Search Marketing - Page 5

  • 3 ways to build a better agency-client relationship

    …Wondering how you can have a better relationship with your client or paid search agency? Columnist Brett Middleton provides solid advice for both parties to communicate more effectively and work more efficiently. The post 3 ways to build a better agency-client relationship appeared first on Search... Please visit Search Engine Land for the full…

    Search Engine Landin Paid Search SEO- 16 readers -
  • How to capture urgent leads with call-only ad extensions

    …Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch. The post How to capture urgent leads with call-only ad extensions appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Landin SEO How To's- 16 readers -
  • SEO: 5 Trends to Optimize for Google Organic Search

    …. In fact, if you have an SEO consultant working with your company and their focus is on those areas and not on visitor behavior, content strategies, multiple mediums, and other channels… you need to find a new organic search consultant. When it comes to search engine optimization (SEO), the only constant is change. Although the surface-level…

    Douglas Karr/ Marketing Technology Blogin SEO Google- 42 readers -
  • 2017 growth hacks: Increase CTR by monitoring competitive offers

    …, the percentage of ads with offers is under 15 percent. Do you think there is opportunity here? Top 5 offers overall (across all categories): Just for fun, here are the most visible offers across all categories determined by reach. Paid search ads There are two common places where offers usually appear in paid search ads: within the ad copy (headline…

    Search Engine Landin SEO Google- 12 readers -
  • The big problem with PPC attribution modeling no one is talking about

    … Recently, I was asked to comment on my favorite attribution model for paid advertising. Off the top of my head, I didn’t really have one — and the more I thought about it, the more I realized that all attribution models are fundamentally flawed in a way no one is thinking about. Or at least, not that I hear discussed regularly. The issue isn’t…

    Search Engine Land- 14 readers -
  • Beat high-cost paid search clicks by sweating the details

    …-specific and thereby minimize waste. That’s why we’ll often suggest starting on the GDN before moving to the Search Network when industries are hypercompetitive, and clients are competing against big brands with big budgets. 7. Choose your devices wisely Sometimes, clients feel they should run their ads across all devices: desktop, tablet and mobile…

    Pauline Jakober/ Search Engine Landin SEO- 13 readers -
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