Search Engines: Shopping Search Engines

  • Shopping campaigns: Play like every day is a holiday

    …; remarketing Shopping ads and buy buttons are everywhere. Stanley explored those areas where ads are driven by product feeds, and clicks either lead to retailer websites or convert on host platforms. Her talk was full of data insights and provided a neat map divided into three conversion areas: Area #1: The search giants: David Bing vs. Goliath…

    Search Engine Landin Google- 15 readers -
  • Latest Google Product Listing Ads Test: Segment By Brand

    … product ads accounted for half of non-brand clicks among among its large retail client base running both text and product ads. (Stock image via Shutterstock.com. Used under license.) Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. (Some images used under license from Shutterstock.com.)…

    Ginny Marvin/ Search Engine Landin SEO Google- 23 readers -
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