Search Features: Search By Voice

    • The future of paid voice search and monetizing the map

      Last year, Google introduced local search ads and promoted pins to wring a few extra dollars out of Maps. By extra, I mean potentially an additional $1.5 billion in 2017 alone. Maps inherently have local intent; local intent has a high likelihood for conversion. No surprises there. But ads run counter to a quality user experience.

      Search Engine Landin SEO- 12 readers -
  • Essential voice search strategies for 2017

    … There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re experiencing now in local SEO is the increasing popularity of voice search. Voice search used to be a novelty — now it’s a necessity, especially when you’re on the go with your smartphone or tablet. If you’re a local business, how do you…

    Search Engine Landin SEO- 23 readers -
  • Optimizing Google Home search responses

    … in this scenario other than ensuring the definition of their brand is branded like the definition of “Google.” Google Home is powered by the same Google Assistant as voice search, wearables, mobile, auto and other devices. Google Assistant relies on a variety of resources, including Google search data. Google search data comes from a variety…

    Search Engine Landin SEO Google- 11 readers -
  • Digital assistants, conversational search and the future of local

    … general and local search, conversational search clearly favors local. After all, general knowledge queries will simply be answered, resulting in few opportunities to lure customers back to your site. For example, when you ask Google Assistant a general knowledge query, it answers the question and gives a shoutout to the original source, but it doesn’t…

    Search Engine Landin SEO- 11 readers -
  • Why retailers shouldn’t overreact to the voice search revolution

    … If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed queries with more natural language and searches with a question is heading nowhere but up and to the right. This, the argument goes, should in turn impact our digital strategy as we strive to account for the inherent differences in typed search vs…

    Andy Taylor/ Search Engine Landin SEO- 16 readers -
  • 7 e-commerce SEO trends we’re seeing in 2016

    … in numbers compared to desktop users by the day. Mobile optimization is also starting to include app optimization, which Google is favoring heavily with developments like app streaming — and one day soon, e-commerce platforms may need to develop their own mobile apps just to survive in terms of visibility. 6. Voice search and digital assistants…

    Jayson Demers/ Search Engine Landin SEO- 27 readers -
  • The future of voice-related SEO for local business

    … to share thoughts on how you should adapt your local marketing to these developments. But first, a brief recap of some of these announcements. Google Home is Google’s answer to Amazon’s Echo. It’s a voice-activated speaker-like device that can intelligently listen to commands, return answers to queries from Google Search, control home automation, play…

    Chris Marentis/ Search Engine Landin SEO- 20 readers -
  • What marketers need to know about Google Assistant and Google Home

    … What started with Siri in 2010 is quickly leading to an age where consumers engage with the internet using only their voices, in much the way Captain Picard engaged with the computer on the USS Enterprise. Google’s foray into voice search has been calculated and planned for years, according to Google CEO Sundar Pichai. It currently appears…

    Search Engine Landin SEO Google- 8 readers -
  • The rise of personal assistants and the death of the search box

    … 20 years away. Behzadi, on the other hand, believes that this will unfold in less than 20 years. Google timeline A quick history review will show us just how rapidly Google has changed over the years: In addition, the growth of Google’s Knowledge Graph has been prolific: Another key driver of change is that we will continue to get more and more…

    Eric Enge/ Search Engine Landin SEO Google- 19 readers -
  • 3 upcoming trends in paid search

    … to be able to monetize it in some way, shape or form. 2. Voice search & natural language Another huge theme is natural language search. Today, we’re mostly in touch with digital personal assistants like Cortana, Siri, Google Now and Alexa (for Amazon Echo). At a recent influencer event in Bellevue, Microsoft talked about the seamless integration…

    Mona Elesseily/ Search Engine Landin Paid Search SEO- 19 readers -
  • How To Build A Customer-Centric Keyword Strategy

    … must also account for the various ways users can search (voice, mobile, desktop), query length changes, and user expectations. Query Length & Voice Search Blue Nile Research released a study at the end of April that looked at how individuals searched. While there is a ton of great data in the report worth checking out, what stood out to me…

    Casie Gillette/ Search Engine Landin SEO How To's- 22 readers -
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