Search Marketing

  • The vicious cycle of ROAS targets is killing your business

    …While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. The post The vicious cycle of ROAS targets is killing your business appeared first on Search Engine... Please visit Search Engine Land for the full article. …

    Search Engine Landin SEO- 9 readers -
  • Killer demand gen strategy, Part 3: Facebook advertising

    … If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match. You’ve constructed smart Google Display Network campaigns to get those users pouring into your funnel. Now let’s talk some of the most powerful targeting capabilities of all. In addition to advertising on the GDN, Facebook is a platform…

    Search Engine Watchin Social- 10 readers -
  • Is holiday paid search more competitive in 2017 than 2016?

    …Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year's holiday paid search landscape. The post Is holiday paid search more competitive in 2017 than 2016? appeared first on Search Engine Land. Please visit Search Engine Land for the full article…

    Andy Taylor/ Search Engine Land- 11 readers -
  • The importance of targeting branded searches

    …Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it's crucial to invest in a branded search strategy. The post The importance of targeting branded searches appeared first on Search Engine Land. Please visit Search Engine Land for the full article…

    Search Engine Land- 10 readers -
  • Four brand-building activities that lay the foundation for SEO

    …Columnist Brian Weiss explains why a strong brand is necessary to ensure that your SEO efforts can reach their full potential. The post Four brand-building activities that lay the foundation for SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Landin SEO- 12 readers -
  • 2-step methodology for dealing with PPC performance downturns

    …What happens when your paid search campaigns are experiencing a sudden and unexpected performance drop? Columnist Jeff Baum shows how to handle this situation -- without losing your clients' trust. The post 2-step methodology for dealing with PPC performance downturns appeared first on Search... Please visit Search Engine Land for the full article. …

    Jeff Baum/ Search Engine Landin SEO- 11 readers -
  • 7 Google tips to supercharge your Shopping ads

    …Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns. The post 7 Google tips to supercharge your Shopping ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Matt Lawson/ Search Engine Landin SEO Google- 6 readers -
  • 10 Steps to Optimize Your YouTube Video

    … highly encourage a destination URL, or even an email address and phone number, in the final seconds of your video. Be sure the URL in the video matches the URL we describe in the steps below. YouTube Video Optimization Here’s a breakdown of what we look for when reviewing a client’s YouTube videos: Video Title – Your video channel should…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
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