Search Marketing Column

    • Why SEO & lousy content don’t mix

      We’ve all heard the saying, “Content is king.” While in some respects this saying is true, in my opinion, this one phrase has done more damage to our industry than anything else. According to WordPress, “Users produce about 73.9 million new posts and 49.0 million new comments each month.” That’s roughly 2.4 million posts a day, and that’s just on WordPress alone.

      Marketing Landin SEO Content- 21 readers -
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    • 4 steps to make your organic listings more effective

      You’re a savvy digital marketer. You follow Google best practices and read “all the SEO blogs.” You sound like a zookeeper with your extensive knowledge of Pandas, Penguins, Possums and Pigeons. You’re always looking for ways to improve organic search rankings. Instead of investing your time researching some of those gray (or even black) hat tactics that are oh so tempting, I ...

      Marketing Landin SEO- 26 readers -
  • Ad copy hack for your AdWords pathways

    The testing and implementation of ad copy in AdWords has become increasingly important — and increasingly difficult. This is a result of the paradigm shifts in AdWords account structures. The ad copy advice that follows can help improve ad copy relevance easily, at scale. Shift in AdWords account structures Throughout 2016, we have seen a major debate regarding the concept of ...

    Marketing Land- 16 readers -
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  • The flexibility requirement for SEO agencies

    … are rare, but if you’ve worked in the SEO consulting field for any period of time, you know they aren’t. As SEOs, and especially for those on the agency side, you are often the last to know what’s happening. Regardless of how much you try to keep yourself in the loop, sometimes information gets to you after the fact. Flexibility is crucial…

    Casie Gillette/ Marketing Landin SEO- 16 readers -
  • Three well-meaning paid search optimizations that might kill performance

    I only recently learned of a Wikipedia page dedicated to inventors who were killed by their own inventions. That page is amazing, and if you end up leaving this article and just reading that list for the next half hour, I totally understand. But it got me thinking: what are some ways in which paid search managers end up killing their own campaigns as a result of their own op ...

    Andy Taylor/ Marketing Land- 16 readers -
  • Essential voice search strategies for 2017

    … from, and there are sure to be more on the horizon. So, if you’re going to stay ahead of local search, you need to start thinking about voice search as you optimize your site — starting now. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land…

    Marketing Land- 15 readers -
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  • Are your paid search ads making the right impression?

    … advertising. If you can’t afford to pay for more clicks, Google stops showing your ads. So, in effect, if you can’t pay for more clicks, you can’t pay for more impressions. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors…

    Marketing Landin Paid Search- 13 readers -
  • Choosing an attribution model: When, not which

    … each model. Before we dig into that further, let’s walk through the most common models and their use cases. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Amy has built and implemented…

    Amy Bishop/ Marketing Land- 18 readers -
  • The importance of local authenticity

    … of salespeople. But there are three steps you can take to improve your brand’s local authenticity. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Brian Smith is the director of local solutions…

    Marketing Landin Social- 14 readers -
  • 17 link resolutions for 2017

    …. Be aware that different tools show you different data, though, so if you’re going to keep track (and of course you are) then pick one and use it for trending purposes, too. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed…

    Julie Joyce/ Marketing Landin SEO- 14 readers -
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