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If you’re doing search engine optimization (SEO) properly today, then a significant portion of your effort will overlap with traditional public relations (PR). This is because over the last few years, Google has minimized the effects of easily gameable ranking signals and refined their algorithm to better represent user experience.
… is a great way to connect with your customers pre- and post-purchase — but that’s another article.) In last month’s column, I covered PPC and SEO strategies for capturing “Made in the USA” searches. In part two of this three-part series, I cover how to build awareness — and sales — of your company’s US-made products through PR, link building, content…
What is Google's view on guest blogging for links? AJ Kohn, SF, CA Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleproductforums.com/forum/#!forum/webmasters Want your question to be answered on a video like this? F ...
… Ask any SEO what the most difficult, confounding and valuable part of optimization is, and you'll invariably get a consensus: link building. Even the term "link building" has become so controversial that many marketers are shying away from it in favor of "content marketing" or "online PR." Marketers know to log, track and report on the volume…