Search Features: Direct Answers

  • The #1 Reason Why Position #1 Doesn’t Matter

    …-rising flour and hoping I wouldn’t have to go back to the store. Anyway, moving on… ) As you can see, the direct answer information is displaying above the initial search result. I don’t even have to click on the link to find the answer I need. I’m able to see that if I pull the baking powder and salt out of the cupboard, I can save myself a trip…

    Rachel Lindteigen/ Search Engine Landin SEO Google- 26 readers -
  • What Time Is The Super Bowl? Google & Bing Are Confused

    As Super Bowl 50 approaches, people will begin searching more and more for the starting time (kickoff is 3:30pm PT on Sunday, Feb. 7). But right now, both Google and Bing live in the past, depending on how you ask. “What Time Is The Super Bowl?” Madness So many people search for the start time of the Super Bowl each year that news publications have vied against each other for ...

    Danny Sullivan/ Search Engine Land- 14 readers -
  • Google’s Not Sure What Day Super Bowl 50 Is Happening In 2016

    … Wondering when the Super Bowl is being held last year? Don’t depend on Google. The search engine can’t seem to make up its mind. For the record, Super Bowl 50 will be held on Sunday, Feb. 7, 2016. The exact time still seems not to have been set. But if you ask Google, it’s sometimes giving the right location (Levi’s Stadium in Santa Clara…

    Danny Sullivan/ Search Engine Landin SEO- 13 readers -
  • Google’s Year Of Change Hits Mobile Retail

    … Pack, Google made a shift in its placement. Now, for most mobile searches, the Local Pack is placed above all organic results, generally positioned between the Paid Search Ads and the organic listings. Much like the reformatted paid sitelinks, this simple switch of position between two elements has had a profound impact on organic search sessions…

    Search Engine Landin SEO Google- 24 readers -
  • Swapped Out: Losing A Google Featured Snippet [Case Study]

    … In my last column, I explained how to use SEMrush to find featured snippets that Google is surfacing for your domain. Since they are typically highlighted at the top of the search results, featured snippets can drive a lot of targeted traffic to your site, while also building credibility. Featured snippets take up a large amount of real estate…

    Glenn Gabe/ Search Engine Landin SEO Google- 22 readers -
  • How To Get Featured Snippets For Your Site

    I have seen many people debate the merits of getting a featured snippet — also known as a “rich answer” or “direct answer” — taken from their site and displayed in search results. The detractors suggest that Google providing the answer directly in the search results will lower traffic to the corresponding site.

    Eric Enge/ Search Engine Land- 28 readers -