Search Features

    • How AI will shape the future of search

      There is no doubt the search industry has evolved. Just one look at how search engine results pages are currently laid out shows how things have changed. We have come a long way from 10 blue links. But have we gone far enough? At SXSW earlier this month, information access was a hot topic. People no longer head to Google’s search bar as their only way of accessing content.

      Justin Freid/ Search Engine Landin SEO How To's- 14 readers -
  • The future of paid voice search and monetizing the map

    … Last year, Google introduced local search ads and promoted pins to wring a few extra dollars out of Maps. By extra, I mean potentially an additional $1.5 billion in 2017 alone. Maps inherently have local intent; local intent has a high likelihood for conversion. No surprises there. But ads run counter to a quality user experience. We…

    Search Engine Landin SEO- 12 readers -
  • Essential voice search strategies for 2017

    … There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re experiencing now in local SEO is the increasing popularity of voice search. Voice search used to be a novelty — now it’s a necessity, especially when you’re on the go with your smartphone or tablet. If you’re a local business, how do you…

    Search Engine Landin SEO- 23 readers -
  • What the heck is machine learning, and why should I care?

    … There are many uses for machine learning and AI in the world around us, but today I’m going to talk about search. So, assuming you’re a business owner with a website or an SEO, the big question you’re probably asking is: what is machine learning and how will it impact my rankings? The problem with this question is that it relies on a couple…

    Dave Davies/ Search Engine Landin SEO Google- 13 readers -
  • Optimizing Google Home search responses

    … Google’s new “Google Home” device may be one of the most popular holiday gifts this year, but some marketers are not going to be celebrating in 2017. For instance, if you ask Google Home, “What is Bing?” its response is, “Indicating a sudden event or action.” If you ask, “What is Yahoo?” its response is, “A rude, noisy, or violent person…

    Search Engine Landin SEO Google- 11 readers -
  • Digital assistants, conversational search and the future of local

    … it will with general search. If anything, digital assistants are far more likely to drive local sales, especially considering how effective chatbots have been at doing the same thing. But there’s a catch. You must rank high enough in local search to be selected by the digital assistant. While the competition for the top organic local spots will be fierce…

    Search Engine Landin SEO- 11 readers -
  • Search takes to the cloud as users engage with new actions

    … Hold on tight! Search is continuing to evolve, from queries typed into a search box on a desktop to a conversational experience using more natural language on a mobile device. A far cry from its early days, search is now pervasive, always with us no matter where we are: on our phones, in our cars, on our game consoles and on our TVs. Search…

    Search Engine Landin SEO Google- 15 readers -
  • The future of the map

    …, the Maracanã. By zooming in and clicking on it, Google literally blows the roof right off the building by allowing you to toggle through its various floors, making it easy to find things like bathrooms and stairs. Places like shopping malls and sporting venues are the current primary beneficiaries of indoor mapping. While the mapping feature…

    Search Engine Landin SEO- 7 readers -
  • An experiment in trying to predict Google rankings

    … approachable libraries and technologies that have the promise of being very useful to any industry that has data to play with. Machine learning also has the ability to turn traditional website marketing and SEO on its head. Late last year, my colleagues and I (rather naively) began an experiment in which we threw several popular machine learning algorithms…

    Search Engine Landin SEO Google- 18 readers -
  • Why retailers shouldn’t overreact to the voice search revolution

    … If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed queries with more natural language and searches with a question is heading nowhere but up and to the right. This, the argument goes, should in turn impact our digital strategy as we strive to account for the inherent differences in typed search vs…

    Andy Taylor/ Search Engine Landin SEO- 19 readers -
  • The future of voice-related SEO for local business

    … Google are good news for small business owners. In the past, we worried about writing copy that matched keywords, so that search engines could understand and serve up the content in response to the correct terms. We can now write copy that is conversational, simple and contextual that our users can understand. Voice-activated search combined…

    Chris Marentis/ Search Engine Landin SEO- 21 readers -
  • What marketers need to know about Google Assistant and Google Home

    … need to be aware of. Google I/O 2016 announcement On May 18, 2016, Google announced Google Home, a speaker that houses the new Google Assistant platform and that resembles the Amazon Echo. The Home device seeks to help users complete tasks in the real world, leveraging Google Assistant, which essentially marries various other Google applications…

    Search Engine Landin SEO Google- 11 readers -
  • The #1 Reason Why Position #1 Doesn’t Matter

    … a featured snippet from a video on Pottery Barn’s YouTube channel for the search query, “how to hang drapes.” A page from Pottery Barn’s website that contains tips and how-tos for hanging drapes is #1 in the SERP — but because they’ve optimized their YouTube video description, it’s been selected as the direct answer. This benefits Pottery Barn…

    Rachel Lindteigen/ Search Engine Landin SEO Google- 29 readers -
Get the top posts daily into your mailbox!
2 Blogs about the topic

More from around the web