Search Marketing

  • Why UX is pivotal to the future of SEO

    … of owned assets. The following explores the two areas central to making this a reality. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author David, is Business Director – Owned Performance…

    Marketing Landin SEO- 10 readers -
    Earlier about the same topic:
  • Will my organic rankings suffer if I don’t have a blog?

    … article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Stephanie LeVonne is an SEO Analyst at Elite SEM, a performance-driven digital marketing agency specializing in SEM & SEO. As a creative digital marketer, Stephanie enjoys helping clients realize their full potential by bridging the gap between their content/PR initiatives and SEO. …

    Marketing Landin SEO Content- 13 readers -
  • How to write PPC text ads in 2017’s sophisticated environment

    I’ve been in the paid search industry for a nearly a decade. A lot has changed since I first learned how to write a simple ad with a 25-character headline and two 35-character description lines. Though the fundamentals of ad copywriting and testing remain in play, text ads have evolved to the point where you must consider many different components.

    Matt Umbro/ Marketing Land- 20 readers -
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