Search Engine Optimization (Seo)

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Posts about Search Engine Optimization (Seo)
  • Advice Given to an Aspiring 14 Year-Old Entrepreneur Wanting to Learn SEO

    … sources about SEO (including Google’s Blogs) that are worth reading on a regular basis: Search Engine Land Google Webmaster Central Blog Google Developer’s Blog The Moz Blog Occam’s Razor It’s also worth finding some good reference resources about marketing and gaining some hands-on experience, such as starting a blog about a topic that you are very interested in and learning to rank well for terms related to that topic, and becoming an editor at Wikipedia, and learning more about how that operates. Related …

    Bill Slawski/ SEO by the Seain SEO- 14 readers -
  • Google Search Query Refinements Patent Updated

    … to at least one other cluster. At least one such scored search query is suggested as a set of query refinements. You may recognize Paul Haahr, from his presentation last year at SMX West on How Google Works, in which he gave some really interesting insights into how the search engine operates. His co-inventor, Stephen Baker wrote a Google Blog post…

    Bill Slawski/ SEO by the Seain SEO Google- 14 readers -
  • Google and Spoken Queries: Understanding Stressed Pronouns

    …: “What is HIS birthday?” The answer to the followup query: “Alexander Melville Bell’s birthday is 3/1/1819” The point behind this patent is that the search engine decided that it should tell the searcher the birthdate for the inventor’s father. This was done based upon the fact that the “HIS” in that second query was stressed, to indicate…

    Bill Slawski/ SEO by the Seain Google- 20 readers -
  • 2016 Important SEO Patents from Google

    … A couple of days ago, Gianluca Fiorelli published a thoughtful look at the Search Industry in past year, and the year to come at Moz titled SEO and Digital Trends in 2017. He included a graphic within that which listed things that he considered important events in the industry, including patents that had been granted in 2016. He listed patents…

    Bill Slawski/ SEO by the Seain SEO Google- 15 readers -
  • A New Search Results Evaluation Model from Google

    … in search results. They also tell us that they are using human evaluators to better understand how relevant search results might be and how satisfied searchers might be with the search engine. Copyright © 2016 SEO by the Sea. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you…

    Bill Slawski/ SEO by the Seain Google- 16 readers -
  • Answering Featured Snippets Timely, Using Sentence Compression on News

    … from Monday describes how those featured snippets might be generated: Google’s Hand-Fed AI Now Gives Answers, Not Just Search Results At the heart of this approach is the crawling of a data store of news articles and other sources, with the help of a “massive team of PhD linguists it calls Pygmalion”, and the use of algorithms that are referred…

    Bill Slawski/ SEO by the Sea- 9 readers -
  • Ranking Events in Google Search Results

    … This summer, Google was granted a patent that describes how the search engine might rank events based upon data that might indicate the popularity of those events, without relying on things such as the number of links pointed to pages about those events. The patent involves ranking events that occur in physical locations. Examples of the kinds…

    Bill Slawski/ SEO by the Seain Google- 14 readers -
  • How To Optimize Content Elements To Earn Featured Snippets

    … Though content can be constantly optimized for search with off-page SEO tactics, the returns on time spent may diminish as SEO experts identify that the rise in position momentum begins to slow. In some cases, the work may begin to be hindered if the content is weaker than its competing content. There’s an opportunity for SEO experts to optimize…

    ZOG Digital Blogin Content How To's- 10 readers -
  • Learning SEO by Looking at Anomalies

    … Google decides upon how to format dates in snippets. I’ve written some other posts about patents from the WIPO pages, and used the European formatting of dates from those. I should go back and look at the snippet dates Google may have given those… Copyright © 2016 SEO by the Sea. This Feed is for personal non-commercial use only. If you are not reading…

    Bill Slawski/ SEO by the Seain SEO- 19 readers -
  • Google Patents Context Vectors to Improve Search

    … be extracted from web pages. It is highly recommended reading if you want to get a better sense of how a context-based system might be used to index the web and to make specific information on the Web easier to improve upon most conventional keyword-based search engines. Copyright © 2016 SEO by the Sea. This Feed is for personal non-commercial use only…

    Bill Slawski/ SEO by the Seain Google- 16 readers -
  • In-store mobile use drives in-store purchases

    … users intend to purchase within an hour of researching, 83 percent of them within the day. When researching products or services, 74 percent of smartphone users are using search engines, instead of going straight to a brand’s website or app. That statistic alone should be enough to persuade marketers to focus on SEO and their ranking within a SERP…

    ZOG Digital Blog- 14 readers -
  • Twitter Poll – How Does Google Index Content on the Web?

    … I thought this was an interesting question to ask people because I think it’s often misunderstood. Google treats content found at different URLs as if it is different content, even though it might be the same, such as in the following examples: http://www.example.com https://www.example.com http://example.com http://example.com/index.htm http…

    Bill Slawski/ SEO by the Seain SEO- 8 readers -
  • Machine Learning Inside Google

    … is present at least once. Google has started using machine learning processes to solve problems like customer support. This approach aims at making it easier for people inside of Google to help solve customer problems by better understanding those problems and organizing information about how to solve them. As an SEO, it had me a little excited…

    Bill Slawski/ SEO by the Seain SEO- 34 readers -
  • How Google May Map a Query to an Entity for Suggestions

    … Search predictions come from: – The terms you’re typing. – What other people are searching for, including trending searches. Trending searches are popular stories in your area that change throughout the day. Trending searches aren’t related to your search history. – Relevant searches you’ve done in the past (if you’re signed in to your Google…

    Bill Slawski/ SEO by the Seain SEO- 21 readers -
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