Search Marketing Column

  • Small business SEO: Your questions answered

    … of marketing your business. Yet when done well, there is little that can compete with strong, organic search engine visibility to promote your small business. Organic listings build trust with local customers, and all the best business relationships are built on a foundation of trust. In this article, I want to look at SEO as a marketing tactic…

    Marketing Landin SEO- 10 readers -
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  • SMX Advanced: A paid search roundup

    One of my favorite aspects of SMX Advanced is the guarantee of emerging with a list of new tests to try out, along with pointers given by the industry’s top experts. SMX Advanced 2017 was no exception! Maximizing Performance With AdWords Campaign Drafts And Experiments Michael Elkins’ session, “Maximizing Performance With AdWords Campaign Drafts And Experiments,” contributed ...

    Marketing Land- 10 readers -
    Earlier about the same topic:
  • PPC strategy: Planning beyond the click

    … Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a targeted audience, foster brand awareness and increase revenue. Far too often, however, we find that regardless of how successful a campaign is at the top of the funnel, what happens beyond the click is paramount to the success of any pay-per-click (PPC…

    Marketing Landin Paid Search SEO- 13 readers -
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