Search Features: Search By Voice

    • Essential voice search strategies for 2017

      There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re experiencing now in local SEO is the increasing popularity of voice search. Voice search used to be a novelty — now it’s a necessity, especially when you’re on the go with your smartphone or tablet.

      Search Engine Landin SEO- 20 readers -
  • Optimizing Google Home search responses

    … search through Google Home, Voice and other Google Assistant-driven responses. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Brian Ussery is the Director of SEO at Razorfish and a leading authority on Google related SEO issues. He is a Google "Top Contributor" in the search console help forum and a trusted Google partner, who connects regularly to stay in-the-know about new and improved product features. …

    Search Engine Landin SEO Google- 10 readers -
  • Digital assistants, conversational search and the future of local

    … of local solutions and resident local search expert at Placeable, a local marketing company specializing in enterprise brands. For over 12 years, Brian has been conjuring up solutions to the most vexing search problems for his clients. Responsible for all aspects of Placeable's managed services organization, Brian executes local search strategy through…

    Search Engine Landin SEO- 7 readers -
  • Why retailers shouldn’t overreact to the voice search revolution

    … If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed queries with more natural language and searches with a question is heading nowhere but up and to the right. This, the argument goes, should in turn impact our digital strategy as we strive to account for the inherent differences in typed search vs…

    Andy Taylor/ Search Engine Landin SEO- 15 readers -
  • 7 e-commerce SEO trends we’re seeing in 2016

    … in numbers compared to desktop users by the day. Mobile optimization is also starting to include app optimization, which Google is favoring heavily with developments like app streaming — and one day soon, e-commerce platforms may need to develop their own mobile apps just to survive in terms of visibility. 6. Voice search and digital assistants…

    Jayson Demers/ Search Engine Landin SEO- 24 readers -
  • The future of voice-related SEO for local business

    … to share thoughts on how you should adapt your local marketing to these developments. But first, a brief recap of some of these announcements. Google Home is Google’s answer to Amazon’s Echo. It’s a voice-activated speaker-like device that can intelligently listen to commands, return answers to queries from Google Search, control home automation, play…

    Chris Marentis/ Search Engine Landin SEO- 19 readers -
  • What marketers need to know about Google Assistant and Google Home

    … need to be aware of. Google I/O 2016 announcement On May 18, 2016, Google announced Google Home, a speaker that houses the new Google Assistant platform and that resembles the Amazon Echo. The Home device seeks to help users complete tasks in the real world, leveraging Google Assistant, which essentially marries various other Google applications…

    Search Engine Landin SEO Google- 8 readers -
  • The rise of personal assistants and the death of the search box

    … recognition error rate is down to eight percent, whereas two years ago, it was at 25 percent. Note that for more than 30 minutes of his keynote, he was continually doing voice demos, and not a single recognition error occurred. Some other key points about the growth of voice search: Voice search is currently growing faster than typed search. There are many…

    Eric Enge/ Search Engine Landin SEO Google- 18 readers -
  • 3 upcoming trends in paid search

    … Recently, we’ve seen some fairly significant changes on the search engine results pages (SERPs). Right-rail ads have disappeared, and on mobile, we’re seeing more prominent placement of Google Shopping ad units. In this article, I’ll cover some upcoming trends in paid search and speculate on where the trends will lead. Though I refer mostly…

    Mona Elesseily/ Search Engine Landin Paid Search SEO- 18 readers -
  • How To Build A Customer-Centric Keyword Strategy

    … must also account for the various ways users can search (voice, mobile, desktop), query length changes, and user expectations. Query Length & Voice Search Blue Nile Research released a study at the end of April that looked at how individuals searched. While there is a ton of great data in the report worth checking out, what stood out to me…

    Casie Gillette/ Search Engine Landin SEO How To's- 21 readers -
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