Search Marketing: Branding

  • The importance of targeting branded searches

    …Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it's crucial to invest in a branded search strategy. The post The importance of targeting branded searches appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Land- 11 readers -
  • Four brand-building activities that lay the foundation for SEO

    …Columnist Brian Weiss explains why a strong brand is necessary to ensure that your SEO efforts can reach their full potential. The post Four brand-building activities that lay the foundation for SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Landin SEO- 12 readers -
  • 10 tips for choosing the perfect domain

    … cited in the book, “The Art of SEO: Mastering Search Engine Optimization,” is that of the popular image site Flickr. When the site founders established their domain, they did not use the standard spelling, flicker.com, and they may have lost traffic as a result. They ended up having to purchase the correctly spelled domain and have the additional…

    Search Engine Landin SEO- 24 readers -
  • SEO: The missing piece in brand protection

    … Let’s face it — if you have worked in the industry for a while, you are aware that a stigma has existed around SEO for years. In addition to putting your site at risk for a manual penalty, questionable SEO practices can tarnish a brand’s reputation. Those of us who have properly applied SEO principles and committed to protecting our brands have…

    Search Engine Landin SEO- 22 readers -
  • Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches

    … and on products themselves — such as this industrial band saw manufactured by HE&M Saw in Oklahoma. In Part One and Part Two of this series, I covered how companies marketing products to consumers can capture “Made in the USA” searches. In this last installment, I wanted to see if industrial buyers were also specifically looking for machines, component…

    Search Engine Landin SEO- 17 readers -
  • The value of search across the modern consumer decision journey

    … As disruptive technologies reshape the digital marketing landscape, advertisers are scrambling to stay relevant and top of mind with consumers. In this shifting landscape, paid search continues to evolve outside of the traditional search format as an omnipresent influencer throughout the entire consumer decision journey. For years, search…

    Search Engine Landin SEO- 32 readers -