Search Features: Query Refinement

  • What the heck is machine learning, and why should I care?

    … There are many uses for machine learning and AI in the world around us, but today I’m going to talk about search. So, assuming you’re a business owner with a website or an SEO, the big question you’re probably asking is: what is machine learning and how will it impact my rankings? The problem with this question is that it relies on a couple…

    Dave Davies/ Search Engine Landin SEO Google- 14 readers -
  • An experiment in trying to predict Google rankings

    … for which the website is trusted. Preprocessing for these features included turning them into numerical labels and subsequent one-hot encoding. Text features are obviously composed of text. They include search term, website content, title, meta-description, anchor text, headers (H3, H2, H1) and others. It is important to highlight that there…

    Search Engine Landin SEO Google- 19 readers -