Search Marketing: Mobile

  • Are Bigger iPhones Better For Paid Search?

    … for the iPhone 6. Considering Android As A Guide As the marketing team for Samsung is eager to point out, the iPhone obviously isn’t the first smartphone with a screen size in the 5-inch range. Samsung’s popular Galaxy S line moved to a 4.8” screen size (bigger than the 4.7” regular iPhone 6 screen) over two years ago with the Galaxy S III…

    Mark Ballard/ Search Engine Landin Paid Search SEO- 19 readers -
  • Why You Can’t Hide From Mobile PPC

    … similarly steadfast in that commitment to account growth, then you really need to reconsider your stance on mobile advertising. As an exercise, take your top twenty converting keywords and plug them into Google's Keyword Planner. It's been recently updated to include mobile search volume data, and it can be helpful in understanding the scope of your…

    Eric Couch/ Search Engine Landin Paid Search SEO- 25 readers -
  • Mobile Calls Are The New Conversions: 7 Tips For SEMs

    … for the person that handles that. If it's an organization that does lots of TV, direct mail or radio advertising, they probably have everything you need already in place. Did you know those guys were A/B testing creative 20 years ago via phone number tracking? 3. Get Versed In The IVR To properly route and qualify the quality of your calls, you…

    Susan Waldes/ Search Engine Landin Paid Search SEO- 13 readers -
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