Search Engines: Shopping Search Engines

  • Shopping campaigns: Play like every day is a holiday

    … Google Thanks to Windows 10, Bing Shopping ads share is growing (21% US, 9% UK). With Google Shopping winning by volume, Bing nearly always shows lower CPCs. In terms of conversion and ROAS efficiency, results vary heavily by vertical. Bottom line: if you target the US or UK, give Bing a try to see how effective it could be for you. Area #2: Social…

    Search Engine Landin Google- 12 readers -
  • Latest Google Product Listing Ads Test: Segment By Brand

    … product ads accounted for half of non-brand clicks among among its large retail client base running both text and product ads. (Stock image via Shutterstock.com. Used under license.) Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. (Some images used under license from Shutterstock.com.)…

    Ginny Marvin/ Search Engine Landin SEO Google- 16 readers -
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