Search Marketing: General

  • Side by side: Comparing two performance marketing tools/agencies

    …Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies -- a process which could also be applied to test different campaign strategies. The post Side by side: Comparing two performance marketing tools/agencies appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Land- 5 readers -
  • The technology behind AI in PPC

    …Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist Frederick Vallaeys explains the technology, its evolution in recent years, and what's next for AI in paid search. The post The technology behind AI in PPC... Please visit Search Engine Land for the full article. …

    Frederick Vallaeys/ Search Engine Landin Paid Search SEO- 16 readers -
  • Understanding AdWords keyword match types for manufacturers

    …With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help. The post Understanding AdWords keyword match types for... Please visit Search Engine Land for the full article. …

    Search Engine Land- 8 readers -
  • How to reverse-engineer your online advertising strategy

    …In PPC, we often talk about eye-catching ad copy -- but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer's eye, advertisers should start by looking at what customers are already responding to. The post How to reverse-engineer your online... Please visit Search Engine Land for the full article. …

    Search Engine Landin Paid Search SEO How To's- 13 readers -
  • A year in review: Search Engine Land’s top 10 columns of 2017

    …We conclude our year-in-review series by calling out our most popular columns of 2017, which covered subjects ranging from technical SEO tips to local search updates and more. The post A year in review: Search Engine Land’s top 10 columns of 2017 appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Landin SEO- 8 readers -
  • PPC insights: Our top SEM columns of 2017

    …2017 marked yet another eventful year for the SEM industry, and there was no shortage of great content to guide readers through it. See which topics were most popular with Search Engine Land's PPC community in our top 10 paid search columns of the year. The post PPC insights: Our top SEM columns... Please visit Search Engine Land for the full article. …

    Search Engine Landin Paid Search SEO- 7 readers -
  • Auction Insights 3: The final script

    …Columnist Daniel Gilbert shares his updated Auction Insights script, which helps you keep track of what your competitors are doing. The post Auction Insights 3: The final script appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Daniel Gilbert/ Search Engine Landin SEO- 7 readers -
  • 2-step methodology for dealing with PPC performance downturns

    …What happens when your paid search campaigns are experiencing a sudden and unexpected performance drop? Columnist Jeff Baum shows how to handle this situation -- without losing your clients' trust. The post 2-step methodology for dealing with PPC performance downturns appeared first on Search... Please visit Search Engine Land for the full article. …

    Jeff Baum/ Search Engine Landin SEO- 11 readers -
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