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IAC is buying Angie’s List and will combine it with its own home services lead-gen site, HomeAdvisor, in a deal worth in excess of $500 million. The merged entity will then be spun out as a new public company: ANGI Homeservices Inc. IAC had been seeking to acquire Angie’s List since about November 2015 for roughly the same price. Angie’s List’s board initially resisted the takeover.
…. This pivot offers a more comprehensive enterprise-facing tool that offers immediate and obvious value. But there are many other ways the underlying technology and data could be used. About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media…