Search Marketing

    • How your startup should be using Google AdWords

      For the founder sitting in coworking spaces like The Farm SoHo or CoCo Minneapolis, or working from a home office, the harsh environment of Google AdWords can feel like a trap. Where do you even start? Do you hire someone to manage your campaigns, or do you try to get by in the beginning by having your intern do it? No matter what you do, it can feel like the wrong choice; a ...

      Search Engine Landin Paid Search SEO Google How To's- 30 readers -
    • Why SEO & lousy content don’t mix

      We’ve all heard the saying, “Content is king.” While in some respects this saying is true, in my opinion, this one phrase has done more damage to our industry than anything else. According to WordPress, “Users produce about 73.9 million new posts and 49.0 million new comments each month.” That’s roughly 2.4 million posts a day, and that’s just on WordPress alone.

      Marketing Landin SEO Content- 22 readers -
      Earlier about the same topic:
    • Local SEO is about so much more than tools

      Welcome to my first Local SEO column of the year on Search Engine Land! While most other sites are publishing roundups or predictions for 2017, there’s really only one way to kick off the beginning of a new year: a new installment of Greg’s Soapbox! As you faithful readers know, my posts are almost always influenced by recent conversations with clients or near-clients, and this one’s no diffe.

      Greg Gifford/ Marketing Landin SEO- 21 readers -
      Earlier about the same topic:
  • How artificial intelligence drives PPC automation

    From the 1970s through today, there have been three waves of technology innovation in the Silicon Valley that have spawned many industries, including ours (online marketing). First, there were semiconductors, then personal computers, and most recently, the internet. Now we’re on the cusp of the next wave of innovation, driven by advances in artificial intelligence (AI).

    Frederick Vallaeys/ Search Engine Land- 19 readers -
  • Working Together in Perfect Harmony: Digital Advertising + Content Marketing

    Content marketing has emerged as an incredibly effective way to arm consumers with the information they seek and need, increase brand awareness, enhance engagement, and ultimately inspire action and conversions. As TopRank Marketing CEO Lee Odden likes to say: “Content isn’t King. It’s the Kingdom.” But the kingdom is crowded.

    TopRank®- 14 readers -
  • Ad copy hack for your AdWords pathways

    … debate regarding the concept of AdWords account structures. Regardless of your stance, one major shift that we’ve seen over the past two years is search engine marketers reducing the number of keywords per ad group within their Google and Bing accounts. Whether that’s moving to Single Keyword Ad Groups (SKAGs) or to flexible account structures…

    Search Engine Landin Paid Search SEO Google- 19 readers -
  • Question every part of your organic search strategy in 2017

    …. As search engines trend toward placing a greater value on security – and as customers are ever more expectant of it – it’s beneficial to consider implementing more secure measures. By asking the right questions, and putting the answers into action, you can set your business on the path to a more updated and effective organic search strategy. Kevin Gamache is a Search Marketing Strategist at Wire Stone, an independent digital marketing agency for global Fortune 1000 brands. …

    Search Engine Watch- 13 readers -
  • Essential voice search strategies for 2017

    … from, and there are sure to be more on the horizon. So, if you’re going to stay ahead of local search, you need to start thinking about voice search as you optimize your site — starting now. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land…

    Marketing Land- 15 readers -
    Earlier about the same topic:
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