Search Marketing: Local Search Marketing

  • International SEO and search trends: How does it all work?

    …Contributor Marcus Miller provides an overview of how to implement an international SEO strategy and suggests what is right for your company will depend on your objectives, budgets and marketplace. The post International SEO and search trends: How does it all work? appeared first on Search Engine... Please visit Search Engine Land for the full article. …

    Search Engine Land- 3 readers -
  • Mind your business: Our top local search columns of 2017

    …Search Engine Land's most widely read local search columns from 2017 covered a wide range of topics, from algorithm updates and new Google My Business features to Facebook's local search capabilities. The post Mind your business: Our top local search columns of 2017 appeared first on Search Engine... Please visit Search Engine Land for the full article. …

    Search Engine Land- 13 readers -
  • Optimized store landing pages: An important part of local search strategy

    … queries and build local search relevance. Having a presence on these local directory/profile sites is definitely a core part of local search marketing. Just as important is listing each of your business locations on your website. However, I’ve noticed that many businesses do not have landing pages for each of their store locations, which is a missed…

    Search Engine Landin SEO- 22 readers -
  • 6 tips for using location information to boost conversion

    … to travel more than 20 minutes for purchases. Thus, consumers will increasingly search for stores close to them. Target with and highlight relevant location information, and you’ll get a big boost in ROI from your local search marketing. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author …

    Wesley Young/ Search Engine Landin SEO- 24 readers -
  • Google home service ads come to the East Coast & open up to more service categories

    … of listings displaying farther down the page. About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. …

    Ginny Marvin/ Search Engine Landin Google- 25 readers -
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