- 20 readers -
  • Decreasing Attention Spans and Your Website, Social Media Strategy

    … does that major brand have to show you the same ad 20 times in a single day, on the same channel? Does it make financial sense? Well, research shows that it does. This is tapping into a psychological principle called the “mere-exposure effect,” also known in marketing as “the rule of 7.” The idea behind this principle is simple: The more people…

    AllTwitterin Social SEO Facebook Twitter- 23 readers -
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