Search Features: Natural Language

  • What the heck is machine learning, and why should I care?

    … There are many uses for machine learning and AI in the world around us, but today I’m going to talk about search. So, assuming you’re a business owner with a website or an SEO, the big question you’re probably asking is: what is machine learning and how will it impact my rankings? The problem with this question is that it relies on a couple…

    Dave Davies/ Search Engine Landin SEO Google- 11 readers -
  • Digital assistants, conversational search and the future of local

    … gestures included) have evolved into full-fledged, honest-to-goodness questions. The age of digital assistants is upon us. For practitioners of local SEO, here’s everything you need to know to thrive in this new environment. The impact of digital assistants on local search The most common way we’ll interact with digital assistants is through voice…

    Search Engine Landin SEO- 7 readers -
  • An experiment in trying to predict Google rankings

    … of data scientists and machine learning enthusiasts.) Simkievich is the owner of Statec, a data science/machine learning consulting company, with clients in the consumer goods, automotive, marketing and internet sectors. Lots of Statec’s work had been focused on assessing the relevance of e-commerce search engines. Working together seemed a natural…

    Search Engine Landin SEO Google- 17 readers -
  • Why retailers shouldn’t overreact to the voice search revolution

    … If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed queries with more natural language and searches with a question is heading nowhere but up and to the right. This, the argument goes, should in turn impact our digital strategy as we strive to account for the inherent differences in typed search vs…

    Andy Taylor/ Search Engine Landin SEO- 15 readers -
  • In case you missed it…

    … More reach and more results. With Bing Network, advertisers are connecting with the right people, where and how they want to be reached — all in a more natural, predictive and personal way. It’s the intelligence that spans not only Microsoft products, but across platforms and partners. And as part of a comprehensive advertising approach, Bing…

    Search Engine Landin SEO- 13 readers -
    Earlier about the same topic:
  • What marketers need to know about Google Assistant and Google Home

    … such as Voice and Conversational Search and Google Now. Pichai said this is like building each user their “own individual Google.” Consumer adoption of voice search itself started off sluggish, with 85 percent of iOS users saying they did not use Siri in 2013. However, this technology has gained traction in recent years as teens and adults alike…

    Search Engine Landin SEO Google- 8 readers -
  • With help from Alexa, Kayak debuts voice-enabled travel search on Amazon Echo

    … virtual assistants, voice search and AI figure prominently in a more fragmented and complex search future. About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. (Some images used under license from Shutterstock.com.)…

    Greg Sterling/ Search Engine Landin SEO- 8 readers -
  • The rise of personal assistants and the death of the search box

    … On March 1, Behshad Behzadi, Google’s director of conversational search, gave a keynote address at SMX West in San Jose. This keynote was loaded with insight into Google’s perspective on where search is today, and where it’s going. In today’s column, I’m going to provide a review of some of the things I took out of the keynote, then offer my…

    Eric Enge/ Search Engine Landin SEO Google- 17 readers -
  • 3 upcoming trends in paid search

    … to be able to monetize it in some way, shape or form. 2. Voice search & natural language Another huge theme is natural language search. Today, we’re mostly in touch with digital personal assistants like Cortana, Siri, Google Now and Alexa (for Amazon Echo). At a recent influencer event in Bellevue, Microsoft talked about the seamless integration…

    Mona Elesseily/ Search Engine Landin Paid Search SEO- 18 readers -
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