Search Engines: Shopping Search Engines

  • Shopping campaigns: Play like every day is a holiday

    … Google Thanks to Windows 10, Bing Shopping ads share is growing (21% US, 9% UK). With Google Shopping winning by volume, Bing nearly always shows lower CPCs. In terms of conversion and ROAS efficiency, results vary heavily by vertical. Bottom line: if you target the US or UK, give Bing a try to see how effective it could be for you. Area #2: Social…

    Search Engine Landin Google- 14 readers -
  • Ahead Of Black Friday, Google Adds Shopping Details For Mobile Users

    Google says that shopping searches from smartphones have increased 3.5 times compared to last year and that Google Shopping is already sending more mobile traffic to retailer sites than it did during the first week of December last year. To capitalize on this growth, Google has is now providing more detailed product information available from Google Shopping on mobile devices.

    Ginny Marvin/ Search Engine Land- 8 readers -
  • Latest Google Product Listing Ads Test: Segment By Brand

    … product ads accounted for half of non-brand clicks among among its large retail client base running both text and product ads. (Stock image via Shutterstock.com. Used under license.) Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. (Some images used under license from Shutterstock.com.)…

    Ginny Marvin/ Search Engine Landin SEO Google- 20 readers -
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