Search Marketing - Page 2

  • Unique international trends require a unique marketing approach

    …Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex's top search trends of 2017. The post Unique international trends require a unique marketing approach appeared first on Search... Please visit Search Engine Land for the full…

    Search Engine Landin SEO- 8 readers -
  • Ahrefs Launches an Incredible New Site Audit Tool

    … aspects of the site rather than having a system that just tells you. Ahrefs’ Site Audit tool is just one in their toolbox – which includes tools for competitive analysis, keyword research, backlink research, content research, rank tracking, and web monitoring. © 2017 DK New Media. All Rights Reserved. Visit and Subscribe to MarTech today! …

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • The vicious cycle of ROAS targets is killing your business

    …While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. The post The vicious cycle of ROAS targets is killing your business appeared first on Search Engine... Please visit Search Engine Land for the full article. …

    Search Engine Landin SEO- 9 readers -
  • Killer demand gen strategy, Part 3: Facebook advertising

    … If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match. You’ve constructed smart Google Display Network campaigns to get those users pouring into your funnel. Now let’s talk some of the most powerful targeting capabilities of all. In addition to advertising on the GDN, Facebook is a platform…

    Search Engine Watchin Social- 11 readers -
  • Is holiday paid search more competitive in 2017 than 2016?

    …Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year's holiday paid search landscape. The post Is holiday paid search more competitive in 2017 than 2016? appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Andy Taylor/ Search Engine Land- 13 readers -
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