Search Marketing: Local Search Marketing

  • Optimized store landing pages: An important part of local search strategy

    …-pc711.html Party City also leverages structured data markup from Schema.org to provide search engines with local content in a structured format. Dick’s Sporting Goods Dick’s local landing pages are also very SEO- and user-friendly. In addition to optimized copy and prominently displayed store information, these pages also highlight specific…

    Search Engine Landin SEO- 20 readers -
  • 6 tips for using location information to boost conversion

    … to travel more than 20 minutes for purchases. Thus, consumers will increasingly search for stores close to them. Target with and highlight relevant location information, and you’ll get a big boost in ROI from your local search marketing. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author …

    Wesley Young/ Search Engine Landin SEO- 23 readers -
  • Why location marketers need to embrace whimsical, visual storytelling

    … more findable and engaging with consumers who live and breathe visual storytelling. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Adam Dorfman is the Senior Vice President of Product & Technology at SIM Partners where he leads the teams responsible for the best in class local automation platform Velocity. Follow him on Twitter @phixed. …

    Adam Dorfman/ Search Engine Landin SEO- 19 readers -
  • The future of local discovery

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO- 15 readers -
  • Google Maps ad traffic steadily growing

    … Over the last couple of years, Google updates have shown the company’s growing focus on monetizing searches with local intent and navigational queries. From local inventory ads, which are a version of Product Listings Ads that feature information on when a product can be picked up at a local brick-and-mortar store, to ads featured in the Local…

    Andy Taylor/ Search Engine Landin SEO Google- 20 readers -
  • Driving local marketing change with Uber, Lyft and self-driving cars

    …, ride services and self-driving cars are about to open up an entire world of local marketing opportunities. The question is, will you be ready for it? Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Brian Smith is the director…

    Search Engine Landin SEO- 23 readers -
  • The future of paid voice search and monetizing the map

    … Last year, Google introduced local search ads and promoted pins to wring a few extra dollars out of Maps. By extra, I mean potentially an additional $1.5 billion in 2017 alone. Maps inherently have local intent; local intent has a high likelihood for conversion. No surprises there. But ads run counter to a quality user experience. We…

    Search Engine Landin SEO- 22 readers -
Get the top posts daily into your mailbox!