Search Marketing

    • Focus on these 5 areas to deliver big results in e-commerce SEO

      When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren’t feasible. How are you going to write individually optimized titles/meta descriptions for hundreds of thousands of products? How are you going to perform keyword research for the millions of different keyword combinations your products might rank for? Because o ...

      Search Engine Landin SEO- 21 readers -
    • 5 successful B2B AdWords best practices for any company

      AdWords is a brutal marketplace for many B2B businesses. There’s low search volume and high competition, resulting in extremely expensive CPCs — not good. Instead of burning your cash on expensive and ineffective ads, consider these five AdWords tweaks and strategies that any company can implement immediately. 1.

      Search Engine Land- 20 readers -
  • Gated or Non-Gated Content: When? Why? How…

    Reaching your audience by intersecting with their digital behaviors is getting inherently more accessible through targeted advertising and media. Getting your brand to the forefront of your buyer’s mind, helping them become more aware of your brand and hopefully entering them into the well-known buyer’s journey is substantially harder.

    Marketing Technology Blog- 15 readers -
  • SMX Advanced: A paid search roundup

    … Drafts And Experiments,” contributed to this list rather quickly. Elkins, who is director of paid search at Red Ventures, spoke about leveraging campaign performance with Google Campaign Experiments & Drafts, a somewhat “new” replacement for AdWords Campaign Experiments (ACE). For a quick overview, Google’s testing capabilities began modestly…

    Search Engine Landin Paid Search SEO- 13 readers -
  • How SEO can create budget efficiencies in paid search campaigns

    Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search results?” Well, to answer that simply, investing simultaneously in PPC and SEO can and will result in an incremental rise in your brand’s bottom line. And we have the data to prove it.

    Search Engine Land- 18 readers -
  • Advanced testing: What 4,000 A/B tests can teach you

    … SMX Advanced has always featured the industry’s top talent discussing what they’re passionate about: search marketing. Last week’s conference in Seattle was no different. Ayat Shukairy, co-founder and vice president of client solutions at Invesp, shared nine lessons from 11 years of A/B testing experience. The goal of the presentation…

    Search Engine Landin SEO- 16 readers -
  • All the Details You Need to Rank with Local SEO Marketing

    … partners get their clients ranking on local search results. Itamar Gero, SEO Reseller This infographic from SEO Reseller is a solid checklist that I’d absolutely recommend for any company looking to grow their local search presence. Called, 16 Local SEO Fixes to Ramp Up Your Rankings in 20 Days, the infographic walks local business owners, agencies…

    Douglas Karr/ Marketing Technology Blogin SEO- 15 readers -
  • SEO: The missing piece in brand protection

    … volume of all the other points of search is significantly higher than Google alone. Investing in SEO provides a method of impacting millions of brand touch points for established brands. Regardless of your role in the company, be accountable to the brand. If your role is in SEO, reach out to brand managers or marketing executives in your company…

    Search Engine Landin SEO- 16 readers -
  • PPC strategy: Planning beyond the click

    … Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a targeted audience, foster brand awareness and increase revenue. Far too often, however, we find that regardless of how successful a campaign is at the top of the funnel, what happens beyond the click is paramount to the success of any pay-per-click (PPC…

    Search Engine Landin Paid Search SEO- 15 readers -
  • Why ‘good’ isn’t good enough in Google Shopping

    … Growing revenue in Google Shopping by 80 percent YoY sounds pretty good, doesn’t it? But what if I told you that, based on that growth percentage, you were actually losing ground to your competition? Well, that is exactly the situation retailers using Google Shopping find themselves in today. As an online retailer (especially if you operate…

    Search Engine Landin SEO Google- 19 readers -
  • The role of traditional public relations in SEO

    … won’t, and you’ll enjoy the results that they can only dream about. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Jeremy Knauff is the founder of Spartan Media, a digital marketing agency in Tampa, Florida. He's also a proud father…

    Search Engine Landin SEO- 18 readers -
  • 4 reasons your PPC programs can fail

    … into a new client account and find it hasn’t been touched in six months or more, I have to pause. How did this happen? Sometimes, it’s just one of those things. Maybe the client’s marketing team opened the PPC account and assigned it to a team member. Then that team member left, and the team hasn’t gotten back to it. These things happen. And while it’s…

    Pauline Jakober/ Search Engine Landin Paid Search SEO Google- 17 readers -
  • Marketers, Are You Ready For Voice Search?

    … Americans, live in households that have at least one smart speaker.” And by 2020? 50% of all searches will be voice searches! To prepare, marketers mainly need to work with their SEO department or person(s) to start researching and planning for a rise in voice searches. Prep for voice search by: Monitoring current SEO efforts for how/if consumers…

    {grow}- 12 readers -
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