Search Marketing Column

  • Stop oversimplifying everything!

    Join us for a Google Webmaster Central office hours hangout on May 2, 4pm CET Add your questions at . This session is open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Consol ...

    Eric Enge/ Marketing Landin SEO- 12 readers -
    Earlier about the same topic:
  • 4 critical areas to consider when performing AdWords audits

    … Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Matt Umbro is the Associate Director of Search at Hanapin Marketing. He specializes in eCommerce PPC and client relations, and he also oversees content production for PPC Hero. …

    Matt Umbro/ Marketing Landin Paid Search SEO- 14 readers -
  • SEO vs. PPC: Pros, cons & an integrated approach

    … business. Where both organic and paid are suitable, we will take a look at how to integrate SEO and PPC for improved results from your search marketing efforts. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About…

    Marketing Landin Paid Search SEO- 17 readers -
  • 3 tactics we’re using for Answer Boxes

    … “Position 0” is the new holy grail in organic search rankings. A normal position 1 ranking is great and all, but I’ll take an answer box that features my content (sometimes with an image) over position 1 in almost all cases. Just take a look at how attention-grabbing an answer box (also known as a “featured snippet”) is: With some of our own…

    Marketing Landin SEO Google- 11 readers -
    Earlier about the same topic:
  • 3 logical myths about rankings that can destroy a business

    … I was scratching my head trying to decide what to write about this month. Lately, I’ve been writing pieces that focused pretty heavily on technical SEO — from my technical argument for quality content a few months ago to last month’s two-part series discussing two recently granted Google patents on how they learn to influence user behavior…

    Dave Davies/ Marketing Landin SEO- 13 readers -
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