Search Features

    • How machine learning impacts the need for quality content

      Back in August, I posited the concept of a two-factor ranking model for SEO. The idea was to greatly simplify SEO for most publishers and to remind them that the finer points of SEO don’t matter if you don’t get the basics right. This concept leads to a basic ranking model that looks like this: To look at it a little differently, here is a way of assessing the importance of ...

      Eric Enge/ Search Engine Landin SEO Content Google How To's- 16 readers -
    • The future of paid voice search and monetizing the map

      Last year, Google introduced local search ads and promoted pins to wring a few extra dollars out of Maps. By extra, I mean potentially an additional $1.5 billion in 2017 alone. Maps inherently have local intent; local intent has a high likelihood for conversion. No surprises there. But ads run counter to a quality user experience.

      Search Engine Landin SEO- 12 readers -
  • Essential voice search strategies for 2017

    … There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re experiencing now in local SEO is the increasing popularity of voice search. Voice search used to be a novelty — now it’s a necessity, especially when you’re on the go with your smartphone or tablet. If you’re a local business, how do you…

    Search Engine Landin SEO- 23 readers -
  • What the heck is machine learning, and why should I care?

    … There are many uses for machine learning and AI in the world around us, but today I’m going to talk about search. So, assuming you’re a business owner with a website or an SEO, the big question you’re probably asking is: what is machine learning and how will it impact my rankings? The problem with this question is that it relies on a couple…

    Dave Davies/ Search Engine Landin SEO Google- 12 readers -
  • Optimizing Google Home search responses

    … in this scenario other than ensuring the definition of their brand is branded like the definition of “Google.” Google Home is powered by the same Google Assistant as voice search, wearables, mobile, auto and other devices. Google Assistant relies on a variety of resources, including Google search data. Google search data comes from a variety…

    Search Engine Landin SEO Google- 11 readers -
  • Digital assistants, conversational search and the future of local

    … general and local search, conversational search clearly favors local. After all, general knowledge queries will simply be answered, resulting in few opportunities to lure customers back to your site. For example, when you ask Google Assistant a general knowledge query, it answers the question and gives a shoutout to the original source, but it doesn’t…

    Search Engine Landin SEO- 11 readers -
  • Search takes to the cloud as users engage with new actions

    … is no longer just sending users to websites; search engines are now surfacing information directly in the search results, learning from our interactions to help us take action and get tasks completed more quickly than ever before. New actions in the SERPs and on the go In a continuous effort to deliver highly relevant, contextual results, search…

    Search Engine Landin SEO Google- 15 readers -
  • The future of the map

    …, the Maracanã. By zooming in and clicking on it, Google literally blows the roof right off the building by allowing you to toggle through its various floors, making it easy to find things like bathrooms and stairs. Places like shopping malls and sporting venues are the current primary beneficiaries of indoor mapping. While the mapping feature…

    Search Engine Landin SEO- 5 readers -
  • An experiment in trying to predict Google rankings

    … approachable libraries and technologies that have the promise of being very useful to any industry that has data to play with. Machine learning also has the ability to turn traditional website marketing and SEO on its head. Late last year, my colleagues and I (rather naively) began an experiment in which we threw several popular machine learning algorithms…

    Search Engine Landin SEO Google- 17 readers -
  • Why retailers shouldn’t overreact to the voice search revolution

    … If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed queries with more natural language and searches with a question is heading nowhere but up and to the right. This, the argument goes, should in turn impact our digital strategy as we strive to account for the inherent differences in typed search vs…

    Andy Taylor/ Search Engine Landin SEO- 16 readers -
  • The future of voice-related SEO for local business

    … to share thoughts on how you should adapt your local marketing to these developments. But first, a brief recap of some of these announcements. Google Home is Google’s answer to Amazon’s Echo. It’s a voice-activated speaker-like device that can intelligently listen to commands, return answers to queries from Google Search, control home automation, play…

    Chris Marentis/ Search Engine Landin SEO- 20 readers -
  • What marketers need to know about Google Assistant and Google Home

    … What started with Siri in 2010 is quickly leading to an age where consumers engage with the internet using only their voices, in much the way Captain Picard engaged with the computer on the USS Enterprise. Google’s foray into voice search has been calculated and planned for years, according to Google CEO Sundar Pichai. It currently appears…

    Search Engine Landin SEO Google- 8 readers -
  • The #1 Reason Why Position #1 Doesn’t Matter

    …-rising flour and hoping I wouldn’t have to go back to the store. Anyway, moving on… ) As you can see, the direct answer information is displaying above the initial search result. I don’t even have to click on the link to find the answer I need. I’m able to see that if I pull the baking powder and salt out of the cupboard, I can save myself a trip…

    Rachel Lindteigen/ Search Engine Landin SEO Google- 29 readers -
  • The rise of personal assistants and the death of the search box

    … 20 years away. Behzadi, on the other hand, believes that this will unfold in less than 20 years. Google timeline A quick history review will show us just how rapidly Google has changed over the years: In addition, the growth of Google’s Knowledge Graph has been prolific: Another key driver of change is that we will continue to get more and more…

    Eric Enge/ Search Engine Landin SEO Google- 19 readers -
Get the top posts daily into your mailbox!
2 Blogs about the topic

More from around the web