Search Marketing

  • Why good SEO is strategic

    … of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Kevin Lee is Co-Founder and Executive Chairman of Didit, a leading digital marketing and technology firm. With 21 years of digital marketing experience, 4 books, 500+ speaking engagements, and 780+ published columns, Kevin Lee, is a true…

    Marketing Landin SEO- 8 readers -
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  • Digital assistants, conversational search and the future of local

    … search. The problem with voice search is that it makes having a screen optional. You can receive your answers from digital assistants without ever having to read a word of it. This puts greater pressure on brands to have the best answer, as there is no guarantee how many results will be read. While the absence of a screen will impact both…

    Search Engine Landin SEO- 7 readers -
  • More content, less traffic: part I

    … performing — you just need to blog more. Still not working? Try more blogging!” The focus on content is grossly overblown. Content is very rarely the answer — especially in industries where many sites have too much of it already. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author…

    Conrad Saam/ Marketing Landin SEO Content- 11 readers -
    Earlier about the same topic:
  • Ad extensions for the entire decision journey

    … Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Mona Elesseily writes extensively and speaks internationally on search & online marketing. She is the Vice President of Online Marketing Strategy at Page Zero Media, where she focuses on search engine marketing strategy, landing page optimization (LPO) and conversion rate optimization (CRO). …

    Mona Elesseily/ Marketing Landin Google- 11 readers -
  • SEO trends to prepare for in 2017

    … Search engine optimization is evolving at lightning speed. As 2016 begins to wind down, it is time to examine the digital marketing landscape for the upcoming year. There have been numerous developments in SEO over the past 10 months. A lot of the prominent trends of 2016 will continue and grow in 2017. As Google’s algorithm updates constantly…

    Pratik Dholakiya/ Marketing Landin SEO- 12 readers -
    Earlier about the same topic:
  • ‘Tis the season to optimize search bidding

    … on the ramp-up before the holiday and the day of the holiday, but it is important to account for what happens after the holiday as well. Often, SEM managers who rely on daily bidding are slow to adjust to the fact that the holiday is past. As buying activity settles back to normal patterns, the advertiser will want to pull back on the bidding…

    Marketing Landin Paid Search- 6 readers -
  • As a local business, you have to own your own back yard

    … with me for a minute –I promise it’ll make sense. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. Check out their awesome blog for more of Greg’s local search posts and videos. …

    Greg Gifford/ Marketing Land- 11 readers -
  • Top 10 local search insights of 2016

    … article this year was “10 Ways to Simplify Your Local Search Marketing Strategy.” The space has gotten so crowded with marketing products, platforms and media that it is overwhelming even the experts. Think of what that means to the SMB. The attempt to understand, select and effectively utilize marketing media and technology is a struggle for most…

    Wesley Young/ Marketing Land- 8 readers -
    Earlier about the same topic:
  • Ad extensions for the entire decision journey

    … extended sitelinks. Using ETAs (expanded text ads) with extended sitelinks is an awesome one-two punch. Extended sitelinks combined with one or two additional ad extensions performed well for us in our testing. Video extensions (Bing Ads only) Many people watch videos before buying a product or service. For example, many folks who do DIY home…

    Mona Elesseily/ Search Engine Landin SEO Google- 8 readers -
  • 5 reasons advertisers should NOT ignore Bing Ads

    … Gone are the days when Bing took years to catch up to the new and innovative applications Google had launched within AdWords. In recent months, Bing Ads has been able to quickly implement comparable tools and features — indeed, they even have some unique features that AdWords does not offer. Unfortunately, Bing is still often seen…

    Marketing Landin Paid Search- 13 readers -
  • Canonical chaos: doubling down on duplicate content

    … with the canonical URLs. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Marcus Miller is an experienced SEO and PPC consultant based in Birmingham, UK. Marcus focuses on strategy, audits…

    Marketing Landin SEO Content- 13 readers -
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