Search Engine Optimization (Seo)

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Posts about Search Engine Optimization (Seo)
    • Personalizing Search Results at Google

      One thing most SEOs are aware of is that search results at Google are sometimes personalized for searchers; but it’s not something that I’ve seen too much written about. So when I came across a patent that is about personalizing search results, I wanted to dig in, and see if it could give us more insights.

      Bill Slawski/ SEO by the Seain SEO- 19 readers -
  • How Does Google Look for Authoritative Search Results?

    … results for queries and for query revisions when there might not results that meet a threshold of authoritativeness for the initial query. Reading through it was like looking at a mirror image of the efforts I usually go through to try to build authoritative results for a search engine to surface. In addition to using some of the same language that I use…

    Bill Slawski/ SEO by the Seain SEO Google How To's- 17 readers -
  • New Finding Events Feature at Google Search

    … New Finding Events Feature at Google Search 05/11/2017 by Bill Slawski Leave a Comment This week Google rolled out an event finder on its mobile search app. You can read about it on: Google Search will now help you find nearby events The techcrunch article tells us that Google is working on suggestions for developers to have their events…

    Bill Slawski/ SEO by the Seain SEO Google- 23 readers -
  • Advice Given to an Aspiring 14 Year-Old Entrepreneur Wanting to Learn SEO

    … sources about SEO (including Google’s Blogs) that are worth reading on a regular basis: Search Engine Land Google Webmaster Central Blog Google Developer’s Blog The Moz Blog Occam’s Razor It’s also worth finding some good reference resources about marketing and gaining some hands-on experience, such as starting a blog about a topic that you are very interested in and learning to rank well for terms related to that topic, and becoming an editor at Wikipedia, and learning more about how that operates. Related …

    Bill Slawski/ SEO by the Seain SEO- 25 readers -
  • Google Search Query Refinements Patent Updated

    … to at least one other cluster. At least one such scored search query is suggested as a set of query refinements. You may recognize Paul Haahr, from his presentation last year at SMX West on How Google Works, in which he gave some really interesting insights into how the search engine operates. His co-inventor, Stephen Baker wrote a Google Blog post…

    Bill Slawski/ SEO by the Seain SEO Google- 20 readers -
  • Google and Spoken Queries: Understanding Stressed Pronouns

    …: “What is HIS birthday?” The answer to the followup query: “Alexander Melville Bell’s birthday is 3/1/1819” The point behind this patent is that the search engine decided that it should tell the searcher the birthdate for the inventor’s father. This was done based upon the fact that the “HIS” in that second query was stressed, to indicate…

    Bill Slawski/ SEO by the Seain Google- 35 readers -
  • 2016 Important SEO Patents from Google

    … A couple of days ago, Gianluca Fiorelli published a thoughtful look at the Search Industry in past year, and the year to come at Moz titled SEO and Digital Trends in 2017. He included a graphic within that which listed things that he considered important events in the industry, including patents that had been granted in 2016. He listed patents…

    Bill Slawski/ SEO by the Seain SEO Google- 23 readers -
  • A New Search Results Evaluation Model from Google

    … in search results. They also tell us that they are using human evaluators to better understand how relevant search results might be and how satisfied searchers might be with the search engine. Copyright © 2016 SEO by the Sea. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you…

    Bill Slawski/ SEO by the Seain Google- 26 readers -
  • Answering Featured Snippets Timely, Using Sentence Compression on News

    … from Monday describes how those featured snippets might be generated: Google’s Hand-Fed AI Now Gives Answers, Not Just Search Results At the heart of this approach is the crawling of a data store of news articles and other sources, with the help of a “massive team of PhD linguists it calls Pygmalion”, and the use of algorithms that are referred…

    Bill Slawski/ SEO by the Sea- 9 readers -
  • Ranking Events in Google Search Results

    … This summer, Google was granted a patent that describes how the search engine might rank events based upon data that might indicate the popularity of those events, without relying on things such as the number of links pointed to pages about those events. The patent involves ranking events that occur in physical locations. Examples of the kinds…

    Bill Slawski/ SEO by the Seain Google- 24 readers -
  • How To Optimize Content Elements To Earn Featured Snippets

    … Though content can be constantly optimized for search with off-page SEO tactics, the returns on time spent may diminish as SEO experts identify that the rise in position momentum begins to slow. In some cases, the work may begin to be hindered if the content is weaker than its competing content. There’s an opportunity for SEO experts to optimize…

    ZOG Digital Blogin Content How To's- 14 readers -
  • Learning SEO by Looking at Anomalies

    … Google decides upon how to format dates in snippets. I’ve written some other posts about patents from the WIPO pages, and used the European formatting of dates from those. I should go back and look at the snippet dates Google may have given those… Copyright © 2016 SEO by the Sea. This Feed is for personal non-commercial use only. If you are not reading…

    Bill Slawski/ SEO by the Seain SEO- 21 readers -
  • Google Patents Context Vectors to Improve Search

    … be extracted from web pages. It is highly recommended reading if you want to get a better sense of how a context-based system might be used to index the web and to make specific information on the Web easier to improve upon most conventional keyword-based search engines. Copyright © 2016 SEO by the Sea. This Feed is for personal non-commercial use only…

    Bill Slawski/ SEO by the Seain Google- 23 readers -
  • In-store mobile use drives in-store purchases

    … users intend to purchase within an hour of researching, 83 percent of them within the day. When researching products or services, 74 percent of smartphone users are using search engines, instead of going straight to a brand’s website or app. That statistic alone should be enough to persuade marketers to focus on SEO and their ranking within a SERP…

    ZOG Digital Blog- 17 readers -
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