Search Features: Natural Language

    • Voice search becomes voice action: A key talking point at SMX London

      From combining search and social to leveraging moments that matter, last week’s attendees at SMX London gained a deeper understanding of the numerous ways they can optimize their search strategies. Described as the “ultimate survival guide to the dynamic and tumultuous world of search marketing,” SMX — run by Search Engine Land’s parent, Third Door Media — is a conference se ...

      Search Engine Landin SEO Google- 15 readers -
  • How to optimize for voice search

    … devices and Microsoft’s Cortana is useful on your PC and smartphone using their app: According to Hitwise, nearly 60 percent of searches are now performed on a mobile device. With more and more people using mobile devices to search, people often find it’s easier to use their voice to search instead of typing on tiny screens. This means SEO…

    Search Engine Landin SEO How To's- 32 readers -
  • How AI will shape the future of search

    … There is no doubt the search industry has evolved. Just one look at how search engine results pages are currently laid out shows how things have changed. We have come a long way from 10 blue links. But have we gone far enough? At SXSW earlier this month, information access was a hot topic. People no longer head to Google’s search bar…

    Justin Freid/ Search Engine Landin SEO How To's- 24 readers -
  • What the heck is machine learning, and why should I care?

    … There are many uses for machine learning and AI in the world around us, but today I’m going to talk about search. So, assuming you’re a business owner with a website or an SEO, the big question you’re probably asking is: what is machine learning and how will it impact my rankings? The problem with this question is that it relies on a couple…

    Dave Davies/ Search Engine Landin SEO Google- 18 readers -
  • Digital assistants, conversational search and the future of local

    … it will with general search. If anything, digital assistants are far more likely to drive local sales, especially considering how effective chatbots have been at doing the same thing. But there’s a catch. You must rank high enough in local search to be selected by the digital assistant. While the competition for the top organic local spots will be fierce…

    Search Engine Landin SEO- 13 readers -
  • An experiment in trying to predict Google rankings

    … for which the website is trusted. Preprocessing for these features included turning them into numerical labels and subsequent one-hot encoding. Text features are obviously composed of text. They include search term, website content, title, meta-description, anchor text, headers (H3, H2, H1) and others. It is important to highlight that there…

    Search Engine Landin SEO Google- 22 readers -
  • Why retailers shouldn’t overreact to the voice search revolution

    … If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed queries with more natural language and searches with a question is heading nowhere but up and to the right. This, the argument goes, should in turn impact our digital strategy as we strive to account for the inherent differences in typed search vs…

    Andy Taylor/ Search Engine Landin SEO- 21 readers -
  • In case you missed it…

    … Network delivers. Your business goals are our priority, and your needs shape our vision for the future of search. As a critical part of your complete advertising solution, we back your creative ideas with a robust network that reaches people unlike those you’ll find anywhere else. It brings you to the forefront when your customer is on the verge…

    Search Engine Landin SEO- 17 readers -
    Earlier about the same topic:
  • What marketers need to know about Google Assistant and Google Home

    … need to be aware of. Google I/O 2016 announcement On May 18, 2016, Google announced Google Home, a speaker that houses the new Google Assistant platform and that resembles the Amazon Echo. The Home device seeks to help users complete tasks in the real world, leveraging Google Assistant, which essentially marries various other Google applications…

    Search Engine Landin SEO Google- 15 readers -
  • Son of Siri: Viv aims to go way beyond today’s digital assistants

    … by third party providers via back-end API integration thereby cutting out the SERP. However that vision was only partly realized before Apple acquired Siri. And while Cupertino has certainly improved Siri’s functionality and usability, it hasn’t invested to enable Siri to achieve its full potential. Now Viv hopes to pick up where Siri left off…

    Greg Sterling/ Search Engine Land- 12 readers -
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