Search Marketing: Public Relations

  • The role of traditional public relations in SEO

    … words, websites that satisfy their users tend to rank better than those that do not. Inbound links are still a critical component of any SEO campaign, but the easy link-building tactics of the past have been wiped off the board, largely thanks to Google’s Penguin update(s). This includes buying links, guest blogging at scale, embedding links…

    Search Engine Landin SEO- 19 readers -
  • Using Campaign Tracking To Measure Link Building Success

    … to track the effectiveness of tactics utilized by various team members. Businesses doing significant amounts of content generation for off-site usage will obviously reap the most benefit from gathering this link building intelligence. However, even casual guest post writers can achieve an Analytics ROI if they take the 30 seconds necessary to tag a URL. Do you have other creative uses for campaign tracking? Share your uses in the comments below! …

    Ashley Kemper/ Search Engine Landin SEO- 29 readers -
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