Search Features: Search By Voice

  • The rise of personal assistants

    … Market disruptions are times of great stress, but they also provide great opportunity. They define new winners and losers in the marketplace. And the next major disruption is just around the corner — it’s the coming era of the personal assistants, and there are many market forces that are driving this shift. The first of these market forces…

    Eric Enge/ Search Engine Landin SEO- 14 readers -
  • Key notes on optimizing for voice search: Conversation, content and context

    Voice search, the topic that is on the virtual tip of every marketer’s tongue, currently accounts for one out of every five Google mobile searches — and that number is expected to grow over time as digital assistants and smart home devices become more commonplace. For the modern-day SEO, the shift from manual text queries to voice commands has been subtle over time, but the p ...

    Jim Yu/ Search Engine Land- 18 readers -
  • Voice search and SEO: Why B2B marketers need to pay attention now

    … voice searches. To prepare for the impact of voice search on B2B SEO, marketers should take steps now to begin optimizing for voice queries. There are three major ways to optimize site content for voice search: Focus on mobile. Voice searches are most likely to be conducted on mobile devices, so mobile optimization is more important than ever…

    Nate Dame/ Search Engine Landin SEO- 27 readers -
  • Voice search becomes voice action: A key talking point at SMX London

    … Door Media — is a conference series designed to highlight the reach and opportunities that can be achieved through search advertising and outline search’s position in the wider marketing mix. From my own perspective, one of the more enlightening sessions of the London event featured a presentation by Pete Campbell, founder and managing director…

    Search Engine Landin SEO Google- 18 readers -
  • How to optimize for voice search

    … devices and Microsoft’s Cortana is useful on your PC and smartphone using their app: According to Hitwise, nearly 60 percent of searches are now performed on a mobile device. With more and more people using mobile devices to search, people often find it’s easier to use their voice to search instead of typing on tiny screens. This means SEO…

    Search Engine Landin SEO How To's- 37 readers -
  • The future of local discovery

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO- 15 readers -
  • The newest addition to the marketing mix’s Ps: Proximity

    … seating and anything else you’d want to know about a location. You can expect GMB attributes to become a significant ranking signal going forward, thanks to digital assistants and voice search. Why? Because digital assistants and voice search are allowing for much more discerning answers when it comes to helping us find locations. Voice search…

    Search Engine Landin SEO Google- 20 readers -
  • Preparing for local reach in a ‘post-rank’ world: Get your data in line

    … so silly. What might voice search mean for local? Most who do believe in a voice-dominated future are in a love/hate relationship with the idea. Some predict we’ll lose all local organic space to ads. Others foresee a future in which anything less than the No. 1 rank is worthless. I see both conclusions as an incomplete picture. A recent Moz…

    Search Engine Landin SEO- 23 readers -
  • How AI will shape the future of search

    … it is voice search or simply using the internal search function on your iPhone, results look different and include things we don’t normally consider traditional “search results,” such as apps, emails, social comments from peers and so on. Chatbots are also becoming more and more popular. Another huge topic at SXSW, many brands are utilizing chatbots…

    Justin Freid/ Search Engine Landin SEO How To's- 24 readers -
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