Search Marketing: Landing Pages

    • The best-kept AdWords secret: AMP your landing pages

      The best experiences are those where we don’t have to wait for stuff: receiving a one-hour delivery from Instacart, skipping the lines at Disney World with a FastPass, getting a response from our digital assistants like Alexa in less than a second. Big, successful companies have figured out that “fast = more money,” and so they cater to consumers’ insatiable demand for instant gratification.

      Frederick Vallaeys/ Search Engine Landin Paid Search SEO Google- 19 readers -
    • The great big list of landing page tests to try

      About a month ago, I published an article that provided a few areas of consideration when diving into conversion rate optimization, with ideas to help kick off brainstorming discussions. I love conversion rate optimization (CRO) because it is one of the few things that you can do that will have an impact on the performance of all of your digital channels at once.

      Amy Bishop/ Search Engine Landin SEO- 18 readers -
  • Strategies for capturing ‘made in the USA’ searches

    …. Sounds good to me! Since making that commitment, I’ve learned quite a few things about how to find American-made goods (yep, plenty of them are out there). One thing I’ve learned is to research everything online beforehand. Given that I’m also a digital marketer, I’ve studied how companies use PPC, SEO and content marketing to promote their Made…

    Search Engine Landin Paid Search SEO- 14 readers -
  • Getting the most bang for your buck: 11 CRO opportunities

    … mobile-friendliness. Establish credibility and develop trust. One of the best lessons I’ve ever learned was from a paid search client. They said, “We don’t include the word ‘trust’ in our ads because we don’t believe that we can simply tell someone to trust us.” While I won’t make a case one way or the other for using the word in your ad copy…

    Amy Bishop/ Search Engine Landin SEO- 19 readers -
  • 3 signs your landing page copy is leaving your visitors high and dry

    … There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to turn visitors into leads, there’s a very good chance it’s because of your copy. More often than not, marketers are guilty of making several copywriting mistakes, and they don’t even know it. In this post…

    Search Engine Land- 13 readers -
  • Local SEO Landing Pages 2.0

    … are not always finely crafted, and all too often, they are simple template pages with one or two key details changed for each location. Sometimes there is location greed with too many pages created; sadly, this approach is often abused by businesses and those nefarious SEO types to grab a tiny bit more SERP real estate than they really deserve…

    Search Engine Landin SEO- 48 readers -
  • Getting Creative With PPC Ad Copy & Testing

    In a packed auditorium on a sunny Seattle morning, there was a palpable buzz in the air. Three veteran SMX Advanced speakers were getting ready to share their insights during a panel entitled, “Getting Creative With Ad Copy & Testing.” The session, which attracted PPC marketers in droves (there was standing room only at the back!) was described as follows: Creating succe ...

    Purna Virji/ Search Engine Land- 40 readers -
  • Remove Page Elements For Higher Converting Pages

    … to convert by removing distractions. Below are some examples of distracting elements that should be hidden on PPC landing pages to improve conversion events: Option to subscribe to receive email (request for email) Option to receive company newsletter Primary navigation bar Search functionality on the page Tax field for people who live in tax…

    Mona Elesseily/ Search Engine Land- 19 readers -
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