Search Features: Direct Answers

  • The #1 Reason Why Position #1 Doesn’t Matter

    …-rising flour and hoping I wouldn’t have to go back to the store. Anyway, moving on… ) As you can see, the direct answer information is displaying above the initial search result. I don’t even have to click on the link to find the answer I need. I’m able to see that if I pull the baking powder and salt out of the cupboard, I can save myself a trip…

    Rachel Lindteigen/ Search Engine Landin SEO Google- 22 readers -
  • What Time Is The Super Bowl? Google & Bing Are Confused

    … have vied against each other for ages to rank tops for the query. In 2014, Google tried to make it easier for searchers by introducing a direct answer box. Do a search for “when is the super bowl” on Google now, and you can see one of these appearing with the correct day and time for Super Bowl 50: Last month, the box was getting the day wrong…

    Danny Sullivan/ Search Engine Landin SEO Google- 13 readers -
  • Google’s Not Sure What Day Super Bowl 50 Is Happening In 2016

    … Wondering when the Super Bowl is being held last year? Don’t depend on Google. The search engine can’t seem to make up its mind. For the record, Super Bowl 50 will be held on Sunday, Feb. 7, 2016. The exact time still seems not to have been set. But if you ask Google, it’s sometimes giving the right location (Levi’s Stadium in Santa Clara…

    Danny Sullivan/ Search Engine Landin SEO- 12 readers -
  • Google’s Year Of Change Hits Mobile Retail

    … of a variety of new content-focused SERPs features, and then discontinue searching. In situations such as this, the need to click on a search result simply vanishes. It is possible that some websites are not losing clicks to anyone. Some clicks are becoming unnecessary. Google is fulfilling their intent and providing value within the SERPs…

    Search Engine Landin SEO Google- 22 readers -
  • Swapped Out: Losing A Google Featured Snippet [Case Study]

    … thought it would be a good idea to compare my client’s page to the new page. I wanted to see how each URL matched up when reviewing a number of factors. So I looked at content quality, inbound links, page structure, technical SEO, social data and more. I have provided my findings below, followed by some recommendations based on my analysis. Page…

    Glenn Gabe/ Search Engine Landin SEO Google- 21 readers -
  • How To Get Featured Snippets For Your Site

    … I have seen many people debate the merits of getting a featured snippet — also known as a “rich answer” or “direct answer” — taken from their site and displayed in search results. The detractors suggest that Google providing the answer directly in the search results will lower traffic to the corresponding site. Fortunately, I was able…

    Eric Enge/ Search Engine Landin SEO Google How To's- 27 readers -
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