Search Features

    • The rise of personal assistants

      Market disruptions are times of great stress, but they also provide great opportunity. They define new winners and losers in the marketplace. And the next major disruption is just around the corner — it’s the coming era of the personal assistants, and there are many market forces that are driving this shift.

      Eric Enge/ Search Engine Landin SEO- 12 readers -
  • Featured snippets: Optimization tips & how to ID candidate snippets

    … for queries with featured snippets. Currently, Google displays “candidates” for many featured snippet queries. One thing you may notice is that featured snippets and “candidates” can change on a fairly regular basis. Depending on a variety of factors (where, when and how you search), your results may vary from the examples shown below. Even if your…

    Search Engine Landin SEO Google How To's- 19 readers -
  • Voice search becomes voice action: A key talking point at SMX London

    … From combining search and social to leveraging moments that matter, last week’s attendees at SMX London gained a deeper understanding of the numerous ways they can optimize their search strategies. Described as the “ultimate survival guide to the dynamic and tumultuous world of search marketing,” SMX — run by Search Engine Land’s parent, Third…

    Search Engine Landin SEO Google- 18 readers -
  • The battleground of entities & reviews

    … For anyone familiar with my articles, you’ll know I like to write a lot on a couple of specific topics: Entities The future of search Today, we’re going to look at an area where both apply: reviews. In this article, we’re not going to dive into specific strategies for acquiring reviews, as those change over time (though I will be linking below…

    Dave Davies/ Search Engine Landin SEO Google- 16 readers -
  • 3 tactics we’re using for Answer Boxes

    … “Position 0” is the new holy grail in organic search rankings. A normal position 1 ranking is great and all, but I’ll take an answer box that features my content (sometimes with an image) over position 1 in almost all cases. Just take a look at how attention-grabbing an answer box (also known as a “featured snippet”) is: With some of our own…

    Search Engine Landin SEO Google- 18 readers -
  • The future of local discovery

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO- 15 readers -
  • How AI will shape the future of search

    … helping some of the largest brands in the world leverage the digital landscape to connect with their target audiences. Currently leading the SEM, SEO and social media teams at CMI Media, a WPP Company, Justin helps pharmaceutical companies create and execute digital strategies. With experience in industries such as finance, insurance, pharma and CPG…

    Justin Freid/ Search Engine Landin SEO How To's- 24 readers -
  • The future of paid voice search and monetizing the map

    …. In the future, organic listings won’t go away; they’ll just be harder to earn. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Brian Smith is the director of local solutions and resident local search expert at Placeable, a local marketing…

    Search Engine Landin SEO- 22 readers -
  • Essential voice search strategies for 2017

    … There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re experiencing now in local SEO is the increasing popularity of voice search. Voice search used to be a novelty — now it’s a necessity, especially when you’re on the go with your smartphone or tablet. If you’re a local business, how do you…

    Search Engine Landin SEO- 31 readers -
  • What the heck is machine learning, and why should I care?

    … There are many uses for machine learning and AI in the world around us, but today I’m going to talk about search. So, assuming you’re a business owner with a website or an SEO, the big question you’re probably asking is: what is machine learning and how will it impact my rankings? The problem with this question is that it relies on a couple…

    Dave Davies/ Search Engine Landin SEO Google- 18 readers -
Get the top posts daily into your mailbox!
2 Blogs about the topic

More from around the web