Search Marketing Column

  • SEO in 2018: Optimizing for voice search

    …Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they're looking for when they're asking for it by voice. Please visit Marketing Land for the full article…

    Bryson Meunier/ Marketing Landin SEO- 10 readers -
  • A balanced approach to data-driven SEO

    …SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results. Please visit Marketing Land for the full article. …

    Marketing Landin SEO- 6 readers -
  • The importance of targeting branded searches

    …Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it's crucial to invest in a branded search strategy. Please visit Marketing Land for the full article…

    Marketing Land- 8 readers -
  • AMP: A case for websites serving developing countries

    …As the gap in connection speeds between developed and developing nations continues to widen, columnist Alexis Sanders argues that brands can use Accelerated Mobile Pages (AMP) to address this gap. Please visit Marketing Land for the full article…

    Marketing Land- 11 readers -
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