Search Marketing: Local Search Marketing

  • Optimized store landing pages: An important part of local search strategy

    … queries and build local search relevance. Having a presence on these local directory/profile sites is definitely a core part of local search marketing. Just as important is listing each of your business locations on your website. However, I’ve noticed that many businesses do not have landing pages for each of their store locations, which is a missed…

    Search Engine Landin SEO- 19 readers -
  • 6 tips for using location information to boost conversion

    … to travel more than 20 minutes for purchases. Thus, consumers will increasingly search for stores close to them. Target with and highlight relevant location information, and you’ll get a big boost in ROI from your local search marketing. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author …

    Wesley Young/ Search Engine Landin SEO- 21 readers -
  • The future of local discovery

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO- 15 readers -
  • Google Maps ad traffic steadily growing

    … Over the last couple of years, Google updates have shown the company’s growing focus on monetizing searches with local intent and navigational queries. From local inventory ads, which are a version of Product Listings Ads that feature information on when a product can be picked up at a local brick-and-mortar store, to ads featured in the Local…

    Andy Taylor/ Search Engine Landin SEO Google- 20 readers -
  • Driving local marketing change with Uber, Lyft and self-driving cars

    …, ride services and self-driving cars are about to open up an entire world of local marketing opportunities. The question is, will you be ready for it? Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Brian Smith is the director…

    Search Engine Landin SEO- 23 readers -
  • The future of paid voice search and monetizing the map

    …. In the future, organic listings won’t go away; they’ll just be harder to earn. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Brian Smith is the director of local solutions and resident local search expert at Placeable, a local marketing…

    Search Engine Landin SEO- 22 readers -
  • Local search: It’s all about mobile

    … Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source of local traffic. For years, Google has been improving the relevance of local search, from its “Pigeon Update” to Promoted Pins. And since there are more searches on mobile than desktop, it’s no wonder…

    Search Engine Landin SEO- 26 readers -
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