Search Marketing: Local Search Marketing

    • Why location marketers need to embrace whimsical, visual storytelling

      Recently, Facebook and Google made announcements that show how important it is for businesses to think visually with their location marketing. On April 10, Google rolled out a better way to do search using images: a “similar items” feature that makes it possible for people to use images to find items that resemble a product that interests them (for instance, you can use a ph ...

      Adam Dorfman/ Search Engine Landin SEO- 12 readers -
  • The future of local discovery

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! http ...

    Search Engine Landin SEO- 10 readers -
  • Google Maps ad traffic steadily growing

    … Over the last couple of years, Google updates have shown the company’s growing focus on monetizing searches with local intent and navigational queries. From local inventory ads, which are a version of Product Listings Ads that feature information on when a product can be picked up at a local brick-and-mortar store, to ads featured in the Local…

    Andy Taylor/ Search Engine Landin SEO Google- 17 readers -
  • Driving local marketing change with Uber, Lyft and self-driving cars

    …, ride services and self-driving cars are about to open up an entire world of local marketing opportunities. The question is, will you be ready for it? Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Brian Smith is the director…

    Search Engine Landin SEO- 15 readers -
  • When should advertisers consider pausing Google Local Inventory Ads?

    In response to the growing popularity of searches with local intent, Google released Local Inventory Ads (LIA) a few years ago as a variation of Product Listing Ads (PLA) that include information on when a product is available at a nearby store location. Taking into account the local intent of each search query in determining when LIAs should be featured, Google can serve the ...

    Andy Taylor/ Search Engine Land- 22 readers -
  • The future of paid voice search and monetizing the map

    … Last year, Google introduced local search ads and promoted pins to wring a few extra dollars out of Maps. By extra, I mean potentially an additional $1.5 billion in 2017 alone. Maps inherently have local intent; local intent has a high likelihood for conversion. No surprises there. But ads run counter to a quality user experience. We…

    Search Engine Landin SEO- 15 readers -
  • Local search: It’s all about mobile

    … Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source of local traffic. For years, Google has been improving the relevance of local search, from its “Pigeon Update” to Promoted Pins. And since there are more searches on mobile than desktop, it’s no wonder…

    Search Engine Landin SEO- 19 readers -
  • Eat Local: Our Top 10 Local Search Columns of 2016

    … 855, Google+ 0, LinkedIn 794 How To Localize Google Search Results by Clay Cazier, published on 1/13/2016 Social activity: Facebook 622, Google+ 0, LinkedIn 393 10 Ways To Simplify Your Local Marketing Strategy In 2016 by Wesley Young, published on 1/4/2016 Social activity: Facebook 1,062, Google+ 337, LinkedIn 947 Google Is Fixing The “Permanently…

    Search Engine Landin SEO- 24 readers -
  • Digital assistants, conversational search and the future of local

    … Traditional search has us conditioned to speak like cavemen: choppy sentences, verbs optional. But that’s all starting to change with the rise of digital assistants and conversational search. Conversational search comes with the expectation that digital assistants will actually converse with us. Our primitive two-word queries (grunts and hand…

    Search Engine Landin SEO- 11 readers -
  • Removing duplicates in Yext: still a hands-on process

    …, Axciom and Dun & Bradstreet are excluded from the Yext network. These are often the source of duplicates in Yext and many other sites online. An SEO consultant should still catalog correct and incorrect NAP in a spreadsheet and check Google and important citations for more duplicates. Moz Local can be used to scan data aggregators. Yext could…

    Search Engine Landin SEO- 20 readers -
  • How brands can win with omnichannel discovery

    … Omnichannel marketing is not new, but the concept continues to fascinate writers and practitioners alike, myself included. That’s because consumer behavior keeps changing, and businesses need to be responsive to these changing behaviors so that they can continue to be found. While brands used to worry about coordinating their marketing across…

    Adam Dorfman/ Search Engine Landin Social SEO Google How To's- 16 readers -
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