Search Marketing Column

  • SMX West session: The definitive guide to local search ranking factors

    … SMX West 2017 kicked off with a bang, front-loading a Local SEO track with a ridiculously data-packed session from Andrew Shotland and Dan Leibson from Local SEO Guide. Last year, Shotland and Leibson decided to conduct their own study on local ranking factors, since the most-cited study on the subject relied on the opinions of SEOs rather…

    Greg Gifford/ Marketing Land- 10 readers -
  • SEM account management: Part 3 — How to get more responsibility

    … major improvements to CPA or ROAS and expanding efforts into other channels. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Ted Ives is founder and CEO of SEMCopilot, software for PPC account managers. …

    Marketing Landin Paid Search How To's- 10 readers -
  • Advice for AMP-curious publishers

    …-curious include smaller e-commerce sites, professional sites, blogs, academic publishers, niche content sites and even news publishers in small markets. In general, they like what they hear about AMP’s benefits and are eager to improve search performance — but are also juggling a long list of competing priorities and must be careful about allocation…

    Marketing Landin SEO Google- 12 readers -
  • Three foolproof steps to excellent AdWords ads

    …. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Matt Lawson is the Director of Performance Ads Marketing for Google, responsible for a broad portfolio of ads products including search, shopping, display, and analytics. …

    Matt Lawson/ Marketing Landin Paid Search SEO Google- 14 readers -
  • A proven method for building a strong PPC account team

    … of the potential pitfalls that can be a threat to efficiency and effectiveness. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Jeff Baum is a seasoned PPC advertising professional with Hanapin…

    Jeff Baum/ Marketing Landin Paid Search- 12 readers -
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