Search Features

  • SEO in 2018: Optimizing for voice search

    …Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they're looking for when they're asking for it by voice. The post SEO in 2018: Optimizing for voice search appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Bryson Meunier/ Search Engine Landin SEO- 30 readers -
  • Is the featured snippet bubble bursting?

    …What's going on with featured snippets? Columnists Brian Patterson and Chris Long share data which suggests that Google may be testing a reduction in SERP answer boxes. The post Is the featured snippet bubble bursting? appeared first on Search Engine Land. Please visit Search Engine Land for the full article…

    Search Engine Landin SEO- 10 readers -
  • Will chatbots become part of the consumer search experience?

    … David, is Business Director – Owned Performance at Ecselis, Havas Group and is responsible for leading and developing their propositions and service solutions, specifically around SEO, Content and CRO in-order to deliver long term strategic results for clients. David has over ten years’ experience in delivering business growth across start-ups…

    Search Engine Landin SEO- 16 readers -
  • The rise of personal assistants

    …. But the explosion of the Internet of Things provides us with many devices with NO keyboards. As a result, forecasts for the rise of voice search are already quite stunning — comScore even predicts that voice searches will make up 50 percent of all searches by 2020. There is definitely still some self-consciousness regarding speaking voice commands…

    Eric Enge/ Search Engine Landin SEO- 14 readers -
  • Voice search becomes voice action: A key talking point at SMX London

    … From combining search and social to leveraging moments that matter, last week’s attendees at SMX London gained a deeper understanding of the numerous ways they can optimize their search strategies. Described as the “ultimate survival guide to the dynamic and tumultuous world of search marketing,” SMX — run by Search Engine Land’s parent, Third…

    Search Engine Landin SEO Google- 18 readers -
  • The battleground of entities & reviews

    … For anyone familiar with my articles, you’ll know I like to write a lot on a couple of specific topics: Entities The future of search Today, we’re going to look at an area where both apply: reviews. In this article, we’re not going to dive into specific strategies for acquiring reviews, as those change over time (though I will be linking below…

    Dave Davies/ Search Engine Landin SEO Google- 21 readers -
  • 3 tactics we’re using for Answer Boxes

    … “Position 0” is the new holy grail in organic search rankings. A normal position 1 ranking is great and all, but I’ll take an answer box that features my content (sometimes with an image) over position 1 in almost all cases. Just take a look at how attention-grabbing an answer box (also known as a “featured snippet”) is: With some of our own…

    Search Engine Landin SEO Google- 19 readers -
  • The future of local discovery

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO- 15 readers -
  • How AI will shape the future of search

    … There is no doubt the search industry has evolved. Just one look at how search engine results pages are currently laid out shows how things have changed. We have come a long way from 10 blue links. But have we gone far enough? At SXSW earlier this month, information access was a hot topic. People no longer head to Google’s search bar…

    Justin Freid/ Search Engine Landin SEO How To's- 24 readers -
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