- Our Blog
In the world of search engine marketing, it is Baidu — not Google — that reigns supreme as the king of search within China. The Chinese search leader is expected to account for around 5% of global digital ad spend this year. In spite of this, most “overseas” (non-Chinese) businesses still don’t advertise on Baidu, including many well-known companies with global influence.
… Bloomberg reports on an interview with Andrew Ng, the chief scientist of Baidu, China’s largest search engine. Andrew Ng, who founded the Google Brain project at Google in 2011 and now is at Baidu, said that Baidu is working on building out a computing cluster that will be 100 times more powerful than what they developed at Google back in 2012…
… a huge internet market for companies around the world to tap into. However, the search landscape is much different. Baidu, Qihoo 360 and Sogou are king when it comes to China’s search engine market share. These are companies that tapped into a rapidly growing market at the right time, and succeeded by conforming to the laws administered by China’s…