Search Marketing: Local Search Marketing

  • Driving local marketing change with Uber, Lyft and self-driving cars

    … integrates with more traditional search methods and competes in the PPC realm. And look out when they do. I suspect that the conversion rates for these types of ads will be significantly higher than the more traditional PPC approaches for local. After all, once a customer selects your ad and orders an Uber, backing out of a purchase will cost…

    Search Engine Landin SEO- 13 readers -
  • The future of paid voice search and monetizing the map

    … Last year, Google introduced local search ads and promoted pins to wring a few extra dollars out of Maps. By extra, I mean potentially an additional $1.5 billion in 2017 alone. Maps inherently have local intent; local intent has a high likelihood for conversion. No surprises there. But ads run counter to a quality user experience. We…

    Search Engine Landin SEO- 13 readers -
  • Local search: It’s all about mobile

    … Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source of local traffic. For years, Google has been improving the relevance of local search, from its “Pigeon Update” to Promoted Pins. And since there are more searches on mobile than desktop, it’s no wonder…

    Search Engine Landin SEO- 18 readers -
  • Eat Local: Our Top 10 Local Search Columns of 2016

    … At the beginning of the year, BrightLocal conducted its annual Local SEO Industry Survey, which seeks to gauge the general mood and outlook of professionals in the local search space. At the time, 78 percent of respondents believed that 2016 would be a “good” or “great” year for business. Now, as the year comes to a close, one can only wonder…

    Search Engine Landin SEO- 21 readers -
  • Digital assistants, conversational search and the future of local

    … it will with general search. If anything, digital assistants are far more likely to drive local sales, especially considering how effective chatbots have been at doing the same thing. But there’s a catch. You must rank high enough in local search to be selected by the digital assistant. While the competition for the top organic local spots will be fierce…

    Search Engine Landin SEO- 11 readers -
  • Removing duplicates in Yext: still a hands-on process

    … authors are listed here. About The Author Corey Barnett is the Founder of Cleverly Engaged Marketing, an inbound digital marketing agency focused on local search optimization. Corey is also an independent consultant for several agencies and shares insights on his blog. …

    Search Engine Landin SEO- 15 readers -
  • How brands can win with omnichannel discovery

    … Omnichannel marketing is not new, but the concept continues to fascinate writers and practitioners alike, myself included. That’s because consumer behavior keeps changing, and businesses need to be responsive to these changing behaviors so that they can continue to be found. While brands used to worry about coordinating their marketing across…

    Adam Dorfman/ Search Engine Landin Social SEO Google How To's- 14 readers -
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