Search Features: Natural Language

  • How AI will shape the future of search

    … There is no doubt the search industry has evolved. Just one look at how search engine results pages are currently laid out shows how things have changed. We have come a long way from 10 blue links. But have we gone far enough? At SXSW earlier this month, information access was a hot topic. People no longer head to Google’s search bar…

    Justin Freid/ Search Engine Landin SEO How To's- 22 readers -
  • What the heck is machine learning, and why should I care?

    … There are many uses for machine learning and AI in the world around us, but today I’m going to talk about search. So, assuming you’re a business owner with a website or an SEO, the big question you’re probably asking is: what is machine learning and how will it impact my rankings? The problem with this question is that it relies on a couple…

    Dave Davies/ Search Engine Landin SEO Google- 14 readers -
  • Digital assistants, conversational search and the future of local

    … as consistent across the web. 2. Speak the language of the digital assistants If you want the digital assistants to choose you in local search, it’s critical that you make it easy for them to gather and understand your page content. Be sure to use structured data markup (using schema.org vocabulary) on your local landing pages. If you’re…

    Search Engine Landin SEO- 11 readers -
  • An experiment in trying to predict Google rankings

    … of data scientists and machine learning enthusiasts.) Simkievich is the owner of Statec, a data science/machine learning consulting company, with clients in the consumer goods, automotive, marketing and internet sectors. Lots of Statec’s work had been focused on assessing the relevance of e-commerce search engines. Working together seemed a natural…

    Search Engine Landin SEO Google- 19 readers -
  • Why retailers shouldn’t overreact to the voice search revolution

    … If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed queries with more natural language and searches with a question is heading nowhere but up and to the right. This, the argument goes, should in turn impact our digital strategy as we strive to account for the inherent differences in typed search vs…

    Andy Taylor/ Search Engine Landin SEO- 20 readers -
  • In case you missed it…

    … More reach and more results. With Bing Network, advertisers are connecting with the right people, where and how they want to be reached — all in a more natural, predictive and personal way. It’s the intelligence that spans not only Microsoft products, but across platforms and partners. And as part of a comprehensive advertising approach, Bing…

    Search Engine Landin SEO- 16 readers -
    Earlier about the same topic:
  • What marketers need to know about Google Assistant and Google Home

    … overseen by The W3C, the world’s governing organization of standards for the World Wide Web, which is still updating the protocols, along with what it calls Speech Interface Framework that includes other standards. VoiceXML was designed to work with Natural Language Processing and to empower voice browsers to retrieve information and read it back. You…

    Search Engine Landin SEO Google- 13 readers -
  • The rise of personal assistants and the death of the search box

    … 20 years away. Behzadi, on the other hand, believes that this will unfold in less than 20 years. Google timeline A quick history review will show us just how rapidly Google has changed over the years: In addition, the growth of Google’s Knowledge Graph has been prolific: Another key driver of change is that we will continue to get more and more…

    Eric Enge/ Search Engine Landin SEO Google- 22 readers -
  • 3 upcoming trends in paid search

    … to be able to monetize it in some way, shape or form. 2. Voice search & natural language Another huge theme is natural language search. Today, we’re mostly in touch with digital personal assistants like Cortana, Siri, Google Now and Alexa (for Amazon Echo). At a recent influencer event in Bellevue, Microsoft talked about the seamless integration…

    Mona Elesseily/ Search Engine Landin Paid Search SEO- 22 readers -
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