Search Engines: Shopping Search Engines

  • Shopping campaigns: Play like every day is a holiday

    …; remarketing Shopping ads and buy buttons are everywhere. Stanley explored those areas where ads are driven by product feeds, and clicks either lead to retailer websites or convert on host platforms. Her talk was full of data insights and provided a neat map divided into three conversion areas: Area #1: The search giants: David Bing vs. Goliath…

    Search Engine Landin Google- 16 readers -
  • Optmyzer Launches Google Shopping Campaigns Setup Tool

    There are many benefits of the new Shopping Campaigns structure that Google ushered in on September 1st, however, the setup process can be cumbersome and iterative, particularly if you have the same type of campaign structure across multiple campaigns. To help advertisers set up their Shopping Campaigns faster, Optmyzr has launched a tool called the Shopping Campaign Splitter.

    Ginny Marvin/ Search Engine Land- 5 readers -
  • Latest Google Product Listing Ads Test: Segment By Brand

    … product ads accounted for half of non-brand clicks among among its large retail client base running both text and product ads. (Stock image via Used under license.) Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. (Some images used under license from…

    Ginny Marvin/ Search Engine Landin SEO Google- 24 readers -
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