Search Intent

  • Five common keyword research mistakes you need to avoid

    … that lead to customers who are easiest to close first. What are the highly specific long-tail keywords that pertain to your industry? Google calls this the “I want to buy” moment. Once you have your best keyword groups, you can always expand them to target broader groups with various search intents. Example of a niche keyword: “art class for kids” 3…

    Search Engine Watchin SEO- 13 readers -
  • Understanding how users, not algorithms, search online will help your SEO

    … driven by intent… The search box is fundamentally different than a visit to a bookmark…it’s unique from a click on the “stumble” button…or a visit to your favorite blog—searches have a direct intent behind them; the user wants to find something.” One of the reasons Google has been so wildly successful (Google owns more than 65% of the organic search…

    Search Engine Watch- 8 readers -
  • Voice: the future of next-gen search – expert predictions

    … The expansion of digital systems has resulted in the recent rise of voice search. More people today are using various digital assistants created by the major players of the technology market, such as Apple’s Siri, Google Now, Microsoft’s Cortana, and Amazon’s Alexa. The development of these systems and the recent improvements in their ability…

    Search Engine Watch- 13 readers -
  • Preparing for SEO in 2017: yes it’s that time already

    … emphasis on the importance of micro moments. The micro moments describe the reflex of people turning to a device to answer an immediate need. These needs fall under one of the following categories: The I-want-to-know moments The I-want-to-go moments The I-want-to-buy moments The I-want-to-do moments When brands are able to answer…

    Jim Yu/ Search Engine Watch- 14 readers -
  • How To Do Market Research with Search Data

    … marketing channel. But data from search engines can help with everything from inventory planning, to product development, to merchandising – basically anything that requires understanding consumer psychology. Smart usage of this data gives search marketing practitioners a chance to make an even bigger impact for their clients – and drive even more…

    SEO Nickin SEO How To's- 19 readers -
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