Search Engines: Outside Usa

    • Yandex reports 22% YoY increase in revenue for Q4 2016

      Yandex earned $364.7 million – or, 22.1 billion Rubels – during the last quarter of 2016. According to its recently released Q4 2016 earnings report, the Russian search engine saw a 22 percent year-over-year increase in revenue compared to Q4 2015. For the year, Yandex brought in $1.2 billion in revenue (RUB 75.9B), up 27 percent over 2017 – but, net income was down 30 percent at $111.

      Amy Gesenhues/ Search Engine Landin SEO- 16 readers -
  • Digital Advertising On Baidu: A Recipe For Success

    … In the world of search engine marketing, it is Baidu — not Google — that reigns supreme as the king of search within China. The Chinese search leader is expected to account for around 5% of global digital ad spend this year. In spite of this, most “overseas” (non-Chinese) businesses still don’t advertise on Baidu, including many well-known…

    Search Engine Landin Paid Search SEO- 29 readers -