Search Features: Natural Language

  • The rise of personal assistants

    … Market disruptions are times of great stress, but they also provide great opportunity. They define new winners and losers in the marketplace. And the next major disruption is just around the corner — it’s the coming era of the personal assistants, and there are many market forces that are driving this shift. The first of these market forces…

    Eric Enge/ Search Engine Landin SEO- 13 readers -
  • Voice search and SEO: Why B2B marketers need to pay attention now

    … Voice search is commonly discussed in the context of local and B2C SEO, but it’s being used for more than just getting directions to nearby restaurants or hearing the next step in a recipe while cooking. Voice search is being adopted for a variety of purposes, and its influence on B2B decision-makers is growing as well. By looking at who’s…

    Nate Dame/ Search Engine Landin SEO- 27 readers -
  • Voice search becomes voice action: A key talking point at SMX London

    … From combining search and social to leveraging moments that matter, last week’s attendees at SMX London gained a deeper understanding of the numerous ways they can optimize their search strategies. Described as the “ultimate survival guide to the dynamic and tumultuous world of search marketing,” SMX — run by Search Engine Land’s parent, Third…

    Search Engine Landin SEO Google- 18 readers -
  • How to optimize for voice search

    … The way people search for information online is changing. Increasingly, people are using voice search on their smartphones, tablets or voice assistants (like the Amazon Echo or Google Home devices) to search for information on the internet. Siri is your best friend if you’re using an Apple device, Google voice search is popular on Android…

    Search Engine Landin SEO How To's- 37 readers -
  • How AI will shape the future of search

    … helping some of the largest brands in the world leverage the digital landscape to connect with their target audiences. Currently leading the SEM, SEO and social media teams at CMI Media, a WPP Company, Justin helps pharmaceutical companies create and execute digital strategies. With experience in industries such as finance, insurance, pharma and CPG…

    Justin Freid/ Search Engine Landin SEO How To's- 24 readers -
  • What the heck is machine learning, and why should I care?

    … There are many uses for machine learning and AI in the world around us, but today I’m going to talk about search. So, assuming you’re a business owner with a website or an SEO, the big question you’re probably asking is: what is machine learning and how will it impact my rankings? The problem with this question is that it relies on a couple…

    Dave Davies/ Search Engine Landin SEO Google- 18 readers -
  • Digital assistants, conversational search and the future of local

    … as consistent across the web. 2. Speak the language of the digital assistants If you want the digital assistants to choose you in local search, it’s critical that you make it easy for them to gather and understand your page content. Be sure to use structured data markup (using schema.org vocabulary) on your local landing pages. If you’re…

    Search Engine Landin SEO- 14 readers -
  • An experiment in trying to predict Google rankings

    … of data scientists and machine learning enthusiasts.) Simkievich is the owner of Statec, a data science/machine learning consulting company, with clients in the consumer goods, automotive, marketing and internet sectors. Lots of Statec’s work had been focused on assessing the relevance of e-commerce search engines. Working together seemed a natural…

    Search Engine Landin SEO Google- 22 readers -
  • Why retailers shouldn’t overreact to the voice search revolution

    … Digital Marketing Report, his 5+ years of experience have seen him master and provide valuable insights into topics that extend across paid search, comparison shopping engines, display advertising, SEO, and social media. Prior to digital marketing, Andy worked as an event organizer for a political campaign and dabbled in freelance writing. A graduate…

    Andy Taylor/ Search Engine Landin SEO- 26 readers -
  • In case you missed it…

    … Network delivers. Your business goals are our priority, and your needs shape our vision for the future of search. As a critical part of your complete advertising solution, we back your creative ideas with a robust network that reaches people unlike those you’ll find anywhere else. It brings you to the forefront when your customer is on the verge…

    Search Engine Landin SEO- 21 readers -
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