Search Marketing

  • The technology behind AI in PPC

    …Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist Frederick Vallaeys explains the technology, its evolution in recent years, and what's next for AI in paid search. The post The technology behind AI in PPC... Please visit Search Engine Land for the full article. …

    Frederick Vallaeys/ Search Engine Landin Paid Search SEO- 16 readers -
  • How to reverse-engineer your online advertising strategy

    …In PPC, we often talk about eye-catching ad copy -- but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer's eye, advertisers should start by looking at what customers are already responding to. The post How to reverse-engineer your online... Please visit Search Engine Land for the full article. …

    Search Engine Landin Paid Search SEO How To's- 13 readers -
  • Not Every Content Strategy Needs a Story

    … Stories are everywhere and I’m sick of it. Every social media app is trying to throw them in my face, every website is trying to lure me to their clickbait story, and now every brand wants to emotionally connect with me online. Please make it stop. Reasons Why I’m Growing Weary of Stories: Most people are terrible at telling stories. Most…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • 9 Deadly Mistakes that Make Sites Slow

    … Slow websites influence bounce rates, conversion rates, and even your search engine rankings. That said, I’m surprised by the number of sites that are still gruelingly slow. Adam showed me a site today hosted on GoDaddy that was taking in excess of 10 seconds to load. That poor person thinks they’re saving a couple bucks on hosting… instead…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • The 2018 guide to B2B Sales, Part 1: Demand gen and demand capture

    … leverage paid search to ensure you are capturing that interest. Paid social strategy For paid social, I would recommend the following channels and strategies: Facebook Make use of lookalike targeting! Take your customer list and, rather than uploading the entire list, segment your top (highest-LTV) customers and create lookalikes based on that group…

    Search Engine Watchin Paid Search- 9 readers -
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