Search Marketing: Branding

  • 10 tips for choosing the perfect domain

    … grasp what you do or who you are, you have a problem. While sites like Amazon, Trulia, Google and Trivago sound cool, it takes a lot more marketing and branding to make them work. Domains like NYtimes.com, Homes.com, and Overstock.com all let you know what to expect up front. 8. Build your brand If you can’t find a good domain that meets the previous…

    Search Engine Landin SEO- 24 readers -
  • SEO: The missing piece in brand protection

    … Let’s face it — if you have worked in the industry for a while, you are aware that a stigma has existed around SEO for years. In addition to putting your site at risk for a manual penalty, questionable SEO practices can tarnish a brand’s reputation. Those of us who have properly applied SEO principles and committed to protecting our brands have…

    Search Engine Landin SEO- 21 readers -
  • Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches

    … that with Google blurring the lines between PPC and SEO, manufacturers’ buyers may not be aware of their own changing search habits, so survey data may not accurately reflect these changes. At a recent meeting I had with a client team, for example, we were doing online research together, and a person on the team stated, “Our competitor is showing…

    Search Engine Landin SEO- 17 readers -
  • The value of search across the modern consumer decision journey

    … As disruptive technologies reshape the digital marketing landscape, advertisers are scrambling to stay relevant and top of mind with consumers. In this shifting landscape, paid search continues to evolve outside of the traditional search format as an omnipresent influencer throughout the entire consumer decision journey. For years, search…

    Search Engine Landin SEO- 31 readers -
  • Using PPC brand protection to decrease campaign costs by 51%

    …; and campaign costs decreased by 51 percent. New brand protection data Since finishing the series in May, I found new data discussing the importance of protecting branded searches. Merkle published this data in their Q2 Digital Marketing Report, which analyzed their clients’ search activities in Paid Search, SEO and social media. A few highlights…

    Search Engine Landin Paid Search SEO- 19 readers -