Search Marketing: General

  • How to bring your potential customers back with retargeting

    … author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Jacob is passionate entrepreneur on a mission to grow businesses using PPC & CRO. As the Founder & CEO of Disruptive Advertising, Jacob has developed an award-winning and world-class organization that has now helped over 2,000 businesses grow their online revenue. Connect with him on Twitter. …

    Search Engine Landin SEO How To's Retargeting- 11 readers -
  • Eight insider tips for exceptional price extensions

    Extensions are important — super important, in fact. I’ve written about them before, and I’m sure I’ll write about them again. They make ads better, and people like them. They’re a part of Ad Rank. They get you more clicks. One extension in particular, price extensions, is approaching its one-year birthday.

    Matt Lawson/ Search Engine Land- 6 readers -
  • SEM growth hack #4: Grow ROI with cross-channel optimization

    This article addresses the importance of optimizing your SEM (search engine marketing), SEO (search engine optimization) and PLA (product listing ads) channels together to gain monster ROI growth in the search channel. Optimization of search advertising often occurs in a vacuum where SEM, SEO and PLA efforts are optimized separately.

    Search Engine Land- 17 readers -
  • A winning process yields winning results: Conversion optimization tips from SMX Advanced

    … The Author Brendan McGonigle is the Director of US Business Development for Yandex, Russia's largest search engine. Prior to joining Yandex, Brendan spent years in the travel industry, working most recently for Tripadvisor. Brendan joined Yandex to assist US-based companies with their business in Russia and neighboring CIS markets. When he's not chatting digital and collecting cross-Atlantic airline miles, Brendan enjoys running, fly fishing and pumpernickel bagels. …

    Search Engine Landin Paid Search SEO- 15 readers -
  • SMX Advanced: A paid search roundup

    … campaigns and improve performance. Several of the largest international Ecommerce retailers are using camato to manage Google Shopping in more than 100 markets across the globe, generating over $3B in revenues per year. camato has been shortlisted for numerous awards in 2016 including European Performance Marketing and Drum Search. …

    Search Engine Landin Paid Search SEO- 16 readers -
  • How SEO can create budget efficiencies in paid search campaigns

    Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search results?” Well, to answer that simply, investing simultaneously in PPC and SEO can and will result in an incremental rise in your brand’s bottom line. And we have the data to prove it.

    Search Engine Land- 20 readers -
  • PPC strategy: Planning beyond the click

    … Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a targeted audience, foster brand awareness and increase revenue. Far too often, however, we find that regardless of how successful a campaign is at the top of the funnel, what happens beyond the click is paramount to the success of any pay-per-click (PPC…

    Search Engine Landin Paid Search SEO- 15 readers -
  • 4 reasons your PPC programs can fail

    … into a new client account and find it hasn’t been touched in six months or more, I have to pause. How did this happen? Sometimes, it’s just one of those things. Maybe the client’s marketing team opened the PPC account and assigned it to a team member. Then that team member left, and the team hasn’t gotten back to it. These things happen. And while it’s…

    Pauline Jakober/ Search Engine Landin Paid Search SEO Google- 19 readers -
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