Search Features: Natural Language

  • An experiment in trying to predict Google rankings

    … for which the website is trusted. Preprocessing for these features included turning them into numerical labels and subsequent one-hot encoding. Text features are obviously composed of text. They include search term, website content, title, meta-description, anchor text, headers (H3, H2, H1) and others. It is important to highlight that there…

    Search Engine Landin SEO Google- 17 readers -
  • Why retailers shouldn’t overreact to the voice search revolution

    If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed queries with more natural language and searches with a question is heading nowhere but up and to the right. This, the argument goes, should in turn impact our digital strategy as we strive to account for the inherent differences in typed search vs. voice search.

    Andy Taylor/ Search Engine Land- 13 readers -
  • In case you missed it…

    … Network delivers. Your business goals are our priority, and your needs shape our vision for the future of search. As a critical part of your complete advertising solution, we back your creative ideas with a robust network that reaches people unlike those you’ll find anywhere else. It brings you to the forefront when your customer is on the verge…

    Search Engine Landin SEO- 11 readers -
    Earlier about the same topic:
  • What marketers need to know about Google Assistant and Google Home

    … What started with Siri in 2010 is quickly leading to an age where consumers engage with the internet using only their voices, in much the way Captain Picard engaged with the computer on the USS Enterprise. Google’s foray into voice search has been calculated and planned for years, according to Google CEO Sundar Pichai. It currently appears…

    Search Engine Landin SEO Google- 7 readers -
  • Son of Siri: Viv aims to go way beyond today’s digital assistants

    … by third party providers via back-end API integration thereby cutting out the SERP. However that vision was only partly realized before Apple acquired Siri. And while Cupertino has certainly improved Siri’s functionality and usability, it hasn’t invested to enable Siri to achieve its full potential. Now Viv hopes to pick up where Siri left off…

    Greg Sterling/ Search Engine Land- 8 readers -
  • The rise of personal assistants and the death of the search box

    On March 1, Behshad Behzadi, Google’s director of conversational search, gave a keynote address at SMX West in San Jose. This keynote was loaded with insight into Google’s perspective on where search is today, and where it’s going. In today’s column, I’m going to provide a review of some of the things I took out of the keynote, then offer my thoughts on what the future holds.

    Eric Enge/ Search Engine Land- 14 readers -
  • 3 upcoming trends in paid search

    … to be able to monetize it in some way, shape or form. 2. Voice search & natural language Another huge theme is natural language search. Today, we’re mostly in touch with digital personal assistants like Cortana, Siri, Google Now and Alexa (for Amazon Echo). At a recent influencer event in Bellevue, Microsoft talked about the seamless integration…

    Mona Elesseily/ Search Engine Landin Paid Search SEO- 17 readers -
Get the top posts daily into your mailbox!