Search Features: Direct Answers

  • The #1 Reason Why Position #1 Doesn’t Matter

    … a featured snippet from a video on Pottery Barn’s YouTube channel for the search query, “how to hang drapes.” A page from Pottery Barn’s website that contains tips and how-tos for hanging drapes is #1 in the SERP — but because they’ve optimized their YouTube video description, it’s been selected as the direct answer. This benefits Pottery Barn…

    Rachel Lindteigen/ Search Engine Landin SEO Google- 29 readers -
  • What Time Is The Super Bowl? Google & Bing Are Confused

    … have vied against each other for ages to rank tops for the query. In 2014, Google tried to make it easier for searchers by introducing a direct answer box. Do a search for “when is the super bowl” on Google now, and you can see one of these appearing with the correct day and time for Super Bowl 50: Last month, the box was getting the day wrong…

    Danny Sullivan/ Search Engine Landin SEO Google- 15 readers -
  • Google’s Not Sure What Day Super Bowl 50 Is Happening In 2016

    …, California) but the wrong date of Saturday, Feb. 6: As you can see above, Google’s direct answer for “when in the super bowl” shows Super Bowl 50 happening on Feb. 6. Oddly, Google also bolds what it considers to be a match for that search in the description of from the official NFL site for the Super Bowl. That bolded answer is the correct date, Feb…

    Danny Sullivan/ Search Engine Landin SEO- 14 readers -
  • Google’s Year Of Change Hits Mobile Retail

    … It has been a year of change at Google. A barrage of updates to the format of mobile search result pages have thrown the organic search performance for many retailers into chaos. Many of these changes are related to increases in what we call “rich answers.” These changes primarily take two forms: increased frequency of rich answers…

    Search Engine Landin SEO Google- 26 readers -
  • Swapped Out: Losing A Google Featured Snippet [Case Study]

    … focuses heavily on semantic search technology, to better understand which schema types and properties might apply to questions and answers. Aaron explained that although he hasn’t set this up or tested it yet, the Question and Answer schemas make a lot of sense (although it seems that both types were intended for an upvoting system like what’s…

    Glenn Gabe/ Search Engine Landin SEO Google- 23 readers -
  • How To Get Featured Snippets For Your Site

    … I have seen many people debate the merits of getting a featured snippet — also known as a “rich answer” or “direct answer” — taken from their site and displayed in search results. The detractors suggest that Google providing the answer directly in the search results will lower traffic to the corresponding site. Fortunately, I was able…

    Eric Enge/ Search Engine Landin SEO Google How To's- 31 readers -