Search Marketing: Public Relations

    • The role of traditional public relations in SEO

      If you’re doing search engine optimization (SEO) properly today, then a significant portion of your effort will overlap with traditional public relations (PR). This is because over the last few years, Google has minimized the effects of easily gameable ranking signals and refined their algorithm to better represent user experience.

      Search Engine Landin SEO- 17 readers -
  • Using Campaign Tracking To Measure Link Building Success

    … Ask any SEO what the most difficult, confounding and valuable part of optimization is, and you'll invariably get a consensus: link building. Even the term "link building" has become so controversial that many marketers are shying away from it in favor of "content marketing" or "online PR." Marketers know to log, track and report on the volume…

    Ashley Kemper/ Search Engine Landin SEO- 29 readers -
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