Search Intent

  • The psychology of search intent: Converting moments that matter

    … of user intent. Beyond matching keywords alone, Google has parsed its massive stores of data to better understand the phrases, search history and other elements of query to better understand user priorities and states of mind when using the web search platform. As a result, they have optimized their search ranking algorithm and user experience…

    Jim Yu/ Search Engine Watch- 18 readers -
  • Five common keyword research mistakes you need to avoid

    … that lead to customers who are easiest to close first. What are the highly specific long-tail keywords that pertain to your industry? Google calls this the “I want to buy” moment. Once you have your best keyword groups, you can always expand them to target broader groups with various search intents. Example of a niche keyword: “art class for kids” 3…

    Search Engine Watchin SEO- 17 readers -
  • Understanding how users, not algorithms, search online will help your SEO

    … driven by intent… The search box is fundamentally different than a visit to a bookmark…it’s unique from a click on the “stumble” button…or a visit to your favorite blog—searches have a direct intent behind them; the user wants to find something.” One of the reasons Google has been so wildly successful (Google owns more than 65% of the organic search…

    Search Engine Watch- 21 readers -
  • Voice: the future of next-gen search – expert predictions

    … natural language queries. These queries contain larger amounts of contextual information about users’ intent. Takeaways Will Critchlow told us how he was just searching “breakfast.” Years ago, this type of search would have probably turned up a Wikipedia article on the subject. But if you searched this term today, you might get a list of highly rated…

    Search Engine Watch- 35 readers -
  • Preparing for SEO in 2017: yes it’s that time already

    … emphasis on the importance of micro moments. The micro moments describe the reflex of people turning to a device to answer an immediate need. These needs fall under one of the following categories: The I-want-to-know moments The I-want-to-go moments The I-want-to-buy moments The I-want-to-do moments When brands are able to answer…

    Jim Yu/ Search Engine Watch- 33 readers -
  • How To Do Market Research with Search Data

    Editor’s Note: Matt and I had great success with our last Marvel team-up over on MOZ, that we decided to do it again. Thanks again Mr. Gratt for lending your superb process skills to this post. Cheers! We often think of search as a direct marketing channel (and it’s a great one) but it’s so much more than that.

    SEO Nick- 26 readers -
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