Search Marketing: Local Search Marketing

  • How brands can win with omnichannel discovery

    … Omnichannel marketing is not new, but the concept continues to fascinate writers and practitioners alike, myself included. That’s because consumer behavior keeps changing, and businesses need to be responsive to these changing behaviors so that they can continue to be found. While brands used to worry about coordinating their marketing across…

    Adam Dorfman/ Search Engine Landin Social SEO Google How To's- 9 readers -
  • How to manage local listings for enterprise brands

    … overwhelming. And it’s not uncommon for enterprise brands to feel like they’re playing SEO whack-a-mole, constantly beating down duplicate listings, inaccurate data and any local search changes that inevitably pop up from Google. Fortunately, there are steps enterprise brands can take to tame their unruly location data and prevent it from getting out…

    Search Engine Landin SEO How To's- 9 readers -
  • Excited about Google’s new map ads? You should be!

    …, also called promoted pins, are one of the most exciting new features. If this isn’t enough to make you jump for joy, please take a few moments to explore in greater detail the following four reasons why Google’s new Maps ads will thrill you. 1. New local search ads Google’s new local search ads are currently available to advertisers using location…

    Will Scott/ Search Engine Landin SEO Google- 14 readers -
  • Pokémon Go, augmented reality and the future of local marketing

    … is the director of local solutions and resident local search expert at Placeable, a local marketing company specializing in enterprise brands. For over 12 years, Brian has been conjuring up solutions to the most vexing search problems for his clients. Responsible for all aspects of Placeable's managed services organization, Brian executes local search strategy…

    Search Engine Landin SEO- 20 readers -
  • 7 lessons to jump-start your digital marketing in Asia

    … promotions and some business development, my initial focus was on search engine marketing, since this was the area I knew best. For the most part, international SEO/SEM is an effort that one can do without ever getting on a plane; however, my ramp-up time was incredibly accelerated by a total immersion in a new target market. If Asia is on your…

    Eli Schwartz/ Search Engine Land- 12 readers -
  • Google opens Home Services Ads to HVAC services and electricians

    … As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. (Some images used under license from Shutterstock.com.)…

    Ginny Marvin/ Search Engine Landin SEO Google- 11 readers -
  • Local marketing: What is the true local web?

    … If you’re just in Yelp or the Yellow Pages, you’re not truly “local” yet. You’re missing out on audiences native to a particular city. Yes, you have to be in these big directories. But marketing in the true local web means creating campaigns relevant to audiences where they live. In this piece, I’ll outline our team’s recent findings…

    Search Engine Landin SEO- 9 readers -
  • Why costs for local SEO campaigns vary

    …. Though paid search and social ads can complement and even enhance a local SEO campaign, they don’t provide long-term benefits unless you continue paying for them. Yodle, Hibu and Yellow Pages are some of the best-known companies that offer these small-scale local marketing campaigns. The feedback I’ve received on these companies has been a mixed bag…

    Search Engine Landin SEO- 13 readers -
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