Search Features: Search By Voice

  • Voice search becomes voice action: A key talking point at SMX London

    … of Kaizen, on the subject of voice search — a prominent theme given the ongoing battle of the AI assistants. Despite existing for half a decade — Siri has been around since 2011 — voice search has only recently surged in popularity, with over a quarter (27 percent) of US smartphone users now utilizing voice search assistants once a week or more…

    Search Engine Landin SEO Google- 17 readers -
  • How to optimize for voice search

    … The way people search for information online is changing. Increasingly, people are using voice search on their smartphones, tablets or voice assistants (like the Amazon Echo or Google Home devices) to search for information on the internet. Siri is your best friend if you’re using an Apple device, Google voice search is popular on Android…

    Search Engine Landin SEO How To's- 36 readers -
  • The future of local discovery

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO- 15 readers -
  • The newest addition to the marketing mix’s Ps: Proximity

    …, the further a potential customer is from a store, the less likely it is that the customer will visit the location. Since most people find businesses through local search and digital maps, proximity needs to be a major aspect of every marketing strategy. If you get everything else right but fail to optimize for proximity, you’ll have a hard time…

    Search Engine Landin SEO Google- 19 readers -
  • Preparing for local reach in a ‘post-rank’ world: Get your data in line

    … Just last October at the Street Fight Summit, many marketers ranked voice search as the most “over-hyped” marketing tactic of the year. I think this is because many of them aren’t seeing the full scope of the technology. We’re putting on our consumer brains and thinking about the current awkwardness of speaking to Siri in public…

    Search Engine Landin SEO- 21 readers -
  • How AI will shape the future of search

    … There is no doubt the search industry has evolved. Just one look at how search engine results pages are currently laid out shows how things have changed. We have come a long way from 10 blue links. But have we gone far enough? At SXSW earlier this month, information access was a hot topic. People no longer head to Google’s search bar…

    Justin Freid/ Search Engine Landin SEO How To's- 24 readers -
  • The future of paid voice search and monetizing the map

    …. In the future, organic listings won’t go away; they’ll just be harder to earn. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Brian Smith is the director of local solutions and resident local search expert at Placeable, a local marketing…

    Search Engine Landin SEO- 19 readers -
  • Essential voice search strategies for 2017

    … There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re experiencing now in local SEO is the increasing popularity of voice search. Voice search used to be a novelty — now it’s a necessity, especially when you’re on the go with your smartphone or tablet. If you’re a local business, how do you…

    Search Engine Landin SEO- 30 readers -
  • Optimizing Google Home search responses

    … search through Google Home, Voice and other Google Assistant-driven responses. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Brian Ussery is the Director of SEO at Razorfish and a leading authority on Google related SEO issues. He is a Google "Top Contributor" in the search console help forum and a trusted Google partner, who connects regularly to stay in-the-know about new and improved product features. …

    Search Engine Landin SEO Google- 12 readers -
  • Digital assistants, conversational search and the future of local

    … it will with general search. If anything, digital assistants are far more likely to drive local sales, especially considering how effective chatbots have been at doing the same thing. But there’s a catch. You must rank high enough in local search to be selected by the digital assistant. While the competition for the top organic local spots will be fierce…

    Search Engine Landin SEO- 13 readers -
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