Search Marketing: Multinational

  • 7 lessons to jump-start your digital marketing in Asia

    … promotions and some business development, my initial focus was on search engine marketing, since this was the area I knew best. For the most part, international SEO/SEM is an effort that one can do without ever getting on a plane; however, my ramp-up time was incredibly accelerated by a total immersion in a new target market. If Asia is on your…

    Eli Schwartz/ Search Engine Land- 21 readers -
  • Global SEO: A huge opportunity + 5 tips for success

    … on international and multilingual SEO, and get cracking! Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Christian Sculthorp is the marketing director at AgencyAnalytics, an all-in-one SEO reporting platform for agencies. He dabbles…

    Search Engine Landin SEO- 15 readers -
  • 5 dos and don’ts of managing a new international PPC account

    You’re a US-based PPC manager, and you’ve just been tasked with overseeing an international account for the first time. What do you do? If you’re like many, the thought of managing international accounts gives you the sweats, but there’s also probably some part of you that’s intrigued. Either way, taking on international accounts can definitely add some serious skills to yo ...

    Pauline Jakober/ Search Engine Land- 11 readers -
  • 5 Questions To Select The Right Structure For Your International Websites

    …, the selection of the best international Web structure should take more into consideration than what Google suggests. The structure you choose should be based on your specific needs, your current status and your competition within your targeted markets. It’s important to consider all these factors, as you can end up creating more challenges in your…

    Search Engine Landin SEO- 9 readers -
  • The Cross-Border Series Part 4: Advertising In APAC

    … verticals for cross-border inbound marketing to Asian countries and especially Singapore,” comments Jonathan Wong, search advertising evangelist at Bing; a ZDnet article provides a concrete example, citing 25% of the average Singaporean’s $1,861 online spend per year as travel-related, with the country’s 2014 e-commerce spend totaling $3 billion, a 38…

    Search Engine Landin SEO- 13 readers -
  • Digital Advertising On Baidu: A Recipe For Success

    … In the world of search engine marketing, it is Baidu — not Google — that reigns supreme as the king of search within China. The Chinese search leader is expected to account for around 5% of global digital ad spend this year. In spite of this, most “overseas” (non-Chinese) businesses still don’t advertise on Baidu, including many well-known…

    Search Engine Landin Paid Search SEO- 29 readers -
  • The Great Chinese E-Commerce Gold Rush

    … that this content is targeting English speakers in China. This will allow your site to show up in relevant search engine results in Google China and Baidu (which partners with Bing for its English language search results), giving you visibility for the majority market share in China. Don’t worry about this content being seen as duplicate and thus impacting your…

    Chris Liversidge/ Search Engine Landin SEO- 48 readers -
  • The Cross-Border Series Part 1: Capturing Canadian Conversions

    … Search Engine Land. Staff authors are listed here. Be a part of the world's largest search marketing conference, Search Engine Land's SMX East. The robust agenda covers the latest tactics in paid search, SEO, mobile, analytics and more. Register today and save $300, or come as a team and save 10%-20%. About The Author Gabriel Kwakyi…

    Search Engine Landin SEO- 38 readers -
  • What SEOs Need To Know About China’s Golden Shield Project

    … a huge internet market for companies around the world to tap into. However, the search landscape is much different. Baidu, Qihoo 360 and Sogou are king when it comes to China’s search engine market share. These are companies that tapped into a rapidly growing market at the right time, and succeeded by conforming to the laws administered by China’s…

    Harrison Jones/ Search Engine Landin SEO- 25 readers -