Search Marketing: Multinational

  • Going global: Common sense considerations too commonly ignored

    … synonyms, misspellings, secondary definitions and search query reports in an effort of laborious discovery. Keywords are the foundation of our paid advertising, and keyword review is always healthy practice, but too many hours are exhausted hunting keywords with minimal yield at the expense of the lowest-hanging expansion fruit of them all: actual…

    Search Engine Landin Paid Search SEO- 15 readers -
  • 7 lessons to jump-start your digital marketing in Asia

    … promotions and some business development, my initial focus was on search engine marketing, since this was the area I knew best. For the most part, international SEO/SEM is an effort that one can do without ever getting on a plane; however, my ramp-up time was incredibly accelerated by a total immersion in a new target market. If Asia is on your…

    Eli Schwartz/ Search Engine Land- 23 readers -
  • Global SEO: A huge opportunity + 5 tips for success

    … content online can be a massive opportunity, especially if your website is close to maxing out its current SEO potential. SaaS is a good example of an industry that can benefit from this; they can serve customers around the world at no extra cost. Well-known online marketer Neil Patel claims to have increased his traffic by 47 percent by translating…

    Search Engine Landin SEO- 16 readers -
  • 5 Questions To Select The Right Structure For Your International Websites

    … of Orainti, a digital marketing consultancy focused on helping businesses -- from startups to multinational companies in Europe, Asia, North & South America -- to grow their multi-device organic search visibility, traffic and ROI in multi-lingual & multi-country environments. She is also a frequent blogger, a teacher at the Online Marketing…

    Search Engine Landin SEO- 12 readers -
  • The Cross-Border Series Part 4: Advertising In APAC

    … in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Gabriel Kwakyi is a search account manager at Microsoft Bing Ads in New York, NY. With an eye for details, Gabriel excels at analyzing data to identify deep insights and optimizations for clients in myriad industries…

    Search Engine Landin SEO- 15 readers -
  • The Cross-Border Series Part 3: Landing An E-Commerce Strategy In Latin America

    …, “tiquete” in Colombia, and “pasaje” in Argentina. Taking this into consideration will help your Ad look familiar to the Latin American consumer. Differences in dialect can also be found within the same country, explains Karinne Lima, Bing ads account coordinator at Microsoft: While certain Brazilian states would look for “sapatos,” others would most…

    Search Engine Landin SEO- 18 readers -
  • Digital Advertising On Baidu: A Recipe For Success

    … In the world of search engine marketing, it is Baidu — not Google — that reigns supreme as the king of search within China. The Chinese search leader is expected to account for around 5% of global digital ad spend this year. In spite of this, most “overseas” (non-Chinese) businesses still don’t advertise on Baidu, including many well-known…

    Search Engine Landin Paid Search SEO- 30 readers -
  • The Great Chinese E-Commerce Gold Rush

    … be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. Be a part of the world's largest search marketing conference, Search Engine Land's SMX East. The robust agenda covers the latest tactics in paid search, SEO, mobile, analytics and more. Register today and save $300, or come as a team and save 10%-20…

    Chris Liversidge/ Search Engine Landin SEO- 53 readers -
  • The Cross-Border Series Part 1: Capturing Canadian Conversions

    … Search Engine Land. Staff authors are listed here. Be a part of the world's largest search marketing conference, Search Engine Land's SMX East. The robust agenda covers the latest tactics in paid search, SEO, mobile, analytics and more. Register today and save $300, or come as a team and save 10%-20%. About The Author Gabriel Kwakyi…

    Search Engine Landin SEO- 41 readers -
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