Search Marketing

    • What the data tells us about the death of exact match and its impact

      On March 17, Google announced an adjustment to the functionality of our beloved match types, effectively changing exact match into semantic match. For example, [new york flights] could potentially show for flights to new york, since the presumed intent is the same. The change affects two major parts of what we advertisers have historically loved about exact match: preserving ...

      Search Engine Landin SEO Google- 11 readers -
    • Watch This Retail Space: 2017 Retail Prediction

      Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is losing share rapidly: retail product search. Historically, it’s been one of Google’s biggest moneymakers, with retail search accounting for at least 25 percent of total search revenues.

      Marketing Landin Google- 24 readers -
  • 5 must-dos for SEO beginners

    … You might disagree, but I see Search Engine Optimization as both an art and a science. You need to be creative in your approaches to please search engines and outsmart competitors while also applying solid research and analytics-based strategies. To do this, you need to employ a variety of techniques and tools. Unfortunately, however, most…

    Jordan Kasteler/ Marketing Landin SEO- 14 readers -
    Earlier about the same topic:
  • Images: Your easiest page speed win

    … to properly size/compress/save an image and implementing a process to make sure this happens can fix a large percentage of page weight issues. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author…

    Kristine Schachinger/ Marketing Landin SEO- 12 readers -
  • ColorTV adds search to its OTT services with purchase of Guidebox

    … ColorTV is a Newport Beach, California-based startup that provides Netflix-like recommendations for Over-the-Top (OTT) providers of online TV that are not named Netflix or Amazon. The company — founded last year — recently added a key new tool to its arsenal, announcing it has agreed to buy TV search and discovery provider Guidebox. Deal terms…

    Marketing Land- 12 readers -
  • 2017 SEM growth hacks: Monster growth from brand protection

    Today’s article presents one of the more powerful search growth attack strategies for 2017: PPC (pay per click) brand protection. This article is the first in my eight-part series presenting SEM marketers with the most effective growth hacks for 2017. As CEO of the ad monitoring company, The Search Monitor, I see the ads, campaign strategies and performance results from age ...

    Search Engine Land- 12 readers -
  • What is Good SEO? Here’s Our Case Study

    … Over the last few years, I’ve been quite vocal about how so many consultants and agencies in the organic search industry refuse to change. It’s unfortunate as they continue to leave a trail of clients that have invested a lot but actually destroyed their ability to acquire organic authority, ranking, and traffic. Good SEO: A Case Study…

    Douglas Karr/ Marketing Technology Blogin SEO- 14 readers -
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