Search Marketing Strategy

  • Learn Report: Five Overlooked Local SEO Factors Hindering Customer Acquisition

    … Our most recent whitepaper provides brands with the best insights to increase exposure and engagement through local search optimization. By familiarizing yourself with your brand’s personalized local search environment and the top five most common issues prohibiting customer acquisition, marketers can develop comprehensive, cross-channel…

    ZOG Digital Blogin SEO- 22 readers -
  • Google Expands User Ratings In AdWords With New Features

    … listing. It is important brands understand the value ratings can play in a customer’s decision process and develop strategic search campaigns to increase exposure and ROI. This update to location extensions is a powerful way to increase click-through rates and search performance. Ratings are meant to make it easier for users to search for local…

    ZOG Digital Blogin Paid Search SEO Google- 13 readers -