Search Intent

  • Five common keyword research mistakes you need to avoid

    … when they search. You need to understand your customers and the language they use. Remember, each searcher has an intent, and is looking for something. Your page needs to provide the answer. 2) Focusing on too specific keywords If you have a large site with lots of possible keywords combinations, you might be tempted to optimize for every little…

    Search Engine Watchin SEO- 11 readers -
  • Understanding how users, not algorithms, search online will help your SEO

    … Studying how end users, not algorithms, search for solutions online can help improve your SEO efforts. Coming from a background in neuroscience, I’m still learning about the technical side of search engine optimization. I know a little about the terminology thanks to an array of online communities and experts like my ConsumerAffairs colleague…

    Search Engine Watch- 5 readers -
  • Voice: the future of next-gen search – expert predictions

    … The expansion of digital systems has resulted in the recent rise of voice search. More people today are using various digital assistants created by the major players of the technology market, such as Apple’s Siri, Google Now, Microsoft’s Cortana, and Amazon’s Alexa. The development of these systems and the recent improvements in their ability…

    Search Engine Watch- 10 readers -
  • Preparing for SEO in 2017: yes it’s that time already

    … limits Using the extra space to expand your description If your meta descriptions are less than 100 characters, increase them to avoid having your description get buried with the new longer limits SEM alignment and intent signals Since searches with commercial intent on average display a higher number of ads at the top of the page than other…

    Jim Yu/ Search Engine Watch- 11 readers -
  • How To Do Market Research with Search Data

    … visualization tool). You can use whatever you’d like – I’ll use Excel for simplicity in this example. I’ll go ahead and copy and paste it all into a table so I can pivot it later. Additionally, I’ll want to go ahead and add a “type” column, referring to what sort of search intent is behind the keyword phrase. In this case, I’ll add: Brand…

    SEO Nickin SEO How To's- 16 readers -
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