Search Engine Optimization (Seo)

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Posts about Search Engine Optimization (Seo)
    • Learning SEO by Looking at Anomalies

      Sometimes one of the best ways to learn is to question why you see something that you possibly shouldn’t be seeing. This can produce more interesting lessons than even digging into things like patents and whitepapers. For instance, I published a post last night, October 4th, 2016, on Context Vectors.

      Bill Slawski/ SEO by the Seain SEO- 13 readers -
    • Google Patents Context Vectors to Improve Search

      For example, a horse to a rancher is an animal. A horse to a carpenter is an implement of work. A horse to a gymnast is an implement on which to perform certain exercises. One of the limitations of information on the Web is that it is organized differently at each site on the Web. As a newly granted Google patent notes, there is no official catalog of information available on th ...

      Bill Slawski/ SEO by the Seain Google- 11 readers -
    • How To Optimize Content Elements To Earn Featured Snippets

      Though content can be constantly optimized for search with off-page SEO tactics, the returns on time spent may diminish as SEO experts identify that the rise in position momentum begins to slow. In some cases, the work may begin to be hindered if the content is weaker than its competing content. There’s an opportunity for SEO experts to optimize for discovery and improve positi ...

      ZOG Digital Blogin Content How To's- 6 readers -
  • In-store mobile use drives in-store purchases

    … users intend to purchase within an hour of researching, 83 percent of them within the day. When researching products or services, 74 percent of smartphone users are using search engines, instead of going straight to a brand’s website or app. That statistic alone should be enough to persuade marketers to focus on SEO and their ranking within a SERP…

    ZOG Digital Blog- 8 readers -
  • Twitter Poll – How Does Google Index Content on the Web?

    … I thought this was an interesting question to ask people because I think it’s often misunderstood. Google treats content found at different URLs as if it is different content, even though it might be the same, such as in the following examples: http…

    Bill Slawski/ SEO by the Seain SEO- 8 readers -
  • Machine Learning Inside Google

    … is present at least once. Google has started using machine learning processes to solve problems like customer support. This approach aims at making it easier for people inside of Google to help solve customer problems by better understanding those problems and organizing information about how to solve them. As an SEO, it had me a little excited…

    Bill Slawski/ SEO by the Seain SEO- 24 readers -
  • How Google May Map a Query to an Entity for Suggestions

    … to make Hillary Clinton look good, because it wasn’t showing results tied to her name that SourceFed insisted Google should be showing. SEO Consultant Rhea Drysdale posted a response on Medium that shot holes in their argument. Rhea started off with: SourceFed believes Google is manipulating search results in favor of Hillary Clinton, because…

    Bill Slawski/ SEO by the Seain SEO- 10 readers -
  • Google’s Reasonable Surfer Patent Updated

    … instead of following a forward link. Years later, some search engineers at Google came out with a newer patent based upon something referred to as the Reasonable Surfer model, which looked at different probabilities involving the likelihood that a person might click upon certain links, and that those probabilities could determine how likely…

    Bill Slawski/ SEO by the Sea- 11 readers -
  • Satisfaction a Future Ranking Signal in Google Search Results?

    … as a negative signal by the search engine, and could potentially count against that restaurant ranking as highly for that query term. The patent tells us that such a reaction may influence search results for multiple searchers: The actions include providing a search result to a user; receiving one or more biometric parameters of the user…

    Bill Slawski/ SEO by the Seain SEO Google- 10 readers -
  • Smartphones Are The New Storefront

    … on their smartphone visit a store within a day, and 18 percent of those searches lead to a purchase within a day. Search engines rely on many local SEO signals to deliver the most relevant local results to the user. After optimizing on-page and off-page local search elements, encourage consumer action. Build Brand Preference With Convenience While…

    ZOG Digital Blog- 10 readers -
  • Online Acquisition Trends for Consumer Packaged Goods

    … No matter how innovative brands research and develop their products, it’s the customers who decide how that purchase decision will be made. Today’s consumer is savvy to marketing efforts, and is more likely to purchase based on their own research than on ads alone. This doesn’t mean that it’s impossible for brands to influence a customer purchase…

    ZOG Digital Blog- 12 readers -
  • Learn Report: Five Overlooked Local SEO Factors Hindering Customer Acquisition

    … Our most recent whitepaper provides brands with the best insights to increase exposure and engagement through local search optimization. By familiarizing yourself with your brand’s personalized local search environment and the top five most common issues prohibiting customer acquisition, marketers can develop comprehensive, cross-channel…

    ZOG Digital Blogin SEO- 19 readers -
  • Informed Budget Decisions Earn Market Share

    … and budget spend. This includes paid media campaigns, organic traffic, social media channels and content marketing. Digital Market Share Is Up For Grabs Search engines are the primary source used by consumers to research and explore solutions before making a purchase. With over 3.5 billion Google searchers per day, the need for connecting with consumers…

    ZOG Digital Blogin SEO- 12 readers -
  • SEO: Engineering A Competitive Advantage For Home Goods

    … Dominating rankings for keywords is half the battle – SEO has more room to expand. In order to stay digital market leaders, manufacturers need to maintain their rankings with continued optimization. Likewise, link building not only helps increase organic exposure for your brand in search, it connects users with your relevant information on websites…

    ZOG Digital Blogin SEO- 11 readers -