Search Features: Search By Voice

    • 5 massive SEO and content shifts you need to master right now

      Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm updates to shifting to mobile-first — have essentially had the same goal: to provide the best possible search experience to users. Google wants to show users the best content at the right time on the right device as quickly as possible.

      Jim Yu/ Search Engine Landin SEO Content Google- 14 readers -
    • How to optimize for voice search

      The way people search for information online is changing. Increasingly, people are using voice search on their smartphones, tablets or voice assistants (like the Amazon Echo or Google Home devices) to search for information on the internet. Siri is your best friend if you’re using an Apple device, Google voice search is popular on Android devices and Microsoft’s Cortana is us ...

      Search Engine Landin SEO How To's- 27 readers -
    • The future of local discovery

      SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

      Search Engine Landin SEO- 10 readers -
  • The newest addition to the marketing mix’s Ps: Proximity

    …, the further a potential customer is from a store, the less likely it is that the customer will visit the location. Since most people find businesses through local search and digital maps, proximity needs to be a major aspect of every marketing strategy. If you get everything else right but fail to optimize for proximity, you’ll have a hard time…

    Search Engine Landin SEO Google- 16 readers -
  • Preparing for local reach in a ‘post-rank’ world: Get your data in line

    … searches a given business will be able to service. Even if Google doesn’t yet have markup options for such specific details, local websites featuring structured data will have an advantage in a voice-search world. More details — even those that don’t yet have markup options — can only enhance a website. Mobile search expert Cindy Krum recently explained…

    Search Engine Landin SEO- 20 readers -
  • How AI will shape the future of search

    … it is voice search or simply using the internal search function on your iPhone, results look different and include things we don’t normally consider traditional “search results,” such as apps, emails, social comments from peers and so on. Chatbots are also becoming more and more popular. Another huge topic at SXSW, many brands are utilizing chatbots…

    Justin Freid/ Search Engine Landin SEO How To's- 24 readers -
  • The future of paid voice search and monetizing the map

    … Last year, Google introduced local search ads and promoted pins to wring a few extra dollars out of Maps. By extra, I mean potentially an additional $1.5 billion in 2017 alone. Maps inherently have local intent; local intent has a high likelihood for conversion. No surprises there. But ads run counter to a quality user experience. We…

    Search Engine Landin SEO- 15 readers -
  • Essential voice search strategies for 2017

    … There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re experiencing now in local SEO is the increasing popularity of voice search. Voice search used to be a novelty — now it’s a necessity, especially when you’re on the go with your smartphone or tablet. If you’re a local business, how do you…

    Search Engine Landin SEO- 27 readers -
  • Optimizing Google Home search responses

    … in this scenario other than ensuring the definition of their brand is branded like the definition of “Google.” Google Home is powered by the same Google Assistant as voice search, wearables, mobile, auto and other devices. Google Assistant relies on a variety of resources, including Google search data. Google search data comes from a variety…

    Search Engine Landin SEO Google- 11 readers -
  • Digital assistants, conversational search and the future of local

    … Traditional search has us conditioned to speak like cavemen: choppy sentences, verbs optional. But that’s all starting to change with the rise of digital assistants and conversational search. Conversational search comes with the expectation that digital assistants will actually converse with us. Our primitive two-word queries (grunts and hand…

    Search Engine Landin SEO- 11 readers -
  • Why retailers shouldn’t overreact to the voice search revolution

    … If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed queries with more natural language and searches with a question is heading nowhere but up and to the right. This, the argument goes, should in turn impact our digital strategy as we strive to account for the inherent differences in typed search vs…

    Andy Taylor/ Search Engine Landin SEO- 20 readers -
  • 7 e-commerce SEO trends we’re seeing in 2016

    … Few types of online business can benefit from SEO more than e-commerce websites that allow for direct consumer transactions. Not only can you secure more web traffic (and a larger stream of revenue), you can also optimize specific product pages to funnel traffic to your most profitable or popular pages. But SEO (and e-commerce in general…

    Jayson Demers/ Search Engine Landin SEO- 32 readers -
  • The future of voice-related SEO for local business

    … to share thoughts on how you should adapt your local marketing to these developments. But first, a brief recap of some of these announcements. Google Home is Google’s answer to Amazon’s Echo. It’s a voice-activated speaker-like device that can intelligently listen to commands, return answers to queries from Google Search, control home automation, play…

    Chris Marentis/ Search Engine Landin SEO- 24 readers -
  • What marketers need to know about Google Assistant and Google Home

    … such as Voice and Conversational Search and Google Now. Pichai said this is like building each user their “own individual Google.” Consumer adoption of voice search itself started off sluggish, with 85 percent of iOS users saying they did not use Siri in 2013. However, this technology has gained traction in recent years as teens and adults alike…

    Search Engine Landin SEO Google- 15 readers -
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