Search Marketing Column

    • Google’s new HR product is a game changer: Which industry is next?

      A comparison of applicant-tracking systems on Software Advice lists 260 products. But there’s a new product to add to the list — a product from the world’s most valuable brand that seeks to narrow the competition in the field. Meet Hire by Google. Hire is an applicant-tracking tool that’s available to companies with 1,000 or fewer employees, and it’s built to work with G Sui ...

      Nate Dame/ Marketing Landin SEO Google- 18 readers -
    • The 4 Ps of SEO & digital marketing

      It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. In fact, I studied computer science and was initially a web and software developer. My marketing career was a fortunate accident — a case of being in the right place at the right time.

      Marketing Landin SEO- 16 readers -
  • What teen fiction can teach you about writing ad copy

    …: [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Allen Finn is a failed academic turned account manager turned content marketing specialist at WordStream. …

    Marketing Land- 22 readers -
  • Developing YOUR audience targeting strategy

    …Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours. Please visit Marketing Land for the full article…

    Marketing Land- 12 readers -
  • Disclosure and transparency: The agency/client relationship twins

    … There is an old joke about what to do if you’re ever stranded on a desert island with only a pack of cards: The answer is to start playing solitaire, because sooner or later someone will lean over your shoulder and say, “Why don’t you put that red seven on that black eight?” When we structure our marketing campaigns, either alone or as a well…

    Marketing Landin SEO- 16 readers -
  • Breaking news: When AMP goes through the roof

    … sites in December 2016. Since then, Google has expanded AMP exposure in search, and other platforms such as Twitter have started linking to AMP pages. With that in mind, let’s say AMP is now around 10 percent of traffic for a typical news website, give or take. For most websites, that traffic is concentrated in mobile article views sourced from…

    Marketing Landin Google- 14 readers -
  • How to effectively segment accounts with multiple locations

    … One of the more challenging yet often overlooked aspects of PPC management is how to run accounts with multiple locations. For example, you may be advertising for a company that has franchises throughout the country (such as a Macy’s or REI) or a branch of locations unique to a region (e.g., Shaw’s grocery stores in the northeast US). Creating…

    Matt Umbro/ Marketing Landin SEO How To's- 15 readers -
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