Search Features: Natural Language

  • Voice search and SEO: Why B2B marketers need to pay attention now

    … voice searches. To prepare for the impact of voice search on B2B SEO, marketers should take steps now to begin optimizing for voice queries. There are three major ways to optimize site content for voice search: Focus on mobile. Voice searches are most likely to be conducted on mobile devices, so mobile optimization is more important than ever…

    Nate Dame/ Search Engine Landin SEO- 26 readers -
  • Voice search becomes voice action: A key talking point at SMX London

    … Door Media — is a conference series designed to highlight the reach and opportunities that can be achieved through search advertising and outline search’s position in the wider marketing mix. From my own perspective, one of the more enlightening sessions of the London event featured a presentation by Pete Campbell, founder and managing director…

    Search Engine Landin SEO Google- 17 readers -
  • How to optimize for voice search

    … devices and Microsoft’s Cortana is useful on your PC and smartphone using their app: According to Hitwise, nearly 60 percent of searches are now performed on a mobile device. With more and more people using mobile devices to search, people often find it’s easier to use their voice to search instead of typing on tiny screens. This means SEO…

    Search Engine Landin SEO How To's- 36 readers -
  • How AI will shape the future of search

    … helping some of the largest brands in the world leverage the digital landscape to connect with their target audiences. Currently leading the SEM, SEO and social media teams at CMI Media, a WPP Company, Justin helps pharmaceutical companies create and execute digital strategies. With experience in industries such as finance, insurance, pharma and CPG…

    Justin Freid/ Search Engine Landin SEO How To's- 24 readers -
  • How machine learning impacts the need for quality content

    Back in August, I posited the concept of a two-factor ranking model for SEO. The idea was to greatly simplify SEO for most publishers and to remind them that the finer points of SEO don’t matter if you don’t get the basics right. This concept leads to a basic ranking model that looks like this: To look at it a little differently, here is a way of assessing the importance of ...

    Eric Enge/ Search Engine Land- 23 readers -
  • What the heck is machine learning, and why should I care?

    … There are many uses for machine learning and AI in the world around us, but today I’m going to talk about search. So, assuming you’re a business owner with a website or an SEO, the big question you’re probably asking is: what is machine learning and how will it impact my rankings? The problem with this question is that it relies on a couple…

    Dave Davies/ Search Engine Landin SEO Google- 18 readers -
  • Digital assistants, conversational search and the future of local

    … as consistent across the web. 2. Speak the language of the digital assistants If you want the digital assistants to choose you in local search, it’s critical that you make it easy for them to gather and understand your page content. Be sure to use structured data markup (using schema.org vocabulary) on your local landing pages. If you’re…

    Search Engine Landin SEO- 14 readers -
  • An experiment in trying to predict Google rankings

    … approachable libraries and technologies that have the promise of being very useful to any industry that has data to play with. Machine learning also has the ability to turn traditional website marketing and SEO on its head. Late last year, my colleagues and I (rather naively) began an experiment in which we threw several popular machine learning algorithms…

    Search Engine Landin SEO Google- 22 readers -
  • Why retailers shouldn’t overreact to the voice search revolution

    …. Maybe voice search isn’t a big deal right now for retailers specifically, which all of the brands studied are. I’ll speak more to why this is probably the case later, but fingers crossed on Google Search Console voice search reporting actually becoming a thing, so that we can track this traffic more confidently. Comparing like queries is important…

    Andy Taylor/ Search Engine Landin SEO- 24 readers -
  • In case you missed it…

    … Network delivers. Your business goals are our priority, and your needs shape our vision for the future of search. As a critical part of your complete advertising solution, we back your creative ideas with a robust network that reaches people unlike those you’ll find anywhere else. It brings you to the forefront when your customer is on the verge…

    Search Engine Landin SEO- 20 readers -
    Earlier about the same topic:
  • What marketers need to know about Google Assistant and Google Home

    … need to be aware of. Google I/O 2016 announcement On May 18, 2016, Google announced Google Home, a speaker that houses the new Google Assistant platform and that resembles the Amazon Echo. The Home device seeks to help users complete tasks in the real world, leveraging Google Assistant, which essentially marries various other Google applications…

    Search Engine Landin SEO Google- 16 readers -
Get the top posts daily into your mailbox!