Search Marketing: Landing Pages

    • Getting the most bang for your buck: 11 CRO opportunities

      Improving marketing performance often involves a lot of spot treatment: you spend some time working on your paid search campaigns, then you spend some time working on your organic search, and so on and so forth. One of my favorite things about conversion rate optimization (CRO) is that so much of it is channel-agnostic.

      Amy Bishop/ Search Engine Landin SEO- 17 readers -
    • Strategies for capturing ‘made in the USA’ searches

      In a 2013 survey of 1,000 Americans, conducted by market research firm YouGov, 47 percent of respondents indicated they would most likely purchase an item if it had “made in the USA” branding on it. And in 2015, Consumer Reports found that eight out of 10 American consumers said they would rather buy a product made in America than an imported one, while 60 percent said they w ...

      Search Engine Landin Paid Search SEO- 12 readers -
  • 3 signs your landing page copy is leaving your visitors high and dry

    … There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to turn visitors into leads, there’s a very good chance it’s because of your copy. More often than not, marketers are guilty of making several copywriting mistakes, and they don’t even know it. In this post…

    Search Engine Land- 13 readers -
  • Re-Examining The Top 10 Paid Search Best Practices, Part 2

    …, but you don’t want to lose sight of what’s important, and that’s marketing ROI and long-term value from your SEM budget. If you have to “lose” a few battles to win the war, then that is what you might have to do. 10. Query Mining It’s well known that a ton of searches on engines are unique — meaning that it is almost impossible to capture every…

    Josh Dreller/ Search Engine Landin Paid Search SEO- 37 readers -
  • Squeezing More Value Out Of Your Most Important SEO Landing Pages

    … created without search traffic in mind, and thus may be great optimization candidates. Low-Hanging Fruit. What’s the content that’s ranking 5–10 or at the top of the second page in search results? It might not be prominently linked to in your site’s architecture and internal linking, and it might benefit from a few tweaks to better target terms…

    Tom Demers/ Search Engine Landin SEO- 39 readers -
  • Local SEO Landing Pages 2.0

    … this same approach and roll it out to your citations. Again, this is an opportunity to really make those citations sing and grab yet more search engine real estate while your competitors flap and moan about how unfair Google is. Strengthen your citations and you will strengthen your local visibility. Local Landing Pages Local SEO tends to work best…

    Search Engine Landin SEO- 47 readers -
  • Getting Creative With PPC Ad Copy & Testing

    … and responsive) For the landing pages he had two options: Created a small responsive design site Created a small mobile only site The results were outstanding, with mobile conversion rate now at 7.28% (a lift from ~1% originally). He noted this with a caveat that not all B2B companies will find mobile success, especially based on what most mobile searches…

    Purna Virji/ Search Engine Landin Paid Search SEO Google- 40 readers -
  • Remove Page Elements For Higher Converting Pages

    … to convert by removing distractions. Below are some examples of distracting elements that should be hidden on PPC landing pages to improve conversion events: Option to subscribe to receive email (request for email) Option to receive company newsletter Primary navigation bar Search functionality on the page Tax field for people who live in tax…

    Mona Elesseily/ Search Engine Land- 19 readers -