Search Features: Direct Answers

  • 3 tactics we’re using for Answer Boxes

    … on more than a few occasions. Whether it works or is a placebo, we do it every time now and have seen some near-immediate changes in the SERPs that we never used to see before. Final thoughts Answer boxes are a new frontier in SEO. Everyone is trying to grab this relatively newly-created real estate because of its high value. However, Google…

    Search Engine Landin SEO Google- 18 readers -
  • Preparing for local reach in a ‘post-rank’ world: Get your data in line

    … on the other parameters a searcher indicates in her query (“a female divorce lawyer within a 20-minute drive from my office in Los Angeles who has experience in custody cases and pre-nups, with at least a 4.5-star rating and who can meet during my lunch break this week”). So a “post-rank” world doesn’t mean “a world where there’s only top-dog answer…

    Search Engine Landin SEO- 22 readers -
  • The #1 Reason Why Position #1 Doesn’t Matter

    … of traffic, queries like “how to hang drapes” will likely drive traffic and quite possibly revenue in time. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Rachel Lindteigen is the Senior Director, SEO for PM Digital. She leads the team…

    Rachel Lindteigen/ Search Engine Landin SEO Google- 37 readers -
  • What Time Is The Super Bowl? Google & Bing Are Confused

    As Super Bowl 50 approaches, people will begin searching more and more for the starting time (kickoff is 3:30pm PT on Sunday, Feb. 7). But right now, both Google and Bing live in the past, depending on how you ask. “What Time Is The Super Bowl?” Madness So many people search for the start time of the Super Bowl each year that news publications have vied against each other for ...

    Danny Sullivan/ Search Engine Land- 23 readers -
  • Google’s Not Sure What Day Super Bowl 50 Is Happening In 2016

    …, California) but the wrong date of Saturday, Feb. 6: As you can see above, Google’s direct answer for “when in the super bowl” shows Super Bowl 50 happening on Feb. 6. Oddly, Google also bolds what it considers to be a match for that search in the description of from the official NFL site for the Super Bowl. That bolded answer is the correct date, Feb…

    Danny Sullivan/ Search Engine Landin SEO- 14 readers -
  • Google’s Year Of Change Hits Mobile Retail

    … Pack, Google made a shift in its placement. Now, for most mobile searches, the Local Pack is placed above all organic results, generally positioned between the Paid Search Ads and the organic listings. Much like the reformatted paid sitelinks, this simple switch of position between two elements has had a profound impact on organic search sessions…

    Search Engine Landin SEO Google- 34 readers -
  • Swapped Out: Losing A Google Featured Snippet [Case Study]

    … focuses heavily on semantic search technology, to better understand which schema types and properties might apply to questions and answers. Aaron explained that although he hasn’t set this up or tested it yet, the Question and Answer schemas make a lot of sense (although it seems that both types were intended for an upvoting system like what’s…

    Glenn Gabe/ Search Engine Landin SEO Google- 29 readers -
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