Search Features: Natural Language

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  • How to optimize for voice search

    The way people search for information online is changing. Increasingly, people are using voice search on their smartphones, tablets or voice assistants (like the Amazon Echo or Google Home devices) to search for information on the internet. Siri is your best friend if you’re using an Apple device, Google voice search is popular on Android devices and Microsoft’s Cortana is us ...

    Search Engine Land- 37 readers -
  • Voice search and SEO: Why B2B marketers need to pay attention now

    … voice searches. To prepare for the impact of voice search on B2B SEO, marketers should take steps now to begin optimizing for voice queries. There are three major ways to optimize site content for voice search: Focus on mobile. Voice searches are most likely to be conducted on mobile devices, so mobile optimization is more important than ever…

    Nate Dame/ Search Engine Landin SEO- 27 readers -
  • How AI will shape the future of search

    … helping some of the largest brands in the world leverage the digital landscape to connect with their target audiences. Currently leading the SEM, SEO and social media teams at CMI Media, a WPP Company, Justin helps pharmaceutical companies create and execute digital strategies. With experience in industries such as finance, insurance, pharma and CPG…

    Justin Freid/ Search Engine Landin SEO How To's- 24 readers -
  • What the heck is machine learning, and why should I care?

    … is Google trying to accomplish? It is by answering this one seemingly simple question that we gain our greatest insights into what the future holds and why machine learning is part of it. And the answer to this question is also quite simple. It’s the same as what you and I both do every day: try to earn more money. This, and this alone, is the objective…

    Dave Davies/ Search Engine Landin SEO Google- 18 readers -
  • Voice search becomes voice action: A key talking point at SMX London

    …, translating voice search into keywords and matching these to ads in the same way as a traditional text search. Once AI evolves and the technological capabilities allow a better understanding of natural language, the way consumers utilize search could change. Currently, users know they must phrase their questions in a way their device comprehends…

    Search Engine Landin SEO Google- 18 readers -
  • Digital assistants, conversational search and the future of local

    … as consistent across the web. 2. Speak the language of the digital assistants If you want the digital assistants to choose you in local search, it’s critical that you make it easy for them to gather and understand your page content. Be sure to use structured data markup (using vocabulary) on your local landing pages. If you’re…

    Search Engine Landin SEO- 14 readers -
  • The rise of personal assistants

    … Market disruptions are times of great stress, but they also provide great opportunity. They define new winners and losers in the marketplace. And the next major disruption is just around the corner — it’s the coming era of the personal assistants, and there are many market forces that are driving this shift. The first of these market forces…

    Eric Enge/ Search Engine Landin SEO- 14 readers -
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