Search Engines: Travel Search Engines

    • Business profile and review best practices from TripAdvisor and Yelp

      TripAdvisor and Yelp are two of the most powerful local search and review sites online. According to consumer survey data from Burke, review sites drive more immediate actions (i.e., phone call, store visit, website visit, email) than social media or search. This consumer behavior is because of review site content and because they’re often consulted lower in the funnel.

      Greg Sterling/ Search Engine Landin SEO- 14 readers -
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