Search Engine Watch

Search Engine Watch (SEW) is a website that provides news and information about search engines and search engine marketing. Search Engine Watch was started by Danny Sullivan in 1996. In 1997, Sullivan sold it for an undisclosed amount to MecklerMedia (now WebMediaBrands). In 2005 the website and related Search Engine Strategies conference series were sold to Incisive Media for $43 million. On November 30, 2006 Danny Sullivan left Search Engine Watch, after his resignation announcement on August 29, 2006. Rebecca Lieb was named editor-in-chief the following month.Google's Matt Cutts has called Search Engine Watch "a must read.
Posts about Search Engine Watch
  • Happy holidays from Search Engine Watch!

    … As the year draws to a close and the Search Engine Watch team begin to sail perilously close to Health & Safety law by roasting chestnuts at their desks, all that’s left is to publish one final update before racing to the post office to send our letters to Santa*. All of us would like to say a huge thank you to all of you. Whether you…

    Matt Owen/ Search Engine Watch- 22 readers -
  • Content Marketing: What To Consider Before You Outsource

    … covers digital advertising and marketing. A consultant, author, and sought-after speaker, Rebecca is the former head of Econsultancy's US operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, Rebecca also ran Search Engine Watch. (Some images used under license from Shutterstock.com.)…

    Rebecca Lieb/ Marketing Landin Content- 23 readers -
  • The New Era of the Hybrid Marketer

    … (and our worth) to company leadership. Out of every campaign is born metrics, and it’s the marketer’s job to dissect them – drops in traffic, high bounce rates, conversions, etc. Google Analytics is the most obvious place to start if your company is not yet monitoring analytics, and Search Engine Watch has one of the best intro to Google Analytics…

    Content Marketing Institutein Social SEO EMail Twitter- 33 readers -
  • Review of Search Predictions 2014 and Search in 2015

    …/Badges as Manipulative Linking Practices”. Then a few days later, on January 20th, Matt Cutt’s said guest blogging as a way to gain links should be stopped. Then, in March, Matt Cutts announced that they had took action on a large guest blog networking. Ann Smarty, owner of MyBlogGuest confirmed that Google applied their penalty to her network. Eric…

    Jo Turnbull/ State of Digitalin SEO- 36 readers -
  • Expedia, eBay, Rap Genius… 6 Link Building Tactics To Be Afraid Of

    … declines in rankings for their top keywords 2. Rap Genius Lyric site Rap Genius was penalized in December 2013 for soliciting links via Facebook. According to Search Engine Watch, the company invited bloggers to post extremely spammy links on their sites. In exchange Rap Genius would send out a Tweet promoting the blog to their hundreds of thousands…

    Rob Trustlove/ WooRank Blogin SEO- 34 readers -
  • 8 Innovative SEM Tips From Those in the Know

    …, but also where the traffic is going, who is bidding on which keywords, and when companies are submitting their bids. Marcela De Vivo: Keep Your Links Squeaky Clean and Earn Natural Ones Marcela De Vivo, founder of Gryffin Media and a freelance writer, recounts on Search Engine Watch how she helped a site escape the burden of thousands of trashy…

    Jennifer Bahr/ Search Engine Watchin Paid Search- 4 readers -
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