Search Marketing Column

    • 3 local SEO tips that deliver business results

      When it comes to marketing your local business online, search is a great place to start. Over the years, I’ve had the pleasure of working with a number of small to mid-size local businesses, helping them grow their reach and their revenue using SEO. One of the biggest hurdles we face when working with local clients is that they’ve been burned in the past by so-called “experts.

      Marketing Landin SEO- 28 readers -
    • Google AMP carousels are multiplying!

      In case you missed it, Google has launched a new type of AMP rich card carousel in mobile search results — in addition to the Top Stories carousel we’re used to seeing. The new AMP carousels appear in the main mobile results list, showcasing related articles from a single publisher. They started appearing at the end of 2016 without fanfare from Google. Let’s call them “single-source carousels.

      Marketing Landin SEO Google- 26 readers -
  • Broken link building made easy

    I see questions on forums every day from people asking how they can build links to their website. There are many ways to build links, but there’s one tactic in particular that I believe deserves a modern update: broken link building. Rather than declaring something dead or saying it doesn’t work, SEOs should be working on improving methods to be as efficient as possible.

    Marketing Land- 13 readers -
    Earlier about the same topic:
  • Seasonal and holiday link building

    … during important holidays and seasons. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Andrew Dennis is a Content Marketing Specialist at Page One Power and a Staff Writer for Linkarati…

    Marketing Landin SEO- 13 readers -
    Earlier about the same topic:
  • ‘Things to do near me’ SEO

    If you are targeting local searchers and have not employed a “Near Me” SEO strategy, I think it’s time we had a talk. As you can see, Google Trends data shows explosive growth of “things to do near me” queries worldwide. But it’s not just “things to do” — it’s pretty much every query that has local intent.

    Andrew Shotland/ Marketing Land- 15 readers -
    Earlier about the same topic:
  • The impact (and lack thereof) of Google’s mobile popup algorithm

    … It’s not often that Google announces an algorithm update in advance. But when they do, not only can webmasters prepare for that update, we can also track its rollout once Google pulls the trigger. That provides a rare opportunity to gauge the impact of the algorithm update and determine what its effects are. That’s exactly what I’ve been doing…

    Glenn Gabe/ Marketing Landin SEO Google- 14 readers -
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