Search Marketing: Multinational

  • Going global: Common sense considerations too commonly ignored

    … synonyms, misspellings, secondary definitions and search query reports in an effort of laborious discovery. Keywords are the foundation of our paid advertising, and keyword review is always healthy practice, but too many hours are exhausted hunting keywords with minimal yield at the expense of the lowest-hanging expansion fruit of them all: actual…

    Search Engine Landin Paid Search SEO- 17 readers -
  • 7 lessons to jump-start your digital marketing in Asia

    … promotions and some business development, my initial focus was on search engine marketing, since this was the area I knew best. For the most part, international SEO/SEM is an effort that one can do without ever getting on a plane; however, my ramp-up time was incredibly accelerated by a total immersion in a new target market. If Asia is on your…

    Eli Schwartz/ Search Engine Land- 25 readers -
  • Global SEO: A huge opportunity + 5 tips for success

    … on international and multilingual SEO, and get cracking! Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Christian Sculthorp is the marketing director at AgencyAnalytics, an all-in-one SEO reporting platform for agencies. He dabbles…

    Search Engine Landin SEO- 18 readers -
  • 5 Questions To Select The Right Structure For Your International Websites

    … of Orainti, a digital marketing consultancy focused on helping businesses -- from startups to multinational companies in Europe, Asia, North & South America -- to grow their multi-device organic search visibility, traffic and ROI in multi-lingual & multi-country environments. She is also a frequent blogger, a teacher at the Online Marketing…

    Search Engine Landin SEO- 14 readers -
  • The Cross-Border Series Part 4: Advertising In APAC

    … verticals for cross-border inbound marketing to Asian countries and especially Singapore,” comments Jonathan Wong, search advertising evangelist at Bing; a ZDnet article provides a concrete example, citing 25% of the average Singaporean’s $1,861 online spend per year as travel-related, with the country’s 2014 e-commerce spend totaling $3 billion, a 38…

    Search Engine Landin SEO- 15 readers -
  • Digital Advertising On Baidu: A Recipe For Success

    … In the world of search engine marketing, it is Baidu — not Google — that reigns supreme as the king of search within China. The Chinese search leader is expected to account for around 5% of global digital ad spend this year. In spite of this, most “overseas” (non-Chinese) businesses still don’t advertise on Baidu, including many well-known…

    Search Engine Landin Paid Search SEO- 30 readers -
  • The Great Chinese E-Commerce Gold Rush

    … be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. Be a part of the world's largest search marketing conference, Search Engine Land's SMX East. The robust agenda covers the latest tactics in paid search, SEO, mobile, analytics and more. Register today and save $300, or come as a team and save 10%-20…

    Chris Liversidge/ Search Engine Landin SEO- 54 readers -
  • The Cross-Border Series Part 1: Capturing Canadian Conversions

    … Search Engine Land. Staff authors are listed here. Be a part of the world's largest search marketing conference, Search Engine Land's SMX East. The robust agenda covers the latest tactics in paid search, SEO, mobile, analytics and more. Register today and save $300, or come as a team and save 10%-20%. About The Author Gabriel Kwakyi…

    Search Engine Landin SEO- 42 readers -