Search Marketing: Mobile

  • Insights Into PPC Traffic From “Sofa Sunday” In The UK

    … agency Periscopix. In her five years at the company, she has acquired specialist knowledge across both the AdWords and Bing platforms. She has managed accounts across a range of sectors with specializations in retail and e-commerce and has a particular passion for the Google Display Network. Rebekah was announced as the 30th most influential person in search in the UK in The Drum Search Top 50 2014, and has spoken at SMX London, Internet World and Google Squared. (Some images used under license from…

    Rebekah Schelfhout/ Search Engine Landin Paid Search SEO- 16 readers -
  • Are Bigger iPhones Better For Paid Search?

    … for paid search marketers is whether the more generous screen real estate of the iPhone 6, and particularly the iPhone 6 Plus, will alleviate some of the challenges users face with shopping on a smartphone, thereby driving up mobile conversion rates. The State Of Smartphone Paid Search Performance In the conversations I have with industry analysts about…

    Mark Ballard/ Search Engine Landin Paid Search SEO- 33 readers -
  • Why You Can’t Hide From Mobile PPC

    "Mobile is coming." This Game of Thrones-esque quote has been thrown around a lot this past year, serving as an ominous warning of our mobile-dominated future. However, I'd argue that it's time to stop talking about mobile in the future tense and bring it to the present: for many of us, it's already here. We've already seen this transition in some of our longest-standing accounts.

    Eric Couch/ Search Engine Land- 27 readers -
  • Mobile Calls Are The New Conversions: 7 Tips For SEMs

    … click-to-call extension ads provide a way to short-circuit that leaky bucket entirely by having people call directly from the search engine results page without ever even having to go to your landing page! Wow. It's not often that you can completely eliminate a stage in the conversion funnel like this. Our internal research shows that calls from ads…

    Susan Waldes/ Search Engine Landin Paid Search SEO- 19 readers -