Search Features

  • Search takes to the cloud as users engage with new actions

    … listings and allows searchers to catch an Uber ride directly to a business. The link will auto-populate a searcher’s location and destination, then signal Uber for a ride. (Disclosure: Microsoft Bing is my employer.) This is a great example of how a business’s structured data from their location extensions allows for creative ad formatting within…

    Search Engine Landin SEO Google- 13 readers -
  • The future of the map

    …, the Maracanã. By zooming in and clicking on it, Google literally blows the roof right off the building by allowing you to toggle through its various floors, making it easy to find things like bathrooms and stairs. Places like shopping malls and sporting venues are the current primary beneficiaries of indoor mapping. While the mapping feature…

    Search Engine Landin SEO- 5 readers -
  • An experiment in trying to predict Google rankings

    … for which the website is trusted. Preprocessing for these features included turning them into numerical labels and subsequent one-hot encoding. Text features are obviously composed of text. They include search term, website content, title, meta-description, anchor text, headers (H3, H2, H1) and others. It is important to highlight that there…

    Search Engine Landin SEO Google- 17 readers -
  • Why retailers shouldn’t overreact to the voice search revolution

    …. Maybe voice search isn’t a big deal right now for retailers specifically, which all of the brands studied are. I’ll speak more to why this is probably the case later, but fingers crossed on Google Search Console voice search reporting actually becoming a thing, so that we can track this traffic more confidently. Comparing like queries is important…

    Andy Taylor/ Search Engine Landin SEO- 14 readers -
  • The future of voice-related SEO for local business

    … Google are good news for small business owners. In the past, we worried about writing copy that matched keywords, so that search engines could understand and serve up the content in response to the correct terms. We can now write copy that is conversational, simple and contextual that our users can understand. Voice-activated search combined…

    Chris Marentis/ Search Engine Landin SEO- 18 readers -
  • What marketers need to know about Google Assistant and Google Home

    … What started with Siri in 2010 is quickly leading to an age where consumers engage with the internet using only their voices, in much the way Captain Picard engaged with the computer on the USS Enterprise. Google’s foray into voice search has been calculated and planned for years, according to Google CEO Sundar Pichai. It currently appears…

    Search Engine Landin SEO Google- 7 readers -
  • The #1 Reason Why Position #1 Doesn’t Matter

    …-rising flour and hoping I wouldn’t have to go back to the store. Anyway, moving on… ) As you can see, the direct answer information is displaying above the initial search result. I don’t even have to click on the link to find the answer I need. I’m able to see that if I pull the baking powder and salt out of the cupboard, I can save myself a trip…

    Rachel Lindteigen/ Search Engine Landin SEO Google- 26 readers -
  • The rise of personal assistants and the death of the search box

    On March 1, Behshad Behzadi, Google’s director of conversational search, gave a keynote address at SMX West in San Jose. This keynote was loaded with insight into Google’s perspective on where search is today, and where it’s going. In today’s column, I’m going to provide a review of some of the things I took out of the keynote, then offer my thoughts on what the future holds.

    Eric Enge/ Search Engine Land- 14 readers -
  • How To Localize Google Search Results

    … In late November 2015, Google removed the location search filter from the (shrinking) list of search tools available to refine queries. As search results have become increasingly localized, this significantly limits consumers’ ability to see results for any other location than their own. Whether you’re a search pro who needs to see clients…

    Search Engine Landin SEO Google How To's- 10 readers -
  • Google’s Year Of Change Hits Mobile Retail

    … Pack, Google made a shift in its placement. Now, for most mobile searches, the Local Pack is placed above all organic results, generally positioned between the Paid Search Ads and the organic listings. Much like the reformatted paid sitelinks, this simple switch of position between two elements has had a profound impact on organic search sessions…

    Search Engine Landin SEO Google- 24 readers -
  • Swapped Out: Losing A Google Featured Snippet [Case Study]

    … In my last column, I explained how to use SEMrush to find featured snippets that Google is surfacing for your domain. Since they are typically highlighted at the top of the search results, featured snippets can drive a lot of targeted traffic to your site, while also building credibility. Featured snippets take up a large amount of real estate…

    Glenn Gabe/ Search Engine Landin SEO Google- 22 readers -
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