Search Marketing

    • SEO vs. PPC: Pros, cons & an integrated approach

      A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really, truly depends on your current situation, objectives and marketplace. Certainly, we are big on SEO at Bowler Hat. My experience in this industry over nearly 17 years shows me that when done well, organic search delivers more volume at a better cost per ...

      Search Engine Landin Paid Search SEO- 22 readers -
    • The best-kept AdWords secret: AMP your landing pages

      The best experiences are those where we don’t have to wait for stuff: receiving a one-hour delivery from Instacart, skipping the lines at Disney World with a FastPass, getting a response from our digital assistants like Alexa in less than a second. Big, successful companies have figured out that “fast = more money,” and so they cater to consumers’ insatiable demand for instant gratification.

      Frederick Vallaeys/ Search Engine Landin Paid Search SEO Google- 19 readers -
    • The anatomy of ad copy relevance: The new Google standard

      Recently, enterprise-focused Google representatives have been encouraging a metric called “Relevance,” which is believed to be one of the three main factors that make up Quality Score. Relevance is a metric which evaluates how pertinent your ad creative is to your account structure and keywords. At AdBasis, we have spent Q1 speaking with enterprise-level advertisers about ch ...

      Search Engine Landin SEO Google- 13 readers -
  • 5 strategies to improve your ad copy

    … Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer and/or sexier strategies and tactics. Ad copy is often one of the first areas I focus on to boost advertising efficiency. And, if I focus on iterating ads, I can often continue to improve ad performance…

    Mona Elesseily/ Marketing Land- 21 readers -
    Earlier about the same topic:
  • Bing Remarketing: The best-kept marketing secret

    When you think about remarketing, I’m sure the top three platforms that immediately come to mind are Google, AdRoll and Criteo. But how often is the Bing Network associated with a successful remarketing program? I recently attended a Bing webcast on “The Art and Science of Remarketing Optimization” (PDF) and was pleasantly surprised by what I discovered.

    Search Engine Land- 15 readers -
  • A fresh perspective on SEO for B2B companies

    … be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Garrett Mehrguth is the CEO of Directive Consulting, a B2B marketing agency specializing in exceptional SEO, PPC, content, and social campaigns. He has been published in a wide variety of industry-leading publications. Garrett also speaks at SMX West, Share16, 3XE Digital, State of Search, Big Digital, MozCon Ignite, General Assembly, PeopleSpace Innovation Labs, SoCal Code Camp and others. …

    Search Engine Landin SEO- 14 readers -
  • Using search and social to support TV advertising

    … Brands still invest a significant amount of advertising in TV. According to eMarketer, TV spending will be over $72 billion in 2017. While TV is great at reaching a large audience, it is most effective when combined with an effective search and social strategy to be able to fully pull through with your audience. As your media planning efforts…

    Justin Freid/ Search Engine Landin Social SEO- 14 readers -
  • 5 strategies to improve your ad copy

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! http ...

    Mona Elesseily/ Search Engine Landin SEO- 12 readers -
  • Here’s a script for copying labels between levels

    … expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Daniel Gilbert is the CEO at Brainlabs, the best paid media agency in the world (self-declared). He has started and invested in a number of big data and technology startups since leaving Google in 2010. …

    Daniel Gilbert/ Search Engine Landin SEO Google- 10 readers -
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