Search Marketing

    • An integrated approach: From SEO to PPC and beyond

      For most businesses, the summer season means a slow-down in industry events — but for digital marketers, there is no rest! My company was out in force at both The Turing Festival and BrightonSEO this year, both of which represent fantastic forums for knowledge-sharing and networking. Reflecting on what were hugely insightful conferences, I’d like to run over themes that stoo ...

      Chris Liversidge/ Search Engine Landin SEO- 13 readers -
    • The big problem with PPC attribution modeling no one is talking about

      Recently, I was asked to comment on my favorite attribution model for paid advertising. Off the top of my head, I didn’t really have one — and the more I thought about it, the more I realized that all attribution models are fundamentally flawed in a way no one is thinking about. Or at least, not that I hear discussed regularly.

      Search Engine Land- 14 readers -
  • How to capture urgent leads with call-only ad extensions

    …Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch. The post How to capture urgent leads with call-only ad extensions appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Landin SEO How To's- 16 readers -
  • SEO: 5 Trends to Optimize for Google Organic Search

    A question that I’ve fielded at two events I spoke at regionally was how companies should be dividing their marketing budget for maximum impact. There’s no easy answer to this. It requires that companies fully comprehend the impact of their current marketing dollars, understanding how each channel impacts the other, and still have some funds for testing and innovation on strat ...

    Douglas Karr/ Marketing Technology Blog- 39 readers -
  • 2017 growth hacks: Increase CTR by monitoring competitive offers

    … 2017 search marketing growth hack series: Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Lori Weiman is CEO and co-founder of The Search Monitor, which provides marketing intelligence to SEM, SEO, and Affiliate Marketers. Prior…

    Search Engine Landin SEO Google- 11 readers -
  • Beat high-cost paid search clicks by sweating the details

    … In some industries and sectors, the per-click cost of search keywords is notoriously expensive — so expensive, in fact, that it dissuades some businesses from even stepping into the fray. When a click can cost you $200 or more, that reluctance is understandable. At the same time, the costs of not stepping into PPC might be just as pricey, even…

    Pauline Jakober/ Search Engine Landin SEO- 13 readers -
  • Get DK New Media’s Marketing Campaign Checklist Here!

    … As DK New Media continues to work with clients on their marketing campaigns and initiatives, I often find that there are gaps in their strategies that prevent them from meeting their maximum potential. I’ve been developing an on-demand digital marketing curriculum with a regional university to help bridge this gap. It’s based on the framework I…

    Douglas Karr/ Marketing Technology Blogin EMail- 18 readers -
  • What SEOs need to know about Baidu in 2017

    … The first half 2017 was stressful for Baidu, which witnessed a recession in active advertisers and stagnant revenue. Nonetheless, we see the search giant putting a huge amount of resources into AI and into building China’s web ecosystem. If you are in the business of inbound marketing to the Chinese market, this article is for you. I have…

    Search Engine Landin Paid Search SEO- 16 readers -
  • Competitive analysis: Making your auction insights work for you

    … can use this data as a starting point for a deeper review. Here’s where you can go from here: For those campaigns where you have a lot of overlap with organizations that you don’t consider to be competitors, review your search terms to see if you may be bidding too broadly. For competitors that seem to have a lot of overlap with you, dig into your…

    Amy Bishop/ Search Engine Landin Google- 13 readers -
  • Marketing 101: What is a vanity link (or vanity URL)?

    …Ever see a print ad or brochure or even a TV or radio ad that has a long, confusing URL that you’ll never type in or remember correctly? Don’t expect your customers to manually type in those confusing URLs. Use a vanity URL to create a nice, easy, memorable and branded URL to lead your customers from your offline marketing to your landing pages.…

    Daniel Burstein/ MarketingSherpa Blog- 12 readers -
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