Search Marketing: Multinational

    • What SEOs need to know about Baidu in 2017

      The first half 2017 was stressful for Baidu, which witnessed a recession in active advertisers and stagnant revenue. Nonetheless, we see the search giant putting a huge amount of resources into AI and into building China’s web ecosystem. If you are in the business of inbound marketing to the Chinese market, this article is for you.

      Search Engine Landin Paid Search SEO- 10 readers -
  • Going global: Common sense considerations too commonly ignored

    … synonyms, misspellings, secondary definitions and search query reports in an effort of laborious discovery. Keywords are the foundation of our paid advertising, and keyword review is always healthy practice, but too many hours are exhausted hunting keywords with minimal yield at the expense of the lowest-hanging expansion fruit of them all: actual…

    Search Engine Landin Paid Search SEO- 17 readers -
  • 2016 was a coming-of-age year for Baidu SEO; why you should invest in 2017

    …. Hermes has an experience in search marketing and web analytics of over a decade, both in and out of the Chinternet. He writes his blog at maxket.com (Chinese) and he also guest-blogs at Baidu Webmaster Tools. Hermes is a hardcore gamer. He ranked at Top 1,000 of PlayStation Asia. If you don't see him playing games after work, he's probably spending time with his lovely son. …

    Search Engine Landin Paid Search SEO- 42 readers -
  • 7 lessons to jump-start your digital marketing in Asia

    … promotions and some business development, my initial focus was on search engine marketing, since this was the area I knew best. For the most part, international SEO/SEM is an effort that one can do without ever getting on a plane; however, my ramp-up time was incredibly accelerated by a total immersion in a new target market. If Asia is on your…

    Eli Schwartz/ Search Engine Land- 25 readers -
  • Global SEO: A huge opportunity + 5 tips for success

    … on international and multilingual SEO, and get cracking! Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Christian Sculthorp is the marketing director at AgencyAnalytics, an all-in-one SEO reporting platform for agencies. He dabbles…

    Search Engine Landin SEO- 18 readers -
  • 5 dos and don’ts of managing a new international PPC account

    You’re a US-based PPC manager, and you’ve just been tasked with overseeing an international account for the first time. What do you do? If you’re like many, the thought of managing international accounts gives you the sweats, but there’s also probably some part of you that’s intrigued. Either way, taking on international accounts can definitely add some serious skills to yo ...

    Pauline Jakober/ Search Engine Land- 18 readers -
  • 5 Questions To Select The Right Structure For Your International Websites

    … of Orainti, a digital marketing consultancy focused on helping businesses -- from startups to multinational companies in Europe, Asia, North & South America -- to grow their multi-device organic search visibility, traffic and ROI in multi-lingual & multi-country environments. She is also a frequent blogger, a teacher at the Online Marketing…

    Search Engine Landin SEO- 16 readers -
  • The Cross-Border Series Part 4: Advertising In APAC

    … verticals for cross-border inbound marketing to Asian countries and especially Singapore,” comments Jonathan Wong, search advertising evangelist at Bing; a ZDnet article provides a concrete example, citing 25% of the average Singaporean’s $1,861 online spend per year as travel-related, with the country’s 2014 e-commerce spend totaling $3 billion, a 38…

    Search Engine Landin SEO- 15 readers -
  • The Cross-Border Series Part 2: Establishing A Search Marketing Strategy In Europe

    For businesses around the world seeking growth, expanding to Europe is an excellent opportunity. Europeans, who number over 500 million (per collective official country estimates), have some of the world’s highest disposable household incomes (per an OECD index) and drive a massive regional e-commerce industry valued at EUR 200 billion and growing at just under 20% annually, ...

    Search Engine Land- 47 readers -
  • Digital Advertising On Baidu: A Recipe For Success

    … In the world of search engine marketing, it is Baidu — not Google — that reigns supreme as the king of search within China. The Chinese search leader is expected to account for around 5% of global digital ad spend this year. In spite of this, most “overseas” (non-Chinese) businesses still don’t advertise on Baidu, including many well-known…

    Search Engine Landin Paid Search SEO- 31 readers -
  • The Great Chinese E-Commerce Gold Rush

    … be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. Be a part of the world's largest search marketing conference, Search Engine Land's SMX East. The robust agenda covers the latest tactics in paid search, SEO, mobile, analytics and more. Register today and save $300, or come as a team and save 10%-20…

    Chris Liversidge/ Search Engine Landin SEO- 54 readers -
  • The Cross-Border Series Part 1: Capturing Canadian Conversions

    … Search Engine Land. Staff authors are listed here. Be a part of the world's largest search marketing conference, Search Engine Land's SMX East. The robust agenda covers the latest tactics in paid search, SEO, mobile, analytics and more. Register today and save $300, or come as a team and save 10%-20%. About The Author Gabriel Kwakyi…

    Search Engine Landin SEO- 44 readers -