Search Marketing: Mobile

  • The 4 Cs Driving Mobile Search, Shopping & Buying

    According to comScore, smartphone penetration has reached 72% of mobile market penetration. Mobile devices have become an inseparable part of our everyday shopping lives — whether looking at reviews, checking a price or better understanding product features. Like a snowball rolling down a hill, mobile commerce (m-commerce) will only gain momentum, both through device adopti ...

    John Cosley/ Search Engine Land- 23 readers -
  • Are Bigger iPhones Better For Paid Search?

    … for paid search marketers is whether the more generous screen real estate of the iPhone 6, and particularly the iPhone 6 Plus, will alleviate some of the challenges users face with shopping on a smartphone, thereby driving up mobile conversion rates. The State Of Smartphone Paid Search Performance In the conversations I have with industry analysts about…

    Mark Ballard/ Search Engine Landin Paid Search SEO- 23 readers -
  • Why You Can’t Hide From Mobile PPC

    … similarly steadfast in that commitment to account growth, then you really need to reconsider your stance on mobile advertising. As an exercise, take your top twenty converting keywords and plug them into Google's Keyword Planner. It's been recently updated to include mobile search volume data, and it can be helpful in understanding the scope of your…

    Eric Couch/ Search Engine Landin Paid Search SEO- 26 readers -
  • Mobile Calls Are The New Conversions: 7 Tips For SEMs

    … your findings on call rate, not CTR or conversion rates. Did you catch that? The way to use mobile paid search is to send phone calls. I wholeheartedly agree. I asked Larry to go into more depth on what he's seeing at WordStream. He says: The typical conversion rate of a click to a desktop landing page is around 4%. It's brutal. Calls from…

    Susan Waldes/ Search Engine Landin Paid Search SEO- 15 readers -
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