Search Marketing - Page 3

  • Is holiday paid search more competitive in 2017 than 2016?

    …Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year's holiday paid search landscape. The post Is holiday paid search more competitive in 2017 than 2016? appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Andy Taylor/ Search Engine Land- 13 readers -
  • The importance of targeting branded searches

    …Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it's crucial to invest in a branded search strategy. The post The importance of targeting branded searches appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Land- 11 readers -
  • Four brand-building activities that lay the foundation for SEO

    …Columnist Brian Weiss explains why a strong brand is necessary to ensure that your SEO efforts can reach their full potential. The post Four brand-building activities that lay the foundation for SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Landin SEO- 12 readers -
  • Auction Insights 3: The final script

    …Columnist Daniel Gilbert shares his updated Auction Insights script, which helps you keep track of what your competitors are doing. The post Auction Insights 3: The final script appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Daniel Gilbert/ Search Engine Landin SEO- 7 readers -
  • 2-step methodology for dealing with PPC performance downturns

    …What happens when your paid search campaigns are experiencing a sudden and unexpected performance drop? Columnist Jeff Baum shows how to handle this situation -- without losing your clients' trust. The post 2-step methodology for dealing with PPC performance downturns appeared first on Search... Please visit Search Engine Land for the full article. …

    Jeff Baum/ Search Engine Landin SEO- 11 readers -
  • 7 Google tips to supercharge your Shopping ads

    …Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns. The post 7 Google tips to supercharge your Shopping ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Matt Lawson/ Search Engine Landin SEO Google- 6 readers -
  • 10 Steps to Optimize Your YouTube Video

    … We’ve continued to work on our optimization guide for our clients. While we audit and provide our clients with what’s wrong and why it’s wrong, it’s imperative that we also provide the guidance on how to correct the issues. When we audit our clients, we’re always surprised at the minimal effort put into to enhance their YouTube presence…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
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