Search Marketing: Local Search Marketing

    • Local search: It’s all about mobile

      Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source of local traffic. For years, Google has been improving the relevance of local search, from its “Pigeon Update” to Promoted Pins. And since there are more searches on mobile than desktop, it’s no wonder that Google has put a big emphasis on ...

      Search Engine Landin SEO- 17 readers -
    • The future of paid voice search and monetizing the map

      Last year, Google introduced local search ads and promoted pins to wring a few extra dollars out of Maps. By extra, I mean potentially an additional $1.5 billion in 2017 alone. Maps inherently have local intent; local intent has a high likelihood for conversion. No surprises there. But ads run counter to a quality user experience.

      Search Engine Landin SEO- 12 readers -
  • Eat Local: Our Top 10 Local Search Columns of 2016

    … At the beginning of the year, BrightLocal conducted its annual Local SEO Industry Survey, which seeks to gauge the general mood and outlook of professionals in the local search space. At the time, 78 percent of respondents believed that 2016 would be a “good” or “great” year for business. Now, as the year comes to a close, one can only wonder…

    Search Engine Landin SEO- 16 readers -
  • Digital assistants, conversational search and the future of local

    … general and local search, conversational search clearly favors local. After all, general knowledge queries will simply be answered, resulting in few opportunities to lure customers back to your site. For example, when you ask Google Assistant a general knowledge query, it answers the question and gives a shoutout to the original source, but it doesn’t…

    Search Engine Landin SEO- 11 readers -
  • Removing duplicates in Yext: still a hands-on process

    … authors are listed here. About The Author Corey Barnett is the Founder of Cleverly Engaged Marketing, an inbound digital marketing agency focused on local search optimization. Corey is also an independent consultant for several agencies and shares insights on his blog. …

    Search Engine Landin SEO- 15 readers -
  • How brands can win with omnichannel discovery

    … Omnichannel marketing is not new, but the concept continues to fascinate writers and practitioners alike, myself included. That’s because consumer behavior keeps changing, and businesses need to be responsive to these changing behaviors so that they can continue to be found. While brands used to worry about coordinating their marketing across…

    Adam Dorfman/ Search Engine Landin Social SEO Google How To's- 13 readers -
  • How to manage local listings for enterprise brands

    … created out there in the local search ecosystem to your source of truth and make adjustments accordingly. Automation My final word is on the importance of automating the local listings process (Disclaimer: I work for a local marketing automation company). While brands with only a few locations can get away with manually running the location data…

    Search Engine Landin SEO How To's- 10 readers -
  • Excited about Google’s new map ads? You should be!

    …, also called promoted pins, are one of the most exciting new features. If this isn’t enough to make you jump for joy, please take a few moments to explore in greater detail the following four reasons why Google’s new Maps ads will thrill you. 1. New local search ads Google’s new local search ads are currently available to advertisers using location…

    Will Scott/ Search Engine Landin SEO Google- 17 readers -
  • Pokémon Go, augmented reality and the future of local marketing

    … is the director of local solutions and resident local search expert at Placeable, a local marketing company specializing in enterprise brands. For over 12 years, Brian has been conjuring up solutions to the most vexing search problems for his clients. Responsible for all aspects of Placeable's managed services organization, Brian executes local search strategy…

    Search Engine Landin SEO- 22 readers -
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