Search Marketing: Local Search Marketing

    • Driving local marketing change with Uber, Lyft and self-driving cars

      Are you ready for pay-per-car marketing? That’s right, PPC is about to take on a whole new meaning. Uber and Lyft recently began testing programs in which local businesses pay for your ride to their locations — assuming you’ve splurged the requisite amount at their cash registers. The result: local marketing is about to be transformed.

      Search Engine Landin SEO- 13 readers -
  • The future of paid voice search and monetizing the map

    …. In the future, organic listings won’t go away; they’ll just be harder to earn. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Brian Smith is the director of local solutions and resident local search expert at Placeable, a local marketing…

    Search Engine Landin SEO- 12 readers -
  • Local search: It’s all about mobile

    … Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source of local traffic. For years, Google has been improving the relevance of local search, from its “Pigeon Update” to Promoted Pins. And since there are more searches on mobile than desktop, it’s no wonder…

    Search Engine Landin SEO- 17 readers -
  • Eat Local: Our Top 10 Local Search Columns of 2016

    … 855, Google+ 0, LinkedIn 794 How To Localize Google Search Results by Clay Cazier, published on 1/13/2016 Social activity: Facebook 622, Google+ 0, LinkedIn 393 10 Ways To Simplify Your Local Marketing Strategy In 2016 by Wesley Young, published on 1/4/2016 Social activity: Facebook 1,062, Google+ 337, LinkedIn 947 Google Is Fixing The “Permanently…

    Search Engine Landin SEO- 18 readers -
  • Digital assistants, conversational search and the future of local

    … of local solutions and resident local search expert at Placeable, a local marketing company specializing in enterprise brands. For over 12 years, Brian has been conjuring up solutions to the most vexing search problems for his clients. Responsible for all aspects of Placeable's managed services organization, Brian executes local search strategy through…

    Search Engine Landin SEO- 11 readers -
  • Removing duplicates in Yext: still a hands-on process

    … authors are listed here. About The Author Corey Barnett is the Founder of Cleverly Engaged Marketing, an inbound digital marketing agency focused on local search optimization. Corey is also an independent consultant for several agencies and shares insights on his blog. …

    Search Engine Landin SEO- 15 readers -
  • How brands can win with omnichannel discovery

    … Omnichannel marketing is not new, but the concept continues to fascinate writers and practitioners alike, myself included. That’s because consumer behavior keeps changing, and businesses need to be responsive to these changing behaviors so that they can continue to be found. While brands used to worry about coordinating their marketing across…

    Adam Dorfman/ Search Engine Landin Social SEO Google How To's- 14 readers -
  • How to manage local listings for enterprise brands

    … created out there in the local search ecosystem to your source of truth and make adjustments accordingly. Automation My final word is on the importance of automating the local listings process (Disclaimer: I work for a local marketing automation company). While brands with only a few locations can get away with manually running the location data…

    Search Engine Landin SEO How To's- 10 readers -
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