Search Features: Direct Answers

  • The #1 Reason Why Position #1 Doesn’t Matter

    …-rising flour and hoping I wouldn’t have to go back to the store. Anyway, moving on… ) As you can see, the direct answer information is displaying above the initial search result. I don’t even have to click on the link to find the answer I need. I’m able to see that if I pull the baking powder and salt out of the cupboard, I can save myself a trip…

    Rachel Lindteigen/ Search Engine Landin SEO Google- 29 readers -
  • What Time Is The Super Bowl? Google & Bing Are Confused

    … As Super Bowl 50 approaches, people will begin searching more and more for the starting time (kickoff is 3:30pm PT on Sunday, Feb. 7). But right now, both Google and Bing live in the past, depending on how you ask. “What Time Is The Super Bowl?” Madness So many people search for the start time of the Super Bowl each year that news publications…

    Danny Sullivan/ Search Engine Landin SEO Google- 15 readers -
  • Google’s Not Sure What Day Super Bowl 50 Is Happening In 2016

    …, California) but the wrong date of Saturday, Feb. 6: As you can see above, Google’s direct answer for “when in the super bowl” shows Super Bowl 50 happening on Feb. 6. Oddly, Google also bolds what it considers to be a match for that search in the description of from the official NFL site for the Super Bowl. That bolded answer is the correct date, Feb…

    Danny Sullivan/ Search Engine Landin SEO- 14 readers -
  • Google’s Year Of Change Hits Mobile Retail

    … Pack, Google made a shift in its placement. Now, for most mobile searches, the Local Pack is placed above all organic results, generally positioned between the Paid Search Ads and the organic listings. Much like the reformatted paid sitelinks, this simple switch of position between two elements has had a profound impact on organic search sessions…

    Search Engine Landin SEO Google- 26 readers -
  • Swapped Out: Losing A Google Featured Snippet [Case Study]

    … focuses heavily on semantic search technology, to better understand which schema types and properties might apply to questions and answers. Aaron explained that although he hasn’t set this up or tested it yet, the Question and Answer schemas make a lot of sense (although it seems that both types were intended for an upvoting system like what’s…

    Glenn Gabe/ Search Engine Landin SEO Google- 23 readers -
  • How To Get Featured Snippets For Your Site

    … I have seen many people debate the merits of getting a featured snippet — also known as a “rich answer” or “direct answer” — taken from their site and displayed in search results. The detractors suggest that Google providing the answer directly in the search results will lower traffic to the corresponding site. Fortunately, I was able…

    Eric Enge/ Search Engine Landin SEO Google How To's- 30 readers -