Search Marketing: Landing Pages

  • How to reverse-engineer your online advertising strategy

    …In PPC, we often talk about eye-catching ad copy -- but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer's eye, advertisers should start by looking at what customers are already responding to. The post How to reverse-engineer your online... Please visit Search Engine Land for the full article. …

    Search Engine Landin Paid Search SEO How To's- 13 readers -
  • 5 non-traditional skills to look for in a PPC account manager

    … to their ability to build a strong relationship and keep clients happy in the long run. Sales must-haves: Strong research skills Objection handling Expectation setting Active listening Pass Google’s new Digital Sales Certification Skill 3: HTML & CSS Understanding how websites work is a critical skill to becoming a full-stack PPC marketer…

    Search Engine Landin Paid Search SEO- 18 readers -
  • Optimized store landing pages: An important part of local search strategy

    … queries and build local search relevance. Having a presence on these local directory/profile sites is definitely a core part of local search marketing. Just as important is listing each of your business locations on your website. However, I’ve noticed that many businesses do not have landing pages for each of their store locations, which is a missed…

    Search Engine Landin SEO- 22 readers -
  • Site optimization or traffic optimization: Which delivers better results?

    … You hear a lot about user experience (UX) testing these days. As an online marketer, you’re supposed to test your site, test your landing pages, test your app… basically, the mantra is, if you’re not testing, you’re wasting money on bad design! No argument here. But, while I’ve been a big fan of testing and conversion rate optimization (CRO…

    Search Engine Landin SEO- 14 readers -
  • Advanced testing: What 4,000 A/B tests can teach you

    … SMX Advanced has always featured the industry’s top talent discussing what they’re passionate about: search marketing. Last week’s conference in Seattle was no different. Ayat Shukairy, co-founder and vice president of client solutions at Invesp, shared nine lessons from 11 years of A/B testing experience. The goal of the presentation…

    Search Engine Landin SEO- 21 readers -
  • 4 reasons your PPC programs can fail

    … programs up for failure, I’ll use this column to describe four ways to “help” your PPC programs falter or self-destruct. 1. Put too many options on your landing page I know, I know. I’ve talked before about how landing pages are critical to PPC success and how important it is to keep them focused. But I’m going to repeat myself because it’s…

    Pauline Jakober/ Search Engine Landin Paid Search SEO Google- 24 readers -
  • The great big list of landing page tests to try

    … digital channels at once. In other words, it is time well spent. Still, some of us don’t have the time or resources to brainstorm landing page tests, so this post goes one step further to provide concrete testing ideas (46 ideas, to be exact) that you can try on your landing pages today! Improve your call to action The call to action (CTA) is a great…

    Amy Bishop/ Search Engine Landin SEO- 26 readers -
  • Strategies for capturing ‘made in the USA’ searches

    … in the USA products — sometimes effectively and other times not so much. In this first part of this three-part series, I’ll give five examples of companies marketing their Made in the USA products using PPC and SEO — plus brief analyses of landing and product pages — to illustrate how difficult or easy it is to determine if the product is indeed…

    Search Engine Landin Paid Search SEO- 17 readers -
  • Getting the most bang for your buck: 11 CRO opportunities

    … Improving marketing performance often involves a lot of spot treatment: you spend some time working on your paid search campaigns, then you spend some time working on your organic search, and so on and so forth. One of my favorite things about conversion rate optimization (CRO) is that so much of it is channel-agnostic. How often do we get…

    Amy Bishop/ Search Engine Landin SEO- 26 readers -