Search Marketing: Landing Pages

  • 5 non-traditional skills to look for in a PPC account manager

    … JavaScript is and apply that understanding to Facebook’s tracking Pixel, Google Tag Manager (GTM), Google Analytics (GA) and AdWords conversion tracking. The next level up is being able to create custom events in GA, GTM or Facebook that track the correct conversion event and ideally capture important metadata around how much the conversion…

    Search Engine Landin Paid Search SEO- 18 readers -
  • Optimized store landing pages: An important part of local search strategy

    … queries and build local search relevance. Having a presence on these local directory/profile sites is definitely a core part of local search marketing. Just as important is listing each of your business locations on your website. However, I’ve noticed that many businesses do not have landing pages for each of their store locations, which is a missed…

    Search Engine Landin SEO- 21 readers -
  • Site optimization or traffic optimization: Which delivers better results?

    … and run a little thought experiment. Since this is Search Engine Land, let’s imagine that you’ve set up a paid search campaign for your company. On average, your cost per click is $4, but you’d like to change that. Over the past few months, you’ve spent $20,000 on this campaign, and your ads were clicked on about 5,000 times. Check out all…

    Search Engine Landin SEO- 14 readers -
  • Advanced testing: What 4,000 A/B tests can teach you

    … SMX Advanced has always featured the industry’s top talent discussing what they’re passionate about: search marketing. Last week’s conference in Seattle was no different. Ayat Shukairy, co-founder and vice president of client solutions at Invesp, shared nine lessons from 11 years of A/B testing experience. The goal of the presentation…

    Search Engine Landin SEO- 19 readers -
  • 4 reasons your PPC programs can fail

    … programs up for failure, I’ll use this column to describe four ways to “help” your PPC programs falter or self-destruct. 1. Put too many options on your landing page I know, I know. I’ve talked before about how landing pages are critical to PPC success and how important it is to keep them focused. But I’m going to repeat myself because it’s…

    Pauline Jakober/ Search Engine Landin Paid Search SEO Google- 24 readers -
  • The best-kept AdWords secret: AMP your landing pages

    … is the Cofounder of Optmyzr, an AdWords tool company focused on unique data insights, One-Click Optimizations™, advanced reporting to make account management more efficient, and Enhanced Scripts™ for AdWords. He stays up-to-speed with best practices through his work with SalesX, a search marketing agency focused on turning clicks into revenue. He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. …

    Frederick Vallaeys/ Search Engine Landin Paid Search SEO Google- 28 readers -
  • The great big list of landing page tests to try

    … digital channels at once. In other words, it is time well spent. Still, some of us don’t have the time or resources to brainstorm landing page tests, so this post goes one step further to provide concrete testing ideas (46 ideas, to be exact) that you can try on your landing pages today! Improve your call to action The call to action (CTA) is a great…

    Amy Bishop/ Search Engine Landin SEO- 26 readers -
  • Strategies for capturing ‘made in the USA’ searches

    …. Sounds good to me! Since making that commitment, I’ve learned quite a few things about how to find American-made goods (yep, plenty of them are out there). One thing I’ve learned is to research everything online beforehand. Given that I’m also a digital marketer, I’ve studied how companies use PPC, SEO and content marketing to promote their Made…

    Search Engine Landin Paid Search SEO- 17 readers -
  • Getting the most bang for your buck: 11 CRO opportunities

    … Improving marketing performance often involves a lot of spot treatment: you spend some time working on your paid search campaigns, then you spend some time working on your organic search, and so on and so forth. One of my favorite things about conversion rate optimization (CRO) is that so much of it is channel-agnostic. How often do we get…

    Amy Bishop/ Search Engine Landin SEO- 25 readers -
  • 3 signs your landing page copy is leaving your visitors high and dry

    … There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to turn visitors into leads, there’s a very good chance it’s because of your copy. More often than not, marketers are guilty of making several copywriting mistakes, and they don’t even know it. In this post…

    Search Engine Land- 15 readers -