Search-Engine Optimization

  • When It Comes to Facebook Posts, Size Matters

    … A proven tenet of online publishing, it’s been shown time and time again that long-form content drives more value than short-form content. Search-engine-optimization results are better. Conversion rates can be better, as can social engagement rates. Interestingly, one channel where the length of content hasn’t seemed to matter is Facebook…

    AllFacebookin Social SEO Facebook- 14 readers -
  • A Social Media Manager’s View on SEO

    … If you’re a social media manager, you may see the world of search-engine optimization as arcane Google trickery mixed with quasi-technical babblings. Allow me to show you how to make Google and the various folks who do SEO your buddies. First, Google what you think you should be ranking on. I did a search on “Facebook dollar a day” just now…

    Dennis Yu/ AllFacebookin Social SEO Google Facebook- 13 readers -
  • What Makes a Great Influencer Post?

    … headline: Influencers get to know their audiences and the content they want. They also learn over time what words resonate and get the most click-throughs. No, we’re not talking about clickbait. We would never prescribe for that. We are talking about keywords that not only drive search-engine optimization, but also push the reader’s happy buttons…

    AllTwitterin Social SEO Google- 11 readers -
  • Content Is Killing Social, With One Big Exception

    Apparently, content is no longer king, which is good, because we’re all sick of reading that phrase, aren’t we? Instead, content is now the supreme ruler of the online universe, with its foot firmly on social media’s neck. A recent Searchmetrics report shows that when it comes to search-engine-optimization visibility, news and question-and-answer sites come out way ahead of social sites.

    Mary C. Long/ Inside Facebook- 25 readers -
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