Search Marketing

  • 60+ Sites to Discover or Promote Startups, Apps or Tools

    … Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • SEM account management: Part 3 — How to get more responsibility

    In part 1 of this series, we showed how SEM account managers can avoid getting fired; part 2 detailed how they can improve account performance and “deliver the goods” to their organization in the form of conversions or sales. In my final installment here, I’d like to discuss how to take things to the next level in order to advance your career.

    Search Engine Land- 15 readers -
  • Beware these 7 sneaky PPC attribution tricks

    PPC account managers are held to exacting performance standards. Their efforts are judged by KPIs like Return on Ad Spend (ROAS) and CPA (Cost Per Acquisition). That sounds simple enough. But it’s a lot easier to set tough performance standards than to achieve them. As competition mounts, an account manager may decide to shorten their time horizon to four months instead of f ...

    Andrew Goodman/ Search Engine Land- 11 readers -
  • SEM account management: How to improve account performance

    …). This agency was bidding, broad match, on perfectly reasonable terms like “advertising agency,” “marketing companies” and so forth. I pulled a “search query report” from AdWords to see what actual searches had matched on their keywords, and — I’m not making this up — they had paid recently for a click on the search “toilet seat.” How that matched…

    Search Engine Landin Paid Search SEO How To's- 13 readers -
  • Advice for AMP-curious publishers

    …-curious include smaller e-commerce sites, professional sites, blogs, academic publishers, niche content sites and even news publishers in small markets. In general, they like what they hear about AMP’s benefits and are eager to improve search performance — but are also juggling a long list of competing priorities and must be careful about allocation…

    Marketing Landin SEO Google- 12 readers -
  • Three foolproof steps to excellent AdWords ads

    …. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Matt Lawson is the Director of Performance Ads Marketing for Google, responsible for a broad portfolio of ads products including search, shopping, display, and analytics. …

    Matt Lawson/ Marketing Landin Paid Search SEO Google- 14 readers -
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