Search Marketing: Multinational

  • Unique international trends require a unique marketing approach

    …Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex's top search trends of 2017. The post Unique international trends require a unique marketing approach appeared first on Search... Please visit Search Engine Land for the full…

    Search Engine Landin SEO- 8 readers -
  • How we hacked the Baidu link submission script for better indexation

    …Baidu's Link Submission Script is a great way to help Baidu index your content, but it can create some potential SEO issues. Columnist Hermes Ma shares an improved version of the script that is more SEO-friendly. The post How we hacked the Baidu link submission script for better indexation... Please visit Search Engine Land for the full article. …

    Search Engine Land- 8 readers -
  • What SEOs need to know about Baidu in 2017

    … The first half 2017 was stressful for Baidu, which witnessed a recession in active advertisers and stagnant revenue. Nonetheless, we see the search giant putting a huge amount of resources into AI and into building China’s web ecosystem. If you are in the business of inbound marketing to the Chinese market, this article is for you. I have…

    Search Engine Landin Paid Search SEO- 19 readers -
  • Going global: Common sense considerations too commonly ignored

    … synonyms, misspellings, secondary definitions and search query reports in an effort of laborious discovery. Keywords are the foundation of our paid advertising, and keyword review is always healthy practice, but too many hours are exhausted hunting keywords with minimal yield at the expense of the lowest-hanging expansion fruit of them all: actual…

    Search Engine Landin Paid Search SEO- 17 readers -
  • 2016 was a coming-of-age year for Baidu SEO; why you should invest in 2017

    …. Hermes has an experience in search marketing and web analytics of over a decade, both in and out of the Chinternet. He writes his blog at maxket.com (Chinese) and he also guest-blogs at Baidu Webmaster Tools. Hermes is a hardcore gamer. He ranked at Top 1,000 of PlayStation Asia. If you don't see him playing games after work, he's probably spending time with his lovely son. …

    Search Engine Landin Paid Search SEO- 44 readers -
  • 7 lessons to jump-start your digital marketing in Asia

    … promotions and some business development, my initial focus was on search engine marketing, since this was the area I knew best. For the most part, international SEO/SEM is an effort that one can do without ever getting on a plane; however, my ramp-up time was incredibly accelerated by a total immersion in a new target market. If Asia is on your…

    Eli Schwartz/ Search Engine Land- 26 readers -
  • Global SEO: A huge opportunity + 5 tips for success

    … on international and multilingual SEO, and get cracking! Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Christian Sculthorp is the marketing director at AgencyAnalytics, an all-in-one SEO reporting platform for agencies. He dabbles…

    Search Engine Landin SEO- 18 readers -