Search Marketing: Landing Pages

  • 5 non-traditional skills to look for in a PPC account manager

    … to their ability to build a strong relationship and keep clients happy in the long run. Sales must-haves: Strong research skills Objection handling Expectation setting Active listening Pass Google’s new Digital Sales Certification Skill 3: HTML & CSS Understanding how websites work is a critical skill to becoming a full-stack PPC marketer…

    Search Engine Landin Paid Search SEO- 18 readers -
  • Optimized store landing pages: An important part of local search strategy

    … queries and build local search relevance. Having a presence on these local directory/profile sites is definitely a core part of local search marketing. Just as important is listing each of your business locations on your website. However, I’ve noticed that many businesses do not have landing pages for each of their store locations, which is a missed…

    Search Engine Landin SEO- 19 readers -
  • Site optimization or traffic optimization: Which delivers better results?

    …) for almost a decade, I’m also a very practical sort of guy. CRO is a great idea, but sometimes you have to pick your priorities as an online marketer — especially if you’re in charge of marketing a smaller business with limited resources. For marketers in this sort of situation, choosing where to spend your time is just as important as choosing…

    Search Engine Landin SEO- 14 readers -
  • Advanced testing: What 4,000 A/B tests can teach you

    … SMX Advanced has always featured the industry’s top talent discussing what they’re passionate about: search marketing. Last week’s conference in Seattle was no different. Ayat Shukairy, co-founder and vice president of client solutions at Invesp, shared nine lessons from 11 years of A/B testing experience. The goal of the presentation…

    Search Engine Landin SEO- 19 readers -
  • 4 reasons your PPC programs can fail

    … programs up for failure, I’ll use this column to describe four ways to “help” your PPC programs falter or self-destruct. 1. Put too many options on your landing page I know, I know. I’ve talked before about how landing pages are critical to PPC success and how important it is to keep them focused. But I’m going to repeat myself because it’s…

    Pauline Jakober/ Search Engine Landin Paid Search SEO Google- 24 readers -
  • The best-kept AdWords secret: AMP your landing pages

    … is the Cofounder of Optmyzr, an AdWords tool company focused on unique data insights, One-Click Optimizations™, advanced reporting to make account management more efficient, and Enhanced Scripts™ for AdWords. He stays up-to-speed with best practices through his work with SalesX, a search marketing agency focused on turning clicks into revenue. He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. …

    Frederick Vallaeys/ Search Engine Landin Paid Search SEO Google- 27 readers -
  • The great big list of landing page tests to try

    … with this, including some marketing automation tools. Test whether the inclusion of testimonials begets a lift in conversion rate. You can also try updating your meta-title and meta-description to see if that boosts traffic to your page through organic results or other channels such as social, which show the page description. This can be especially…

    Amy Bishop/ Search Engine Landin SEO- 26 readers -
  • Strategies for capturing ‘made in the USA’ searches

    In a 2013 survey of 1,000 Americans, conducted by market research firm YouGov, 47 percent of respondents indicated they would most likely purchase an item if it had “made in the USA” branding on it. And in 2015, Consumer Reports found that eight out of 10 American consumers said they would rather buy a product made in America than an imported one, while 60 percent said they w ...

    Search Engine Land- 17 readers -
  • Getting the most bang for your buck: 11 CRO opportunities

    … Improving marketing performance often involves a lot of spot treatment: you spend some time working on your paid search campaigns, then you spend some time working on your organic search, and so on and so forth. One of my favorite things about conversion rate optimization (CRO) is that so much of it is channel-agnostic. How often do we get…

    Amy Bishop/ Search Engine Landin SEO- 24 readers -
  • 3 signs your landing page copy is leaving your visitors high and dry

    … There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to turn visitors into leads, there’s a very good chance it’s because of your copy. More often than not, marketers are guilty of making several copywriting mistakes, and they don’t even know it. In this post…

    Search Engine Land- 15 readers -