Search Features: Natural Language

  • The rise of personal assistants

    … (though there are many, many others not on this list): Refrigerators Alarm systems Thermostats Watches Cars TVs Smart speakers This will create a world where a connected device is always within immediate reach, and for the great majority of those devices, there will no search box and no browser. That leads us to our next major disruptive event: the rise…

    Eric Enge/ Search Engine Landin SEO- 14 readers -
  • Voice search and SEO: Why B2B marketers need to pay attention now

    … Voice search is commonly discussed in the context of local and B2C SEO, but it’s being used for more than just getting directions to nearby restaurants or hearing the next step in a recipe while cooking. Voice search is being adopted for a variety of purposes, and its influence on B2B decision-makers is growing as well. By looking at who’s…

    Nate Dame/ Search Engine Landin SEO- 28 readers -
  • Voice search becomes voice action: A key talking point at SMX London

    … From combining search and social to leveraging moments that matter, last week’s attendees at SMX London gained a deeper understanding of the numerous ways they can optimize their search strategies. Described as the “ultimate survival guide to the dynamic and tumultuous world of search marketing,” SMX — run by Search Engine Land’s parent, Third…

    Search Engine Landin SEO Google- 18 readers -
  • How to optimize for voice search

    … devices and Microsoft’s Cortana is useful on your PC and smartphone using their app: According to Hitwise, nearly 60 percent of searches are now performed on a mobile device. With more and more people using mobile devices to search, people often find it’s easier to use their voice to search instead of typing on tiny screens. This means SEO…

    Search Engine Landin SEO How To's- 37 readers -
  • How AI will shape the future of search

    … helping some of the largest brands in the world leverage the digital landscape to connect with their target audiences. Currently leading the SEM, SEO and social media teams at CMI Media, a WPP Company, Justin helps pharmaceutical companies create and execute digital strategies. With experience in industries such as finance, insurance, pharma and CPG…

    Justin Freid/ Search Engine Landin SEO How To's- 24 readers -
  • What the heck is machine learning, and why should I care?

    … is Google trying to accomplish? It is by answering this one seemingly simple question that we gain our greatest insights into what the future holds and why machine learning is part of it. And the answer to this question is also quite simple. It’s the same as what you and I both do every day: try to earn more money. This, and this alone, is the objective…

    Dave Davies/ Search Engine Landin SEO Google- 18 readers -
  • Digital assistants, conversational search and the future of local

    … it will with general search. If anything, digital assistants are far more likely to drive local sales, especially considering how effective chatbots have been at doing the same thing. But there’s a catch. You must rank high enough in local search to be selected by the digital assistant. While the competition for the top organic local spots will be fierce…

    Search Engine Landin SEO- 14 readers -
  • An experiment in trying to predict Google rankings

    … Machine learning is quickly becoming an indispensable tool for many large companies. Everyone has, for sure, heard about Google’s AI algorithm beating the World Champion in Go, as well as technologies like RankBrain, but machine learning does not have to be a mystical subject relegated to the domain of math researchers. There are many…

    Search Engine Landin SEO Google- 22 readers -
  • Why retailers shouldn’t overreact to the voice search revolution

    … If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed queries with more natural language and searches with a question is heading nowhere but up and to the right. This, the argument goes, should in turn impact our digital strategy as we strive to account for the inherent differences in typed search vs…

    Andy Taylor/ Search Engine Landin SEO- 26 readers -
  • In case you missed it…

    … Network delivers. Your business goals are our priority, and your needs shape our vision for the future of search. As a critical part of your complete advertising solution, we back your creative ideas with a robust network that reaches people unlike those you’ll find anywhere else. It brings you to the forefront when your customer is on the verge…

    Search Engine Landin SEO- 21 readers -
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