Search Engine Strategies

Search Engine Strategies (SES) is a conference series focused on search engine marketing and search engine optimization.
Posts about Search Engine Strategies
  • 5 Technical Factors to Check When Your Search Rankings Take a Dive

    … drop that leaves you frustrated and confused. The problem is, SEO and online visibility are such complicated topics that they're impossible to reduce to single variables. Everything, from the type of hosting you use to the type of social media marketing you pursue, can affect your organic search rankings. Where do you start when troubleshooting…

    Search Engine Guidein SEO- 8 readers -
  • 5 Features of a Perfectly SEO-Optimized Homepage

    … Search engine optimization (SEO) is a process that happens all over your site, in the aesthetics as well as the back end coding, and across thousands of off-site points of interest. With such complexity, it's easy to lose sight of the most important page of your website--the homepage. When you're focused on maintaining an active blog, creating…

    Search Engine Guidein SEO- 13 readers -
  • Our Top Ten State of the Industry Commentaries of 2014

    … Goodman In a series of State of the Industry commentaries, Andrew explores the role that live digital conferences has in the industry today and how different it is from the days when Search Engine Strategies (now ClickZ Live) was the premier search conference. Many things have changed, especially from the sponsorship point of view, and what this might…

    Jennifer Slegg/ The SEM Post- 10 readers -
  • Interview with Lisa Williams: Read. A lot.

    …) merging with new ways (digital marketing). In 1999 I started reading Search Engine Watch which Danny Sullivan wrote and managed at the time. I attended conferences (my first was called Web Attack, old school;) I went to my first Search Engine Strategies conference in 2001 which was amazing, I learned a lot at the show but I also learned from…

    Bas Van Den Beld/ State of Digitalin SEO- 5 readers -
  • Dying Hard or Hardly Dying? The Economic Viability of Live Digital Conferences

    Last time, I addressed the current state of flux in digital marketing conferences. My take included one expert perspective from an executive leader of one of our major conference series, Mike Grehan. Several others have since weighed in. Matt McGowan, Mike’s past colleague at Incisive Media (and now a strategist with Google), notes that so-called “sponsor-led” conferences len ...

    Andrew Goodman/ The SEM Post- 21 readers -
  • Google Plus Search Power: Personalized Punch for Your Target Market

    What if you could almost guarantee a first page search results to a highly targeted audience? With Google+, you can! I’ve collected hundreds of examples over the past two years of how Google+ content can show up in search, but the most powerful examples are always in personalized search. Since early 2012 Google has had as its default a highly-personalized version of search for ...

    Mark Traphagen/ Stone Temple Consulting- 15 readers -