Search Engine Watch

Search Engine Watch (SEW) is a website that provides news and information about search engines and search engine marketing. Search Engine Watch was started by Danny Sullivan in 1996. In 1997, Sullivan sold it for an undisclosed amount to MecklerMedia (now WebMediaBrands). In 2005 the website and related Search Engine Strategies conference series were sold to Incisive Media for $43 million. On November 30, 2006 Danny Sullivan left Search Engine Watch, after his resignation announcement on August 29, 2006. Rebecca Lieb was named editor-in-chief the following month.Google's Matt Cutts has called Search Engine Watch "a must read.
Posts about Search Engine Watch
  • Content Marketing: What To Consider Before You Outsource

    … covers digital advertising and marketing. A consultant, author, and sought-after speaker, Rebecca is the former head of Econsultancy's US operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, Rebecca also ran Search Engine Watch. (Some images used under license from Shutterstock.com.)…

    Rebecca Lieb/ Marketing Landin Content- 18 readers -
  • The New Era of the Hybrid Marketer

    … (and our worth) to company leadership. Out of every campaign is born metrics, and it’s the marketer’s job to dissect them – drops in traffic, high bounce rates, conversions, etc. Google Analytics is the most obvious place to start if your company is not yet monitoring analytics, and Search Engine Watch has one of the best intro to Google Analytics…

    Content Marketing Institutein Social SEO EMail Twitter- 27 readers -
  • Review of Search Predictions 2014 and Search in 2015

    …/seo-predictions-for-2014/ Search Engine Watch http://searchenginewatch.com/sew/opinion/2325063/6-seo-predictions-for-2014 Moz http://moz.com/blog/6-predictions-for-the-marketing-world-in-2014 Fewer Announced Updates from Google One of the predictions of 2014 on the Searchmetrics blog was from from Johnny Lis. He predicted in his post…

    Jo Turnbull/ State of Digitalin SEO- 22 readers -
  • Expedia, eBay, Rap Genius… 6 Link Building Tactics To Be Afraid Of

    … declines in rankings for their top keywords 2. Rap Genius Lyric site Rap Genius was penalized in December 2013 for soliciting links via Facebook. According to Search Engine Watch, the company invited bloggers to post extremely spammy links on their sites. In exchange Rap Genius would send out a Tweet promoting the blog to their hundreds of thousands…

    Rob Trustlove/ WooRank Blogin SEO- 26 readers -
  • 8 Innovative SEM Tips From Those in the Know

    … as removing the links entirely. Once your site has a clean slate, focus on link-building by creating a portfolio of content to which users naturally want to link. Alongside collaboration with evangelist bloggers and savvy social media usage, this strategy will deliver the SEM goods. Larry Kim: Use Click-to-Call for Mobile PPC Ads Founder and CTO…

    Jennifer Bahr/ Search Engine Watchin Paid Search- 4 readers -
  • The 6 Steps To Perfectly Optimizing Any Content

    …. Grant Simmons stirred up the SEO community when he wrote his “Keywords Are Dead!” article over at Search Engine Watch. The point he was making was not that keywords are actually dead and gone, but that there is something more basic we need to be driving at: user intent. Here’s what he advised: We live in an online world where users know what…

    Neil Patel/ Marketing Landin Content- 11 readers -
Get the top posts daily into your mailbox!
More from around the web