Search Marketing: General

  • Creating a B2B and B2C overlap strategy

    …How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an 'overlap strategy.' The post Creating a B2B and B2C overlap strategy appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Justin Freid/ Search Engine Landin Paid Search SEO- 7 readers -
  • 3 ways to build a better agency-client relationship

    …Wondering how you can have a better relationship with your client or paid search agency? Columnist Brett Middleton provides solid advice for both parties to communicate more effectively and work more efficiently. The post 3 ways to build a better agency-client relationship appeared first on Search... Please visit Search Engine Land for the full article. …

    Search Engine Landin Paid Search SEO- 16 readers -
  • How to capture urgent leads with call-only ad extensions

    …Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch. The post How to capture urgent leads with call-only ad extensions appeared first on Search Engine Land. Please visit Search Engine Land for the full article…

    Search Engine Landin SEO How To's- 16 readers -
  • 2017 growth hacks: Increase CTR by monitoring competitive offers

    … 2017 search marketing growth hack series: Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Lori Weiman is CEO and co-founder of The Search Monitor, which provides marketing intelligence to SEM, SEO, and Affiliate Marketers. Prior…

    Search Engine Landin SEO Google- 11 readers -
  • The big problem with PPC attribution modeling no one is talking about

    … to automate PLA campaigns and improve performance. Several of the largest international Ecommerce retailers are using camato to manage Google Shopping in more than 100 markets across the globe, generating over $3B in revenues per year. camato has been shortlisted for numerous awards in 2016 including European Performance Marketing and Drum Search. …

    Search Engine Land- 14 readers -
  • Beat high-cost paid search clicks by sweating the details

    … In some industries and sectors, the per-click cost of search keywords is notoriously expensive — so expensive, in fact, that it dissuades some businesses from even stepping into the fray. When a click can cost you $200 or more, that reluctance is understandable. At the same time, the costs of not stepping into PPC might be just as pricey, even…

    Pauline Jakober/ Search Engine Landin SEO- 13 readers -
  • An integrated approach: From SEO to PPC and beyond

    … wowed by the session delivered by Wil Reynolds, the founder of Seer Interactive. Breaking down silos Wil Reynolds’s background commanded the audience’s attention from the get-go with a story that is still relatively unusual in the marketing world. Originally an SEO expert who turned to PPC, Reynolds suggested that the notion of switching between…

    Chris Liversidge/ Search Engine Landin SEO- 14 readers -
  • Competitive analysis: Making your auction insights work for you

    … of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Amy has built and implemented multi-channel digital strategies for a variety of companies spanning several industry verticals from start-ups and small businesses to Fortune 500 and global organizations. Her expertise includes e-commerce, lead generation and localized site-to-store strategies. Amy is currently the Director of Digital Marketing & MarTech at ZirMed. …

    Amy Bishop/ Search Engine Landin Google- 13 readers -
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