Search Features: Direct Answers

  • 3 tactics we’re using for Answer Boxes

    … “Position 0” is the new holy grail in organic search rankings. A normal position 1 ranking is great and all, but I’ll take an answer box that features my content (sometimes with an image) over position 1 in almost all cases. Just take a look at how attention-grabbing an answer box (also known as a “featured snippet”) is: With some of our own…

    Search Engine Landin SEO Google- 16 readers -
  • Preparing for local reach in a ‘post-rank’ world: Get your data in line

    … are arguably more organic than SEO tactics. And most will still require the expertise of digital marketers. One note: These are predictions. The closest I’ve come to a crystal ball is a fortune teller in New Orleans who intuited that “sometimes I worry about things.” But many of these predictions have foundations from people in the search and marketing…

    Search Engine Landin SEO- 20 readers -
  • The #1 Reason Why Position #1 Doesn’t Matter

    … a featured snippet from a video on Pottery Barn’s YouTube channel for the search query, “how to hang drapes.” A page from Pottery Barn’s website that contains tips and how-tos for hanging drapes is #1 in the SERP — but because they’ve optimized their YouTube video description, it’s been selected as the direct answer. This benefits Pottery Barn…

    Rachel Lindteigen/ Search Engine Landin SEO Google- 36 readers -
  • What Time Is The Super Bowl? Google & Bing Are Confused

    … have vied against each other for ages to rank tops for the query. In 2014, Google tried to make it easier for searchers by introducing a direct answer box. Do a search for “when is the super bowl” on Google now, and you can see one of these appearing with the correct day and time for Super Bowl 50: Last month, the box was getting the day wrong…

    Danny Sullivan/ Search Engine Landin SEO Google- 20 readers -
  • Google’s Not Sure What Day Super Bowl 50 Is Happening In 2016

    … Wondering when the Super Bowl is being held last year? Don’t depend on Google. The search engine can’t seem to make up its mind. For the record, Super Bowl 50 will be held on Sunday, Feb. 7, 2016. The exact time still seems not to have been set. But if you ask Google, it’s sometimes giving the right location (Levi’s Stadium in Santa Clara…

    Danny Sullivan/ Search Engine Landin SEO- 14 readers -
  • Google’s Year Of Change Hits Mobile Retail

    … Pack, Google made a shift in its placement. Now, for most mobile searches, the Local Pack is placed above all organic results, generally positioned between the Paid Search Ads and the organic listings. Much like the reformatted paid sitelinks, this simple switch of position between two elements has had a profound impact on organic search sessions…

    Search Engine Landin SEO Google- 31 readers -
  • Swapped Out: Losing A Google Featured Snippet [Case Study]

    … focuses heavily on semantic search technology, to better understand which schema types and properties might apply to questions and answers. Aaron explained that although he hasn’t set this up or tested it yet, the Question and Answer schemas make a lot of sense (although it seems that both types were intended for an upvoting system like what’s…

    Glenn Gabe/ Search Engine Landin SEO Google- 28 readers -
  • How To Get Featured Snippets For Your Site

    I have seen many people debate the merits of getting a featured snippet — also known as a “rich answer” or “direct answer” — taken from their site and displayed in search results. The detractors suggest that Google providing the answer directly in the search results will lower traffic to the corresponding site.

    Eric Enge/ Search Engine Land- 35 readers -
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