Search Engine Watch

Search Engine Watch (SEW) is a website that provides news and information about search engines and search engine marketing. Search Engine Watch was started by Danny Sullivan in 1996. In 1997, Sullivan sold it for an undisclosed amount to MecklerMedia (now WebMediaBrands). In 2005 the website and related Search Engine Strategies conference series were sold to Incisive Media for $43 million. On November 30, 2006 Danny Sullivan left Search Engine Watch, after his resignation announcement on August 29, 2006. Rebecca Lieb was named editor-in-chief the following month.Google's Matt Cutts has called Search Engine Watch "a must read.
Posts about Search Engine Watch
  • Happy holidays from Search Engine Watch!

    … As the year draws to a close and the Search Engine Watch team begin to sail perilously close to Health & Safety law by roasting chestnuts at their desks, all that’s left is to publish one final update before racing to the post office to send our letters to Santa*. All of us would like to say a huge thank you to all of you. Whether you…

    Matt Owen/ Search Engine Watch- 21 readers -
  • Content Marketing: What To Consider Before You Outsource

    … How many major brands want to create their content marketing in-house? One hundred percent. That isn’t a made-up statistic. This was an actual finding a couple of years ago when I was conducting content marketing research, interviewing senior executives from over 50 brands such as Nestlé, GE, Adobe, IBM and Coca-Cola. The next finding was even…

    Rebecca Lieb/ Marketing Landin Content- 23 readers -
  • The New Era of the Hybrid Marketer

    … (and our worth) to company leadership. Out of every campaign is born metrics, and it’s the marketer’s job to dissect them – drops in traffic, high bounce rates, conversions, etc. Google Analytics is the most obvious place to start if your company is not yet monitoring analytics, and Search Engine Watch has one of the best intro to Google Analytics…

    Content Marketing Institutein Social SEO EMail Twitter- 33 readers -
  • Review of Search Predictions 2014 and Search in 2015

    … year. Erin Everhart wrote a great post summarizing the major changes that took place last year. There were some surprises, such as Matt Cutt’s taking some time out in July. We also saw Vic Gundotra left Google which led to people to think Google was not as serious about its Google+ product before. However, we also saw some predictions come true and this means there will be further developments in 2015. What do you think will happen for search this year? Let us know in the comments box below. Post from Jo Turnbull …

    Jo Turnbull/ State of Digitalin SEO- 34 readers -
  • Expedia, eBay, Rap Genius… 6 Link Building Tactics To Be Afraid Of

    … ranked for its own name, as well as a number of related keywords. Google remained surprisingly tight-lipped about the incident, but speculation suggests Interflora had paid for advertorial links and not made use of the nofollow tag. If you’re wondering what the issue is with advertising and paid links, we explain thoroughly below. 5. MyBlogGuest…

    Rob Trustlove/ WooRank Blogin SEO- 34 readers -
  • 8 Innovative SEM Tips From Those in the Know

    …, but also where the traffic is going, who is bidding on which keywords, and when companies are submitting their bids. Marcela De Vivo: Keep Your Links Squeaky Clean and Earn Natural Ones Marcela De Vivo, founder of Gryffin Media and a freelance writer, recounts on Search Engine Watch how she helped a site escape the burden of thousands of trashy…

    Jennifer Bahr/ Search Engine Watchin Paid Search- 4 readers -
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