Search For Brands

  • New Study: Search Ads Lift Brand Awareness

    … for the study, which put the test brand in the top search ad position. Consumers were then asked to name which brand first came to mind for the category keyword. An average of 14.8% in the Test group named the test brand, while just 8.2% of the Control group named the same brand. That’s a 6.6 percentage point increase or an average 80% lift in top…

    Rob Newton/ Inside AdWords -