Search Marketing: Public Relations

  • Using Campaign Tracking To Measure Link Building Success

    … Ask any SEO what the most difficult, confounding and valuable part of optimization is, and you'll invariably get a consensus: link building. Even the term "link building" has become so controversial that many marketers are shying away from it in favor of "content marketing" or "online PR." Marketers know to log, track and report on the volume…

    Ashley Kemper/ Search Engine Landin SEO- 29 readers -
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