Search Engines: Travel Search Engines

  • Business profile and review best practices from TripAdvisor and Yelp

    TripAdvisor and Yelp are two of the most powerful local search and review sites online. According to consumer survey data from Burke, review sites drive more immediate actions (i.e., phone call, store visit, website visit, email) than social media or search. This consumer behavior is because of review site content and because they’re often consulted lower in the funnel.

    Greg Sterling/ Search Engine Land- 15 readers -
  • Don’t just appeal to a local searcher’s wants or needs, focus on the journey

    Millennial travelers have been yearning for genuine, local experiences that deliver a special and unique taste of authenticity. They don’t want to merely cross an experience, city or place off a bucket list. These travelers and searchers would like to experience life, while accidentally encountering experiences worthy of Snapchat stories, Instagram images and other forms of ...

    Search Engine Land- 38 readers -
  • With help from Alexa, Kayak debuts voice-enabled travel search on Amazon Echo

    … virtual assistants, voice search and AI figure prominently in a more fragmented and complex search future. About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. (Some images used under license from Shutterstock.com.)…

    Greg Sterling/ Search Engine Landin SEO- 15 readers -