Search Engine Optimization (Seo)

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Posts about Search Engine Optimization (Seo)
    • Ranking Events in Google Search Results

      This summer, Google was granted a patent that describes how the search engine might rank events based upon data that might indicate the popularity of those events, without relying on things such as the number of links pointed to pages about those events. The patent involves ranking events that occur in physical locations.

      Bill Slawski/ SEO by the Seain Google- 7 readers -
  • How To Optimize Content Elements To Earn Featured Snippets

    … Though content can be constantly optimized for search with off-page SEO tactics, the returns on time spent may diminish as SEO experts identify that the rise in position momentum begins to slow. In some cases, the work may begin to be hindered if the content is weaker than its competing content. There’s an opportunity for SEO experts to optimize…

    ZOG Digital Blogin Content How To's- 9 readers -
  • Learning SEO by Looking at Anomalies

    … Google decides upon how to format dates in snippets. I’ve written some other posts about patents from the WIPO pages, and used the European formatting of dates from those. I should go back and look at the snippet dates Google may have given those… Copyright © 2016 SEO by the Sea. This Feed is for personal non-commercial use only. If you are not reading…

    Bill Slawski/ SEO by the Seain SEO- 14 readers -
  • Google Patents Context Vectors to Improve Search

    … be extracted from web pages. It is highly recommended reading if you want to get a better sense of how a context-based system might be used to index the web and to make specific information on the Web easier to improve upon most conventional keyword-based search engines. Copyright © 2016 SEO by the Sea. This Feed is for personal non-commercial use only…

    Bill Slawski/ SEO by the Seain Google- 13 readers -
  • In-store mobile use drives in-store purchases

    … users intend to purchase within an hour of researching, 83 percent of them within the day. When researching products or services, 74 percent of smartphone users are using search engines, instead of going straight to a brand’s website or app. That statistic alone should be enough to persuade marketers to focus on SEO and their ranking within a SERP…

    ZOG Digital Blog- 12 readers -
  • Twitter Poll – How Does Google Index Content on the Web?

    … I thought this was an interesting question to ask people because I think it’s often misunderstood. Google treats content found at different URLs as if it is different content, even though it might be the same, such as in the following examples: http://www.example.com https://www.example.com http://example.com http://example.com/index.htm http…

    Bill Slawski/ SEO by the Seain SEO- 8 readers -
  • Machine Learning Inside Google

    … is present at least once. Google has started using machine learning processes to solve problems like customer support. This approach aims at making it easier for people inside of Google to help solve customer problems by better understanding those problems and organizing information about how to solve them. As an SEO, it had me a little excited…

    Bill Slawski/ SEO by the Seain SEO- 29 readers -
  • How Google May Map a Query to an Entity for Suggestions

    … to make Hillary Clinton look good, because it wasn’t showing results tied to her name that SourceFed insisted Google should be showing. SEO Consultant Rhea Drysdale posted a response on Medium that shot holes in their argument. Rhea started off with: SourceFed believes Google is manipulating search results in favor of Hillary Clinton, because…

    Bill Slawski/ SEO by the Seain SEO- 13 readers -
  • Google’s Reasonable Surfer Patent Updated

    … instead of following a forward link. Years later, some search engineers at Google came out with a newer patent based upon something referred to as the Reasonable Surfer model, which looked at different probabilities involving the likelihood that a person might click upon certain links, and that those probabilities could determine how likely…

    Bill Slawski/ SEO by the Sea- 15 readers -
  • Satisfaction a Future Ranking Signal in Google Search Results?

    … as a negative signal by the search engine, and could potentially count against that restaurant ranking as highly for that query term. The patent tells us that such a reaction may influence search results for multiple searchers: The actions include providing a search result to a user; receiving one or more biometric parameters of the user…

    Bill Slawski/ SEO by the Seain SEO Google- 14 readers -
  • Smartphones Are The New Storefront

    … on their smartphone visit a store within a day, and 18 percent of those searches lead to a purchase within a day. Search engines rely on many local SEO signals to deliver the most relevant local results to the user. After optimizing on-page and off-page local search elements, encourage consumer action. Build Brand Preference With Convenience While…

    ZOG Digital Blog- 14 readers -
  • Online Acquisition Trends for Consumer Packaged Goods

    … needs, Pinterest is perfect for brands interested in creating experiences focused on sharing stories audiences want to see. Though it may initially seem like a strictly visual medium, what makes Pinterest special is its search capabilities. SEO tactics translate well to Pinterest’s keyword-specific platform. More and more we are seeing Pinterest…

    ZOG Digital Blog- 15 readers -
  • Learn Report: Five Overlooked Local SEO Factors Hindering Customer Acquisition

    … Our most recent whitepaper provides brands with the best insights to increase exposure and engagement through local search optimization. By familiarizing yourself with your brand’s personalized local search environment and the top five most common issues prohibiting customer acquisition, marketers can develop comprehensive, cross-channel…

    ZOG Digital Blogin SEO- 20 readers -
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