Search Marketing: Branding

  • 10 tips for choosing the perfect domain

    … Your domain name and URL play a big role when it comes to search. Not only is this the destination where your visitors will find you and your content, but the domain you choose also can and does impact your search visibility. While there are more domain options than ever before, there are still some best practices you should adhere to if you…

    Search Engine Landin SEO- 24 readers -
  • SEO: The missing piece in brand protection

    … volume of all the other points of search is significantly higher than Google alone. Investing in SEO provides a method of impacting millions of brand touch points for established brands. Regardless of your role in the company, be accountable to the brand. If your role is in SEO, reach out to brand managers or marketing executives in your company…

    Search Engine Landin SEO- 21 readers -
  • Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches

    … and on products themselves — such as this industrial band saw manufactured by HE&M Saw in Oklahoma. In Part One and Part Two of this series, I covered how companies marketing products to consumers can capture “Made in the USA” searches. In this last installment, I wanted to see if industrial buyers were also specifically looking for machines, component…

    Search Engine Landin SEO- 17 readers -
  • The value of search across the modern consumer decision journey

    … As disruptive technologies reshape the digital marketing landscape, advertisers are scrambling to stay relevant and top of mind with consumers. In this shifting landscape, paid search continues to evolve outside of the traditional search format as an omnipresent influencer throughout the entire consumer decision journey. For years, search…

    Search Engine Landin SEO- 31 readers -
  • Using PPC brand protection to decrease campaign costs by 51%

    …; and campaign costs decreased by 51 percent. New brand protection data Since finishing the series in May, I found new data discussing the importance of protecting branded searches. Merkle published this data in their Q2 Digital Marketing Report, which analyzed their clients’ search activities in Paid Search, SEO and social media. A few highlights…

    Search Engine Landin Paid Search SEO- 19 readers -
  • Bidding on the competition: Is it really worth it?

    … These days, bidding on your competitors’ branded terms has become a common practice for paid search advertisers. To be honest, the logic behind this trend seems sound. After all, if someone is typing in a competitor’s business name, they are interested in what your competitor has to offer… which means they are probably interested in what you…

    Search Engine Landin SEO- 36 readers -
  • How to use social media to create SEO success

    … Much has been written about the interplay between social media and search engine optimization. I have seen a few tips and tricks to use social media to help get content indexed and possibly see other SEO benefits, but the best way I have found to make social media work toward SEO is to use it the way it is already being used. Many brands use…

    Search Engine Landin Social SEO Twitter- 16 readers -
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