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The first half 2017 was stressful for Baidu, which witnessed a recession in active advertisers and stagnant revenue. Nonetheless, we see the search giant putting a huge amount of resources into AI and into building China’s web ecosystem. If you are in the business of inbound marketing to the Chinese market, this article is for you.
… In the world of search engine marketing, it is Baidu — not Google — that reigns supreme as the king of search within China. The Chinese search leader is expected to account for around 5% of global digital ad spend this year. In spite of this, most “overseas” (non-Chinese) businesses still don’t advertise on Baidu, including many well-known…
With China’s recent announcement that it will allow fully foreign-owned e-commerce businesses to operate within its borders, the floodgates are open for direct access to one of the world’s great retail markets. SEO is perfectly placed to be the cost-effective channel for testing the waters in this new China.
Doing SEO in China is much different from anywhere else in the world. One of the biggest reasons for this is due to the Golden Shield Project, also known as The Great Firewall of China. This is the largest and most sophisticated firewall in the world, which affects anyone accessing the internet in mainland China.