Search Engine Optimization (Seo)

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Posts about Search Engine Optimization (Seo)
    • Google and Spoken Queries: Understanding Stressed Pronouns

      The future of searches on the Web will likely involve searches by voice, as more and more people are connecting to the web with phones and Google has added voice search interfaces to its search on desktop computers. I thought it was interesting when I ran across a patent that focused on a problem that might arise with spoken searches, and thought it was worth writing about bec ...

      Bill Slawski/ SEO by the Seain Google- 15 readers -
    • Google Tracking How Busy Places are by Looking at Location Histories

      Getting Ducks in a Row Google Maps helps people navigate from place to place. In order for it to work effectively, it’s helpful if it can track the location of the device that someone may be using to help them navigate. It’s interesting how Google tracks your location. I’ve noticed that after I take a photo near a business, Google will sometimes ask if I would like to upload t ...

      Bill Slawski/ SEO by the Seain Google- 17 readers -
  • 2016 Important SEO Patents from Google

    … A couple of days ago, Gianluca Fiorelli published a thoughtful look at the Search Industry in past year, and the year to come at Moz titled SEO and Digital Trends in 2017. He included a graphic within that which listed things that he considered important events in the industry, including patents that had been granted in 2016. He listed patents…

    Bill Slawski/ SEO by the Seain SEO Google- 12 readers -
  • A New Search Results Evaluation Model from Google

    … in search results. They also tell us that they are using human evaluators to better understand how relevant search results might be and how satisfied searchers might be with the search engine. Copyright © 2016 SEO by the Sea. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you…

    Bill Slawski/ SEO by the Seain Google- 13 readers -
  • Answering Featured Snippets Timely, Using Sentence Compression on News

    … from Monday describes how those featured snippets might be generated: Google’s Hand-Fed AI Now Gives Answers, Not Just Search Results At the heart of this approach is the crawling of a data store of news articles and other sources, with the help of a “massive team of PhD linguists it calls Pygmalion”, and the use of algorithms that are referred…

    Bill Slawski/ SEO by the Sea- 9 readers -
  • Ranking Events in Google Search Results

    … This summer, Google was granted a patent that describes how the search engine might rank events based upon data that might indicate the popularity of those events, without relying on things such as the number of links pointed to pages about those events. The patent involves ranking events that occur in physical locations. Examples of the kinds…

    Bill Slawski/ SEO by the Seain Google- 9 readers -
  • How To Optimize Content Elements To Earn Featured Snippets

    … Though content can be constantly optimized for search with off-page SEO tactics, the returns on time spent may diminish as SEO experts identify that the rise in position momentum begins to slow. In some cases, the work may begin to be hindered if the content is weaker than its competing content. There’s an opportunity for SEO experts to optimize…

    ZOG Digital Blogin Content How To's- 9 readers -
  • Learning SEO by Looking at Anomalies

    … Google decides upon how to format dates in snippets. I’ve written some other posts about patents from the WIPO pages, and used the European formatting of dates from those. I should go back and look at the snippet dates Google may have given those… Copyright © 2016 SEO by the Sea. This Feed is for personal non-commercial use only. If you are not reading…

    Bill Slawski/ SEO by the Seain SEO- 17 readers -
  • Google Patents Context Vectors to Improve Search

    … be extracted from web pages. It is highly recommended reading if you want to get a better sense of how a context-based system might be used to index the web and to make specific information on the Web easier to improve upon most conventional keyword-based search engines. Copyright © 2016 SEO by the Sea. This Feed is for personal non-commercial use only…

    Bill Slawski/ SEO by the Seain Google- 14 readers -
  • In-store mobile use drives in-store purchases

    … users intend to purchase within an hour of researching, 83 percent of them within the day. When researching products or services, 74 percent of smartphone users are using search engines, instead of going straight to a brand’s website or app. That statistic alone should be enough to persuade marketers to focus on SEO and their ranking within a SERP…

    ZOG Digital Blog- 12 readers -
  • Twitter Poll – How Does Google Index Content on the Web?

    … I thought this was an interesting question to ask people because I think it’s often misunderstood. Google treats content found at different URLs as if it is different content, even though it might be the same, such as in the following examples: http://www.example.com https://www.example.com http://example.com http://example.com/index.htm http…

    Bill Slawski/ SEO by the Seain SEO- 8 readers -
  • Machine Learning Inside Google

    … is present at least once. Google has started using machine learning processes to solve problems like customer support. This approach aims at making it easier for people inside of Google to help solve customer problems by better understanding those problems and organizing information about how to solve them. As an SEO, it had me a little excited…

    Bill Slawski/ SEO by the Seain SEO- 30 readers -
  • How Google May Map a Query to an Entity for Suggestions

    … to make Hillary Clinton look good, because it wasn’t showing results tied to her name that SourceFed insisted Google should be showing. SEO Consultant Rhea Drysdale posted a response on Medium that shot holes in their argument. Rhea started off with: SourceFed believes Google is manipulating search results in favor of Hillary Clinton, because…

    Bill Slawski/ SEO by the Seain SEO- 15 readers -
  • Google’s Reasonable Surfer Patent Updated

    … instead of following a forward link. Years later, some search engineers at Google came out with a newer patent based upon something referred to as the Reasonable Surfer model, which looked at different probabilities involving the likelihood that a person might click upon certain links, and that those probabilities could determine how likely…

    Bill Slawski/ SEO by the Sea- 16 readers -
  • Satisfaction a Future Ranking Signal in Google Search Results?

    … as a negative signal by the search engine, and could potentially count against that restaurant ranking as highly for that query term. The patent tells us that such a reaction may influence search results for multiple searchers: The actions include providing a search result to a user; receiving one or more biometric parameters of the user…

    Bill Slawski/ SEO by the Seain SEO Google- 15 readers -
  • Smartphones Are The New Storefront

    … consumers have made the decision and need to find directions, ensure the functionality is seamless right from the query. According to Google, “near me” searches are more common when people travel. Google search interest in “near me” has increased 34x since 2011 and has nearly doubled since 2014. In Q4 2014, 80 percent of that traffic came from mobile…

    ZOG Digital Blog- 14 readers -
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