Search Marketing: Landing Pages

    • Site optimization or traffic optimization: Which delivers better results?

      You hear a lot about user experience (UX) testing these days. As an online marketer, you’re supposed to test your site, test your landing pages, test your app… basically, the mantra is, if you’re not testing, you’re wasting money on bad design! No argument here. But, while I’ve been a big fan of testing and conversion rate optimization (CRO) for almost a decade, I’m also a ...

      Search Engine Landin SEO- 11 readers -
  • Advanced testing: What 4,000 A/B tests can teach you

    … SMX Advanced has always featured the industry’s top talent discussing what they’re passionate about: search marketing. Last week’s conference in Seattle was no different. Ayat Shukairy, co-founder and vice president of client solutions at Invesp, shared nine lessons from 11 years of A/B testing experience. The goal of the presentation…

    Search Engine Landin SEO- 19 readers -
  • 4 reasons your PPC programs can fail

    … into a new client account and find it hasn’t been touched in six months or more, I have to pause. How did this happen? Sometimes, it’s just one of those things. Maybe the client’s marketing team opened the PPC account and assigned it to a team member. Then that team member left, and the team hasn’t gotten back to it. These things happen. And while it’s…

    Pauline Jakober/ Search Engine Landin Paid Search SEO Google- 22 readers -
  • The great big list of landing page tests to try

    … digital channels at once. In other words, it is time well spent. Still, some of us don’t have the time or resources to brainstorm landing page tests, so this post goes one step further to provide concrete testing ideas (46 ideas, to be exact) that you can try on your landing pages today! Improve your call to action The call to action (CTA) is a great…

    Amy Bishop/ Search Engine Landin SEO- 25 readers -
  • Strategies for capturing ‘made in the USA’ searches

    …. Sounds good to me! Since making that commitment, I’ve learned quite a few things about how to find American-made goods (yep, plenty of them are out there). One thing I’ve learned is to research everything online beforehand. Given that I’m also a digital marketer, I’ve studied how companies use PPC, SEO and content marketing to promote their Made…

    Search Engine Landin Paid Search SEO- 17 readers -
  • Getting the most bang for your buck: 11 CRO opportunities

    … Improving marketing performance often involves a lot of spot treatment: you spend some time working on your paid search campaigns, then you spend some time working on your organic search, and so on and so forth. One of my favorite things about conversion rate optimization (CRO) is that so much of it is channel-agnostic. How often do we get…

    Amy Bishop/ Search Engine Landin SEO- 23 readers -
  • 3 signs your landing page copy is leaving your visitors high and dry

    … There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to turn visitors into leads, there’s a very good chance it’s because of your copy. More often than not, marketers are guilty of making several copywriting mistakes, and they don’t even know it. In this post…

    Search Engine Land- 15 readers -
  • Re-Examining The Top 10 Paid Search Best Practices, Part 2

    …, but you don’t want to lose sight of what’s important, and that’s marketing ROI and long-term value from your SEM budget. If you have to “lose” a few battles to win the war, then that is what you might have to do. 10. Query Mining It’s well known that a ton of searches on engines are unique — meaning that it is almost impossible to capture every…

    Josh Dreller/ Search Engine Landin Paid Search SEO- 42 readers -