Search Marketing: Branding

    • 2017 SEM growth hacks: Monster growth from brand protection

      Today’s article presents one of the more powerful search growth attack strategies for 2017: PPC (pay per click) brand protection. This article is the first in my eight-part series presenting SEM marketers with the most effective growth hacks for 2017. As CEO of the ad monitoring company, The Search Monitor, I see the ads, campaign strategies and performance results from age ...

      Search Engine Landin Affiliate Paid Search SEO- 12 readers -
  • The value of search across the modern consumer decision journey

    … that it is essential for a brand to appear at all stages of the funnel — and thanks to some new findings from the Bing Ads research team, we now have even more visibility and hard data to show how paid search is driving brand affinity and recall across the decision journey. Deconstructing modern decision journeys & query paths In many ways, today’s…

    Search Engine Landin SEO- 20 readers -
  • Using PPC brand protection to decrease campaign costs by 51%

    …; and campaign costs decreased by 51 percent. New brand protection data Since finishing the series in May, I found new data discussing the importance of protecting branded searches. Merkle published this data in their Q2 Digital Marketing Report, which analyzed their clients’ search activities in Paid Search, SEO and social media. A few highlights…

    Search Engine Landin Paid Search SEO- 16 readers -
  • Bidding on the competition: Is it really worth it?

    … These days, bidding on your competitors’ branded terms has become a common practice for paid search advertisers. To be honest, the logic behind this trend seems sound. After all, if someone is typing in a competitor’s business name, they are interested in what your competitor has to offer… which means they are probably interested in what you…

    Search Engine Landin SEO- 31 readers -
  • How to use social media to create SEO success

    … Much has been written about the interplay between social media and search engine optimization. I have seen a few tips and tricks to use social media to help get content indexed and possibly see other SEO benefits, but the best way I have found to make social media work toward SEO is to use it the way it is already being used. Many brands use…

    Search Engine Landin Social SEO Twitter- 15 readers -
  • Branded query optimization for SEO

    … organic sitelinks and the #1 position for coupon/promo code queries. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Clay Cazier is Vice President, Search Strategy for PM Digital, an integrated marketing agency. Clay's resume includes more…

    Search Engine Landin Paid Search SEO- 16 readers -
  • Brand bidding & PPC optimization: enforcement options (Part 6 of 8)

    … to the search engines (who do listen!), strong agreements to clarify what’s permissible within your industry and with partners and (as a last resort) lawsuits. Each data point I see from my company’s search marketing clients continues to support that brand bidding is the most effective tactic for achieving meaningful PPC growth to your 2016 ROAS…

    Search Engine Landin Paid Search SEO- 18 readers -
  • Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)

    … better as a manufacturer by offering co-op ad dollars? Check out this screenshot of a search on the keyword “Samsung TV.” Yes, it looks like a free-for-all. HHGregg is running a very vague PPC ad with no tangible offer, and then is running ads in the right-rail PLA ad unit with a dizzying array of TV products ranging from $279 to a few thousand bucks…

    Search Engine Landin Paid Search SEO- 17 readers -