Search Engine Watch

Search Engine Watch (SEW) is a website that provides news and information about search engines and search engine marketing. Search Engine Watch was started by Danny Sullivan in 1996. In 1997, Sullivan sold it for an undisclosed amount to MecklerMedia (now WebMediaBrands). In 2005 the website and related Search Engine Strategies conference series were sold to Incisive Media for $43 million. On November 30, 2006 Danny Sullivan left Search Engine Watch, after his resignation announcement on August 29, 2006. Rebecca Lieb was named editor-in-chief the following month.Google's Matt Cutts has called Search Engine Watch "a must read.
Posts about Search Engine Watch
    • Happy holidays from Search Engine Watch!

      As the year draws to a close and the Search Engine Watch team begin to sail perilously close to Health & Safety law by roasting chestnuts at their desks, all that’s left is to publish one final update before racing to the post office to send our letters to Santa*. All of us would like to say a huge thank you to all of you.

      Matt Owen/ Search Engine Watch- 13 readers -
  • Content Marketing: What To Consider Before You Outsource

    … covers digital advertising and marketing. A consultant, author, and sought-after speaker, Rebecca is the former head of Econsultancy's US operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, Rebecca also ran Search Engine Watch. (Some images used under license from Shutterstock.com.)…

    Rebecca Lieb/ Marketing Landin Content- 19 readers -
  • The New Era of the Hybrid Marketer

    … (and our worth) to company leadership. Out of every campaign is born metrics, and it’s the marketer’s job to dissect them – drops in traffic, high bounce rates, conversions, etc. Google Analytics is the most obvious place to start if your company is not yet monitoring analytics, and Search Engine Watch has one of the best intro to Google Analytics…

    Content Marketing Institutein Social SEO EMail Twitter- 27 readers -
  • Review of Search Predictions 2014 and Search in 2015

    …/seo-predictions-for-2014/ Search Engine Watch http://searchenginewatch.com/sew/opinion/2325063/6-seo-predictions-for-2014 Moz http://moz.com/blog/6-predictions-for-the-marketing-world-in-2014 Fewer Announced Updates from Google One of the predictions of 2014 on the Searchmetrics blog was from from Johnny Lis. He predicted in his post…

    Jo Turnbull/ State of Digitalin SEO- 24 readers -
  • Weekly PPC Update: Gettin’ Your 2015 PPC Game On Edition

    All that fuss, and it’s over in the blink of an eye. Can you believe the holidays are officially over? Another year bites the dust, and 2015 is officially upon us. That means a clean slate, new opportunities, and a new chance to make this the best year of your life to date. Happy New Year! The past few weeks have been filled with planning, scrambling to get holiday preparation ...

    Tom Demers/ BoostBlog- 8 readers -
  • Expedia, eBay, Rap Genius… 6 Link Building Tactics To Be Afraid Of

    … ranked for its own name, as well as a number of related keywords. Google remained surprisingly tight-lipped about the incident, but speculation suggests Interflora had paid for advertorial links and not made use of the nofollow tag. If you’re wondering what the issue is with advertising and paid links, we explain thoroughly below. 5. MyBlogGuest…

    Rob Trustlove/ WooRank Blogin SEO- 29 readers -
  • 8 Innovative SEM Tips From Those in the Know

    …, but also where the traffic is going, who is bidding on which keywords, and when companies are submitting their bids. Marcela De Vivo: Keep Your Links Squeaky Clean and Earn Natural Ones Marcela De Vivo, founder of Gryffin Media and a freelance writer, recounts on Search Engine Watch how she helped a site escape the burden of thousands of trashy…

    Jennifer Bahr/ Search Engine Watchin Paid Search- 4 readers -
  • The 6 Steps To Perfectly Optimizing Any Content

    …. Not providing a call-to-action in this case can be frustrating. Build trust by featuring user-generated content. A lot of customers will only trust your content if it is generated by other users. User-generated content (UGC) is a huge trust factor in content. Get this. Here are the percentages of Gen Y customer who will not obtain major electronics…

    Neil Patel/ Marketing Landin Content- 11 readers -
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