Search Features: Natural Language

    • How AI will shape the future of search

      There is no doubt the search industry has evolved. Just one look at how search engine results pages are currently laid out shows how things have changed. We have come a long way from 10 blue links. But have we gone far enough? At SXSW earlier this month, information access was a hot topic. People no longer head to Google’s search bar as their only way of accessing content.

      Justin Freid/ Search Engine Landin SEO How To's- 12 readers -
  • What the heck is machine learning, and why should I care?

    … There are many uses for machine learning and AI in the world around us, but today I’m going to talk about search. So, assuming you’re a business owner with a website or an SEO, the big question you’re probably asking is: what is machine learning and how will it impact my rankings? The problem with this question is that it relies on a couple…

    Dave Davies/ Search Engine Landin SEO Google- 13 readers -
  • Digital assistants, conversational search and the future of local

    … gestures included) have evolved into full-fledged, honest-to-goodness questions. The age of digital assistants is upon us. For practitioners of local SEO, here’s everything you need to know to thrive in this new environment. The impact of digital assistants on local search The most common way we’ll interact with digital assistants is through voice…

    Search Engine Landin SEO- 11 readers -
  • An experiment in trying to predict Google rankings

    … approachable libraries and technologies that have the promise of being very useful to any industry that has data to play with. Machine learning also has the ability to turn traditional website marketing and SEO on its head. Late last year, my colleagues and I (rather naively) began an experiment in which we threw several popular machine learning algorithms…

    Search Engine Landin SEO Google- 18 readers -
  • Why retailers shouldn’t overreact to the voice search revolution

    … the types of queries searched for, the resulting best practices look almost identical to our existing paid search and SEO best practices. But before I go on, BIG thanks to Merkle SEO Director Jamey Barlow for contributing the SEO thought leadership for this piece. Little change in overall query length over the past two years Microsoft research analyzing…

    Andy Taylor/ Search Engine Landin SEO- 19 readers -
  • In case you missed it…

    … Network delivers. Your business goals are our priority, and your needs shape our vision for the future of search. As a critical part of your complete advertising solution, we back your creative ideas with a robust network that reaches people unlike those you’ll find anywhere else. It brings you to the forefront when your customer is on the verge…

    Search Engine Landin SEO- 16 readers -
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  • What marketers need to know about Google Assistant and Google Home

    … What started with Siri in 2010 is quickly leading to an age where consumers engage with the internet using only their voices, in much the way Captain Picard engaged with the computer on the USS Enterprise. Google’s foray into voice search has been calculated and planned for years, according to Google CEO Sundar Pichai. It currently appears…

    Search Engine Landin SEO Google- 11 readers -
  • With help from Alexa, Kayak debuts voice-enabled travel search on Amazon Echo

    … virtual assistants, voice search and AI figure prominently in a more fragmented and complex search future. About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. (Some images used under license from Shutterstock.com.)…

    Greg Sterling/ Search Engine Landin SEO- 9 readers -
  • Son of Siri: Viv aims to go way beyond today’s digital assistants

    … by third party providers via back-end API integration thereby cutting out the SERP. However that vision was only partly realized before Apple acquired Siri. And while Cupertino has certainly improved Siri’s functionality and usability, it hasn’t invested to enable Siri to achieve its full potential. Now Viv hopes to pick up where Siri left off…

    Greg Sterling/ Search Engine Land- 9 readers -
  • The rise of personal assistants and the death of the search box

    … recognition error rate is down to eight percent, whereas two years ago, it was at 25 percent. Note that for more than 30 minutes of his keynote, he was continually doing voice demos, and not a single recognition error occurred. Some other key points about the growth of voice search: Voice search is currently growing faster than typed search. There are many…

    Eric Enge/ Search Engine Landin SEO Google- 20 readers -
  • 3 upcoming trends in paid search

    … to be able to monetize it in some way, shape or form. 2. Voice search & natural language Another huge theme is natural language search. Today, we’re mostly in touch with digital personal assistants like Cortana, Siri, Google Now and Alexa (for Amazon Echo). At a recent influencer event in Bellevue, Microsoft talked about the seamless integration…

    Mona Elesseily/ Search Engine Landin Paid Search SEO- 19 readers -
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