Search Marketing: Landing Pages

  • 3 signs your landing page copy is leaving your visitors high and dry

    … There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to turn visitors into leads, there’s a very good chance it’s because of your copy. More often than not, marketers are guilty of making several copywriting mistakes, and they don’t even know it. In this post…

    Search Engine Land- 11 readers -
  • Re-Examining The Top 10 Paid Search Best Practices, Part 2

    …, but you don’t want to lose sight of what’s important, and that’s marketing ROI and long-term value from your SEM budget. If you have to “lose” a few battles to win the war, then that is what you might have to do. 10. Query Mining It’s well known that a ton of searches on engines are unique — meaning that it is almost impossible to capture every…

    Josh Dreller/ Search Engine Landin Paid Search SEO- 33 readers -
  • Squeezing More Value Out Of Your Most Important SEO Landing Pages

    … created without search traffic in mind, and thus may be great optimization candidates. Low-Hanging Fruit. What’s the content that’s ranking 5–10 or at the top of the second page in search results? It might not be prominently linked to in your site’s architecture and internal linking, and it might benefit from a few tweaks to better target terms…

    Tom Demers/ Search Engine Landin SEO- 38 readers -
  • Local SEO Landing Pages 2.0

    … this same approach and roll it out to your citations. Again, this is an opportunity to really make those citations sing and grab yet more search engine real estate while your competitors flap and moan about how unfair Google is. Strengthen your citations and you will strengthen your local visibility. Local Landing Pages Local SEO tends to work best…

    Search Engine Landin SEO- 45 readers -
  • Getting Creative With PPC Ad Copy & Testing

    … and responsive) For the landing pages he had two options: Created a small responsive design site Created a small mobile only site The results were outstanding, with mobile conversion rate now at 7.28% (a lift from ~1% originally). He noted this with a caveat that not all B2B companies will find mobile success, especially based on what most mobile searches…

    Purna Virji/ Search Engine Landin Paid Search SEO Google- 37 readers -
  • Remove Page Elements For Higher Converting Pages

    … People often talk about including elements on a page to improve landing page conversions and user experience. I know I've personally written a lot on this particular topic. But, did you know that removing page elements can be just as effective at increasing conversions as adding or tweaking elements on a page? Both large and small companies…

    Mona Elesseily/ Search Engine Land- 18 readers -