Search Marketing: Landing Pages

    • 4 reasons your PPC programs can fail

      None of us set out to have our PPC programs fail. But sometimes they do, despite our best intentions. Why do these programs fail? There can be many reasons. But sometimes, behind those failures, is some inadvertent self-sabotage — sabotage that will virtually guarantee a failed PPC program. To help you avoid inadvertently setting your PPC programs up for failure, I’ll use t ...

      Pauline Jakober/ Search Engine Landin Paid Search SEO Google- 17 readers -
    • Advanced testing: What 4,000 A/B tests can teach you

      SMX Advanced has always featured the industry’s top talent discussing what they’re passionate about: search marketing. Last week’s conference in Seattle was no different. Ayat Shukairy, co-founder and vice president of client solutions at Invesp, shared nine lessons from 11 years of A/B testing experience.

      Search Engine Landin SEO- 16 readers -
  • Why the Google Search Network isn’t working for your B2B business

    … creative. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Pauline Jakober is CEO of Group Twenty Seven, a boutique online advertising agency specializing in the Google AdWords and Bing Ads networks. As a Google AdWords Certified Partner, Jakober and her team practice cutting edge paid search strategy and management for clients across many industries. …

    Pauline Jakober/ Search Engine Landin Paid Search SEO Google- 28 readers -
  • The great big list of landing page tests to try

    … digital channels at once. In other words, it is time well spent. Still, some of us don’t have the time or resources to brainstorm landing page tests, so this post goes one step further to provide concrete testing ideas (46 ideas, to be exact) that you can try on your landing pages today! Improve your call to action The call to action (CTA) is a great…

    Amy Bishop/ Search Engine Landin SEO- 23 readers -
  • Strategies for capturing ‘made in the USA’ searches

    …. Sounds good to me! Since making that commitment, I’ve learned quite a few things about how to find American-made goods (yep, plenty of them are out there). One thing I’ve learned is to research everything online beforehand. Given that I’m also a digital marketer, I’ve studied how companies use PPC, SEO and content marketing to promote their Made…

    Search Engine Landin Paid Search SEO- 15 readers -
  • Getting the most bang for your buck: 11 CRO opportunities

    … mobile-friendliness. Establish credibility and develop trust. One of the best lessons I’ve ever learned was from a paid search client. They said, “We don’t include the word ‘trust’ in our ads because we don’t believe that we can simply tell someone to trust us.” While I won’t make a case one way or the other for using the word in your ad copy…

    Amy Bishop/ Search Engine Landin SEO- 21 readers -
  • 3 signs your landing page copy is leaving your visitors high and dry

    … There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to turn visitors into leads, there’s a very good chance it’s because of your copy. More often than not, marketers are guilty of making several copywriting mistakes, and they don’t even know it. In this post…

    Search Engine Land- 15 readers -
  • 7 Mobile Landing Page Tips You Can Implement Tomorrow!

    Mobile, mobile, mobile. It’s all we hear about these days! Even so, many marketers are still not taking steps to fully optimize their PPC landing pages for mobile users. In this article, I discuss several factors that can really make a difference when it comes to your mobile pages. Note that these tips can also be used on “regular” (non-PPC) mobile site pages. 1.

    Mona Elesseily/ Search Engine Land- 28 readers -
  • Local SEO Landing Pages 2.0

    … this same approach and roll it out to your citations. Again, this is an opportunity to really make those citations sing and grab yet more search engine real estate while your competitors flap and moan about how unfair Google is. Strengthen your citations and you will strengthen your local visibility. Local Landing Pages Local SEO tends to work best…

    Search Engine Landin SEO- 52 readers -
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