Search Marketing: Mobile

  • Are Bigger iPhones Better For Paid Search?

    … for paid search marketers is whether the more generous screen real estate of the iPhone 6, and particularly the iPhone 6 Plus, will alleviate some of the challenges users face with shopping on a smartphone, thereby driving up mobile conversion rates. The State Of Smartphone Paid Search Performance In the conversations I have with industry analysts about…

    Mark Ballard/ Search Engine Landin Paid Search SEO- 30 readers -
  • Why You Can’t Hide From Mobile PPC

    … similarly steadfast in that commitment to account growth, then you really need to reconsider your stance on mobile advertising. As an exercise, take your top twenty converting keywords and plug them into Google's Keyword Planner. It's been recently updated to include mobile search volume data, and it can be helpful in understanding the scope of your…

    Eric Couch/ Search Engine Landin Paid Search SEO- 27 readers -
  • Mobile Calls Are The New Conversions: 7 Tips For SEMs

    … Are you seeing depressing plateaus, or even declines, in your year-over-year conversion numbers? The fact is that a huge portion of search activity is moving to mobile. Soon, mobile activity will account for over 50% of searches. The problem is that the mobile conversions don't follow the mobile searches. For many SEM accounts, this means…

    Susan Waldes/ Search Engine Landin Paid Search SEO- 18 readers -
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