Search Marketing: Local Search Marketing

    • Don’t just appeal to a local searcher’s wants or needs, focus on the journey

      Millennial travelers have been yearning for genuine, local experiences that deliver a special and unique taste of authenticity. They don’t want to merely cross an experience, city or place off a bucket list. These travelers and searchers would like to experience life, while accidentally encountering experiences worthy of Snapchat stories, Instagram images and other forms of ...

      Search Engine Landin SEO- 20 readers -
    • Eat Local: Our Top 10 Local Search Columns of 2016

      At the beginning of the year, BrightLocal conducted its annual Local SEO Industry Survey, which seeks to gauge the general mood and outlook of professionals in the local search space. At the time, 78 percent of respondents believed that 2016 would be a “good” or “great” year for business. Now, as the year comes to a close, one can only wonder: Were they right? Local SEO cont ...

      Search Engine Landin SEO- 11 readers -
  • Digital assistants, conversational search and the future of local

    … gestures included) have evolved into full-fledged, honest-to-goodness questions. The age of digital assistants is upon us. For practitioners of local SEO, here’s everything you need to know to thrive in this new environment. The impact of digital assistants on local search The most common way we’ll interact with digital assistants is through voice…

    Search Engine Landin SEO- 7 readers -
  • Removing duplicates in Yext: still a hands-on process

    …, Axciom and Dun & Bradstreet are excluded from the Yext network. These are often the source of duplicates in Yext and many other sites online. An SEO consultant should still catalog correct and incorrect NAP in a spreadsheet and check Google and important citations for more duplicates. Moz Local can be used to scan data aggregators. Yext could…

    Search Engine Landin SEO- 12 readers -
  • How brands can win with omnichannel discovery

    … Omnichannel marketing is not new, but the concept continues to fascinate writers and practitioners alike, myself included. That’s because consumer behavior keeps changing, and businesses need to be responsive to these changing behaviors so that they can continue to be found. While brands used to worry about coordinating their marketing across…

    Adam Dorfman/ Search Engine Landin Social SEO Google How To's- 10 readers -
  • How to manage local listings for enterprise brands

    … created out there in the local search ecosystem to your source of truth and make adjustments accordingly. Automation My final word is on the importance of automating the local listings process (Disclaimer: I work for a local marketing automation company). While brands with only a few locations can get away with manually running the location data…

    Search Engine Landin SEO How To's- 9 readers -
  • Excited about Google’s new map ads? You should be!

    …, also called promoted pins, are one of the most exciting new features. If this isn’t enough to make you jump for joy, please take a few moments to explore in greater detail the following four reasons why Google’s new Maps ads will thrill you. 1. New local search ads Google’s new local search ads are currently available to advertisers using location…

    Will Scott/ Search Engine Landin SEO Google- 14 readers -
  • Pokémon Go, augmented reality and the future of local marketing

    … is the director of local solutions and resident local search expert at Placeable, a local marketing company specializing in enterprise brands. For over 12 years, Brian has been conjuring up solutions to the most vexing search problems for his clients. Responsible for all aspects of Placeable's managed services organization, Brian executes local search strategy…

    Search Engine Landin SEO- 21 readers -
  • 7 lessons to jump-start your digital marketing in Asia

    … promotions and some business development, my initial focus was on search engine marketing, since this was the area I knew best. For the most part, international SEO/SEM is an effort that one can do without ever getting on a plane; however, my ramp-up time was incredibly accelerated by a total immersion in a new target market. If Asia is on your…

    Eli Schwartz/ Search Engine Land- 15 readers -
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