Search Engine Watch

Search Engine Watch (SEW) is a website that provides news and information about search engines and search engine marketing. Search Engine Watch was started by Danny Sullivan in 1996. In 1997, Sullivan sold it for an undisclosed amount to MecklerMedia (now WebMediaBrands). In 2005 the website and related Search Engine Strategies conference series were sold to Incisive Media for $43 million. On November 30, 2006 Danny Sullivan left Search Engine Watch, after his resignation announcement on August 29, 2006. Rebecca Lieb was named editor-in-chief the following month.Google's Matt Cutts has called Search Engine Watch "a must read.
Posts about Search Engine Watch
  • Happy holidays from Search Engine Watch!

    … heart set on this “Screaming Vase” for a while now. Unfortunately he’s on the naughty list. Matt Owen manages global social media at Shell, and is a director at Atomise Marketing. He’s been talking about himself in the third person and filling in as editor for the far more handsome Christopher Ratcliff for the past week or two. Why not say hi on Twitter? …

    Matt Owen/ Search Engine Watch- 14 readers -
  • Content Marketing: What To Consider Before You Outsource

    … covers digital advertising and marketing. A consultant, author, and sought-after speaker, Rebecca is the former head of Econsultancy's US operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, Rebecca also ran Search Engine Watch. (Some images used under license from Shutterstock.com.)…

    Rebecca Lieb/ Marketing Landin Content- 20 readers -
  • The New Era of the Hybrid Marketer

    … (and our worth) to company leadership. Out of every campaign is born metrics, and it’s the marketer’s job to dissect them – drops in traffic, high bounce rates, conversions, etc. Google Analytics is the most obvious place to start if your company is not yet monitoring analytics, and Search Engine Watch has one of the best intro to Google Analytics…

    Content Marketing Institutein Social SEO EMail Twitter- 28 readers -
  • Review of Search Predictions 2014 and Search in 2015

    …/seo-predictions-for-2014/ Search Engine Watch http://searchenginewatch.com/sew/opinion/2325063/6-seo-predictions-for-2014 Moz http://moz.com/blog/6-predictions-for-the-marketing-world-in-2014 Fewer Announced Updates from Google One of the predictions of 2014 on the Searchmetrics blog was from from Johnny Lis. He predicted in his post…

    Jo Turnbull/ State of Digitalin SEO- 27 readers -
  • Expedia, eBay, Rap Genius… 6 Link Building Tactics To Be Afraid Of

    … building tactics tend to fall into two camps: Good and Evil (or white-hat and black-hat). White-hat tactics are sustainable, ethical and most importantly adhere to Google’s guidelines. According to Moz.com, natural editorial links are the ‘Holy Grail’ of SEO. On the dark side of the moon we have risky, unpredictable and strictly ‘illegal’ (according…

    Rob Trustlove/ WooRank Blogin SEO- 31 readers -
  • 8 Innovative SEM Tips From Those in the Know

    …, but also where the traffic is going, who is bidding on which keywords, and when companies are submitting their bids. Marcela De Vivo: Keep Your Links Squeaky Clean and Earn Natural Ones Marcela De Vivo, founder of Gryffin Media and a freelance writer, recounts on Search Engine Watch how she helped a site escape the burden of thousands of trashy…

    Jennifer Bahr/ Search Engine Watchin Paid Search- 4 readers -
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