Search Features: Search By Voice

    • Preparing for local reach in a ‘post-rank’ world: Get your data in line

      Just last October at the Street Fight Summit, many marketers ranked voice search as the most “over-hyped” marketing tactic of the year. I think this is because many of them aren’t seeing the full scope of the technology. We’re putting on our consumer brains and thinking about the current awkwardness of speaking to Siri in public, not of a future inside self-driving cars or th ...

      Search Engine Landin SEO- 14 readers -
    • How AI will shape the future of search

      There is no doubt the search industry has evolved. Just one look at how search engine results pages are currently laid out shows how things have changed. We have come a long way from 10 blue links. But have we gone far enough? At SXSW earlier this month, information access was a hot topic. People no longer head to Google’s search bar as their only way of accessing content.

      Justin Freid/ Search Engine Landin SEO How To's- 15 readers -
  • The future of paid voice search and monetizing the map

    … Last year, Google introduced local search ads and promoted pins to wring a few extra dollars out of Maps. By extra, I mean potentially an additional $1.5 billion in 2017 alone. Maps inherently have local intent; local intent has a high likelihood for conversion. No surprises there. But ads run counter to a quality user experience. We…

    Search Engine Landin SEO- 12 readers -
  • Essential voice search strategies for 2017

    … optimize your business for this new personal assistant-type search? Here are some tips. Voice searches are on the rise According to Google, 20 percent of searches on its mobile app and on Android devices are voice searches. The total number of voice searches overall is actually much higher when you take into account personal assistants like Amazon’s…

    Search Engine Landin SEO- 23 readers -
  • Optimizing Google Home search responses

    … search through Google Home, Voice and other Google Assistant-driven responses. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Brian Ussery is the Director of SEO at Razorfish and a leading authority on Google related SEO issues. He is a Google "Top Contributor" in the search console help forum and a trusted Google partner, who connects regularly to stay in-the-know about new and improved product features. …

    Search Engine Landin SEO Google- 11 readers -
  • Digital assistants, conversational search and the future of local

    … Traditional search has us conditioned to speak like cavemen: choppy sentences, verbs optional. But that’s all starting to change with the rise of digital assistants and conversational search. Conversational search comes with the expectation that digital assistants will actually converse with us. Our primitive two-word queries (grunts and hand…

    Search Engine Landin SEO- 11 readers -
  • SEO trends to prepare for in 2017

    … publications like Search Engine Journal, Entrepreneur Magazine, Search Engine Watch, Moz, Fast Company, Huffington Post and many more. He has been recommended as a ‘must follow’ SEO expert by Search Engine Watch and has been named one of the top content marketing influencers by Onalytica two years in a row. He's passionate about fitness, entrepreneurship, startups and all things digital marketing. …

    Pratik Dholakiya/ Search Engine Landin SEO Google- 25 readers -
    Earlier about the same topic:
  • Why retailers shouldn’t overreact to the voice search revolution

    … If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed queries with more natural language and searches with a question is heading nowhere but up and to the right. This, the argument goes, should in turn impact our digital strategy as we strive to account for the inherent differences in typed search vs…

    Andy Taylor/ Search Engine Landin SEO- 19 readers -
  • 7 e-commerce SEO trends we’re seeing in 2016

    … in numbers compared to desktop users by the day. Mobile optimization is also starting to include app optimization, which Google is favoring heavily with developments like app streaming — and one day soon, e-commerce platforms may need to develop their own mobile apps just to survive in terms of visibility. 6. Voice search and digital assistants…

    Jayson Demers/ Search Engine Landin SEO- 31 readers -
  • The future of voice-related SEO for local business

    … Google are good news for small business owners. In the past, we worried about writing copy that matched keywords, so that search engines could understand and serve up the content in response to the correct terms. We can now write copy that is conversational, simple and contextual that our users can understand. Voice-activated search combined…

    Chris Marentis/ Search Engine Landin SEO- 21 readers -
  • What marketers need to know about Google Assistant and Google Home

    … need to be aware of. Google I/O 2016 announcement On May 18, 2016, Google announced Google Home, a speaker that houses the new Google Assistant platform and that resembles the Amazon Echo. The Home device seeks to help users complete tasks in the real world, leveraging Google Assistant, which essentially marries various other Google applications…

    Search Engine Landin SEO Google- 11 readers -
  • The rise of personal assistants and the death of the search box

    … recognition error rate is down to eight percent, whereas two years ago, it was at 25 percent. Note that for more than 30 minutes of his keynote, he was continually doing voice demos, and not a single recognition error occurred. Some other key points about the growth of voice search: Voice search is currently growing faster than typed search. There are many…

    Eric Enge/ Search Engine Landin SEO Google- 20 readers -
  • 3 upcoming trends in paid search

    … Recently, we’ve seen some fairly significant changes on the search engine results pages (SERPs). Right-rail ads have disappeared, and on mobile, we’re seeing more prominent placement of Google Shopping ad units. In this article, I’ll cover some upcoming trends in paid search and speculate on where the trends will lead. Though I refer mostly…

    Mona Elesseily/ Search Engine Landin Paid Search SEO- 19 readers -
  • How To Build A Customer-Centric Keyword Strategy

    … must also account for the various ways users can search (voice, mobile, desktop), query length changes, and user expectations. Query Length & Voice Search Blue Nile Research released a study at the end of April that looked at how individuals searched. While there is a ton of great data in the report worth checking out, what stood out to me…

    Casie Gillette/ Search Engine Landin SEO How To's- 25 readers -
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